Beverage Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Global Market Share of Beverage Industry report is segmented by product type (alcoholic and non-alcoholic beverages market), distribution channel (on-trade and off-trade), and geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and forecasts in value (USD) for the above segments.

Beverage Market Size

Single User License


Team License


Corporate License


Book before:
Beverages Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 4.26 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Beverage Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Single User License


Team License


Corporate License


Book before:

Beverage Market Analysis

The beverages market is expected to grow from USD 3.56 trillion in 2023 to USD 4.39 trillion by 2028 at a CAGR of 4.26% during the forecast period (2023-2028).

  • Rising health consciousness and the growing prevalence of lifestyle diseases encouraged consumers to choose healthy drinks. Furthermore, the market is witnessing an increased demand for low-alcohol-by-volume beverages, specifically among millennials and baby boomers. For instance, according to UN Comtrade statistics, the amount of non-alcoholic drinks imported to Hungary peaked in 2022 at 174 million euros from 154 million euros in 2021. The sales of low-alcohol drinks have been rising, with the availability of a broader product portfolio with improved taste, aiding consumers to select products as per their preferences easily.
  • Furthermore, the increasing participation of individuals in professional sports, recreational outdoor activities, and exercise and physical fitness is creating demand for dietary supplements, such as energy drinks. Energy drinks are functional beverages that help increase energy and enhance mental alertness and physical performance. Leading players are further focusing on developing sugar-free drinks to cater to the needs of individuals with diabetes and other chronic illnesses. 
  • For instance, in 2022, an Australian soft drinks company, Nexba, launched a range of caffeine- and sugar-free energy drinks with added vitamins and prebiotics. Nexba Natural Energy drinks are free from artificial ingredients and available in two flavors: Lemon yuzu and Wild Citrus. The company claims the flavors contain ginseng extract, vitamin B complex, and vitamin C to improve gut health and enhance energy levels. Therefore, the abovementioned factors will likely influence the market positively during the forecast period.

Beverage Market Trends

Consumer Inclination Toward Sugar-Free Drinks

  • Healthy food choices attract consumers' attention due to their vast interest in holistic well-being. Consumers are looking for products low in sugar and contain health-enhancing ingredients. Furthermore, according to the International Diabetes Federation, India was home to 77 million diabetes patients in 2019, the second-largest in the world. By 2030, the number is predicted to reach 101 million. According to the same source, around 114 million adults in China had diabetes in 2019. Due to the high prevalence of diabetes globally, consumers are becoming more aware of the importance of a healthy diet and an active lifestyle.
  • Moreover, changes in consumer preferences for reduced or no-sugar products direct beverage manufacturers toward product innovation. Manufacturers in the market effectively communicate their products to live up to consumers' expectations and deliver the functionality they demand. They are developing a range of novel products to meet the consumers' demand who are actively trying to avoid consuming sugary drinks to prevent the harmful effects of excessive sugar intake.
  • For instance, Shine Drink launched a new sugar-free range in October 2022. The product is called 'brain drinks' or 'smart -drinks' and contains natural functional ingredients. The product is available in blueberry lemonade and peach passion fruit flavors. Moreover, private-label companies are also entering the market to meet the demand for healthier alternatives in the beverage category, competing with the top brands.
Beverages Market: Nutrition facts label information consumers look at the most, United States, 2022 (in %)

North America Holds the Largest Market Share

  • Shifting consumer preference for non-alcoholic beverages is identified as the key market driver in the beverages market in North America. In addition, the market growth can be attributed to the high consumption of sports and energy drinks owing to the widespread participation in leisure sports, physical activities, and intense gym workouts. The trend is also anticipated to continue during forecast years due to the rising government initiatives to accelerate the active participation of school and college students in various sports activities.
  • Moreover, the increasing prevalence of lactose intolerance and dairy allergies led to the penetration of plant-based beverages such as fruit and vegetable juices and flavored cold drinks. In addition, increasing affinity towards organic and clean-label products is influencing key manufacturers to develop innovative variants in the ready-to-drink beverages category. 
  • For instance, in February 2022, Starbucks launched a new plant-based Frappuccino line with two flavors, Caramel Waffle Cookie and Dark Chocolate Brownie. Additionally, the strong consumer demand for portability and convenience has accelerated innovations in packaging shape, lighter packaging materials, and an increased application of flexible packaging. Thus, all these factors drive the beverage market in North America.
Beverages Market: Market Size (%), by Geography, Global, 2022

Beverage Industry Overview

The market is highly competitive, with key players operating, such as Nestlé S.A., Anheuser-Busch InBev, Heineken N.V., PepsiCo, Inc., and The Coca-Cola Company. Various active companies in the market have adopted product innovation as a strategy due to changing consumer preferences worldwide. The primary focus of the companies is to offer products with different flavors and added functionalities, thereby catering to consumer preferences efficiently. For instance, in September 2022, Gatorade, a PepsiCo brand, launched a caffeinated energy drink, "Fast Switch," for athletes. The product is a cross between an energy drink and a sports drink. The product is non-carbonated, contains no sugar, and does not include any artificial colors or flavors.

Beverage Market Leaders

  1. Nestlé S.A.

  2. PepsiCo, Inc.

  3. Anheuser-Busch InBev

  4. Heineken N.V.

  5. The Coca-Cola Company

*Disclaimer: Major Players sorted in no particular order

Beverages Market Concentration
Need More Details on Market Players and Competitors?
Download PDF

Beverage Market News

  • March 2023: Red Bull unveiled its Summer Edition product line in the United Kingdom, featuring an exciting new flavor - Juneberry. These Juneberry-flavored energy drinks are now widely accessible, being distributed across major retailers throughout the country. Consumers can enjoy them in both single-serving and multipack options.
  • October 2022: VictoriaTM introduced Vicky Chamoy, a unique beer with a Mexican twist. Infused with the distinct flavors of chamoy, this beer offers a delightful blend of sweet, salty, spicy, and sour notes. Imported from Mexico, Vicky Chamoy is available in convenient 24-ounce single-serve cans.
  • October 2022: Budweiser APAC opened its state-of-the-art brewery in Putian, China. This strategic move is part of Anheuser-Busch InBev's plan to drive economic growth in China and cater to the evolving preferences of consumers. Situated in the Fujian province, this Budweiser craft brewery stands as the largest of its kind in the Asia-Pacific region.

Beverage Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Preference for Plant-based and Clean-label RTD Products

      2. 4.1.2 Consumer Inclination Toward Sugar-Free Drinks

    2. 4.2 Market Restraints

      1. 4.2.1 Concerns Over Health Issues Associated With Beverages

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Alcoholic Beverages

        1. Beer

        2. Wine

        3. Spirits

      2. 5.1.2 Non-Alcoholic Beverages

        1. Energy & Sports Drink

        2. Soft Drinks

        3. Bottled Water

        4. Packaged Juice

        5. RTD Tea and Coffee

        6. Other Non-Alcoholic Beverages

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-trade

      2. 5.2.2 Off-trade

        1. Supermarkets/Hypermarkets

        2. Convenience/Grocery Stores

        3. Online Retail Stores

        4. Other Off Trade Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestle S.A.

      2. 6.3.2 PepsiCo, Inc.

      3. 6.3.3 The Coca-Cola Company

      4. 6.3.4 Anheuser-Busch InBev

      5. 6.3.5 Heineken N.V.

      6. 6.3.6 Diageo plc

      7. 6.3.7 Suntory Holdings Limited

      8. 6.3.8 Constellation Brands, Inc.

      9. 6.3.9 Red Bull GmbH

      10. 6.3.10 Keurig Dr Pepper

    4. *List Not Exhaustive

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Beverage Industry Segmentation

The beverages market covers the analysis of alcoholic and non-alcoholic beverages, drinks, and other potable liquids intended for human consumption, including beer, wine, soft drinks, fruit juices, packaged or bottled water.

The beverages market is segmented by product type, distribution channel, and geography. The product type is segmented into alcoholic and non-alcoholic beverages. Alcoholic beverages is further sub-segmented into beer, wine, and spirit. Non-alcoholic beverages is further sub-segmented into energy and sports drinks, soft drinks, bottled water, packaged juice, RTD tea and coffee, and other non-alcoholic beverages. By distribution channel, the market is segmented into on-trade and off-trade. Off-trade channel is further sub-segmented into supermarkets/hypermarkets, convenience/grocery stores, online retail stores, and other pff-trade channels. By geography, the market is segmented into North America, Europe, South America, Asia-Pacific, and the Middle East and Africa.

The market sizing and forecasts have been done for each segment based on value (in USD).

By Product Type
Alcoholic Beverages
Non-Alcoholic Beverages
Energy & Sports Drink
Soft Drinks
Bottled Water
Packaged Juice
RTD Tea and Coffee
Other Non-Alcoholic Beverages
By Distribution Channel
Convenience/Grocery Stores
Online Retail Stores
Other Off Trade Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa
Need A Different Region Or Segment?
Customize Now

Beverage Market Research FAQs

The Beverages Market is projected to register a CAGR of 4.26% during the forecast period (2024-2029)

Nestlé S.A., PepsiCo, Inc., Anheuser-Busch InBev, Heineken N.V. and The Coca-Cola Company are the major companies operating in the Beverages Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Beverages Market.

The report covers the Beverages Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Beverages Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The key strategies for entering new markets in the Global Beverage Industry are a) Consumer tastes b) Distribution channels c) Regulatory frameworks

Beverage Industry Report

The global beverages industry, analyzed comprehensively by Mordor Intelligence™, continues to see robust growth, with projections indicating ongoing diversity and expansion in its market reach. Segmented by product type, distribution channel, and nature, the industry caters to a vast spectrum of consumer preferences. Non-alcoholic beverages, including bottled water, carbonated soft drinks, and fruit juices, now dominate over half the global market, indicative of a shift towards healthier, refreshing choices. Meanwhile, the alcoholic segment is innovating with culturally relevant products. Distribution channels such as supermarkets, hypermarkets, convenience stores, and e-commerce platforms provide extensive access to these beverage options, including the fast-growing organic segment driven by increasing health awareness. Regionally, the Asia-Pacific leads market expansions, supported by rising disposable incomes and Western lifestyle integration, with North America and Europe not far behind, focusing on RTD and sports beverages. The competitive landscape sees companies enhancing their strategies through technological advancements and online platforms to cater to the rising consumer demand for convenience and variety. Get more insights by requesting a free sample report PDF from Mordor Intelligence™.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

Beverage Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)