Ready-to-Drink (RTD) Coffee Market - Growth, Trends, and Forecasts (2023 - 2028)

Ready-to-Drink (RTD) Coffee Market is segmented by Packaging Type (Bottles, Cans, and Other Packaging Types); By Product Type (Cold Brew Coffee and Other RTD Coffee); By Distribution Channel (Supermarket/Hypermarkets, Specialist Stores, Online Retail, and Other Distribution Channels) and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Ready to Drink (RTD) Coffee Industry Overview

Ready-to-Drink (RTD) Coffee Market Summary
Study Period: 2017-2027
Fastest Growing Market: Asia-Pacific
Largest Market: North America
CAGR: 7.69 %

Major Players

Ready-to-Drink (RTD) Coffee Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Ready to Drink (RTD) Coffee Market Analysis

The global ready-to-drink (RTD) coffee market is expected to register a CAGR of 7.69% during the next five years.

  • Health deterioration due to busy lifestyles and insufficient exercise, along with the increasing obese population, is a major reason behind the rising number of individuals riding on the fitness fad. Ready-to-drink coffee, an excellent source of instant energy, is gaining popularity amongst youngsters and the middle-aged working population.
  • In addition, the increase in health and physical fitness awareness has encouraged more youngsters to get involved in sports, gymming, and physical activities, soaring the need and demand for more quick energy supplements and drinks. The majority of coffee consumers are purchasing coffee via online delivery channels. Many consumers are ordering their coffee online, increasing the consumption of at-home coffee, or are increasingly purchasing ready-to-drink coffee.
  • Furthermore, with respect to the growing trends of functional drinks, consumers purposely want to purchase ready-to-drink coffees claiming health benefits. Hence, companies are innovating their product offerings to differentiate their products from competitors. Some manufacturers are infusing nutrients, like vitamins, minerals, probiotics, antioxidants, and energy boosters, in their RTD coffee products to attract more customers and boost sales.
  • For instance, in August 2021, the functional beverage brand REBBL launched REBBL Stacked Coffee, a line of ready-to-drink cold-brew coffees designed to provide balanced energy and immunity support. The coffee was made available in four flavors: café mocha, vanilla late, hazelnut latte, and straight black. All varieties were certified by the United States Department of Agriculture (USDA) as organic, fair trade, non-GMO, dairy-free, soy-free, gluten-free, and vegan.

Ready to Drink (RTD) Coffee Industry Segments

Ready-to-drink (RTD) coffee refers to pre-prepared packaged beverages ready for consumption at the time of purchase. Some commonly available RTD coffee includes yerba mate, guarana, acai berry, ginseng, taurine, and iced variants. 

The global ready-to-drink coffee market is segmented by packaging type into bottles, cans, and other types of packaging. Based on product type, the market is segmented into cold brew coffee and other RTD coffee. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online stores, and other distribution channels. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. 

The report offers market size and forecasts for the RTD coffee market in value (USD million) for all the above segments.

Packaging Type
Bottles
Cans
Other Packaging Types
Product Type
Cold Brew Coffee
Other RTD Coffee
Distribution Channel
Supermarket/Hypermarkets
Specialty Stores
Online Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Spain
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Ready to Drink (RTD) Coffee Market Trends

This section covers the major market trends shaping the Ready to Drink (RTD) Coffee Market according to our research experts:

Bottled RTD Coffee Gaining Momentum

  • Packing all beverages by almost all major players is more attractive to increase the sales of their products. Also, packages in various quantities are made available for easy usage. Glass bottles and pet bottles are widely used worldwide. Pet bottles are preferred more than traditional glass bottles, as new technology enables these bottles to do more than hold beverages.
  • These bottles aid in improving the shelf life and preservation apart from being available in economic formats. Pet bottles are manufactured so consumers can heat or cool the coffee depending on their requirements. These hot/cool bottles come in handy ‘grab and go’ sizes and can be used conveniently.
  • Products in bottled format can be consumed all at once or can be stored. Caps or lids over these bottles also play an important role as they preserve the freshness and aroma of the drinks. The convenience offered by bottled, ready-to-drink coffee products is driving the market for the particular segment.
  • Additionally, the appearance of the package also plays an important role in the sales of the products. Hence, sleek and fashionable bottles with bright colors influence consumers' impulse purchase patterns.
Ready-to-Drink (RTD) Coffee Market - Sales of Prominent RTD Coffee Brands, in Million USD, United States, 2021

Asia-Pacific Witnessed Significant Growth

  • Healthy eating and drinking is a major trend that engages a major chunk of the global population. Ready-to-drink coffee is also one of the functional drinks that is available with proven health benefits. Various types of ready-to-drink coffee are introduced to serve the vast consumer base spread globally. The growing obese population, unhealthy eating habits among children and adults, busy lifestyles, and tight work schedules are the factors driving consumers toward healthy alternatives in terms of convenience food.
  • The calorie-conscious consumer and the diabetic population are looking for alternatives to sugar in their drinks, increasing their preference for antioxidant-enriched health drinks. Product innovation is one of the core strategies that escalated over the years. It is garnering interest among consumers.
  • Additionally, the players in the market are actively launching products and ad campaigns in the market to gain more consumers. For example, Nescafé launched a ready-to-drink campaign in India to celebrate Generation Z's excitement and vigor.
Ready-to-Drink (RTD) Coffee Market - Market Size (%), By Region, Global, 2021

Ready to Drink (RTD) Coffee Market Competitor Analysis

The global RTD coffee market is largely dominated by key players such as The Coca-Cola Company, Nestle SA, Suntory Beverage and Food, and Starbucks Corporation, with a high global presence of their brands Nescafe, Starbucks, Dunkin’ Donuts, and Costa, among others. Further, by engaging the consumers with innovation and expansion strategies, the key players are capitalizing on the market revenue. Moreover, penetration by the key players with the product offering in the small pack size and sachets in the developing markets is further expected to fuel the market share of key brands in the developing regions.

Ready to Drink (RTD) Coffee Market Top Players

  1. Nestle SA

  2. Starbucks Corporation

  3. The Coca-Cola Company

  4. Suntory Beverage & Food Limited

  5. Arla Foods amba

*Disclaimer: Major Players sorted in no particular order

Ready-to-Drink (RTD) Coffee Market Concentration

Ready to Drink (RTD) Coffee Market Recent Developments

  • September 2022: A convenience stores in China, Sinopec's Easy Joy, and TH International Limited, the exclusive operator of Tim Hortons coffee shops in China, partnered and launched two co-branded ready-to-drink coffee products.
  • May 2022: The startup Sleepy Owl, which is based in New Delhi, announced the launch of its ready-to-drink cold coffee cans, broadening its product line and increasing its brand's accessibility. The company debuted three flavors of canned coffee: caramel, hazelnut, and classic.
  • April 2022: The Italian coffee giant Lavazza launched its own ready-to-drink product specifically designed for the US market for customers seeking on-the-go coffee

Ready to Drink (RTD) Coffee Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Packaging Type

      1. 5.1.1 Bottles

      2. 5.1.2 Cans

      3. 5.1.3 Other Packaging Types

    2. 5.2 Product Type

      1. 5.2.1 Cold Brew Coffee

      2. 5.2.2 Other RTD Coffee

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarket/Hypermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 Online Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 Germany

        2. 5.4.2.2 United Kingdom

        3. 5.4.2.3 France

        4. 5.4.2.4 Spain

        5. 5.4.2.5 Italy

        6. 5.4.2.6 Russia

        7. 5.4.2.7 Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. 5.4.3.1 China

        2. 5.4.3.2 Japan

        3. 5.4.3.3 India

        4. 5.4.3.4 Australia

        5. 5.4.3.5 Rest of Asia-Pacific

      4. 5.4.4 South America

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Argentina

        3. 5.4.4.3 Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. 5.4.5.1 South Africa

        2. 5.4.5.2 Saudi Arabia

        3. 5.4.5.3 Rest of Middle-East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Key Strategies Adopted

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Starbucks Corporation

      2. 6.3.2 Nestle SA

      3. 6.3.3 The Coca-Cola Company

      4. 6.3.4 Arla Foods

      5. 6.3.5 Lotte Corporation

      6. 6.3.6 JAB Holdings

      7. 6.3.7 High Brew Coffee Inc.

      8. 6.3.8 Asahi Group Holdings Ltd

      9. 6.3.9 Monster Energy Company

      10. 6.3.10 Tim Hortons

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability
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Ready to Drink (RTD) Coffee Market Research FAQs

The Ready to Drink (RTD) Coffee Market market is studied from 2017 - 2027.

The Ready to Drink (RTD) Coffee Market is growing at a CAGR of 7.69% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Nestle SA, Starbucks Corporation, The Coca-Cola Company, Suntory Beverage & Food Limited, Arla Foods amba are the major companies operating in Ready to Drink (RTD) Coffee Market.

Ready to Drink (RTD) Coffee Industry Reports

In-depth industry statistics and market share insights of the Ready to Drink (RTD) Coffee sector for 2020, 2021, and 2022. The Ready to Drink (RTD) Coffee research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Ready to Drink (RTD) Coffee report PDF.

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