Retail Stores Pet Food Market Size and Share

Retail Stores Pet Food Market Summary
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Retail Stores Pet Food Market Analysis by Mordor Intelligence

The retail stores pet food market size was valued at USD 88.70 billion in 2025 and is projected to grow from USD 93.10 billion in 2026 to USD 115.90 billion by 2031, registering a CAGR of 4.5% from 2026 to 2031. The market is primarily influenced by the trend of pet humanization, where pet owners increasingly apply food, wellness, and nutrition standards traditionally reserved for humans to their pets. This trend is driving higher average basket values across pet specialty stores, supermarkets, and mass retailers, as consumers opt for higher-protein, life-stage-specific, and function-focused products. Additionally, the market is benefiting from the growing acceptance of fresh and refrigerated pet food formats, which is expanding premium shelf space in mainstream retail chains beyond specialty outlets. However, the market faces challenges such as competition from online auto-ship programs, compliance costs associated with fresh and raw formats, and slower volume growth, which emphasizes the importance of value mix over unit expansion. Competition in the market is driven by factors such as branded shelf control, premium private label offerings, store format differentiation, and effective cold-chain management. These factors underscore the continued relevance of physical retail, even as digital replenishment gains traction.

Key Report Takeaways

  • By store format, the retail stores pet food market for pet specialty stores accounted for the largest 32.0% in 2025, and it is also the fastest segment projected to grow at a CAGR of 5.6% from 2026 to 2031.
  • By pet type, dog food was the largest segment with 49.8% share in 2025, while cat food is forecast to grow at the fastest CAGR of 5.8% CAGR from 2026 to 2031.
  • By product type, dry food accounted for the largest 45.6% revenue share in 2025, while fresh and refrigerated food is projected to grow at the fastest CAGR of 8.5% from 2026 to 2031.
  • By geography, North America held the largest 45.3% revenue share in 2025, while Asia-Pacific is forecast to grow at the fastest CAGR of 6.2% from 2026 to 2031.

Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.

Segment Analysis

By Store Format: Pet Specialty Stores Drive a Dual-Speed Advantage

The retail stores pet food market share for the pet specialty stores held the largest 32.0% in 2025, representing the largest share among retail channels. This dominance is attributed to their ability to offer curated assortments, category expertise, and a superior shopping experience compared to broader retail formats. These stores excel in merchandising premium, super-premium, and function-focused pet food products, which often require product education and guided purchasing decisions. Additionally, they provide manufacturers with greater flexibility to showcase innovative and differentiated offerings. As consumer preferences shift toward specialized nutrition and premium feeding solutions, pet specialty stores continue to solidify their position within the retail distribution landscape.

The retail stores pet food market size for the pet specialty stores is projected to grow at the fastest CAGR of 5.6% from 2026 to 2031. This growth is driven by increasing consumer interest in premium nutrition, personalized product recommendations, and specialized pet care solutions. The format's ability to offer a deeper category selection and a more consultative shopping environment than mass retail channels further supports its expansion. Pet owners seeking functional nutrition, breed-specific products, and premium feeding options often favor specialty retailers due to their focused assortments and expertise. As premiumization trends persist across pet food categories, specialty stores are well-positioned to capture additional consumer spending and enhance customer loyalty.

Retail Stores Pet Food Market: Market Share by Store Format
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Retail Stores Pet Food Market: Market Share by Store Format

By Pet Type: Dog Food Anchors Volume, Cat Food Drives Incremental Value

Dog food held the largest segment, accounting for 49.8% of the market in 2025. Its leading position is supported by a broad product portfolio spanning breed-specific nutrition, life-stage formulations, treats, fresh meals, and functional feeding solutions. Dog food maintains strong visibility across all major retail formats, including pet specialty stores, supermarkets, mass merchandisers, and convenience stores. The category also remains a primary focus for product innovation and promotional activity. Its extensive distribution network and wide consumer appeal continue to make dog food the foundation of retail pet food sales and category planning.

Cat food is anticipated to grow at the fastest CAGR of 5.8% from 2026 to 2031. This growth is driven by increasing urbanization, rising cat ownership in smaller households, and heightened demand for premium nutrition products. Cat owners are increasingly drawn to specialized formulations, including functional, wet, grain-free, and health-focused diets. The segment also benefits from shifting feeding preferences that emphasize convenience and nutritional quality. As manufacturers expand premium product offerings and retailers dedicate more shelf space to specialized cat nutrition, the category is well-positioned for significant value growth across retail distribution channels.

By Product Type: Dry Food Holds the Base and Fresh Formats Expand the Edge

Dry food held the largest 45.6% revenue share in 2025. This segment remains a key component of retail pet food distribution due to its affordability, long shelf life, ease of storage, and widespread consumer acceptance. Dry food is compatible with all major retail formats and facilitates efficient inventory management for retailers. Its broad availability and diverse product range consistently attract store traffic. Additionally, the format plays a significant role in private-label development and promotional initiatives, underscoring its importance within the retail pet food market.

Fresh and refrigerated food is projected to grow at the fastest CAGR of 8.5% from 2026 to 2031. This growth is driven by increasing consumer demand for minimally processed nutrition, ingredient transparency, and premium feeding options. The expansion of refrigerated infrastructure across retail channels is enhancing product availability and exposing more consumers to fresh pet food options. Retailers are dedicating more shelf space to fresh and refrigerated products as shoppers explore alternatives to traditional dry food. With growing awareness of fresh feeding, this category is gaining popularity among pet owners seeking higher-quality and specialized nutritional solutions.

Retail Stores Pet Food Market: Market Share by Product Type
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Retail Stores Pet Food Market: Market Share by Product Type

Geography Analysis

North America held the largest 45.3% revenue share in 2025. The region benefits from high pet ownership, strong consumer spending on pet care, and a well-developed retail infrastructure that supports premium and functional pet food products. Pet specialty stores, supermarkets, and mass merchandisers provide extensive market coverage and broad product availability. Consumers in the region demonstrate strong interest in premium nutrition, fresh food, and specialized feeding solutions, encouraging continuous product innovation. The combination of mature retail networks, high product penetration, and advanced merchandising capabilities continues to reinforce North America's leadership position.

Asia-Pacific is projected to grow at the fastest CAGR of 6.2% from 2026 to 2031. Growth is being driven by rising pet ownership, expanding middle-class populations, increasing urbanization, and greater awareness of commercial pet nutrition. Consumers across the region are increasingly interested in branded, premium, and health-focused pet food products. Markets such as China, Japan, South Korea, Australia, and India are contributing to category expansion through different stages of market development. This combination of mature premium markets and emerging adoption opportunities provides significant momentum for retail pet food sales across the region.

Europe remains a significant market for retail pet food stores, driven by high pet ownership rates, established retail distribution networks, and strong consumer demand for premium pet nutrition products. According to the European Pet Food Industry Federation (FEDIAF), annual pet food sales in Europe reached EUR 29.3 billion (USD 33.7 billion) in 2025, representing a 9% year-over-year growth. This reflects increased consumer spending on pet food and also growth in the sales across supermarkets, hypermarkets, pet specialty stores, and other retail channels. This growth has prompted retailers to expand premium product assortments, allocate more shelf space, and enhance in-store offerings. 

Retail Stores Pet Food Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The retail stores pet food market is moderately consolidated, with major players including Mars, Incorporated, Nestlé S.A., Colgate-Palmolive Company, General Mills, Inc., and The J. M. Smucker Company. The competitive structure is dominated by multinational manufacturers with extensive product portfolios and broad retail distribution networks. Key players compete across categories such as dry food, wet food, treats, veterinary nutrition, and premium products, leveraging strong brand recognition and established relationships with retailers. Competitive differentiation increasingly relies on product innovation, premium positioning, and category expertise. Additionally, private-label products are gaining significance as retailers enhance product quality and strengthen their value propositions. This combination of branded leadership and retailer participation sustains a dynamic competitive environment in global markets.

Competition is increasingly focused on premium nutrition, functional formulations, and unique product formats. Manufacturers are broadening their offerings to emphasize health benefits, ingredient transparency, and specialized nutritional requirements, aiming to attract higher-value consumer spending. Fresh, refrigerated, freeze-dried, and minimally processed products are gaining importance as consumer preferences shift away from traditional feeding formats. Retailers are facilitating this transition by allocating more shelf space, implementing premium merchandising strategies, and enhancing in-store product education. Consequently, innovation in nutrition and product presentation continues to shape competitive positioning within the industry.

Distribution expansion is a critical competitive strategy for companies aiming to enhance consumer access and shelf visibility. In December 2025, Stella and Chewy's extended its freeze-dried raw pet food portfolio to 464 Sprouts Farmers Market stores across the United States, significantly increasing availability through a prominent grocery retail network. Expanding distribution improves product visibility, enhances consumer accessibility, and promotes the adoption of premium categories beyond specialty retail channels. Combined with investments in merchandising, retail partnerships, and product innovation, distribution growth remains a key factor influencing competitive dynamics and market share within the industry.

Retail Stores Pet Food Industry Leaders

  1. Mars, Incorporated

  2. Nestlé S.A.

  3. Colgate-Palmolive Company

  4. General Mills, Inc.

  5. The J. M. Smucker Company

  6. *Disclaimer: Major Players sorted in no particular order
Retail Stores Pet Food Market Concentreation
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Recent Industry Developments

  • May 2026: Mars, Incorporated partnered with Big Idea Ventures, AAK, Bühler, Givaudan, and Ingredion to launch the 2026 Global Pet Food Innovation Program. This program aims to develop advanced nutrition solutions for future pet food products. It is projected to drive product innovation and premiumization within retail pet food channels.
  • March 2026: Nestlé S.A. has inaugurated a new wet pet food manufacturing facility in Vargeão, Brazil, to enhance production capacity for dog and cat food products distributed through retail channels. This investment aims to improve product availability across supermarkets, pet specialty stores, and other retail outlets.
  • October 2025: General Mills, Inc. introduced Blue Buffalo Love Made Fresh nationwide, marking the brand's entry into the fresh pet food category. This launch established Blue Buffalo as the largest pet food brand in the United States to offer dry, wet, and fresh feeding solutions, while increasing the availability of fresh pet food through major retail channels.

Table of Contents for Retail Stores Pet Food Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Premiumization and pet humanization lift store baskets
    • 4.2.2 Functional and science-backed nutrition accelerate trade-up
    • 4.2.3 Cat-care mix expansion improves category productivity
    • 4.2.4 Pet specialty expansion and premium private label widen in-store choice
    • 4.2.5 Refrigerated fixture rollout unlocks fresh-food conversion
    • 4.2.6 AI-led assortment localization improves on-shelf relevance and sell-through
  • 4.3 Market Restraints
    • 4.3.1 E-commerce auto-ship erodes routine store replenishment
    • 4.3.2 Ingredient and packaging cost volatility compress margins
    • 4.3.3 Shrink and damaged-bag losses weaken bulky kibble economics
    • 4.3.4 Fresh and raw compliance burden raises cold-chain costs
  • 4.4 Regulatory Landscape
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Suppliers
    • 4.6.3 Bargaining Power of Buyers
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry

5. Market Size and Growth Forecasts (Value)

  • 5.1 By Store Format
    • 5.1.1 Pet Specialty Stores
    • 5.1.2 Supermarkets and Hypermarkets
    • 5.1.3 Mass Merchandisers and Club Stores
    • 5.1.4 Convenience Stores
    • 5.1.5 Other Retail Stores
  • 5.2 By Pet Type
    • 5.2.1 Dog Food
    • 5.2.2 Cat Food
    • 5.2.3 Bird Food
    • 5.2.4 Fish Food
    • 5.2.5 Small Mammal and Reptile Food
    • 5.2.6 Other Pets
  • 5.3 By Product Type
    • 5.3.1 Dry Food
    • 5.3.2 Wet Food
    • 5.3.3 Treats and Toppers
    • 5.3.4 Fresh and Refrigerated Food
    • 5.3.5 Frozen and Freeze-Dried Food
  • 5.4 By Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
    • 5.4.2 South America
    • 5.4.2.1 Brazil
    • 5.4.2.2 Argentina
    • 5.4.2.3 Chile
    • 5.4.2.4 Rest of South America
    • 5.4.3 Europe
    • 5.4.3.1 Germany
    • 5.4.3.2 United Kingdom
    • 5.4.3.3 France
    • 5.4.3.4 Italy
    • 5.4.3.5 Spain
    • 5.4.3.6 Russia
    • 5.4.3.7 Rest of Europe
    • 5.4.4 Asia-Pacific
    • 5.4.4.1 China
    • 5.4.4.2 Japan
    • 5.4.4.3 India
    • 5.4.4.4 Australia
    • 5.4.4.5 South Korea
    • 5.4.4.6 Indonesia
    • 5.4.4.7 Rest of Asia-Pacific
    • 5.4.5 Middle East
    • 5.4.5.1 Saudi Arabia
    • 5.4.5.2 United Arab Emirates
    • 5.4.5.3 Turkey
    • 5.4.5.4 Rest of Middle East
    • 5.4.6 Africa
    • 5.4.6.1 South Africa
    • 5.4.6.2 Egypt
    • 5.4.6.3 Rest of Africa

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Business Segments, Financials as Available, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments)
    • 6.4.1 Mars, Incorporated
    • 6.4.2 Nestlé S.A.
    • 6.4.3 Colgate-Palmolive Company
    • 6.4.4 General Mills, Inc.
    • 6.4.5 The J. M. Smucker Company
    • 6.4.6 Freshpet, Inc.
    • 6.4.7 Archer-Daniels-Midland Company
    • 6.4.8 Partner in Pet Food Hungária Kft. (CVC Capital Partners)
    • 6.4.9 VAFO Group a.s.
    • 6.4.10 Tiernahrung Deuerer GmbH
    • 6.4.11 Monge and C. S.p.A.
    • 6.4.12 Affinity Petcare, S.A. (Agrolimen S.A.)
    • 6.4.13 Unicharm Corporation
    • 6.4.14 Thai Union Group Public Company Limited
    • 6.4.15 Adimax Indústria e Comércio de Alimentos Ltda.

7. Market Opportunities and Future Outlook

Global Retail Stores Pet Food Market Report Scope

Retail store pet food refers to pet food products available through physical retail channels such as pet specialty stores, supermarkets, hypermarkets, convenience stores, and other brick-and-mortar outlets. These channels allow consumers to purchase pet nutrition products directly in-store. The Retail Stores Pet Food Market Report is Segmented by Store Format (Pet Specialty Stores, Supermarkets and Hypermarkets, and More), by Pet Type (Dog Food, Cat Food, Bird Food, and More), by Product Type (Dry Food, Wet Food, Treats and Toppers, Fresh and Refrigerated Food, and More), and by Geography (North America, South America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

By Store Format
Pet Specialty Stores
Supermarkets and Hypermarkets
Mass Merchandisers and Club Stores
Convenience Stores
Other Retail Stores
By Pet Type
Dog Food
Cat Food
Bird Food
Fish Food
Small Mammal and Reptile Food
Other Pets
By Product Type
Dry Food
Wet Food
Treats and Toppers
Fresh and Refrigerated Food
Frozen and Freeze-Dried Food
By Geography
North AmericaUnited States
Canada
Mexico
Rest of North America
South AmericaBrazil
Argentina
Chile
Rest of South America
EuropeGermany
United Kingdom
France
Italy
Spain
Russia
Rest of Europe
Asia-PacificChina
Japan
India
Australia
South Korea
Indonesia
Rest of Asia-Pacific
Middle EastSaudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
AfricaSouth Africa
Egypt
Rest of Africa
By Store FormatPet Specialty Stores
Supermarkets and Hypermarkets
Mass Merchandisers and Club Stores
Convenience Stores
Other Retail Stores
By Pet TypeDog Food
Cat Food
Bird Food
Fish Food
Small Mammal and Reptile Food
Other Pets
By Product TypeDry Food
Wet Food
Treats and Toppers
Fresh and Refrigerated Food
Frozen and Freeze-Dried Food
By GeographyNorth AmericaUnited States
Canada
Mexico
Rest of North America
South AmericaBrazil
Argentina
Chile
Rest of South America
EuropeGermany
United Kingdom
France
Italy
Spain
Russia
Rest of Europe
Asia-PacificChina
Japan
India
Australia
South Korea
Indonesia
Rest of Asia-Pacific
Middle EastSaudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
AfricaSouth Africa
Egypt
Rest of Africa

Key Questions Answered in the Report

What is driving growth in retail stores pet food sales through 2031?

Growth is being supported mainly by pet humanization, stronger premiumization, function-led nutrition, and wider acceptance of fresh and refrigerated products in physical retail.

What is the market value of retail stores pet food market in 2025?

The retail stores pet food market size was valued at USD 88.70 billion in 2025.

Which store format leads physical pet food sales?

Pet specialty stores are the largest format with 32.0% market share in 2025.

Why is cat food growing faster than dog food in stores?

Cat food is projected to grow at the fastest CAGR of 5.8% from 2026 to 2031, driven by urban living trends, smaller household sizes, and the increasing demand for premium wet and functional formats, which are contributing to faster value growth.

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