Health Drinks Market Growth, Trends, and Forecasts (2023 - 2028)

The Health Drinks Market is Segmented by Product Type (Fortified Fruit and Vegetables Juices, Nutritional Drinks, Functional Drinks, and Other Product Types); Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Health Drinks Industry Overview

Health Drinks Market Size
Study Period: 2018 - 2028
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 7.88 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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Health Drinks Market Analysis

The Health Drinks Market is projected to witness a CAGR of 7.88 % over the next forecast period.

The health drinks market is one of the fastest-growing markets in the world. Consumers are heeding the proliferation of linking food and beverage consumption with health. Owing to this factor, consumers are increasingly shifting toward maintaining a healthy lifestyle that aids in sustaining fitness while reducing the chances of lifestyle diseases. This factor, coupled with other factors, such as rising healthcare expenditures and increasing urbanization rates, drives the demand for sports nutrition products. New formulations and improved marketing schemes fuel the health drinks like functional water. In terms of flavors, citrus varieties dominate the market studied, but the market studied has witnessed the penetration of various new flavors.

The most popular but also the least exotic is adding fruit or herb extract, such as lime, strawberry, CBD, and aloe vera, among others, to give the consumer a vitamin boost. Limited edition and seasonal variants, such as Spendrups’ gingerbread water, Ondrasovka’s orange and cinnamon concoction, Danone’s coconut and pineapple flavors, are also emerging. Moreover, a significant increase in the number of casual or recreational users, professional bodybuilders, and athletes, as well as the growing number of young people opting for sports as their career, is also contributing positively to the market growth.

Health Drinks Industry Segments

The drinks with additional properties to boost health and well-being can be considered health drinks. The health drinks market is segmented by product type, distribution channel, and geography.​The market is segmented by product type into fortified fruit & vegetable juices, nutritional drinks, functional drinks, and others. By distribution channel, the market studied is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online stores, and other distribution channels.​ The market has been segmented based on geography by North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type
Fortified Fruit & Vegetables Juice
Nutritional Drinks
Functional Drinks
Others Product Types
Distribution Channel
Specialty Stores
Online Retail Stores
Convenience Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
Saudi Arabia
South Africa
Rest of Middle-East and Africa

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Health Drinks Market Trends

This section covers the major market trends shaping the Health Drinks Market according to our research experts:

Growing Demand for Plant-based and Lactose-Free Drinks

Lactose intolerance is prevalent in developed regions such as North America and European countries. For instance, Turkey, Italy, Germany, and Spain were recorded to have some of the largest numbers of lactose-intolerant consumers. According to data published by Britannica ProCon Org. currently,69% of the population in Turkey and 72% of Italians are lactose intolerant. Moreover, Asian counties such as China and Japan are making inroads into the plant-based and lactose-free food and beverage lifestyle, thus driving the market for health drinks forward.​ The vegan diet has become increasingly popular due to the shift in consumer demand from animal to plant protein. This inclination toward a plant-based diet is associated with different factors, such as sustainability issues, health awareness, ethical or religious views, environmental and animal rights, and allergies. ​Therefore, to satisfy the growing demand for a plant-based diet, Coldpress launched UK’s 1st vitamin-fortified, high-pressure pasteurized smoothies in two flavors, thus meeting the increasing consumer demand for plant-based beverages.

Health Drinks Market: Plant-Based Beverage Sales via Food Retail, in Million Euros, Italy, 2019-2021

Europe Holds the Major Share With Growing Health Consciousness

The rising focus on health and wellness and intense research activities carried out by key players, primarily on diet-related and disease-prevention methods, are expected to encourage key European players to introduce new variants of health drinks in the upcoming years. Additionally, there has been an increase in healthcare across Europe. For example, in the United Kingdom, according to "The Office for National Statistics," a rise in nominal terms of 7.4% was projected for total current healthcare spending in 2021, to £277 billion, from 2020 levels. When the impacts of inflation on the broader economy are taken into account, the total current healthcare spending increased in real terms by 7.1% in 2021 as opposed to 10.0% in 2020. In 2021, the percentage of GDP that was attributable to healthcare was similar to the percentage in 2020, at about 11.9%. Also, Germans are trying to live healthier lifestyles; therefore, they have replaced sweetened and carbonated soft drinks with healthy beverages, especially functional water. For example, Vitamin Water Germany promotes its functional water through German basketball player Jannik Freese with social media posts on Instagram, Facebook, and Twitter. With this organic promotion, the company received a good response for its product.

Global health drinks Market 2

Health Drinks Market Competitor Analysis

The most active health drink market companies include PepsiCo, followed by Unilever, Mondelez International, Inc., Danone S.A., General Nutrition Centers Inc., The Hain Celestial Group, Glanbia PLC, Premier Nutrition Company LLC, The Coca-Cola Company, General Nutrition Centres, Inc. Since the demand for functional beverages and other health drinks are expected to increase during the forecast period, the players are adopting various strategies such as acquisitions & mergers, partnerships, and product innovations to reach a more extensive consumer base.​

Health Drinks Market Top Players

  1. Mondelez International, Inc.

  2. PepsiCo, Inc.

  3. Glanbia plc

  4. Unilever PLC

  5. Abbott Laboratories

*Disclaimer: Major Players sorted in no particular order

Unilever, Mondelez International, Inc., Abbott, PepsiCo, Inc., Glanbia plc

Health Drinks Market Recent Developments

  • In May 2022, PerfectTed introduced a line of health drinks made of matcha green tea-based natural energy beverages to combat fatigue. The challenger brand's goal was to transform caffeine usage into something healthier by utilizing a matcha ingredient that has been used for over 800 years.
  • In May 2021, Gist, a prebiotic effervescent beverage made from five botanical components that have received organic certification, was launched to compete with other health drinks. The gist is reinventing was claimed to be a clean beverage as it was made using plants rather than extracts.
  • In May 2021, PepsiCo, the leading-edge food and beverage company, just launched its latest innovation, Soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. Soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment.

Health Drinks Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Fortified Fruit & Vegetables Juice

      2. 5.1.2 Nutritional Drinks

      3. 5.1.3 Functional Drinks

      4. 5.1.4 Others Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Unilever

      2. 6.3.2 Mondelez International, Inc.

      3. 6.3.3 PepsiCo, Inc.

      4. 6.3.4 Abbott

      5. 6.3.5 The Coca-Cola Company

      6. 6.3.6 Danone S.A.

      7. 6.3.7 General Nutrition Centers Inc.

      8. 6.3.8 The Hain Celestial Group

      9. 6.3.9 Glanbia plc

      10. 6.3.10 Premier Nutrition Company, LLC.

    4. *List Not Exhaustive

**Subject to Availability
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Health Drinks Market Research FAQs

The Health Drinks Market is studied from 2018 - 2028.

The Health Drinks Market is growing at a CAGR of 7.88% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2018 - 2028.

North America holds highest share in 2021.

Mondelez International, Inc., PepsiCo, Inc., Glanbia plc, Unilever PLC, Abbott Laboratories are the major companies operating in Health Drinks Market .

Health Drinks Industry Reports

In-depth industry statistics and market share insights of the Health Drinks Market sector for 2020, 2021, and 2022. The Health Drinks Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Health Drinks Market report PDF.

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