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Global fermented drinks market is segmented by Type (Alcoholic Beverages and Non-Alcoholic beverages), by Distribution Channel (On-Trade and Off-Trade), & Geography
Study Period:
2016-2025
Base Year:
2020
Fastest Growing Market:
Asia Pacific
Largest Market:
North America
CAGR:
6.2 %
The global fermented drinks market is forecasted to grow at a CAGR of 6.2% during the forecast period (2020 - 2025).
Based on the type, the market has been segmented into alcoholic beverages, non-alcoholic beverages. The non-alcoholic drinks are further bifurcated into probiotic drinks such as kombucha and, kefir, and others. Based on the distribution channel the market is segmented into on-trade and off-trade. The Off-trade segment consists of supermarket/hypermarket, specialty retail store, convenience store, and other sales channels. The study also provides an analysis of the market studied in the emerging and established geographical regions, by covering regions, such as North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
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On-Trade | ||||||
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Geography | |||||||||
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The market has witnessed significant growth due to a rise in the number of consumers looking for new, more exciting offerings compared to their usual spirit options thus, pushing the revenue generation in the craft beer market, globally. The rise in consumer demand for low alcohol by volume beverages among consumers, product innovations, in terms of flavors and packaging, provide growth opportunities to the segment. The demand from emerging markets, with respect to target consumers (mostly women), and from the developing regions give an opportunity for growth of the craft beer market. Sour Ales, Imperial Porters, Golden or Blonde Ales, Kölsch, and Shandies are among some of the other top-growing craft beer styles for 2017.
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The Asia-Pacific fermented drinks market is driven by the increasing awareness and growing interest in a healthy diet, development in technology, media influence, and consumer demand. The rising awareness of fermented drinks in China and India is expected to further boost the market studied in the region. In China, the growing demand for fermented dairy products, such as Liberte Kefir is likely to support the market growth in the upcoming years. The innovations in the retail chain with new formulations, help differentiate the brands and corresponding products. In Southeast Asia, key players in fermented alcoholic beverages, such as Heineken, Carlsberg, and Kirin are aggressively expanding by acquiring dominant domestic brands and each other, for instance, Heineken bought the remaining stake in its subsidiary Asia-Pacific Breweries from Fraser and Neave in 2012, which is influencing the demand of fermented drinks market in the Asia-Pacific region.
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The fermented drinks market is a fragmented market dominated by leading players such as Nestle, Danone, and Anheuser-Busch InBev. Some of the other prominent players include Suja Life LLC, PepsiCo Kevita, and Bright Food (Group) Co. Limited among others. Competition levels have recently increased due to the influx of small-scale and domestic players in the fermented beverage industry. The development of new products to enhance the product portfolio and capture the untapped markets has led to the growth of the global fermented drinks market.
1. INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Type
5.1.1 Alcoholic Beverages
5.1.2 Non-Alcoholic Beverages
5.1.2.1 Kombucha
5.1.2.2 Kefir
5.1.2.3 Others
5.2 By Distribution Channel
5.2.1 On-Trade
5.2.2 Off-Trade
5.2.2.1 Supermarket/Hypermarket
5.2.2.2 Convenience Store
5.2.2.3 Specialty Stores
5.2.2.4 Others
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Italy
5.3.2.6 Spain
5.3.2.7 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Suja Life LLC
6.4.2 Anheuser-Busch InBev
6.4.3 Nestle SA
6.4.4 Groupe Danone SA
6.4.5 Yakult Honsha Co. Ltd
6.4.6 The Boston Beer Company
6.4.7 GTs Living Food
6.4.8 Bright Food (Group) Co. Limited
6.4.9 Schreiber Foods Inc.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
** Subject to Availability