Global Health Drinks Market Growth, Trends and Forecasts (2022 - 2027)

Global Health Drinks Market is Segmented by Product Type (Fortified Fruit & Vegetables Juices, Nutritional Drinks, Functional Drinks, Others ); by Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels); and by Geography.

Market Snapshot

Study Period: 2016-2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 7.88 %

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Market Overview

The global health drinks market is projected to witness a CAGR of 7.88 % during the forecast period (2021 - 2026).

  • Health drinks market is one of the fastest-growing markets in the world. Moreover, consumers are heeding the proliferation of linking food and beverage consumption with health. Owing to this factor consumers are now increasingly shifting toward maintaining a healthy lifestyle that aids in sustaining fitness while reducing the chances of lifestyle diseases. This, coupled with other factors, such as rising healthcare expenditures and increasing urbanization rates, is driving the demand for sports nutrition products.
  • Moreover, a significant increase in the number of casual or recreational users, professional bodybuilders, and athletes, as well as the growing number of young people opting sports as their career, is also contributing positively to the market growth.
  • Households from around the world are seeing a significant change in their shopping, cooking, and eating routines after the onset of COVID-19. To boost immunity and overall health and wellness amid the COVID-19 pandemic, consumers are increasingly seeking for functional and nutritional food and beverage products that they believe might aid in the body’s defenses and immunity, thereby increasing the consumption of healthy drinks.

Scope of the Report

The health drinks market is segmented by product type, distribution channel, and geography.​By product type, the market is segmented into fortified fruit & vegetable juices, nutritional drinks, functional drinks, others. By distribution channel, the market studied is segmented into, supermarket/hypermarkets, specialty stores, convenience stores, online stores, and other distribution channels.​ On the basis of geography, the market has been segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. ​

By Product Type
Fortified Fruit & Vegetables Juice
Nutritional Drinks
Functional Drinks
By Distribution Channel
Specialty Stores
Online Retail Stores
Convenience Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Key Market Trends

Growing Demand for Plant-based and Lactose-Free Drinks

Lactose intolerance is exceptionally widespread in the developed regions such as North America and European countries, for instance, Turkey, Italy, Germany, and Spain were recorded to have some of the largest numbers of lactose-intolerant consumers. Moreover, Asian counties such as China and Japan are too making inroads for the plant-based and lactose-free food and beverage lifestyle thus, driving the market for health drinks forward.​

The vegan diet has been increasingly becoming popular, due to the shift in the consumer demand from animal protein to plant protein. This inclination toward a plant-based diet is associated with different factors, such as sustainability issues, health awareness, ethical or religious views, environmental and animal rights, and allergies. ​Therefore, in order to satisfy the growing demand of plant-based diet, Coldpress launched UK’s 1st vitamin-fortified, high pressure pasteurized smoothies in two flavours thus meeting the growing consumer demand for plant based beverages.

Global health drinks Market 1

Increasing Consumption of Health Drinks in Europe

The rising focus on health and wellness and intense research activities carried out by key players, primarily on diet-related and disease-prevention methods, are expected to encourage key players in Europe to introduce new variants of health drinks in the upcoming years. 

Also, Germans are trying to live healthier lifestyles; therefore, they have replaced the sweetened and carbonated soft drinks with healthy beverages, especially functional water. For example, Vitamin Water Germany is promoting its functional water by German basketball player Jannik Freese, with social media posts on Instagram, Facebook, and Twitter. With this organic promotion, the company received a good response for their product as was highly acknowledged by Freese’s large social media following.​

Global health drinks Market 2

Competitive Landscape

The most active companies in the health drinks market include PepsiCo, followed by Unilever, Mondelez International, Inc., PepsiCo, Inc., and General Nutrition Centres, Inc.​

Since the demand for the functional beverage and other health drinks is expected to increase during the forecast period, the players are adopting various strategies such as acquisitions & mergers,  partnership, and product innovations with an aim to reach out larger consumer base.​ For instance, in November 2019, PepsiCo, Inc. had signed a joint venture agreement to develop and sell fortified coconut water products under the newly created Phenom brand name, thus capturing the rapidly growing functional drinks market.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Fortified Fruit & Vegetables Juice

      2. 5.1.2 Nutritional Drinks

      3. 5.1.3 Functional Drinks

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Unilever

      2. 6.4.2 Mondelez International, Inc.

      3. 6.4.3 PepsiCo, Inc.

      4. 6.4.4 Abbott

      5. 6.4.5 The Coca-Cola Company

      6. 6.4.6 Danone S.A.

      7. 6.4.7 General Nutrition Centers Inc.

      8. 6.4.8 The Hain Celestial Group

      9. 6.4.9 Glanbia plc

      10. 6.4.10 Premier Nutrition Company, LLC.

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Global Health Drinks Market market is studied from 2016 - 2026.

The Global Health Drinks Market is growing at a CAGR of 7.88% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2019.

Unilever, Mondelez International, Inc., Abbott, PepsiCo, Inc., Glanbia plc are the major companies operating in Global Health Drinks Market .

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