Natural Sweeteners Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Natural Sweeteners Market is segmented by Type (Stevia, Sorbitol, Mannitol, Xylitol, Erythritol, and Other Types), By Application (Dairy, Bakery, Confectionery, Beverages, and Other Applications), and By Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Natural Sweeteners Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Natural Sweeteners Market Size

Natural Sweeteners Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 7.20 %
Fastest Growing Market North America
Largest Market Asia-Pacific
Market Concentration Low

Major Players

Natural Sweeteners Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Natural Sweeteners Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Natural Sweeteners Market Analysis

The Natural Sweeteners Market is expected to register a CAGR of 7.2% during the forecast period.

  • Natural Sweeteners are derived from natural ingredients and sources. They are healthier than regular sugar or artificial sweeteners as they are derived from plant-based sources and have low calories. Natural sweeteners do not have any carbohydrates and do not raise blood sugar levels in the body. The demand for no or low-calorie products is increasing as consumers become more aware of their health and food.
  • One of the natural sweeteners, stevia, is used in medicinal and food products. Stevia is used for different medicinal uses. It helps with proper gastrointestinal function, kidney function, and many more. In November 2022, PureCircle, an Ingredion Incorporated brand, offered three stevia glycosides from bioconversion ingredients. The ingredients include Reb D, Reb M, and Reb AM. These ingredients can be used in food and beverages.
  • Due to the increase in the prevalence of diabetes, obesity, blood pressure, and other chronic diseases, demand for naturally derived ingredients in the products is increasing. According to the Global Health Monitor survey of 2021, Mexico has 52% of Obese people, while 13% of the population in the world is diabetic.
  • Additionally, the market for natural sweeteners is growing due to stringent government rules regarding using artificial ingredients in products. The market players are producing different sweeteners according to industrial demand. For instance, Oy Karl Fazer Ab made xylitol from oat nulls in May 2022. Compared to regular sugar, produced xylitol had 40% fewer calories.

Natural Sweeteners Industry Overview

The global natural sweeteners market is fragmented, with regional and global market players dominating the market. Major players in the market are Tate & Lyle Plc, Archer Danials Midland Company, Cargill Incorporated, Sunwin Stevia International, and Ingredion Incorporated, among others. The increasing demand for natural ingredients in different products drives market growth. Furthermore, mergers and acquisitions among market players are also driving the market growth. Government regulations and approvals are leading the market players to expand their business in different regions. For instance, in July 2021, European Commission approved Sweegen Inc's non-GMO Signature Bestevia Rebaudioside M (Reb M) for use in food and beverages.

Natural Sweeteners Market Leaders

  1. Tate & Lyle Plc

  2. Archer Danials Midland Company

  3. Cargill Incorporated

  4. Sunwin Stevia International

  5. Ingredion Incorporated

  6. *Disclaimer: Major Players sorted in no particular order
Natural Sweeteners Market Concentration
Need More Details on Market Players and Competiters?
Download PDF

Natural Sweeteners Market News

  • November 2022: Tate & Lyle Plc launched a new natural sweetener, "Erytesse" Erythritol. The new sweetener contains 70% sweetness of sucrose and has zero calories. Erytesse can be used in beverages, dairy, bakery, and confectionery.
  • March 2022: Sweegen Inc. launched its product portfolio of Signature Stevia, nature-based sweeteners, and sweetener systems in Mexico. The products were made available to different companies after Mexico adopted Codex Alimentarius (Codex) specifications for steviol glycosides.
  • April 2021: Manus Bio Inc., a US manufacturer of natural ingredients, launched NutraSweet Natural, a plant-based sweetener with zero calories. The product was produced by isolating the sweetest and purest parts of Stevia leaf.

Natural Sweeteners Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Stevia
    • 5.1.2 Sorbitol
    • 5.1.3 Mannitol
    • 5.1.4 Xylitol
    • 5.1.5 Erythritol
    • 5.1.6 Other Natural Sweeteners
  • 5.2 Application
    • 5.2.1 Bakery
    • 5.2.2 Confectionary
    • 5.2.3 Dairy
    • 5.2.4 Beverages
    • 5.2.5 Other Applications
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 Spain
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Germany
    • 5.3.2.5 Italy
    • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 Saudi Arabia
    • 5.3.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Share Analysis
  • 6.2 Strategies Adopted by Players
  • 6.3 Company Profiles
    • 6.3.1 Archer Danials Midland Company
    • 6.3.2 Cargill Incorporated
    • 6.3.3 Associated British Foods PLC
    • 6.3.4 Du Pont De Nemours and Company
    • 6.3.5 Sweegen Inc.
    • 6.3.6 Tate & Lyle
    • 6.3.7 Ingredion Incorporated
    • 6.3.8 Roquette Freres
    • 6.3.9 Sunwin Stevia International
    • 6.3.10 Sweetly Stevia USA
    • 6.3.11 Saraya Co. Ltd. (Lakanto)
    • 6.3.12 Firmenich SA
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Natural Sweeteners Industry Segmentation

Natural Sweeteners are sugar substitutes obtained from natural or organic sources like plants, microbes, and other sources. 

The natural sweeteners market is segmented, based on type, into stevia, sorbitol, mannitol, xylitol, erythritol, and other types. Based on application, the market is segmented into dairy, bakery, confectionery, beverages, and other applications. The market is segmented by geography into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. 

For each segment, the market sizing and forecasts have been done based on value (in USD million).

Type Stevia
Sorbitol
Mannitol
Xylitol
Erythritol
Other Natural Sweeteners
Application Bakery
Confectionary
Dairy
Beverages
Other Applications
Geography North America United States
Canada
Mexico
Rest of North America
Europe Spain
United Kingdom
France
Germany
Italy
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
Rest of Middle East and Africa
Need A Different Region or Segment?
Customize Now

Natural Sweeteners Market Research FAQs

What is the current Natural Sweeteners Market size?

The Natural Sweeteners Market is projected to register a CAGR of 7.2% during the forecast period (2025-2030)

Who are the key players in Natural Sweeteners Market?

Tate & Lyle Plc, Archer Danials Midland Company, Cargill Incorporated, Sunwin Stevia International and Ingredion Incorporated are the major companies operating in the Natural Sweeteners Market.

Which is the fastest growing region in Natural Sweeteners Market?

North America is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Natural Sweeteners Market?

In 2025, the Asia-Pacific accounts for the largest market share in Natural Sweeteners Market.

What years does this Natural Sweeteners Market cover?

The report covers the Natural Sweeteners Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Natural Sweeteners Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Natural Sweeteners Industry Report

Statistics for the 2025 Natural Sweeteners market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Natural Sweeteners analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.