South America Hair Loss Treatment Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

South America Hair Loss Treatment Products market is segmented By Product Type (Shampoo, Conditioner, Serum and Oil and Others), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialist Retailers, Pharmacies and Drug Stores, Online Retail Stores and Others) and By Geography

Market Snapshot

south america hair loss treatment products market summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 3.8 %

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Market Overview

South America Hair Loss Treatment Products market is projected to grow at a CAGR of 3.8% during the forecast period (2020 - 2025).

  • Increased hair loss and scalp problems due to changing lifestyles and exposure to the environment have primarily driven the professional hair care products market growth across the region.
  • Natural ingredients and organic formulations are witnessing high demand in the market, which is driving key manufacturers to launch products with natural/clean product labels. ​
  • However, strict regulations, even on manufacturing processes and practices, have a dampening effect on product differentiation with a wide variety of health claims. Moreover,  the increase in regulatory oversight, amid the increasing incidences of mislabeling, especially with the end products, has exerted undue pressure on the manufacturers.

Scope of the report

The South America hair loss treatment products market is segmented by product type into shampoo, conditioner, serum and oil, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, pharmacies and drug stores, online retail stores, and others. The study also involves the analysis of regions such as Brazil, Argentina, and rest of South America.

By Product Type
Serum and Oil
By Distribution Channel
Convenience Stores
Pharmacies and Drug Stores
Specialist Retailers
Online Stores
South America
Rest of South America

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Key Market Trends

Increase in Hair-Fall Related Problems

Hair fall is one of the major problems among the consumers today, it is caused by several factors, including diseases, air pollution, water pollution, physical stress, hormonal changes, and unhealthy eating habits. Thus, consumers are highly inclined towards products which prevent hair loss and resolve other scalp related problems by addressing scalp health and rebalancing the life cycle of the hair. Further, other problems like dandruff and scalp irritation are a combination of genetic factors and environmental factors such as choice of shampoo and hair styling preferences. These problems are very prevalent these days among the consumers due to sedentary lifestyles and lack of awareness regarding the selection of the right products.

South America Hair Loss Treatment Products Market1

Brazil Holds a Significant Share

Changing fashion trends and the rise in awareness of the availability of new, more effective, and safer hair loss treatment products have led to a significant increase in the use of these products. The demand for new and innovative hair loss treatment products and consumers’ willingness to pay more for these innovative products is increasing. This is encouraging manufacturers to launch advanced hair loss treatment products in the country. There has been an increase in the demand for natural and organic treatment products, which encourages consumers to spend more on organic products, such as shampoos, conditioners, hair oil, serums, etc. owing to benefits associated with it. This change in the consumer’s preference will lead to high demand for hair care products that are organic in nature.

South America Hair Loss Treatment Products Market2

Competitive Landscape

South America hair loss treatment products market is fragmented and the major players are The Procter & Gamble Company, L'Oreal SA, Unilever PLC, Johnson & Johnson, and Natura &Co. Companies are heavily investing in R&D and marketing, in order to strengthen their market share. In addition, key players are focussing on online distribution channels for marketing and branding of their products, in order to expand their geographic reach and customer base. Companies are using digital and social media advertisements to spread awareness regarding new product launches in the market.

Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Serum and Oil

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies and Drug Stores

      4. 5.2.4 Specialist Retailers

      5. 5.2.5 Online Stores

      6. 5.2.6 Others

    3. 5.3 Geography

      1. 5.3.1 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Natura &Co

      2. 6.3.2 L'Oreal S.A

      3. 6.3.3 The Procter & Gamble Company

      4. 6.3.4 Johnson & Johnson

      5. 6.3.5 Unilever PLC

      6. 6.3.6 Novex Hair Care

      7. 6.3.7 Surya Brasil

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The South America Hair Loss Treatment Products Market market is studied from 2016 - 2026.

The South America Hair Loss Treatment Products Market is growing at a CAGR of 3.8% over the next 5 years.

The Procter & Gamble Company, L'Oreal SA, Unilever PLC, Johnson & Johnson, Natura &Co are the major companies operating in South America Hair Loss Treatment Products Market.

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