Cake Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Global Cake Industry Research and Trends. The Market is Segmented by Form (Packaged and Unpackaged/Artisanal), by Product Type (Cupcakes, Celebration Cakes, Sponge Cakes, and Other Cakes), by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

Cake Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Cake Market Size

Cakes Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 101.91 Billion
Market Size (2030) USD 124.17 Billion
CAGR (2025 - 2030) 4.03 %
Fastest Growing Market South America
Largest Market Asia Pacific
Market Concentration Low

Major Players

Cakes Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Cakes Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Cake Market Analysis

The Cakes Market size is estimated at USD 101.91 billion in 2025, and is expected to reach USD 124.17 billion by 2030, at a CAGR of 4.03% during the forecast period (2025-2030).

The cake industry is experiencing a significant transformation driven by evolving consumer preferences and sustainability concerns. According to the International Food Information Council's 2023 Food and Health survey, 34% of Americans consider environmental sustainability highly impactful in their food purchasing decisions, while 35% specifically focus on climate-friendliness. This heightened environmental consciousness has prompted manufacturers to adopt eco-friendly practices, exemplified by Sirane's introduction of fully recyclable cake boards in March 2023. The industry is witnessing a surge in sustainable packaging innovations, with companies increasingly transitioning to biodegradable materials and reducing plastic usage in their packaging solutions.


The market is witnessing a notable shift towards personalization and premium offerings, as 73% of global consumers prefer brands that provide personalized experiences as of 2023. This trend is reflected in the increasing demand for customized celebration cakes and unique flavor combinations. Social media platforms have become instrumental in shaping consumer preferences and driving cake market trends, with platforms like Instagram reaching 2,000 million users worldwide by January 2024, creating a robust platform for showcasing innovative cake designs and driving consumer engagement.


Health consciousness continues to influence product development in the cake industry, with manufacturers responding to changing dietary preferences. According to the International Food Information Council data in 2023, 37% of US consumers consider low-sugar food as healthy, driving the demand for healthier cake alternatives. This has led to significant product innovations, exemplified by Dr. Schär's launch of Gluten-Free Marble Cake in February 2024, catering to the growing market for dietary-restriction friendly options while maintaining indulgent taste profiles.


The industry is experiencing a surge in flavor innovation and unique collaborations, creating new market opportunities. Recent developments include Dough Ball's launch of Birthday Cake Whiskey in February 2024, combining vanilla cake flavors with premium spirits, and Nothing Bundt Cakes' collaboration with Reese's in January 2024 to create a limited-time Reese's Chocolate Peanut Butter cake. These innovations reflect the industry's adaptability in meeting evolving consumer preferences while maintaining traditional appeal through creative flavor combinations and strategic brand partnerships.

Segment Analysis: FORM

Unpackaged/Artisanal Segment in Global Cakes Market

The unpackaged/artisanal segment continues to dominate the global cake market, commanding approximately 56% of the total market share in 2024. This significant market position is primarily driven by the growing consumer preference for freshly baked products and authentic taste experiences. Artisanal cakes are typically crafted with high-quality ingredients and traditional methods, appealing to consumers seeking premium and gourmet experiences. The segment's success is further bolstered by the increasing trend of supporting local businesses and artisans, driven by a desire to foster community connections and promote sustainable practices. Additionally, the rising demand for customized cake designs for celebratory events, including weddings, work anniversaries, retirements, and birthdays, has significantly contributed to the segment's market leadership. The ability to offer personalized designs, unique flavor combinations, and made-to-order options has helped artisanal bakeries maintain their competitive edge in the market.

Market Analysis of Cakes Market: Chart for FORM

Packaged Segment in Global Cakes Market

The packaged cakes segment is projected to exhibit the highest growth rate in the global cake market, with an expected CAGR of approximately 5% during the forecast period 2024-2029. This accelerated growth is primarily attributed to the increasing demand for convenient, ready-to-eat food options, particularly among urban consumers with busy lifestyles. The segment's growth is further supported by continuous product innovations in terms of flavors, packaging formats, and portion sizes, catering to evolving consumer preferences. Manufacturers are increasingly focusing on developing healthier variants, including sugar-free, gluten-free, and organic options, to appeal to health-conscious consumers. The expansion of modern retail formats and e-commerce platforms has also significantly improved the accessibility and availability of packaged cakes. Additionally, the longer shelf life of packaged cakes, coupled with their convenience in storage and transportation, makes them particularly attractive for retail chains and consumers alike.

Segment Analysis: PRODUCT TYPE

Celebration Cakes Segment in Global Cakes Market

The celebration cakes segment dominates the global cake market, commanding approximately 37% market share in 2024. This segment's leadership position is primarily driven by the rise of social media platforms, which has fostered a culture of sharing special moments online, including celebrations and events. People frequently showcase elaborately decorated cakes, creating a ripple effect of desire for similar experiences among their social circles. The increasing disposable incomes worldwide have also contributed to consumers' willingness to spend more on luxurious and indulgent items, including elaborate celebration cakes. This trend has particularly increased the demand for high-quality, premium cakes for special occasions. The segment is also experiencing the fastest growth rate in the market, projected to grow at approximately 5% from 2024 to 2029, driven by the increasing number of celebratory events globally and the growing trend of customization in cake designs.

Remaining Segments in Product Type Segmentation

The other significant segments in the global cake market include sponge cakes, cup cakes, and other specialty cakes. The sponge cakes segment represents a substantial portion of the market, with products ranging from plain cakes to center-filled varieties, catering to diverse consumer preferences and consumption occasions. Cup cakes have carved out a notable niche in the market, particularly popular for their convenience and portion-controlled sizing, making them ideal for both individual consumption and group celebrations. The 'other cakes' segment encompasses various specialty items like roll cakes, cheese cakes, and fruit cakes, providing consumers with diverse options and contributing to the market's overall variety and innovation. These segments collectively contribute to the market's dynamism by offering different textures, flavors, and consumption experiences to meet varying consumer preferences and occasions.

Segment Analysis: DISTRIBUTION CHANNEL

Supermarkets/Hypermarkets Segment in Global Cakes Market

The supermarkets/hypermarkets segment continues to dominate the global cake market, commanding approximately 43% of the total market share in 2024. This channel's dominance can be attributed to its extensive product range and ability to influence consumer purchasing decisions through strategic product placement and promotional activities. The presence of in-store bakery sections has been particularly influential, as the aroma and visual appeal of freshly baked goods often trigger impulse purchases. These retailers have also maintained their strong foothold by offering multiple brands, regular discounts, and consumer-oriented schemes that make shopping both beneficial and cost-effective. Additionally, supermarkets and hypermarkets have become preferred venues for cake manufacturers to introduce new products and enhance their market presence, primarily due to their expansive geographical reach compared to other distribution channels.

Online Retail Stores Segment in Global Cakes Market

The online retail stores segment is emerging as the fastest-growing distribution channel in the global cake market, projected to grow at approximately 7% during 2024-2029. This remarkable growth is driven by the increasing consumer preference for convenient shopping options and the expansion of digital platforms offering seamless cake delivery services. The segment's growth is further accelerated by the integration of user-friendly mobile applications, attractive discount offerings, and hassle-free refund processes. Major companies have been actively enhancing their online platforms to provide customers with greater convenience, while the diverse selection of cake products on e-commerce sites motivates customers to make larger purchases. The reduction in delivery fees and the introduction of subscription-based models have also contributed to attracting a broader consumer base to these online platforms.

Remaining Segments in Distribution Channel

The remaining distribution channels, including convenience stores, specialty stores, and other retail formats, each play unique roles in serving different consumer needs in the global cake market. Convenience stores cater to the on-the-go consumption needs with their extended operating hours and strategic locations. Specialty stores have carved out a niche by offering premium, artisanal products and customized offerings that appeal to discerning consumers seeking unique and high-quality cake products. Other distribution channels, including discounters, kiosks, warehouse clubs, and vending machines, serve specific market segments by providing various purchasing options and experiences. These channels collectively contribute to the market's diversity and accessibility, ensuring that consumers have multiple options for purchasing cake products according to their preferences and convenience.

Cakes Market Geography Segment Analysis

Cakes Market in North America

The North American cake market demonstrates a diverse landscape shaped by varying consumer preferences and cultural influences across the United States, Canada, and Mexico. The region's market is characterized by strong retail infrastructure, established distribution networks, and increasing demand for premium and artisanal cake products. Consumer trends in North America show growing interest in healthier cake options, clean label products, and innovative flavors, while maintaining traditional favorites. The presence of major international players alongside local artisanal bakeries creates a competitive environment that drives innovation and product development across the region.

Market Analysis of Cakes Market: Forecasted Growth Rate by Region

Cakes Market in United States

The United States dominates the North American cake market, driven by its large consumer base, well-established retail networks, and diverse product offerings. The market benefits from strong distribution channels including supermarkets, convenience stores, and growing online retail platforms. With approximately 87% share of the North American market in 2024, the US market is characterized by continuous innovation in flavors, formats, and health-conscious options. The country's cake market is seeing increased demand for premium products, artisanal offerings, and customized celebration cakes, while maintaining strong sales in traditional packaged cake segments.

Cakes Market in Mexico

Mexico represents the fastest-growing market in North America with a projected growth rate of approximately 6% during 2024-2029. The Mexican market is experiencing rapid evolution in consumer preferences, with increasing demand for both traditional and innovative cake products. The growth is supported by expanding urban populations, rising disposable incomes, and growing retail modernization. Mexican consumers show strong interest in both artisanal bakeries and packaged cake products, with particular emphasis on celebration cakes and traditional pastries. The market is seeing increased investment in production capacity and distribution networks to meet growing demand.

Cakes Market in Europe

The European cake market showcases a rich tapestry of traditional and modern bakery offerings, influenced by diverse cultural preferences across countries including Italy, Germany, France, the United Kingdom, Spain, and Russia. The region demonstrates strong consumer appreciation for artisanal products alongside growing demand for convenient packaged options. European consumers increasingly prioritize quality ingredients, traditional recipes, and authentic production methods, while also embracing innovation in flavors and formats.

Cakes Market in Italy

Italy leads the European cake market, commanding approximately 18% of the regional market share in 2024. The Italian market is characterized by strong consumer preference for high-quality, authentic products and traditional recipes. The country's robust bakery culture, combined with innovation in product offerings and strong retail presence, maintains its market leadership. Italian consumers show particular appreciation for artisanal products, while also embracing convenient packaged options that maintain quality standards.

Cakes Market in United Kingdom

The United Kingdom represents the fastest-growing market in Europe with a projected growth rate of approximately 5% during 2024-2029. The UK market demonstrates strong innovation in product development, particularly in premium and health-conscious offerings. British consumers show increasing interest in artisanal products, celebration cakes, and specialty items, while maintaining demand for traditional favorites. The market benefits from strong retail infrastructure and growing online sales channels. The UK cake market size reflects this dynamic growth and consumer preference.

Cakes Market in Asia-Pacific

The Asia-Pacific cake market exhibits dynamic growth driven by rapid urbanization, changing consumer preferences, and increasing disposable incomes across countries including China, Japan, India, Australia, and Pakistan. The region demonstrates diverse consumer preferences, from traditional local delicacies to western-style cakes and pastries. The cake market size in India is a significant contributor to this regional growth, reflecting evolving consumer tastes and increasing demand for both traditional and modern cake varieties.

Cakes Market in China

China dominates the Asia-Pacific cake market, driven by its large consumer base, rapid urbanization, and evolving consumer preferences. The Chinese market shows strong growth in both traditional and western-style cake products, with increasing demand for premium and innovative offerings. The market benefits from extensive distribution networks and growing e-commerce penetration.

Cakes Market in Pakistan

Pakistan emerges as the fastest-growing market in the Asia-Pacific region, demonstrating rapid evolution in consumer preferences and market structure. The market shows increasing sophistication in product offerings, with growing demand for both traditional and modern cake varieties. The growth is supported by expanding urban populations and rising disposable incomes.

Cakes Market in South America

The South American cake market, primarily driven by Brazil and Argentina, demonstrates strong growth potential influenced by changing consumer preferences and increasing disposable incomes. Brazil emerges as the largest market in the region, while Argentina shows the fastest growth rate. The region's market is characterized by a mix of traditional bakery products and modern cake varieties, with increasing demand for premium and innovative offerings.

Cakes Market in Middle East & Africa

The Middle East & Africa cake market, represented significantly by Saudi Arabia and South Africa, shows evolving consumer preferences and growing demand for both traditional and modern cake products. Saudi Arabia leads the regional market in terms of size, while South Africa demonstrates the fastest growth. The region's market is characterized by increasing modernization of retail channels and growing demand for premium products. The global cake industry is also witnessing similar trends, with a focus on premiumization and innovation.

Cake Industry Overview

Top Companies in Global Cakes Market

The global cake market is led by major players including Grupo Bimbo, McKee Foods Corporation, The J.M. Smucker Company, and Flowers Foods, alongside numerous regional players. Cake manufacturing companies are heavily focused on product innovation through the introduction of new flavors, healthier variants, and unique packaging formats to capture diverse consumer preferences. Operational agility is demonstrated through investments in advanced manufacturing facilities and technology integration, enabling efficient production and distribution networks. Strategic moves predominantly revolve around expanding product portfolios through both organic growth and acquisitions, with companies actively pursuing partnerships with local bakeries and distributors. Market expansion strategies include penetrating emerging markets, strengthening online retail presence, and developing region-specific product variants to cater to local tastes and preferences.

Fragmented Market with Strong Regional Players

The global cakes market exhibits a highly fragmented structure, characterized by the presence of both multinational corporations and strong regional players. Large conglomerates like Grupo Bimbo leverage their extensive distribution networks and diverse product portfolios, while regional specialists maintain competitive advantages through their deep understanding of local preferences and established customer relationships. The market's fragmentation is further emphasized by the significant presence of artisanal bakeries and local manufacturers who collectively hold a substantial market share, particularly in developing regions.


The industry has witnessed considerable merger and acquisition activity as larger players seek to consolidate their market position and expand geographical presence. Companies are increasingly focusing on acquiring local brands to gain immediate market access and established customer bases in new regions. This trend is particularly evident in emerging markets where international players are looking to establish stronger footholds through strategic acquisitions of well-known local brands, while simultaneously maintaining these brands' authentic appeal and connection with local consumers.

Innovation and Adaptability Drive Market Success

Success in the cake industry increasingly depends on companies' ability to innovate while maintaining operational efficiency. Incumbent players must focus on developing premium product lines, investing in sustainable packaging solutions, and expanding their distribution networks while maintaining cost competitiveness. The ability to quickly adapt to changing consumer preferences, particularly regarding health consciousness and clean label products, while maintaining traditional appeal remains crucial. Companies must also invest in digital capabilities to enhance direct-to-consumer channels and improve customer engagement through personalized offerings.


For contenders looking to gain market share, focusing on niche segments and developing unique value propositions is essential. This includes capitalizing on emerging trends such as organic, gluten-free, and functional ingredients, while also considering the significant impact of private label products on market dynamics. The high level of buyer concentration through retail chains necessitates strong relationships with key distribution partners, while the constant threat of substitution from alternative snack products requires continuous product innovation and marketing efforts. Additionally, companies must stay ahead of evolving food safety regulations and clean label requirements, which can significantly impact product development and marketing strategies. The Dofreeze company profile exemplifies how firms can leverage innovation to maintain competitive advantage.

Cake Market Leaders

  1. Grupo Bimbo, S.A.B. de C.V.

  2. DoFreeze LLC

  3. McKee Foods Corporation

  4. Flowers Foods, Inc.

  5. The J.M. Smucker Company

  6. *Disclaimer: Major Players sorted in no particular order
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Cake Market News

  • March 2024: The Hostess brand expanded its product portfolio by launching Hostess Meltamors, a soft, fluffy mini-cake with a delightful chocolate-flavored drizzle and a chocolatey- or caramel-flavored melting center that flows like "lava" when warmed in the microwave.
  • March 2024: McKee Foods expanded its product portfolio by launching two new Valentine’s Day-themed Little Debbie products: Vanilla Mini Donuts and vanilla-flavored Big Pack Valentine Cakes. Big Pack Valentine Cakes are individually wrapped snack cakes that come in cartons of six and are covered in light pink frosting and a white icing stripe pattern.
  • March 2024: Monginis Foods Private Limited revamped its packaging to modernize it while preserving the tradition.

Cake Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Increase in Number Of Social Event Celebration
    • 4.1.2 Innovations In Designs And Flavors
  • 4.2 Market Restraints
    • 4.2.1 Health Concerns Related To Ingredients
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Form
    • 5.1.1 Packaged
    • 5.1.2 Unpackaged/Artisanal
  • 5.2 By Product Type
    • 5.2.1 Celebration Cakes
    • 5.2.2 Cupcakes
    • 5.2.2.1 Center-filled
    • 5.2.2.2 Plain
    • 5.2.3 Sponge Cakes
    • 5.2.3.1 Plain Cakes
    • 5.2.3.2 Center-Filled Cakes
    • 5.2.3.3 Others
    • 5.2.4 Other Cakes
  • 5.3 By Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Specialty Stores
    • 5.3.3 Convenience Stores
    • 5.3.4 Online Retail Stores
    • 5.3.5 Other Distribution Channels
  • 5.4 By Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
    • 5.4.2.1 Germany
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 France
    • 5.4.2.4 Russia
    • 5.4.2.5 Spain
    • 5.4.2.6 Italy
    • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Australia
    • 5.4.3.5 Pakistan
    • 5.4.3.6 Rest of Asia-Pacific
    • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East and Africa
    • 5.4.5.1 South Africa
    • 5.4.5.2 Saudi Arabia
    • 5.4.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Strategies Adopted by Key Players
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Grupo Bimbo S.A.B. de C.V.
    • 6.3.2 DoFreeze LLC
    • 6.3.3 McKee Foods Corporation
    • 6.3.4 Flowers Foods Inc.
    • 6.3.5 Bonn Group of Industries
    • 6.3.6 Britannia Industries Limited
    • 6.3.7 Monginis Foods Private Limited
    • 6.3.8 Valeo Foods Group
    • 6.3.9 The J.M. Smucker Company
    • 6.3.10 Yıldız Holding
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Cake Industry Segmentation

Cakes are bakery products made with cream, sugar, eggs, and flour and can be accompanied by a wide variety of inclusions, such as fruits and flavors like vanilla extracts. The cake market is segmented by form, product type, distribution channel, and geography. By form, the market is segmented into packaged and unpackaged/artisanal. The market is segmented by product type into cupcakes, celebration cakes, sponge cakes, and other cakes. The cupcakes segment is further segmented into center-filled and plain. The sponge cakes segment is further classified into plain cakes, center-filled cakes, and others. By distribution channel, the market is categorized into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. The market is segmented by geography into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.

By Form Packaged
Unpackaged/Artisanal
By Product Type Celebration Cakes
Cupcakes Center-filled
Plain
Sponge Cakes Plain Cakes
Center-Filled Cakes
Others
Other Cakes
By Distribution Channel Supermarkets/Hypermarkets
Specialty Stores
Convenience Stores
Online Retail Stores
Other Distribution Channels
By Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
France
Russia
Spain
Italy
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Pakistan
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
Rest of Middle East and Africa
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Cake Market Research FAQs

How big is the Cakes Market?

The Cakes Market size is expected to reach USD 101.91 billion in 2025 and grow at a CAGR of 4.03% to reach USD 124.17 billion by 2030.

What is the current Cakes Market size?

In 2025, the Cakes Market size is expected to reach USD 101.91 billion.

Who are the key players in Cakes Market?

Grupo Bimbo, S.A.B. de C.V., DoFreeze LLC, McKee Foods Corporation, Flowers Foods, Inc. and The J.M. Smucker Company are the major companies operating in the Cakes Market.

Which is the fastest growing region in Cakes Market?

South America is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Cakes Market?

In 2025, the Asia Pacific accounts for the largest market share in Cakes Market.

What years does this Cakes Market cover, and what was the market size in 2024?

In 2024, the Cakes Market size was estimated at USD 97.80 billion. The report covers the Cakes Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Cakes Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Cakes Market Research

Mordor Intelligence offers comprehensive insights into the cake industry through detailed market research on cakes and thorough cake industry analysis. Our expertise spans global markets, providing precise data on the cake market size across regions. This includes specific analysis of the cake market size in India and the UK cake market size. The report examines leading cake manufacturing companies, featuring detailed profiles such as the Dofreeze company profile. This offers stakeholders a complete understanding of the industry landscape.

The report, available as an easy-to-download PDF, provides valuable insights into cake industry trends and cake studio industry growth patterns. Stakeholders benefit from our analysis of trends in cakes and emerging market opportunities, supported by detailed cake pricing chart 2024 data. Our research encompasses the entire value chain, from manufacturing processes to retail distribution. This helps businesses make informed decisions about their target market for cake business strategies. The report also includes comprehensive coverage of specialty bakery market segments and cakes and pastries market dynamics, providing actionable intelligence for industry participants.