Fermented Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The fermented drinks market is segmented by Type (Alcoholic Beverages and Non-Alcoholic beverages), by Distribution Channel (On-Trade and Off-Trade), & Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecasts for the fermented drinks market in value (USD million) for all the above segments.

Market Snapshot

Fermented Drinks Market Summary
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 4.5 %

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Market Overview

The fermented drinks market is expected to record a CAGR of 4.5% during the forecast period (2022 - 2027).

The global pandemic scenario raised through COVID-19 impacted the market by knowing the health benefits of various fermented drinks, such as probiotic ones. Due to its increased demand, it has created an opportunity for fermented drink products. This is primarily due to increased health awareness and concern for maintaining immunity and thus health well-being.

Consumer preference for healthy hydration has been a crucial factor in driving the growth of the market. Increased health consciousness among consumers has led to the demand for functional beverages. Consumers' changing preference for plant-based food, such as fermented fruit juices, proteins, and cereal-based drinks, is expected to drive the market worldwide. The fermented beverages sector, especially in regions like the Asia-Pacific region, is on the verge of a boom due to its health and wellness properties, from gut health to immunity boosting, which the consumers are looking out for.

Scope of the Report

Fermented drinks are flavorful drink mixes that contain ethanol, a type of alcohol produced by the fermentation of grains, fruits, and other sources of sugar. Based on the type, the market has been segmented into alcoholic and non-alcoholic beverages. The non-alcoholic drinks are further bifurcated into probiotic drinks such as kombucha, kefir, and others. Based on the distribution channel, the market is segmented into on-trade and off-trade. The Off-trade segment consists of supermarkets/hypermarkets, specialty retail stores, convenience stores, and other sales channels. The study also analyzes the market studied in the emerging and established geographical regions, covering regions such as North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. The report offers market size and forecasts for the fermented drinks market in value (USD million) for all the above segments.

Alcoholic Beverages
Non-Alcoholic Beverages
By Distribution Channel
Convenience Store
Specialty Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Rising Demand for Probiotic and Prebiotic Food and Beverages

The consumer preference for natural and pure products with probiotics is increasing drastically, especially in the wake of COVID-19. It is majorly driven by the inflated demand for convenient digestive supplements. With the option of multiple flavors, consumers now have the benefits of probiotics clubbed with their favorite flavors, which act as a refreshing and revitalizing drink to them rather than being considered medicine. With the ever-rising demand for healthier food products, the manufacturers got a platform to research and develop the most suitable alternatives to conventional products. The paradigm shift of consumers toward healthier food products has also transformed a mass population to turn vegan. Thus, leading the way for innovative dairy-free probiotic fermented drinks.

Fermented Drinks Market1

Asia-Pacific is Projected to Be the Fastest Growing Market

The Asia-Pacific fermented drinks market is driven by the increasing awareness and growing interest in a healthy diet, development in technology, media influence, and consumer demand. The rising awareness of fermented drinks in China and India is expected to further boost the market studied in the region. In China, the growing demand for fermented dairy products, such as Liberte Kefir is likely to support the market growth in the upcoming years. The innovations in the retail chain with new formulations help differentiate the brands and corresponding products. In Southeast Asia, key players in fermented alcoholic beverages, such as Heineken, Carlsberg, and Kirin are aggressively expanding by acquiring dominant domestic brands and each other. For instance, in 2021, Carlsberg disclosed they had acquired the brand rights for American craft brewing giant Brooklyn Brewery across their Asian markets.

Global Fermented Drinks - 2

Competitive Landscape

The fermented drinks market is a fragmented market dominated by leading players such as Nestle, Danone, and Anheuser-Busch InBev. Some of the other prominent players include Suja Life LLC, PepsiCo Kevita, and Bright Food (Group) Co. Limited among others. Competition levels have recently increased due to the influx of small-scale and domestic players in the fermented beverage industry. The development of new products to enhance the product portfolio and capture the untapped markets has led to the growth of the global fermented drinks market.

Recent Developments

In August 2021, The Boston Beer Company and PepsiCo announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverages. The partnership unites Boston Beer's world-class innovation and expertise in alcoholic beverages with one of PepsiCo's most iconic and beloved brands.

In July 2021, Beam Suntory and The Boston Beer Company formed a long-term, strategic partnership to extend select iconic brands into some of the fastest-growing beverage alcohol segments.

In October 2021, International brewer Anheuser-Busch InBev (AB InBev) launched its first energy drink Budweiser Beats in India.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Alcoholic Beverages

      2. 5.1.2 Non-Alcoholic Beverages

        1. Kombucha

        2. Kefir

        3. Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-Trade

      2. 5.2.2 Off-Trade

        1. Supermarket/Hypermarket

        2. Convenience Store

        3. Specialty Stores

        4. Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Paine Schwartz Partners (Suja Life LLC)

      2. 6.4.2 Anheuser-Busch InBev

      3. 6.4.3 Nestle SA

      4. 6.4.4 Groupe Danone SA

      5. 6.4.5 Yakult Honsha Co. Ltd

      6. 6.4.6 The Boston Beer Company

      7. 6.4.7 GTs Living Food

      8. 6.4.8 Bright Food (Group) Co. Limited

      9. 6.4.9 Schreiber Foods Inc.

      10. 6.4.10 Bio-tiful Dairy Ltd

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Fermented Drinks Market market is studied from 2016 - 2027.

The Fermented Drinks Market is growing at a CAGR of 4.5% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Groupe Danone SA, Anheuser-Busch InBev, Suja Life LLC, Nestle SA, Yakult Honsha Co. Ltd are the major companies operating in Fermented Drinks Market.

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