Europe Ready to Drink Beverages Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 6.28 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Europe |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Europe Ready to Drink Beverages Market Analysis
Europe ready-to-drink beverages market is projected to register a CAGR of 6.28% during the forecast period, 2022-2027.
Consumer awareness for health and wellness, demand for clean labels, and high preference for functional beverages are some of the key factors boosting the growth in the RTD beverage category. With increasingly hectic schedules, there has been a constant growth in ready-to-drink beverages such as coffee, tea, and functional beverages including energy drinks across the region. Moreover, changes in lifestyle and dietary habits coupled with increased consumer expenditure are driving the consumption of snacking beverages and contribute to the overall demand for ready-to-drink beverages across the European market.
Furthermore, rising participation in sports activities and an increasing number of fitness enthusiasts are influencing the market growth, as there is high demand for electrolyte-infused energy drinks to keep hydrated before, during, and after workouts. For instance, the statistics released by Eurostat report that in 2019 around 44% of the European population aged 15 years and above have practiced sport or physical activity at least once a week.
Europe Ready to Drink Beverages Market Trends
This section covers the major market trends shaping the Europe Ready -to-Drink Beverages Market according to our research experts:
Growing Preference for Convenient and Healthy On-The-Go Beverages
With the changing dietary habits, expenditure on food and beverages has increased. Additionally, awareness of healthy drinks and the desire to try new varieties all contribute to increased sales of convenience food and beverages, especially RTD tea and coffee. Moreover, due to their busier schedules and inability to find time for full meals, consumers are choosing ready-to-drink beverages for on-the-go consumption. Consumers are more aware of their health nowadays, thus, they prefer to drink healthier beverages such as energy drinks, fruit juices & vegetable juices, because it keeps the body hydrated and contains essential nutrients to support gut health, weight management, beauty-from-within, and heart health. Thus, the demand for ready to drinks beverages across the European Market has increased significantly in past few years.
Additionally, there is a preference for fruit flavors among youngsters, which has led manufacturers to create new product innovations. Further, companies are also launching flavored milk varieties with enhanced functional properties to suit the need of the population
United Kingdom is the Largest Market
Ready to Drink beverages market in the United Kingdom is highly diversified in terms of consumption patterns and products, mainly due to the differences in tastes and preferences owing to the social and cultural influences across different nations. Drinks that provide health benefits and an invigorating taste are becoming increasingly popular. The functional beverage industry is increasingly driven by the consumers' recognition of the link between diet and health and the affluence of the millennial population, which is willing to pay for value-added products.
With the growing trend toward health and wellness among consumers, functional waters with a blend of diverse flavors are increasingly being sold in markets across the country. Furthermore, the increasing trend of sugar-free or natural-sweetener-based functional drinks, which have little to no calories, is anticipated to drive market growth during the study period. For instance, a recent research study published by Cambridge University shows that UK households bought 10% less sugar through soft drinks in 2019 compared to 2018 after the introduction of the new sugar tax policy by the government of the United Kingdom.
Europe Ready to Drink Beverages Industry Overview
Some of the leading manufacturers operating in the Europe ready-to-drink market are Suntory Beverages & Food Limited, Nestle SA, The Coca-Cola Company, Monster Beverage Corporation, and Red Bull GmbH, among others. These companies are investing in research and development to maintain their positions in the market through new product innovations and increase their brand presence in the region. Thus, Manufacturers are increasingly introducing new varieties of RTD beverages, in terms of ingredients, flavor, functionality, price, packaging size, and format. For instance, in March 2022, Arctic Blue Beverages, a Finland-based company launched their first oat-based ready-to-drink (RTD) called Hang Oat Vanilla. The company is planning to launch the product throughout the Europe region by the end of this year.
Europe Ready to Drink Beverages Market Leaders
Nestle SA
Suntory Holdings Limited
PepsiCo Inc.
Red Bull GmbH
Monster Beverage Corporation
*Disclaimer: Major Players sorted in no particular order
Europe Ready to Drink Beverages Market News
- In May 2022, OPERATE, a nootropic sports drink was launched in the United Kingdom. This sports drink is powered by plants and filled with natural extracts.
- In February 2022, Applied Nutrition, a UK-based sports nutrition company launched a new L-Carnitine sports drink. Carni-Tone is the company's first flavoured spring water and adds to the company's portfolio of ready-to-drink drink (RTD) products.
- In August 2021, Daione launched a range of organic and Fairtrade RTD Coffee drinks. All Daione Organic products are free from hormones, pesticides, artificial colourings, flavourings, preservatives and chemical contamination. All products are 100% traceable from the farm to the fridge and are certified by the British Soil Association.
Europe Ready to Drink Beverages Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Tea
5.1.2 Coffee
5.1.3 Energy Drinks
5.1.4 Fruit & Vegetable Juice
5.1.5 Dairy based beverages
5.1.6 Others
5.2 By Distribution Channel
5.2.1 Supermarkets/ Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Others
5.3 By Country
5.3.1 United Kingdom
5.3.2 Germany
5.3.3 Spain
5.3.4 France
5.3.5 Italy
5.3.6 Russia
5.3.7 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 PepsiCo Inc.
6.3.2 Nestle SA
6.3.3 Red Bull GmbH
6.3.4 Starbucks Corp
6.3.5 The Coca-Cola Company
6.3.6 Monster Beverage Corporation
6.3.7 Suntory Beverages & Food Limited
6.3.8 Hell Energy
6.3.9 The Eckes-Granini Group GmbH
6.3.10 Refresco Group B.V.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCLAIMER
Europe Ready to Drink Beverages Industry Segmentation
Ready-to-drink beverages are single-use beverages that are packaged ready for immediate consumption upon purchase. There are different types of RTD beverages, each serving a different purpose. As per our study scope, we have considered all the prominent product categories like Tea, Coffee, Energy Drinks, Fruit & Vegetable Juice, etc.
The Europe ready-to-drink beverages market is segmented by product type, distribution channel, and country. By product type, the market is segmented into tea, coffee, energy drinks, fruits & vegetable juice, dairy-based beverages, and others, By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. Also, the study analyzes the RTD beverages market in emerging and established markets across Europe, including the United Kingdom, Germany, France, Russia, Italy, Spain, and the Rest of Europe. The report offers market size and forecasts for Europe ready-to-drink-beverages market in value (USD million) for all the above segments.
| By Product Type | |
| Tea | |
| Coffee | |
| Energy Drinks | |
| Fruit & Vegetable Juice | |
| Dairy based beverages | |
| Others |
| By Distribution Channel | |
| Supermarkets/ Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Others |
| By Country | |
| United Kingdom | |
| Germany | |
| Spain | |
| France | |
| Italy | |
| Russia | |
| Rest of Europe |
Europe Ready to Drink Beverages Market Research FAQs
What is the current Europe Ready-to-Drink Beverages Market size?
The Europe Ready-to-Drink Beverages Market is projected to register a CAGR of 6.28% during the forecast period (2024-2029)
Who are the key players in Europe Ready-to-Drink Beverages Market?
Nestle SA , Suntory Holdings Limited, PepsiCo Inc. , Red Bull GmbH and Monster Beverage Corporation are the major companies operating in the Europe Ready-to-Drink Beverages Market.
Which is the fastest growing region in Europe Ready-to-Drink Beverages Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Europe Ready-to-Drink Beverages Market?
In 2024, the Europe accounts for the largest market share in Europe Ready-to-Drink Beverages Market.
What years does this Europe Ready-to-Drink Beverages Market cover?
The report covers the Europe Ready-to-Drink Beverages Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Ready-to-Drink Beverages Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Europe RTD Beverages Industry Report
Statistics for the 2024 Europe RTD Beverages market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe RTD Beverages analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
