Ready-to-Drink Protein Beverages Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Global Ready-to-drink protein beverages market is segmented By Source (Whey, Casein, Soy, and Others), By Distribution Channel (Supermarket/Hypermarkets, Pharmacies/ Drugstores, Specialist Retailers, Online Retail and Other Channels.) and By Geography.

Market Snapshot

Study Period:

2016 - 2026

Base Year:

2020

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

5.5 %

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Market Overview

The global ready to drink protein beverage market is projected to grow at a CAGR of 5.5% during the forecast period.

  • A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in the penetration of RTD shakes that offer nutrient-based beverages and promote active lifestyles. 
  • Growing inclination of consumers towards maintaining health and awareness is creating immense demand for protein-enriched drinks. Currently, protein drinks are being increasingly marketed across the globe as a sports nutrition drink. Sports drinks or protein drinks are increasingly being consumed by athletes and bodybuilders to improve their overall performance, health and muscle growth.
  • Increasing demand for plant-based protein drinks is expected to push manufacturers to bring organic and clean label protein drinks across the market channels. 

Scope of the Report

The Ready to drink protein beverages market has been segmented based on source which includes whey, casein, soy, and others. Based on distribution channel, the market is segmented into supermarket/hypermarkets, pharmacies/ drugstores, specialist retailers, online retail and other channels. The report further analyses the global scenario of the market, which includes detail analysis on North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.

By Source
Whey
Casein
Soy
Other Sources
By Distribution Channel
Supermarket/Hypermarkets
Pharmacies/ Drugstores
Specialist Retailers
Online Retail
Other Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Increased Utilization of Whey Protein in Drinks

Whey protein isolate (WPI) which is used in many fortified drinks is one of the best forms of protein containing the essential amino acids required by the body. Beyond muscle health, however, many are consuming higher levels of protein also because of its anti-aging properties and how it helps improve their physical appearances. The glutathione found in whey protein helps delay signs of aging, and amino acids provide skin with elasticity and firmness. Whey protein also helps promote a healthy scalp and strengthens hair follicles. Whey protein concentrate in beverages also provides added advantages such as fat loss, stress reduction and decreased cravings and thus increasing the market growth of ready to drink protein beverages.

RTD Protein Beverage Market1

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North America Dominates the Market

While awareness of the need and benefits of protein is increasing, so is the demand for convenience. An increasingly larger number of consumers are eating on-the-go and looking to supplement their diets with protein beverages. While the traditional protein smoothie or shake is a popular option, many are choosing refreshing and thirst-quenching clear protein drinks. Naturally-derived sweeteners such as stevia are increasingly being found in protein beverage applications. Furthermore, fortifying beverages with both protein and caffeine allows food and beverage manufacturers to appeal to multiple consumer preferences such as fitness enthusiasts, those wanting protein for its general health benefits and those who desire an extra energy boost.

RTD Protein Beverage Market2

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Competitive Landscape

The global market for ready to drink protein beverage is fragmented and is driven by various active players. The major players have used several strategies such as new product launches, expansions, joint ventures, partnerships, acquisitions, and others to increase the market growth. There are numerous prominent players in the market such as PepsiCo. Inc, The Kellogg’s Company, Glanbia Plc, SlimFast and Halen Brands among others.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Source

      1. 5.1.1 Whey

      2. 5.1.2 Casein

      3. 5.1.3 Soy

      4. 5.1.4 Other Sources

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarkets

      2. 5.2.2 Pharmacies/ Drugstores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Spain

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 Germany

        4. 5.3.2.4 France

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 United Arab Emirates

        3. 5.3.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 The Kellogg Company

      2. 6.3.2 SlimFast

      3. 6.3.3 PepsiCo, Inc.

      4. 6.3.4 Vega

      5. 6.3.5 Glanbia, Plc

      6. 6.3.6 Halen Brands

      7. 6.3.7 BellRing Brands

      8. 6.3.8 Abbott Nutrition

      9. 6.3.9 Organic Valley

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Ready-to-Drink Protein Beverages Market market is studied from 2016 - 2026.

The Ready-to-Drink Protein Beverages Market is growing at a CAGR of 5.5% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

  • The Kellogg Company
  • SlimFast
  • PepsiCo, Inc.
  • Glanbia, Plc
  • Halen Brands

Are the major companies operating in Ready-to-Drink Protein Beverages Market.

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