Fermented Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global fermented drinks market is segmented by Type (Alcoholic Beverages and Non-Alcoholic beverages), by Distribution Channel (On-Trade and Off-Trade), & Geography

Market Snapshot

Fermented Drinks Market Summary
Study Period:

2016 - 2026

Base Year:

2020

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

6.2 %

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Market Overview

The global fermented drinks market is forecasted to grow at a CAGR of 6.2% during the forecast period (2020 - 2025).

  • Consumer preference for healthy hydration has been a crucial factor in driving the growth of the market. Increased health-consciousness among consumers has led to the demand for functional beverages.
  • North America held the majority share in the market, owing to the preference for probiotic drinks in this region. With the rise in global disposable income, especially in the Asia-Pacific region, consumers are willing to pay more for natural-ingredients-based food. The increasing demand for plant-based food among the consumers, such as fermented fruit juices, proteins, and cereal-based drinks is expected to drive the market, worldwide.
  • Moreover, the demand for cultured dairy products is augmenting globally. This demand is led by new product development, improved taste and versatility, and high marketing support, which are expected to boost the overall fermented drinks market growth in coming years.
  • The fermented beverages sector, especally in regions like the Asia Pacic region is on the verge of a boom due to its health and wellness properties from gut health to immunity boosting, which the consumers are looking out for more amid COVID-19.

Scope of the Report

Based on the type, the market has been segmented into alcoholic beverages, non-alcoholic beverages. The non-alcoholic drinks are further bifurcated into probiotic drinks such as kombucha and, kefir, and others. Based on the distribution channel the market is segmented into on-trade and off-trade. The Off-trade segment consists of supermarket/hypermarket, specialty retail store, convenience store, and other sales channels. The study also provides an analysis of the market studied in the emerging and established geographical regions, by covering regions, such as North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Type
Alcoholic Beverages
Non-Alcoholic Beverages
Kombucha
Kefir
Others
By Distribution Channel
On-Trade
Off-Trade
Supermarket/Hypermarket
Convenience Store
Specialty Stores
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Italy
Spain
Rest of Europe
Asia Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Growing Demand For Craft Beer

The market has witnessed significant growth due to a rise in the number of consumers looking for new, more exciting offerings compared to their usual spirit options thus, pushing the revenue generation in the craft beer market, globally. The rise in consumer demand for low alcohol by volume beverages among consumers, product innovations, in terms of flavors and packaging, provide growth opportunities to the segment. The demand from emerging markets, with respect to target consumers (mostly women), and from the developing regions give an opportunity for growth of the craft beer market. Sour Ales, Imperial Porters, Golden or Blonde Ales, Kölsch, and Shandies are among some of the other top-growing craft beer styles for 2017.

Fermented Drinks Market1

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Asia-Pacific is Projected to be the Fastest Growing Market

The Asia-Pacific fermented drinks market is driven by the increasing awareness and growing interest in a healthy diet, development in technology, media influence, and consumer demand. The rising awareness of fermented drinks in China and India is expected to further boost the market studied in the region. In China, the growing demand for fermented dairy products, such as Liberte Kefir is likely to support the market growth in the upcoming years. The innovations in the retail chain with new formulations, help differentiate the brands and corresponding products. In Southeast Asia, key players in fermented alcoholic beverages, such as Heineken, Carlsberg, and Kirin are aggressively expanding by acquiring dominant domestic brands and each other, for instance, Heineken bought the remaining stake in its subsidiary Asia-Pacific Breweries from Fraser and Neave in 2012, which is influencing the demand of fermented drinks market in the Asia-Pacific region.

Global Fermented Drinks - 2

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Competitive Landscape

The fermented drinks market is a fragmented market dominated by leading players such as Nestle, Danone, and Anheuser-Busch InBev. Some of the other prominent players include Suja Life LLC, PepsiCo Kevita, and Bright Food (Group) Co. Limited among others. Competition levels have recently increased due to the influx of small-scale and domestic players in the fermented beverage industry. The development of new products to enhance the product portfolio and capture the untapped markets has led to the growth of the global fermented drinks market.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Type

      1. 5.1.1 Alcoholic Beverages

      2. 5.1.2 Non-Alcoholic Beverages

        1. 5.1.2.1 Kombucha

        2. 5.1.2.2 Kefir

        3. 5.1.2.3 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-Trade

      2. 5.2.2 Off-Trade

        1. 5.2.2.1 Supermarket/Hypermarket

        2. 5.2.2.2 Convenience Store

        3. 5.2.2.3 Specialty Stores

        4. 5.2.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Spain

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Suja Life LLC

      2. 6.4.2 Anheuser-Busch InBev

      3. 6.4.3 Nestle SA

      4. 6.4.4 Groupe Danone SA

      5. 6.4.5 Yakult Honsha Co. Ltd

      6. 6.4.6 The Boston Beer Company

      7. 6.4.7 GTs Living Food

      8. 6.4.8 Bright Food (Group) Co. Limited

      9. 6.4.9 Schreiber Foods Inc.

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Fermented Drinks Market market is studied from 2016 - 2026.

The Fermented Drinks Market is growing at a CAGR of 6.2% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

  • Pepsico Inc.
  • Groupe Danone SA
  • Anheuser-Busch InBev
  • Bright Food (Group) Co. Limited

Are the major companies operating in Fermented Drinks Market.

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