South America Bath & Shower Products Market Report 2030

Name: South America Bath & Shower Products Market Report 2030
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South America Bath & Shower Products Market Analysis by Mordor Intelligence

The South America Bath & Shower Products Market is expected to register a CAGR of 3.2% during the forecast period.

The market is primarily driven by increasing awareness about health and hygiene among the people in the country. In addition, the hot and humid climate that results in sweating has created a need for bath and shower products. Moreover, the rising disposable income and increasing living standards of the consumers are also leading consumers to opt for more expensive and aesthetically appealing bath and shower products with different fragrances and effective ingredients. Furthermore, frequent launches of enhanced products such as seed oil or vitamins infused shower gels, have further contributed to the growth of the market.
However, the growing awareness towards the use of chemical ingredients in such bath and shower gels, like sodium lauryl sulfate, dioxane, parabens, etc., that is considered as a harmful substance for the skin, is expected to hinder the growth of bath and shower products market.

South America Bath & Shower Products Market Trends and Insights

Rising Demand for Shower Gel among Consumers

Shower gel and body washes are witnessed to have the fastest growth rate during the forecast period owing to its consumer sophistication for liquid soap and bath products, and their ease of use compared to traditional bar soaps as the traditional soaps make the skin dry by stripping out the moisture, due to presence of sodium hydroxide. In addition, the growing availability of shower gels in supermarkets and hypermarkets. With growing awareness, consumers are spending huge amounts of money on health and skincare, especially urban consumers where the adoption of shower gel is much higher. This is expected to boost the shower gel market during the forecast period.

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Brazil to have the Fastest Growing Market in South America Region

Brazil is the key market for bath and shower products in South America which is followed by Argentina and Chile. The growing concentration of internet and smartphone users in Brazil has driven the e-commerce sales of bath products. Younger population, tech-savvy millennials are more likely to use the internet and shop online. Moreover, the convenience and discount offers at online retail have further fueled the market. Better price of products, wide variety, availability of products, and convenience are the key factors driven online retailing in Brazil. According to The Atlantic, Brazilians take, on average, 12 showers a week, which has driven the consumption of bath & shower products. Products focused on fragrances, and new varieties have increased demand in the market. Many premium brand products focus on the direct selling of sales through e-commerce as these channels offering tough competition to conventional supermarkets and convenience stores.

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Competitive Landscape

The South America bath and shower products market is competitive and fragmented in nature owing to the presence of many regional and domestic players. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers.

For instance, in February 2017, Olay, Ivory, and Old Spice launched the latest innovation across Procter & Gamble's Personal Cleansing Category- DUO, which is a dual-sided body cleansing buffer that revolutionizes the look and feel of clean. The brand unites the clean of a bar, the care of a body wash, and the experience of a puff to give users a multi-sensory, best of all worlds' experience. Key players dominating the market include Unilever, Beiersdorf Group, L'Artisan Parfumeur S.A.R.L, Colgate-Palmolive Company, and Procter & Gamble, among others.

South America Bath & Shower Products Industry Leaders

Unilever
L’Artisan Parfumeur S.A.R.L
Colgate-Palmolive Company
Beiersdorf AG
Procter & Gamble Co.
*Disclaimer: Major Players sorted in no particular order

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Table of Contents for South America Bath & Shower Products Industry Report

1. INTRODUCTION

1.1 Study Deliverables & Study Assumptions
1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

5.1 By Type
- 5.1.1 Shower Gel/Body wash
- 5.1.2 Bar Soap
- 5.1.3 Shower Oil
- 5.1.4 Others
5.2 By Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Online Retail Stores
- 5.2.4 Others
5.3 By Geography
- 5.3.1 Brazil
- 5.3.2 Argentina
- 5.3.3 Rest of South America

6. COMPETITIVE LANDSCAPE

6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
- 6.3.1 Unilever
- 6.3.2 L'Artisan Parfumeur S.A.R.L
- 6.3.3 Beiersdorf AG
- 6.3.4 Colgate-Palmolive Company
- 6.3.5 Procter & Gamble
- 6.3.6 Wipro Yardley FZE
- 6.3.7 Dr. Squatch
*List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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South America Bath & Shower Products Market Report Scope

The South America bath and shower products market is segmented by type, user and distribution channels. By type, the market is segmented into shower cream/gel, bar soap, shower oil, and others and by and distribution channel into supermarket/hypermarket, convenience stores, online stores, & others. Also, the study provides an analysis of the bath and shower products market in the emerging and established markets across the South America region, including Brazil, Argentina, and the Rest of South America.

By Type

Shower Gel/Body wash

Bar Soap

Shower Oil

Others

By Distribution Channel

Supermarkets/Hypermarkets

Convenience Stores

Online Retail Stores

Others

By Geography

Brazil

Argentina

Rest of South America

By Type	Shower Gel/Body wash
	Bar Soap
	Shower Oil
	Others
By Distribution Channel	Supermarkets/Hypermarkets
	Convenience Stores
	Online Retail Stores
	Others
By Geography	Brazil
	Argentina
	Rest of South America

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Key Questions Answered in the Report

What is the current South America Bath & Shower Products Market size?

The South America Bath & Shower Products Market is projected to register a CAGR of 3.2% during the forecast period (2025-2030)

Who are the key players in South America Bath & Shower Products Market?

Unilever, L’Artisan Parfumeur S.A.R.L, Colgate-Palmolive Company, Beiersdorf AG and Procter & Gamble Co. are the major companies operating in the South America Bath & Shower Products Market.

What years does this South America Bath & Shower Products Market cover?

The report covers the South America Bath & Shower Products Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the South America Bath & Shower Products Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Page last updated on: June 13, 2025