South America Hair Colorants Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

South America Hair Colorants Market is segmented By Product Type (Bleachers, Highlighters, Permanent Colorants, Semi-Permanent Colorants, and Others) By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Stores, and Others), and by Geography.

South America Hair Colorants Market Size

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south america hair colorants market summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.80 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

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South America Hair Colorants Market Analysis

South America Hair Colorants Market is projected to grow at a CAGR of 4.8% during the forecast period (2020 - 2025).

  • Young population prefers to use semi-permanent or temporary hair colorants which are ammonia-free and peroxide-free.
  • Changing lifestyles, rising urbanization, and the growing youth population in emerging economies is driving the hair color market.
  • However, consumer awareness about the harmful effects of chemicals in hair colorants that damage hair is affecting the market growth.

South America Hair Colorants Market Trends

This section covers the major market trends shaping the South America Hair Colorants Market according to our research experts:

Brazil Dominates the Market

Brazilian women are very open to transformation in hair coloring to adopt new looks and styles. Hair colorants are present in more than 50% of the households in Brazil. Hair coloring comes first in hair care products among Brazilian women. About 98% of the Brazilian women use hair dye to color their hairs, with permanent hair colorants dominating sales. When it comes to hairstyling, almost all Brazilian women treat their hair chemically, and rapidly changing lifestyles, owing to urbanization in the emerging market, demands products such as hair colorant which provide stylish looks.

South America Hair Colorants Market1

Supermarket/Hypermarket Drives the Sales of Hair Colorants

Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets are dominant channels for the sales of hair colorants. The factors, such as business expansion, rising number of hypermarkets and supermarkets add to the sales of these retail formats and significantly contribute to the growth of their overall market. The availability of a variety of brands has been a key factor for the increasing consumer preferences, as customers want to make fewer trips to the store and receive more value for their money, which, in turn, has also increase the sales. Thus, customers find it beneficial to shop from such retail stores, as they offer attractive discount offers and schemes.

South America Hair Colorants  Market2

South America Hair Colorants Industry Overview

The market of hair colorants is competitive as the major players are trying to cater to the demands of the consumers in terms of color options, offering safer products for use at the same time. The key players are Henkel AG & Co. KGaA, L'Oreal S.A, Kao Corporation, and Avon Products, Inc.

South America Hair Colorants Market Leaders

  1. Henkel AG & Co. KGaA

  2. L'Oreal S.A

  3. Kao Corporation

  4. Hoyu Co., Ltd.

  5. Avon Products, Inc.

*Disclaimer: Major Players sorted in no particular order

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South America Hair Colorants Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Bleachers

      2. 5.1.2 Highlighters

      3. 5.1.3 Permanent Colorants

      4. 5.1.4 Semi-Permanent Colorants

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 South America

        1. 5.3.1.1 Brazil

        2. 5.3.1.2 Argentina

        3. 5.3.1.3 Rest of South America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Henkel AG & Co. KGaA

      2. 6.3.2 L'Oreal S.A

      3. 6.3.3 Surya Brasil

      4. 6.3.4 Coferly

      5. 6.3.5 Hoyu Co., Ltd.

      6. 6.3.6 Avon Products, Inc.

      7. 6.3.7 Kao Corporation

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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South America Hair Colorants Industry Segmentation

The South America colorants market is segmented by product type into bleachers, highlighters, permanent colorants, semi-permanent colorants, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online stores, and others. The study also involves the analysis of regions such as Brazil, Argentina and rest of South America.

By Product Type
Bleachers
Highlighters
Permanent Colorants
Semi-Permanent Colorants
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Retailers
Online Stores
Others
Geography
South America
Brazil
Argentina
Rest of South America
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South America Hair Colorants Market Research FAQs

The South America Hair Colorants Market is projected to register a CAGR of 4.80% during the forecast period (2024-2029)

Henkel AG & Co. KGaA, L'Oreal S.A, Kao Corporation, Hoyu Co., Ltd. and Avon Products, Inc. are the major companies operating in the South America Hair Colorants Market.

The report covers the South America Hair Colorants Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the South America Hair Colorants Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

South America Hair Colorants Industry Report

Statistics for the 2024 South America Hair colorants market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South America Hair colorants analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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South America Hair Colorants Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)