Product Information Management (PIM) Market Size and Share
Market Overview
| Study Period | 2019 - 2030 |
|---|---|
| Market Size (2025) | USD 17.56 Billion |
| Market Size (2030) | USD 37.02 Billion |
| Growth Rate (2025 - 2030) | 16.09% CAGR |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
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Product Information Management (PIM) Market Analysis by Mordor Intelligence
The product information management market size is estimated at USD 17.56 billion in 2025 and is forecast to reach USD 37.02 billion by 2030, advancing at a 16.09% CAGR. Rising recognition of PIM as the digital-commerce backbone, combined with AI-powered content generation and omnichannel experience imperatives, underpins this expansion. Enterprises shift quickly to cloud subscription models to reduce total cost of ownership, speed product launches, and secure automatic feature updates. Retailers, manufacturers, and streaming platforms now generate vast volumes of complex product data, prompting investments in centralized systems that maintain consistency across websites, marketplaces, stores, and social media. Regulatory momentum—most notably the EU Digital Product Passport due in 2026—adds compliance pressure, while generative-AI tooling increases the strategic value of PIM for rapid content localization and SEO optimization.
Key Report Analysis
- By deployment model, cloud captured 63.5% of the product information management market share in 2024 and is set to expand at a 18.2% CAGR through 2030.
- By offering, Solutions held 65.9% revenue share in 2024, while Services are projected to rise at a 17.5% CAGR through 2030.
- By organization size, large enterprises accounted for 67.3% of the product information management market size in 2024, yet SMEs are forecast to grow at 16.4% CAGR to 2030.
- By end-user industry, retail and e-commerce led with 35.3% share of the product information management market size in 2024; media and entertainment is advancing at 17.1% CAGR through 2030.
- By geography, North America commanded 24.5% revenue share in 2024, whereas Asia-Pacific is poised to register the quickest 16.7% CAGR to 2030.
Global Product Information Management (PIM) Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| E-commerce boom and SKU proliferation | +3.2% | Global, Asia-Pacific strongest | Medium term (2-4 years) |
| Cloud adoption lowering TCO | +2.8% | North America and EU, spreading to Asia-Pacific | Short term (≤ 2 years) |
| Omnichannel customer-experience mandates | +2.1% | Global retail markets | Medium term (2-4 years) |
| EU Digital Product Passport compliance | +1.9% | EU mandatory, global voluntary | Long term (≥ 4 years) |
| Gen-AI-ready product-content pipelines | +2.4% | North America and EU early adopters | Short term (≤ 2 years) |
| Marketplace quick-commerce API requirements | +1.8% | Urban centers worldwide | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
E-commerce boom and SKU proliferation
Retailers today handle triple the product variants managed in 2020, straining spreadsheets and legacy tools. Centralized PIM platforms now orchestrate millions of attributes to keep Amazon, Walmart, and regional marketplace listings synchronized. Seasonal fashion lines present hundreds of color-size combinations that must appear consistently across 15-plus channels, and international rollouts add the burden of language localization and regulatory labeling.[1]Christian Klein, “SAP Q1 2025 Results,” news.sap.com
Cloud adoption lowering TCO
Migrating to cloud PIM trims 45-55% in ownership costs by eliminating server upkeep and delivering automatic upgrades. Dynamic scaling fits peak holiday traffic without over-provisioning hardware. For mid-market firms, subscription pricing removes large capital outlays, while SAP recorded 27% cloud revenue growth in Q1 2025, underscoring enterprise appetite for SaaS data management. [2]Informatica, “Accelerating Product Introduction with AI-Powered PIM,” informatica.com
Omnichannel customer-experience mandates
Seventy-three percent of shoppers quit purchases when product details differ between channels, compelling brands to unify data across web, mobile, stores, and social commerce. Carhartt achieved 90% data accuracy and cut syndication time by two-thirds after deploying PIM, ensuring uniform content for wholesale and direct-to-consumer flows
Gen-AI-ready product-content pipelines
AI-infused PIM now auto-generates descriptions, SEO tags, and translations, slashing new-item onboarding times by 75% and tripling data-entry throughput. Akeneo’s purchase of Unifai signals vendor focus on intelligent product clouds that surface cross-sell suggestions and flag content gaps automatically.[3]Akeneo, “Akeneo Acquires Unifai,” akeneo.com
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Cyber-security and data-breach concerns | -1.8% | Global, strongest in regulated industries | Short term (≤ 2 years) |
| Integration complexity with legacy ERPs | -2.1% | North America and EU enterprise markets | Medium term (2-4 years) |
| Rising ESG data-audit costs | -1.2% | EU mandatory, expanding worldwide | Long term (≥ 4 years) |
| Shortage of PIM-skilled data stewards | -1.6% | Global, acute in Asia-Pacific emerging economies | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Cyber-security and data-breach concerns
Firms handling proprietary formulas or price books hesitate to place sensitive data in multitenant clouds. Breach risk spikes 40% during migration phases, pushing pharmaceuticals and finance toward dedicated infrastructure with stricter encryption and zero-trust access controls.
Integration complexity with legacy ERPs
Older ERP suites rely on proprietary schemas, so PIM deployments frequently add 6-12 months for custom middleware. Each business unit running its own ERP instance magnifies data mapping and synchronization hurdles, inflating project budgets by up to 50%.
Segment Analysis
By Deployment Model: Cloud dominance accelerates enterprise migration
Cloud installations accounted for 63.5% of the product information management market in 2024, and the segment is set to grow at 18.2% CAGR to 2030. Centralized SaaS platforms remove geographic infrastructure constraints and push automatic AI feature updates without internal IT resourcing. On-premise retains a foothold in highly regulated fields, yet its share inches downward as compliance frameworks now accept certified cloud architectures.
Demand for elasticity and global availability ensures cloud remains the primary route for greenfield projects. SAP’s 27% cloud revenue spike highlights customer preference for subscription models that deliver predictable spend and robust SLAs. Multinational retailers cite faster rollouts—three to six months instead of 12-plus—as pivotal to monetizing seasonal assortments swiftly.
By Offering: Services growth reflects implementation complexity
Solutions held 65.9% revenue in 2024, but Services will outpace at 17.5% CAGR as firms seek integration, data-cleansing, and change-management assistance. Enterprise PIM rollouts now include AI model tuning, omnichannel syndication, and Digital Product Passport data layers, all requiring specialist skills.
Training and managed-service contracts rise as clients grapple with ongoing schema changes and content enrichment. Consulting partners guide taxonomy design, machine-learning pipeline setup, and KPI dashboards, ensuring long-term value extraction from core software licenses.
By Organization Size: SME adoption democratizes advanced capabilities
Large enterprises retained 67.3% share in 2024, yet SME subscriptions are increasing at 16.4% CAGR on the back of affordable SaaS tiers. The product information management market thus sees sophisticated capabilities reaching mid-market exporters that must meet marketplace data standards.
Nimble brands leverage AI-driven copy generation and auto-classification, tools once confined to Fortune 500 budgets. Vendors respond with simplified UIs, pay-as-you-grow storage, and API connectors that plug straight into Shopify or WooCommerce storefronts.
By End-user Industry: Media and entertainment drives content innovation
Retail and e-commerce remain the anchor at 35.3% share, but streaming platforms, sports leagues, and studios are embracing PIM to personalize metadata, rights, and licensing. The media and entertainment vertical is therefore projected to lead growth at 17.1% CAGR through 2030.
Manufacturers adopt PIM for technical docs and sustainability labels. BFSI institutions employ PIM-style master data hubs to synchronize product catalogs across regional subsidiaries, while telecom operators organize handset SKUs and tariff bundles within the same framework.
Geography Analysis
North America led with 24.5% share in 2024 and will maintain steady growth as enterprises layer AI content capabilities atop mature PIM foundations. United States retailers invest in digital shelf analytics that link directly into core PIM, and Canadian manufacturers prepare for continent-wide trade digitization. Mexico’s automotive suppliers adopt PIM to meet USMCA documentation rules.
Asia-Pacific is the fastest-growing region at 16.7% CAGR. Chinese manufacturers integrate PIM with MES and export portals to satisfy global labeling mandates, while Indian pharma and auto exporters adopt SaaS PIM for multi-market compliance. Japanese firms extend PIM into IoT-enabled factories to feed automated quality-inspection systems, and Australian retailers leverage cloud deployments for rapid omnichannel launches.
Europe enjoys entrenched demand thanks to the upcoming Digital Product Passport, compelling every importer and producer to centralize sustainability and provenance data. German industrials deploy PIM for multilingual technical files, UK exporters tackle post-Brexit paperwork through unified catalogs, and French luxury houses rely on PIM to preserve brand voice across languages.
Competitive Landscape
The product information management market is moderately fragmented. SAP, Oracle, and IBM cross-sell PIM modules into existing ERP estates, while pure-plays such as Akeneo, Salsify, inRiver, and Contentserv compete on usability and vertical focus. Vendors race to embed generative AI for auto-generated copy and to pilot blockchain tags that satisfy provenance audits under EU regulations.
Consolidation is accelerating: Centric Software moved to acquire Contentserv in March 2025, broadening lifecycle coverage for fashion brands. Epicor bought KYKLO to fuse PIM into mid-market ERP, and Akeneo partnered with Google Cloud to co-develop ML-driven enrichment. Alliances such as Stibo Systems with CommerceIQ integrate digital-shelf analytics, granting brands closed-loop performance insight.
Product Information Management (PIM) Industry Leaders
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SAP SE
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IBM Corp.
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Oracle Corp.
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Pimcore GmbH
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Salsify Inc.
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- March 2025: Centric Software announced the acquisition of Contentserv Group to enhance its PLM suite with advanced PIM functions.
- March 2025: Akeneo selected Google Cloud to accelerate AI-driven product experience management innovation.
- January 2025: inRiver highlighted PIM’s role in circular economy reporting at the 2024 World Economic Forum.
- October 2024: Stibo Systems partnered with CommerceIQ to marry PIM with digital shelf analytics.
Research Methodology Framework and Report Scope
Market Definitions and Key Coverage
Our study defines the product information management (PIM) market as all revenues earned from purpose-built software and associated services that centralize, enrich, and syndicate structured and unstructured product data across digital and physical sales channels. Solutions that bundle digital asset management or master-data domains only become part of our scope when they are sold primarily as PIM platforms.
Scope exclusion: we deliberately leave out broader master-data suites that manage customer, supplier, or finance records when PIM is not the lead use case.
Segmentation Overview
- By Deployment Model
- Cloud
- On-premise
- By Offering
- Solutions
- Services
- By Organization Size
- Large Enterprises
- Small and Medium Enterprises (SMEs)
- By End-user Industry
- Retail and E-commerce
- BFSI
- Manufacturing
- Media and Entertainment
- IT and Telecom
- Others
- By Geography
- North America
- United States
- Canada
- Mexico
- South America
- Brazil
- Argentina
- Rest of South America
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia and New Zealand
- Rest of Asia-Pacific
- Middle East and Africa
- Middle East
- Saudi Arabia
- United Arab Emirates
- Turkey
- Rest of Middle East
- Africa
- South Africa
- Nigeria
- Egypt
- Rest of Africa
- Middle East
- North America
Detailed Research Methodology and Data Validation
Primary Research
Mordor analysts spoke with software product heads, systems integrators, and retail IT managers across North America, Europe, and fast-growing Asia Pacific markets. These conversations clarified real license pricing, cloud migration timelines, and typical product-catalog sizes that secondary sources rarely spell out.
Desk Research
We gathered foundational numbers from well-regarded public sources such as the U.S. Census Bureau's retail e-commerce series, Eurostat's online sales index, the UN Comtrade trade codes that track software exports, and position papers from trade bodies like GS1 and the National Retail Federation. Regulatory notes on the EU's Digital Product Passport and SEC cyber-risk filings added context on compliance-driven demand. Subscription databases, D&B Hoovers for vendor revenue splits and Dow Jones Factiva for deal flow, helped us size vendor cohorts and spot growth signals. These sources illustrate, rather than exhaust, the broad evidence base our analysts reviewed.
Market-Sizing & Forecasting
A top-down model begins with global retail and B2B e-commerce spending, then applies PIM adoption ratios that vary by region and industry before being further filtered through cloud penetration rates. We cross-check this with sampled bottom-up estimates built from leading vendors' reported users, average selling price tiers, and partner channel data. Key variables include online SKU counts, cloud subscription renewal rates, midsize enterprise IT spend, and regulatory milestones such as mandatory traceability labels. Multivariate regression combined with scenario analysis projects 2025-2030 growth, letting us stress-test high-adoption and slowdown cases. Where supplier roll-ups left gaps, conservative proxy ratios from similar SaaS categories filled the blanks.
Data Validation and Update Cycle
Outputs run through variance checks against independent retail tech indices and quarterly vendor filings. Senior reviewers sign off, and reports refresh yearly; interim updates trigger after major acquisitions or regulatory shifts to ensure clients always receive the latest view.
Why Mordor's Product Information Management Baseline Commands Reliability
Published PIM estimates often diverge because firms pick different solution mixes, price points, and refresh cadences. Our disciplined scope, live interviews, and annual recalibration keep our baseline firmly anchored.
Key gap drivers include whether adjacent MDM modules are folded into totals, how free-to-paid migrations are counted, the currency-conversion cut-off quarter, and how aggressively each publisher layers in AI-driven upsell premiums.
Benchmark comparison
| Market Size | Anonymized source | Primary gap driver |
|---|---|---|
| USD 17.56 B (2025) | Mordor Intelligence | - |
| USD 12.20 B (2023) | Global Consultancy A | Older base year; excludes service revenues |
| USD 4.47 B (2024) | Industry Portal B | Focuses on software licenses, omits cloud subscriptions |
| USD 17.40 B (2024) | Regional Analytics C | Rolls product-domain MDM and PXM modules into scope |
Taken together, the comparison shows that when scope breadth, latest currency rates, and balanced forecast assumptions are aligned, Mordor's numbers offer decision-makers the most transparent and repeatable starting point.
Key Questions Answered in the Report
What is driving the rapid growth of the product information management market?
Enterprise pursuit of omnichannel consistency, AI-powered content creation, and looming EU Digital Product Passport rules combine to push the market at a 16.09% CAGR
Which deployment model is gaining the most traction?
Cloud dominates with 63.5% share in 2024 and is expanding quickly due to lower ownership costs and faster implementation times.
Why are services growing faster than software licences?
Complex integrations, AI model tuning, and regulatory data layers make expert consulting indispensable, causing the Services segment to grow at 17.5% CAGR.
How will the EU Digital Product Passport affect adoption?
The 2026 mandate requires granular product data for sustainability reporting, effectively making PIM systems obligatory for any firm selling into the EU.
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