United Kingdom Pet Food Market - Growth, Trends, and Forecasts (2023 - 2028)

The United Kingdom Pet Food Market is Segmented by Animal Type (Dogs, Cats, and Other Animal Types), Product Type (Dry Pet Food, Wet Pet Food, Veterinary Diets, Treats and Snacks, and Other Product Types), Ingredient Type ( Animal - Derived​, Plant - Derived​, Cereals, and Cereal Derivatives​, and Other Ingredient Types), ​and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Channel, and Other Distribution Channels). The report offers the market size and forecasts in terms of value in USD million for all the above segments.

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UK Pet Food Market Size

United Kingdom Pet Food Market Summary
Study Period: 2017-2027
CAGR: 5.8 %

Major Players

United Kingdom Pet Food Market Major Players

*Disclaimer: Major Players sorted in no particular order
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UK Pet Food Market Analysis

  • The United Kingdom pet food market is projected to register a CAGR of 4.5% during the forecast period.
  • Pet humanization involves owners trying to incorporate pets into more aspects of their human lives, like holidays, nutrition, healthcare, and more. This led to the commercialization of human-like goods and services for pets such as pet food, which is acting as a major driver behind the growth of this market. The demographic shift toward nuclear families leads to increased pet ownership. In addition to this, the pandemic has further fueled the increasing pet ownership as more residents have adopted pets in the country. Changing societal priorities have influenced the way pets are being fed.
  • In recent years pet owners are focusing on various aspects such as weight management, skin care, digestive health, etc of their pets.​ For instance, obesity in pets is observed to be a significant health issue, due to irregularity in pet food consumption and patterns. As stated by the Pet Food Manufacturers’ Association, in the United Kingdom, 51% of dogs, 44% of cats, and 29% of small mammals in the country are obese. As a result, pet food manufacturers are focusing on producing low-calorie or low-fat pet food to reduce the risk. Therefore, the increasing pet ownership along with the humanization trend of pets is anticipated to drive the pet food market in the country.

UK Pet Food Industry Segmentation

Pet food is animal feed either plant or animal based specifically formulated for the consumption of pets. Pet food includes food for cats, dogs, birds, and other animals, typically sold in supermarkets, pet stores, etc.

The United Kingdom Pet Food Market is Segmented by Animal Type (Dogs, Cats, and Other Animal Types), Product Type (Dry Pet Food, Wet Pet Food, Veterinary Diets, Treats and Snacks, and Other Product Types), Ingredient Type ( Animal - Derived​, Plant - Derived​, Cereals and Cereal Derivatives​,and Other Ingredient Types), ​and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Channel, and Other Distribution Channels). The report offers the market size and forecasts in terms of value in USD million for all the above segments.

Animal Type
Dogs
Cats
Other Animal Types
Product Type
Dry Pet Food
Wet Pet Food
Veterinary Diets
Treats and Snacks
Other Product Types
Ingredient Type
Animal - Derived
Plant - Derived?
Cereals and Cereal Derivatives
Other Ingredient Types
Distribution Channel
Specialty Stores
Supermarkets/Hypermarkets
Online Channel
Other Distribution Channels

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UK Pet Food Market Trends

This section covers the major market trends shaping the UK Pet Food Market according to our research experts:

Rising Trend of Pet Humanization

Pet humanization is becoming a globally accepted term in the pet industry because more pet owners are willing to provide their pets with human-like products or experiences. The rapid pace of economic and societal changes is driving pet ownership and the pet food market trends. The new generation is becoming more isolated, and as a result, pets are treated as companions, leading to the growth of the pet food market. As per the Pet Food Manufacturer's Association (PFMA), in 2021, 3.2 million households in the United Kingdom have acquired a pet since the start of the pandemic. Largely driven by Gen Z and Millennials, two-thirds (59%) of new owners are aged 16-34, and 56% of new pet owners have children at home. The majority of UK homes have a pandemic pet, with 38% admitting that it is just like having a new baby, which suggests the extent to which pet humanization has been adopted in the country. Thus, the growing pet population, coupled with the rising pet-owning trend and pet humanization is expected to drive the pet food market during the forecast period.

United Kingdom Pet Food Market: Pet Population, in Million, Animal Type, 2021

Growing Trend of E-Commerce driving the Pet food market

Owing to the increasing pet population, the pet food market in the United Kingdom is recording steady growth. Consumers are buying pet foods in large quantities than in the past and are moving from table scraps and home-cooked food to packaged/prepared pet food. It is observed that, in the United Kingdom, there is an increase in online retail sales including pet food in recent years. According to Office for National Statistics UK data, the internet sales percentage in total retail sales in the country has increased from 18% in 2018 to 30.7% in 2021. During the pandemic, consumer behavior has shifted towards online shopping as a result of social distancing measures and public health concerns. This is further strengthened as e-commerce satisfies the needs of consumers as it provides comfort and convenience, value-driven pricing comparisons, and complete attention to customer experience. Due to this, online retailers are increasingly focused on providing the best consumer experience to their customers. For example, Butternut Box a UK-based online retailer uses algorithms to meet the individual needs of each pet, by asking owners to complete a 90-second fact find including details such as dog weight, age, breed, activity level, allergies, etc and then calculate the calories as per dogs need. Due to the increase in online retail sales in the country, many small and large pet food companies are offering their products in the e-commerce market. Therefore, the growing trend of online retail sales in the country is one of the major factors anticipated to drive the pet food market in coming years.

United Kingdom Pet Food Market: Internet Sales Percentage In Total Retail Sales, In %, 2018-2021

UK Pet Food Industry Overview

The United Kingdom pet food market is semi-consolidated, with few leading players occupying a major share in the market. The major players in the market are Mars Inc., Nestlé Purina PetCare, Colgate-Palmolive (Hill's Pet Nutrition), Heristo AG​, and Archer Daniels Midland, among others. The key players in the market are focused on various strategies such as partnerships, acquisitions, and new product launches to cater to increase their consumer base and market share in the country. 

UK Pet Food Market Leaders

  1. Mars, Incorporated

  2. Hill's Pet Nutrition, Inc.

  3. Heristo AG​

  4. Nestlé Purina PetCare

  5. Archer Daniels Midland

*Disclaimer: Major Players sorted in no particular order

United Kingdom Pet Food Market Concentration

UK Pet Food Market News

March 2022: Agronomics, a cellular agriculture company, and Roslin Technologies Limited, a food biotechnology company have announced the launch of their first joint venture, Good Dog Food Limited in London. Good Dog Food is involved in developing a range of healthy, eco-friendly pet food products which are made of cultivated meat. 

February 2022: Munich-based pet food company AlphaPet Ventures acquired Arden Grange, a premium pet food manufacturer based in the United Kingdom. The acquisition helps the company to operate in the United Kingdom market, especially in the production, marketing, and distribution of dog pet food products.

January 2022: Cranswick, a leading UK food producer has announced the acquisition of Grove Pet Foods based in Lincolnshire which produces a range of dry pet food products for several leading brands under private label relationships alongside its own branded products. The acquisition helps Cranswick to enter the pet food market in the country. 

UK Pet Food Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitutes

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Animal Type

      1. 5.1.1 Dogs

      2. 5.1.2 Cats

      3. 5.1.3 Other Animal Types

    2. 5.2 Product Type

      1. 5.2.1 Dry Pet Food

      2. 5.2.2 Wet Pet Food

      3. 5.2.3 Veterinary Diets

      4. 5.2.4 Treats and Snacks

      5. 5.2.5 Other Product Types

    3. 5.3 Ingredient Type

      1. 5.3.1 Animal - Derived

      2. 5.3.2 Plant - Derived?

      3. 5.3.3 Cereals and Cereal Derivatives

      4. 5.3.4 Other Ingredient Types

    4. 5.4 Distribution Channel

      1. 5.4.1 Specialty Stores

      2. 5.4.2 Supermarkets/Hypermarkets

      3. 5.4.3 Online Channel

      4. 5.4.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Nestle Purina PetCare

      3. 6.3.3 Hill's Pet Nutrition Inc.

      4. 6.3.4 Heristo AG

      5. 6.3.5 Archer Daniels Midland (Neovia)

      6. 6.3.6 United Petfood

      7. 6.3.7 Diamond Pet Foods

      8. 6.3.8 Pets Choice Ltd

      9. 6.3.9 Wellpet

      10. 6.3.10 Sunshine Mills

      11. 6.3.11 The J.M. Smucker Company (Big Heart Pet Brands Inc.)

      12. 6.3.12 Blue Buffalo Pet Products Inc.

      13. 6.3.13 Tiernahrung Deuerer GmbH

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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UK Pet Food Market Research FAQs

The United Kingdom Pet Food Market market is studied from 2017 - 2027.

The United Kingdom Pet Food Market is growing at a CAGR of 5.8% over the next 5 years.

Mars, Incorporated, Hill's Pet Nutrition, Inc., Heristo AG​, Nestlé Purina PetCare, Archer Daniels Midland are the major companies operating in United Kingdom Pet Food Market.

United Kingdom Pet Food Industry Report

Statistics for the 2023 United Kingdom Pet Food market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United Kingdom Pet Food analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

United Kingdom Pet Food Report Snapshots

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