Artificial Sweetener Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Artificial Sweetener Market Report is Segmented by Type (Aspartame, Saccharin, and More), Form (Powder and Liquid), Application (Bakery and Confectionery, Beverage, and More), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Artificial Sweetener Market Size and Share

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Artificial Sweetener Market Analysis by Mordor Intelligence

The artificial sweetener market is estimated at USD 4.09 billion in 2025 and is expected to grow to USD 5.17 billion by 2030, with a compound annual growth rate (CAGR) of 4.8%. This growth indicates a shift in focus toward creating better-quality products, introducing innovative formulations, and expanding their use in various industries, rather than just increasing production. The rising demand for artificial sweeteners is largely driven by consumers who are managing weight, diabetes, and other metabolic health issues. Regulatory organizations like the FDA and EFSA continue to confirm the safety of approved low-calorie sweeteners, as long as they are consumed within the recommended limits. In terms of types, sucralose remains a strong performer, while newer options like advantame are growing faster than others. When it comes to forms, powdered sweeteners continue to dominate, but liquid sweeteners are gaining popularity due to their convenience. Among applications, beverages remain the largest segment, but the use of artificial sweeteners in pharmaceuticals is growing rapidly. The artificial sweetener market is moderately concentrated, with major players such as Cargill, Archer Daniels Midland, and Ingredion leading the competition. These companies benefit from their vertically integrated supply chains, global research and application labs, and diverse product portfolios. Their ability to innovate and adapt to changing consumer preferences helps them maintain a strong position in the market. 

Key Report Takeaways

  • By type, sucralose led with 32.83% artificial sweetener market share in 2024, whereas advantame is forecast to expand at a 5.95% CAGR through 2030.
  • By form, the powder segment commanded 73.47% of the artificial sweetener market size in 2024, and liquid solutions show the fastest growth at 6.02% CAGR to 2030.
  • By application, beverages accounted for 36.92% of revenue in 2024, while pharmaceuticals and nutraceuticals are projected to grow 6.35% annually through 2030.
  • By geography, Asia-Pacific contributed 32.11% of the share of artificial sweeteners in 2024, and the Middle East and Africa are projected to post the highest regional CAGR at 6.22% through 2030.

Segment Analysis

By Type: Performance Edge Sustains Sucralose while Advantame Outpaces Rivals

Sucralose continues to dominate the artificial sweeteners market in 2024, holding a 32.83% market share due to its excellent heat stability and neutral flavor, which make it a preferred choice for beverages and baked goods. Its widespread regulatory approvals across major regions further strengthen its market presence. Meanwhile, advantame is expected to grow at the fastest rate, with a projected CAGR of 5.95% through 2030. This growth is driven by its ultra-high sweetness potency, which helps manufacturers reduce ingredient costs, particularly in large-scale production of carbonated soft drinks. Although the World Health Organization's review of aspartame raised concerns, the sweetener remains a staple in legacy diet sodas, where consumer loyalty is tied to familiar taste profiles.

Regulatory developments are also shaping the market, with the European Food Safety Authority (EFSA) maintaining its support for steviol glycosides. A 2025 EFSA opinion is expected to authorize the use of stevia in four new food categories, signaling a growing acceptance of natural sweeteners. This regulatory flexibility is encouraging global manufacturers to combine stevia with sucralose or advantame, creating sweetener blends that mimic the taste of sugar while keeping production costs in check. Suppliers with extensive patent portfolios and advanced application support capabilities are well-positioned to capitalize on these trends, particularly during major beverage contract renewals. 

Artificial Sweetener Market: Market Share by Type
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Note: Segment shares of all individual segments available upon report purchase

By Form: Powder Incumbency Meets Rising Liquid Convenience

Powder commanded 73.47% of the artificial sweetener market in 2024 thanks to its superior shelf stability, easy tonnage transport, and compatibility with dry-blend bakery mixes. Pharmacies and nutraceutical firms value consistent granulation when cross-blending actives, tightening demand for micronized grades. Liquid formats, however, advance at a 6.02% CAGR, championed by ready-to-drink beverage categories where homogeneous dispersion under high-speed filling is essential. Liquid sucralose concentrates reduce dissolution times and cleaning cycles, cutting overall line downtime for co-packers. Suppliers now develop concentrated syrups that carry 1.5× the sweetness of earlier versions, compressing freight footprints and storage costs.

Advancements in technology are further bridging the performance gap between powder and liquid formats. Encapsulated powder variants now offer improved wettability, providing bakery producers with a versatile option when thermal stability is a priority. Similarly, liquid blends have been enhanced with shelf-stable antimicrobial systems approved in both the U.S. and EU, extending their unopened shelf life to up to 24 months. These innovations are intensifying competition between the two formats, prompting procurement managers to reassess their total cost-of-ownership models during each contract cycle. As a result, both powder and liquid formats are evolving to meet the diverse needs of manufacturers across various industries.

By Application: Beverage Primacy Endures as Pharmaceuticals Accelerate

Beverages held 36.92% revenue in 2024 and represent the traditional growth engine for the artificial sweetener market. The segment benefits from embedded consumer awareness, well-proven manufacturing protocols, and retailer acceptance of diet sub-brands. Sports nutrition powders, energy drinks, and sparkling waters all rely on high-intensity sweeteners to balance flavor and calorie constraints. However, pharmaceutical and nutraceutical applications are poised for a 6.35% CAGR, propelled by the need to mask active-compound bitterness in pediatric syrups and chewable tablets. Heat-resistant sucralose and advantame enable zero-sugar medicaments that comply with diabetic-friendly guidelines, while ensuring product stability during global cold-chain disruptions.

The bakery and confectionery sectors are also witnessing steady growth as companies reformulate traditional products to meet consumer demand for healthier indulgences. Popular items like cookies, cakes, and fillings are now being produced with innovative blend systems that combine polydextrose with high-potency sweeteners. These formulations help achieve sugar-reduction goals without compromising texture or taste. Ingredient suppliers offering comprehensive solutions are gaining a competitive edge, as manufacturers prefer working with single-source providers to ensure functionality, sensory appeal, and regulatory compliance. This trend highlights the growing importance of partnerships between ingredient developers and food manufacturers in meeting evolving consumer preferences.

Artificial Sweetener Market: Market Share by Application
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Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

Asia-Pacific dominated the global artificial sweetener market in 2024, accounting for 32.11% of the total volume. This growth is driven by the expansion of beverage manufacturing facilities and increasing health awareness in countries like China, India, and Japan. In India, proposed front-of-pack labeling norms are encouraging companies to reformulate their products to meet upcoming regulatory requirements. Meanwhile, China benefits from its domestic stevia cultivation and advancements in precision fermentation, which help reduce lead times for manufacturers. Additionally, rising middle-class incomes and urbanization are boosting the demand for sugar-free snacks, energy drinks, and diabetic-friendly food products, creating a strong foundation for the market in this region.

The Middle East and Africa are experiencing the fastest growth, with a projected CAGR of 6.22%. Governments in the Gulf Cooperation Council (GCC) are implementing nutrition strategies to reduce sugar consumption, leading to reforms in school canteens and public-sector procurement policies favoring low-calorie alternatives. Investments in food-processing parks in Saudi Arabia and the UAE are supporting local production, reducing dependency on imports, and improving supply chain efficiency. Furthermore, the region faces a high prevalence of diabetes, with nearly 1 in 5 adults affected in some Gulf states. This alarming statistic is driving institutional efforts to promote sugar-substitution programs and healthier dietary options.

North America and Europe remain critical markets for artificial sweeteners, despite slower volumetric growth. In the United States, consumer trust in FDA regulations supports steady adoption, while companies continue to reformulate products to avoid litigation risks. In Europe, the demand for clean-label products is pushing manufacturers to develop hybrid sweetener systems that combine botanical extracts with small amounts of sucralose to meet both taste and regulatory standards. Additionally, both regions are focusing on reshoring ingredient production to mitigate geopolitical risks. For instance, specialty chemical companies are setting up fermentation facilities in the U.S. Midwest and Western Europe, reducing reliance on Asian imports and ensuring timely supply for major beverage manufacturers.

Artificial Sweetener Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The artificial sweetener market is moderately concentrated, with major players like Cargill, Archer Daniels Midland, and Ingredion dominating through their vertically integrated supply chains and extensive product portfolios. These companies leverage their global application labs, regulatory expertise, and logistics networks to maintain a competitive edge. However, as the market matures, even these leaders are seeking ways to differentiate themselves. For instance, Ingredion’s expansion of its PureCircle unit in Malaysia in 2025 highlights its strategic focus on natural sweeteners while continuing to offer conventional options. This approach allows them to cater to evolving consumer preferences while staying competitive.

Mid-sized companies are carving out their niche by focusing on regional markets and offering tailored solutions. These firms often build strong relationships with local bottlers and emphasize agility in customization to meet specific client needs. Start-ups in the space are also gaining traction, particularly those working on innovative technologies like precision-fermented rare sugars or enzymatic conversion processes. These advancements attract venture capital and licensing deals, especially when they promise faster production times or unique taste profiles. Collaborations between sweetener innovators and major flavor houses are further accelerating product development, enabling quicker market entry for new offerings.

Sustainability is becoming a key focus area for competition in the artificial sweetener market. Companies are increasingly highlighting the environmental benefits of their products, such as the reduced carbon footprint of fermentation-derived sweeteners compared to traditional extraction methods. These sustainability metrics are often used to appeal to retailers that prioritize eco-friendly procurement practices. Partnerships between ingredient suppliers and biopolymer packaging firms are emerging, showcasing a commitment to holistic solutions that go beyond just the sweetener itself. This integrated approach not only addresses consumer demand for sustainability but also strengthens the overall value proposition for businesses in the market.

Artificial Sweetener Industry Leaders

  1. Cargill Inc.

  2. Archer Daniels Midland Co.

  3. Ingredion Inc.

  4. Roquette Frères

  5. Tate & Lyle PLC

  6. *Disclaimer: Major Players sorted in no particular order
Artificial Sweetener Market Concentration
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Recent Industry Developments

  • April 2024: Ingredion introduced PURECIRCLE Clean Taste Solubility Solution (CTSS), a new stevia formulation boasting over 100× greater solubility than Reb M to improve taste and application in beverages.
  • May 2024: HOWTIAN debuted SoPure Andromeda, a proprietary stevia-blend sweetener optimized for beverage use addressing taste challenges in sugar-reduced drinks.
  • January 2024: Cargill’s Avansya joint venture received positive safety opinions from both EFSA and the United Kingdom Food Standards Agency for its EverSweet stevia sweetener, clearing regulatory hurdles for EU/UK commercialization.

Table of Contents for Artificial Sweetener Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Prevalence of Obesity and Diabetes Driving Artificial Sweetener Adoption
    • 4.2.2 Increasing Penetration of Sugar-Free Confectionary Products
    • 4.2.3 Longer Shelf Life of Artificial Sweeteners
    • 4.2.4 Surging Consumer Demand for Zero-Calorie Beverages
    • 4.2.5 Consumer Inclination Towards Sugar Substitutes in Weight Management
    • 4.2.6 Technological Advancement Enhancing Sweetener Taste and Stability
  • 4.3 Market Restraints
    • 4.3.1 Stringent Regulatory Scrutiny and Labeling Requirements
    • 4.3.2 Consumer Preference for "Clean or Natural Label" and Additive-Free Products
    • 4.3.3 Potential Carcinogenicity Sweeteners Like Saccharin and Aspartame
    • 4.3.4 Consumer Inclination Towards Plant-Based Sweeteners
  • 4.4 Supply Chain Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Porter's Five Forces
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Type
    • 5.1.1 Acesulfame K
    • 5.1.2 Advantame
    • 5.1.3 Saccharin
    • 5.1.4 Sucralose
    • 5.1.5 Neotame
    • 5.1.6 Aspartame
    • 5.1.7 Others
  • 5.2 By Form
    • 5.2.1 Powder
    • 5.2.2 Liquid
  • 5.3 By Application
    • 5.3.1 Bakery and Confectionary
    • 5.3.2 Dairy and Frozen Desserts
    • 5.3.3 Beverage
    • 5.3.4 Pharmaceutical
    • 5.3.5 Neutraceuticals
    • 5.3.6 Others
  • 5.4 By Geography
    • 5.4.1 United States
    • 5.4.1.1 Canada
    • 5.4.1.2 Mexico
    • 5.4.1.3 Rest of North America
    • 5.4.2 Europe
    • 5.4.2.1 United Kingdom
    • 5.4.2.2 Germany
    • 5.4.2.3 Spain
    • 5.4.2.4 France
    • 5.4.2.5 Italy
    • 5.4.2.6 Russia
    • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 India
    • 5.4.3.3 Japan
    • 5.4.3.4 Australia
    • 5.4.3.5 Rest of Asia Pacific
    • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East and Africa
    • 5.4.5.1 Saudi Arabia
    • 5.4.5.2 South Africa
    • 5.4.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Ranking Analysis
  • 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials (if available), Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Cargill Inc.
    • 6.4.2 Archer Daniels Midland Co.
    • 6.4.3 Ingredion Inc.
    • 6.4.4 Roquette Frères
    • 6.4.5 HYET Holding B.V
    • 6.4.6 JK Sucralose Inc.
    • 6.4.7 DuPont de Nemours Inc.
    • 6.4.8 Tereos S.A.
    • 6.4.9 GLG Life Tech Corp.
    • 6.4.10 Celanese Corp.
    • 6.4.11 Cumberland Worldwide Holdings, Inc
    • 6.4.12 Steviva Brands, Inc.
    • 6.4.13 Anhui Jinhe Industrial Co.
    • 6.4.14 Lallemand Inc
    • 6.4.15 Sweegen Inc.
    • 6.4.16 Tate & Lyle PLC
    • 6.4.17 NutraEx Food Inc
    • 6.4.18 International Flavors & Fragrances (IFF)
    • 6.4.19 Zhucheng Haotian Pharma
    • 6.4.20 Xianghua GL Stevia Co.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Global Artificial Sweetener Market Report Scope

A sugar substitute is a food additive that provides a sweet taste like that of sugar while containing significantly less food energy than sugar-based sweeteners, making it a zero-calorie or low-calorie sweetener. 

The artificial sweetener market is segmented by type (aspartame, acesulfame K, saccharin, sucralose, neotame, and other types), application (bakery, dairy, confectionery, beverages, soups, sauces and dressings, and other applications), and geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). 

For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type Acesulfame K
Advantame
Saccharin
Sucralose
Neotame
Aspartame
Others
By Form Powder
Liquid
By Application Bakery and Confectionary
Dairy and Frozen Desserts
Beverage
Pharmaceutical
Neutraceuticals
Others
By Geography United States Canada
Mexico
Rest of North America
Europe United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Rest of Asia Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa Saudi Arabia
South Africa
Rest of Middle East and Africa
By Type
Acesulfame K
Advantame
Saccharin
Sucralose
Neotame
Aspartame
Others
By Form
Powder
Liquid
By Application
Bakery and Confectionary
Dairy and Frozen Desserts
Beverage
Pharmaceutical
Neutraceuticals
Others
By Geography
United States Canada
Mexico
Rest of North America
Europe United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Rest of Asia Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa Saudi Arabia
South Africa
Rest of Middle East and Africa
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Key Questions Answered in the Report

What is the current size of the artificial sweetener market?

The artificial sweetener market size is USD 4.09 billion in 2025 and is projected to reach USD 5.17 billion by 2030.

Which sweetener type holds the largest market share?

Sucralose leads with 32.83% market share due to its broad regulatory acceptance and heat stability.

Why are liquid sweeteners gaining momentum?

Middle East and Africa is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region offers the highest growth prospects?

The Middle East and Africa shows the fastest 6.22% CAGR, supported by diabetes-prevention policies and expanding food-processing capacity.

Page last updated on: July 4, 2025

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