Ready To Drink Cocktails Market Size
| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 11.13 Billion |
| Market Size (2030) | USD 20.28 Billion |
| CAGR (2025 - 2030) | 12.75% |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Ready To Drink Cocktails Market Analysis
The Ready To Drink Cocktails Market size is estimated at USD 11.13 billion in 2025, and is expected to reach USD 20.28 billion by 2030, at a CAGR of 12.75% during the forecast period (2025-2030).
The ready-to-drink (RTD) cocktails market has experienced a notable expansion in recent years, influenced by various factors including convenience, evolving consumer preferences, and the increasing popularity of cocktail culture. Additionally, RTD cocktails cater to consumers who may lack access to a fully stocked bar or the expertise required to prepare their cocktails. These offerings present a practical option for individuals seeking to enjoy a cocktail at home or while on the go.
Moreover, Millennials and Gen Z consumers, who prioritize convenience, portability, and flavor experimentation, are driving the market for wine-based RTD cocktails. Their willingness to adopt new formats and innovations in alcoholic beverages further stimulates the demand for these RTD options. Besides, younger consumers, increasingly embracing wine culture, are experimenting with wine in innovative formats, such as wine-based RTD cocktails. These cocktails offer a more casual and relaxed way to enjoy wine, shedding the formalities often associated with traditional wine drinking.
As consumers increasingly lean towards healthier lifestyles, there's a notable preference for beverages with lower alcohol content, fewer calories, and reduced sugar. In response, ready-to-drink cocktails are being crafted to align with these health-conscious choices, presenting light and refreshing options. The global "mindful drinking" trend, emphasizing intentional alcohol consumption, has heightened the demand for low-ABV (alcohol by volume) drinks. Often packaged in single-serve cans or bottles, these ready-to-drink cocktails provide a straightforward way to savor a drink without the risk of overindulgence. Such lighter offerings resonate especially with younger generations who value wellness and balance. For instance, data from the National Institute for Health and Care Research (NIHR) indicates that in 2022, one-third of adults reported consuming no or low-alcohol drinks at least once during the year, with 18% doing so at least once a month and 10% partaking weekly.
Ready To Drink Cocktails Market Trends
Growing Popularity of Wine-Based Ready-to-Drink Cocktails
The wine-based cocktails segment is set to experience robust growth during the forecast period. Consumers increasingly view wines as a healthier choice compared to spirits and malts, driving the rising demand in this market. With evolving lifestyles, consumers are becoming more selective about their alcohol choices. There's been a notable shift towards wine-based ready-to-drink cocktails, favored over traditional wine, primarily due to their generally lower alcohol content. In response to this demand, many manufacturers are introducing wine-based cocktails in diverse flavors, emphasizing a lower ABV. For example, in June 2024, Oliver Winery launched its Signature Cocktail Collection, featuring ready-to-drink cocktails with a low alcohol by volume (ABV) of 13%. This collection includes three unique flavors: Passion Fleurtini, Blossom Drop, and Peach Sangrini.
Moreover, consumers often view wine-based RTD cocktails as more premium compared to beer or hard seltzers. This perception stems from the general view of wine as a sophisticated beverage, a sentiment that extends to wine-based RTD cocktails. Additionally, the trend of premiumization, where consumers show a willingness to pay a premium for high-quality products, is fueling the demand for innovative and artisanal wine-based cocktails.
Furthermore, the surge in wine imports is bolstering the growth of the ready-to-drink (RTD) cocktails market. As consumers gain exposure to a wider array of imported wines, their palate broadens, leading to an increased interest in diverse alcoholic beverages. This evolving taste may prompt them to explore new categories, particularly RTD cocktails crafted from wine bases, such as wine spritzers and sangria cocktails. The global influx of various wine types not only fuels innovation in the RTD cocktail sector but also encourages many brands to utilize these imported wines as foundational ingredients. This approach results in a richer variety of offerings, including spritzers, sangrias, and sparkling wine cocktails. Such ingredient diversity significantly broadens the appeal of the RTD cocktail market. For instance, the International Organisation of Vine and Wine (OIV) reported that Germany was the leading wine-importing nation in 2023, with imports totaling approximately 13.6 hectoliters.
North America's Proliferation in RTD Cocktail Industry
North America dominates the market, driven by consumer preferences, cutting-edge product development, and strong distribution networks. Consumers in the region prioritize convenience and premium beverage experiences, fueling the demand for high-quality RTD cocktails. The United States stands out as a hub of innovation, consistently rolling out new flavors and premium offerings to meet the dynamic tastes of consumers. Additionally, North America's robust retail framework, encompassing supermarkets, hypermarkets, and online platforms, guarantees the easy availability and accessibility of ready-to-drink cocktails.
Moreover, the surge in breweries and distilleries is bolstering the growth of the ready-to-drink (RTD) cocktail market in the region. By broadening their portfolios to encompass RTD cocktails, these producers not only diversify their offerings but also drive innovation, aligning with the shifting consumer demand for both convenience and quality. For instance, data from the American Craft Spirits Association (ACSA) reveals that in 2023, the United States boasted 2,753 active craft spirit distillers.
In addition, spirit-based cocktails are particularly popular in this region compared to other varieties. These cocktails typically contain alcohol content of up to 5%, combined with other ingredients, and are available in single-serve packaging with a wide range of flavors. Popular spirits like vodka, gin, tequila, whiskey, and rum are commonly used in these cocktails. The availability of diverse options, including infused flavors like ginger, rose, and lavender, has led to a growing preference for spirit-based RTD cocktails among consumers, establishing them as the favored choice within the alcoholic beverage sector. For example, data from the Distilled Spirits Council of the United States indicates that in 2022, 55% of consumers opted for spirit-based RTDs over other ready-to-drink alternatives.
Ready To Drink Cocktails Industry Overview
The Ready-to-Drink Cocktails market is fragmented and highly competitive owing to the presence of multiple global and regional players. Some of the leading manufacturers operating in the ready-to-drink cocktails market are Constellation Brands, Inc., Brown–Forman Corporation, Diageo plc, Pernod Ricard SA, and AB InBev, among others. These companies are investing in research and development to maintain their positions in the market through new product innovations and increase their brand presence across the globe. Furthermore, these key players are pursuing strategic acquisitions and expanding retail chains to bolster their foothold in diverse geographical markets. In addition, manufacturers are diversifying their offerings, introducing new varieties of RTD cocktails that vary in ingredients, flavors, functionalities, pricing, packaging sizes, and formats.
Ready To Drink Cocktails Market Leaders
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Constellation Brands, Inc.
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Diageo plc
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Pernod Ricard SA
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Anheuser-Busch InBev SA/NV
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Brown–Forman Corporation
- *Disclaimer: Major Players sorted in no particular order
Ready To Drink Cocktails Market News
- September 2024: The Coca-Cola Company and Bacardi have partnered to launch Bacardí rum and Coca-Cola as a ready-to-drink (RTD) pre-mixed cocktail. The Bacardi Mixed with Coca-Cola cocktail will be released in Mexico and select markets across the European Union in 2025. The new beverage will adhere to a global standard of 5% ABV, with variations anticipated across different markets.
- August 2024: Nowadays, a prominent brand in the THC beverage market has broadened its offerings to include ready-to-drink canned cocktails. The newly introduced product, available in a Low Dose variant, contains 5 mg of hemp-derived THC in each 12-oz. can. It showcases Nowadays' signature spirit, harmoniously blended with carbonated water and infused with natural fruit flavors.
- July 2024: oo-Lah Cocktails, based in Fort Lauderdale, unveiled its inaugural canned cocktails collection. This debut lineup boasts four unique flavors: Spicy Margarita, Big-O, Island Girl, and Prickly Pear Margarita.
Ready To Drink Cocktails Industry Segmentation
Ready-to-drink (RTD) cocktails are pre-mixed, individually packaged alcoholic beverages designed for immediate consumption. They come in cans or bottles, allowing consumers to enjoy cocktails without the need for mixing ingredients or using various components at home. The Global Ready-to-Drink Market is segmented by type, distribution channel, packaging, and geography. Based on type, the market is segmented into malt-based, spirit-based, and wine-based. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels. Based on packaging, the market is segmented into bottles, cans, and others. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East & Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.
| By Type | Malt-based | ||
| Spirit-based | |||
| Wine-based | |||
| By Distribution Channel | Supermarkets/Hypermarkets | ||
| Specialty Stores | |||
| Online Retail Stores | |||
| Other Distribution Channels | |||
| By Packaging | Bottles | ||
| Cans | |||
| Others | |||
| By Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | United Kingdom | ||
| Germany | |||
| Spain | |||
| France | |||
| Italy | |||
| Russia | |||
| Rest of Europe | |||
| Asia-Pacific | China | ||
| Japan | |||
| India | |||
| Australia | |||
| Rest of Asia-Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Middle East & Africa | United Arab Emirates | ||
| South Africa | |||
| Rest of Middle East & Africa | |||
| Malt-based |
| Spirit-based |
| Wine-based |
| Supermarkets/Hypermarkets |
| Specialty Stores |
| Online Retail Stores |
| Other Distribution Channels |
| Bottles |
| Cans |
| Others |
| North America | United States |
| Canada | |
| Mexico | |
| Rest of North America | |
| Europe | United Kingdom |
| Germany | |
| Spain | |
| France | |
| Italy | |
| Russia | |
| Rest of Europe | |
| Asia-Pacific | China |
| Japan | |
| India | |
| Australia | |
| Rest of Asia-Pacific | |
| South America | Brazil |
| Argentina | |
| Rest of South America | |
| Middle East & Africa | United Arab Emirates |
| South Africa | |
| Rest of Middle East & Africa |
Ready To Drink Cocktails Market Research FAQs
How big is the Ready To Drink Cocktails Market?
The Ready To Drink Cocktails Market size is expected to reach USD 11.13 billion in 2025 and grow at a CAGR of 12.75% to reach USD 20.28 billion by 2030.
What is the current Ready To Drink Cocktails Market size?
In 2025, the Ready To Drink Cocktails Market size is expected to reach USD 11.13 billion.
Who are the key players in Ready To Drink Cocktails Market?
Constellation Brands, Inc., Diageo plc, Pernod Ricard SA, Anheuser-Busch InBev SA/NV and Brown–Forman Corporation are the major companies operating in the Ready To Drink Cocktails Market.
Which is the fastest growing region in Ready To Drink Cocktails Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Ready To Drink Cocktails Market?
In 2025, the North America accounts for the largest market share in Ready To Drink Cocktails Market.
What years does this Ready To Drink Cocktails Market cover, and what was the market size in 2024?
In 2024, the Ready To Drink Cocktails Market size was estimated at USD 9.71 billion. The report covers the Ready To Drink Cocktails Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Ready To Drink Cocktails Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Ready To Drink Cocktails Industry Report
Statistics for the 2025 Ready To Drink Cocktails market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Ready To Drink Cocktails analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
