South America Hair Colorants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

South America Hair Colorants Market is segmented By Product Type (Bleachers, Highlighters, Permanent Colorants, Semi-Permanent Colorants, and Others) By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Stores, and Others), and by Geography.

Market Snapshot

south america hair colorants market summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.8 %

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Market Overview

South America Hair Colorants Market is projected to grow at a CAGR of 4.8% during the forecast period (2020 - 2025).

  • Young population prefers to use semi-permanent or temporary hair colorants which are ammonia-free and peroxide-free.
  • Changing lifestyles, rising urbanization, and the growing youth population in emerging economies is driving the hair color market.
  • However, consumer awareness about the harmful effects of chemicals in hair colorants that damage hair is affecting the market growth.

Scope of the report

The South America colorants market is segmented by product type into bleachers, highlighters, permanent colorants, semi-permanent colorants, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online stores, and others. The study also involves the analysis of regions such as Brazil, Argentina and rest of South America.

By Product Type
Permanent Colorants
Semi-Permanent Colorants
By Distribution Channel
Convenience Stores
Specialist Retailers
Online Stores
South America
Rest of South America

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Key Market Trends

Brazil Dominates the Market

Brazilian women are very open to transformation in hair coloring to adopt new looks and styles. Hair colorants are present in more than 50% of the households in Brazil. Hair coloring comes first in hair care products among Brazilian women. About 98% of the Brazilian women use hair dye to color their hairs, with permanent hair colorants dominating sales. When it comes to hairstyling, almost all Brazilian women treat their hair chemically, and rapidly changing lifestyles, owing to urbanization in the emerging market, demands products such as hair colorant which provide stylish looks.

South America Hair Colorants Market1

Supermarket/Hypermarket Drives the Sales of Hair Colorants

Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets are dominant channels for the sales of hair colorants. The factors, such as business expansion, rising number of hypermarkets and supermarkets add to the sales of these retail formats and significantly contribute to the growth of their overall market. ​ The availability of a variety of brands has been a key factor for the increasing consumer preferences, as customers want to make fewer trips to the store and receive more value for their money, which, in turn, has also increase the sales. Thus, customers find it beneficial to shop from such retail stores, as they offer attractive discount offers and schemes.

South America Hair Colorants  Market2

Competitive Landscape

The market of hair colorants is competitive as the major players are trying to cater to the demands of the consumers in terms of color options, offering safer products for use at the same time. The key players are Henkel AG & Co. KGaA, L'Oreal S.A, Kao Corporation, and Avon Products, Inc.

Major Players

  1. Henkel AG & Co. KGaA

  2. L'Oreal S.A

  3. Kao Corporation

  4. Hoyu Co., Ltd.

  5. Avon Products, Inc.

SA hair colorant.png

Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Bleachers

      2. 5.1.2 Highlighters

      3. 5.1.3 Permanent Colorants

      4. 5.1.4 Semi-Permanent Colorants

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Henkel AG & Co. KGaA

      2. 6.3.2 L'Oreal S.A

      3. 6.3.3 Surya Brasil

      4. 6.3.4 Coferly

      5. 6.3.5 Hoyu Co., Ltd.

      6. 6.3.6 Avon Products, Inc.

      7. 6.3.7 Kao Corporation

    4. *List Not Exhaustive

**Subject to Availability
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Frequently Asked Questions

The South America Hair colorants Market market is studied from 2016 - 2026.

The South America Hair colorants Market is growing at a CAGR of 4.8% over the next 5 years.

Henkel AG & Co. KGaA, L'Oreal S.A, Kao Corporation, Hoyu Co., Ltd., Avon Products, Inc. are the major companies operating in South America Hair colorants Market.

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