Market Overview
| Study Period | 2020 - 2030 |
|---|---|
| Market Size (2025) | USD 24.83 Billion |
| Market Size (2030) | USD 32.51 Billion |
| Growth Rate (2025 - 2030) | 5.54% CAGR |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Asia-Pacific |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
|
Ready To Drink Coffee Market Analysis by Mordor Intelligence
The Ready-to-Drink Coffee market is projected to grow significantly, with its value expected to increase from USD 24.83 billion in 2025 to USD 32.51 billion by 2030, representing a compound annual growth rate (CAGR) of 5.54% during the forecast period. This growth is primarily driven by rising demand for convenience, the growing popularity of premium cold-brew products, and the incorporation of functional formulations that align with changing consumer preferences. Urbanization continues to influence on-the-go consumption patterns, while a heightened focus on health-conscious ingredients encourages consumers to choose higher-quality offerings. Advances in cold brew extraction techniques are enabling brands to achieve higher price points, mitigating the impact of raw bean cost fluctuations and supporting market growth. Additionally, investments in sustainable packaging and improvements in direct-to-consumer logistics are fostering further opportunities, particularly in regions such as Asia-Pacific and North America.
Key Report Takeaways
- Iced coffee led with 52.11% Ready to Drink Coffee market share in 2024, while cold brew coffee is advancing at a 7.54% CAGR through 2030.
- Glass bottles retained 37.45% share of the Ready to Drink Coffee Market in 2024; PET bottles are growing at 7.01% CAGR as recycling capabilities improve.
- Off-trade channels accounted for 70.42% of the Ready to Drink Coffee Market in 2024 and are expanding at 6.73% CAGR, driven by e-commerce penetration.
- Energy-infused products captured 35.01% share of the Ready to Drink Coffee market size in 2024 and are projected to rise at a 7.33% CAGR to 2030.
- Asia-Pacific commanded 37.01% of the Ready to Drink Coffee Market in 2024 and is growing at 7.89% CAGR, the fastest among all regions.
Global Ready To Drink Coffee Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Growing global coffee culture and adoption of coffeehouse trends | +1.2% | Global, with strongest impact in Asia-Pacific and Europe | Medium term (2-4 years) |
| Increasing demand for convenience and on-the-go beverage options | +1.8% | Global, particularly North America and urban Asia-Pacific | Short term (≤ 2 years) |
| Rising consumer health consciousness driving interest in organic, plant-based, and low-sugar/functional variants | +1.1% | North America & Europe, expanding to Asia-Pacific | Long term (≥ 4 years) |
| Increasing urbanization and busy lifestyles favoring RTD formats | +0.9% | Asia-Pacific core, spill-over to MEA and South America | Medium term (2-4 years) |
| Sustainable sourcing and ethical supply chain initiatives | +0.3% | Europe & North America, emerging in Asia-Pacific | Long term (≥ 4 years) |
| Customization and personalization trends | +0.2% | North America, expanding globally through digital platforms | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
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Growing Global Coffee Culture and Adoption of Coffeehouse Trends
The expansion of specialty coffee culture beyond traditional markets is creating new consumption opportunities, extending beyond morning routines into afternoon and evening segments. The growing appreciation for third-wave coffee is driving demand for premium ready-to-drink (RTD) options that emulate coffeehouse quality. Cold brew concentrates, in particular, enable consumers to customize beverages at home, replicating barista-crafted experiences. This cultural shift is gaining momentum in emerging markets, where coffeehouse visits are seen as a lifestyle aspiration, while the convenience of RTD products meets the needs of daily consumption. This trend is especially evident in Asian markets, where the adoption of coffee culture aligns with rapid urbanization and rising disposable incomes. Coffee consumption is becoming a sustainable demand driver, embedded in social and professional routines rather than serving purely functional purposes. Additionally, regulatory frameworks in key markets are increasingly classifying coffee as a food category with specific labeling requirements. This development benefits established players with the resources to ensure compliance, while posing challenges for smaller entrants.
Increasing Demand for Convenience and On-the-Go Beverage Options
The acceleration of modern lifestyles is increasingly steering consumers toward convenient grab-and-go formats that minimize preparation time while still meeting their expectations for quality. This shift represents a significant move away from traditional home brewing methods to more portable consumption options. The evolving dynamics of remote work and urban mobility have further amplified the need for products that seamlessly adapt to diverse consumption scenarios, whether during commutes, in office environments, or during leisure activities. This growing preference has particularly benefited shelf-stable ready-to-drink (RTD) formats, which eliminate the need for refrigeration and enable distribution through unconventional channels such as vending machines and workplace micro-markets. As convenience becomes a critical factor, supply chain efficiency has emerged as a key focus area, driving brands to expand their distribution networks and refine inventory management strategies. Moreover, the adoption of aseptic packaging technologies has gained momentum, as these solutions extend product shelf life without compromising taste, allowing brands to penetrate regions with limited cold chain infrastructure. Even in times of economic uncertainty, consumers continue to demonstrate a strong willingness to pay a premium for convenience, underscoring the enduring and structural nature of this shift in demand.
Rising Consumer Health Consciousness Driving Interest in Organic, Plant-Based, and Low-Sugar/Functional Variants
Health-conscious consumers are increasingly examining ingredient lists and nutritional profiles, driving demand for ready-to-drink (RTD) coffee products that offer functional benefits beyond caffeine stimulation. The inclusion of adaptogens, nootropics, and plant-based proteins is transforming coffee from a traditional beverage into a wellness product aimed at enhancing cognitive performance and managing stress. This trend is particularly prominent among younger demographics, who view coffee consumption as part of a broader health optimization approach rather than merely a source of caffeine. Organic certification has emerged as a significant differentiator, as consumers associate natural ingredients with premium quality. However, supply chain constraints limit the availability of organic coffee and contribute to higher costs. Plant-based milk alternatives are gaining popularity in RTD coffee formats, addressing concerns related to lactose intolerance and appealing to environmentally conscious consumers seeking sustainable protein sources. Meanwhile, the regulatory landscape is evolving to accommodate functional claims, requiring robust scientific evidence. This shift benefits larger companies with advanced research capabilities, creating challenges for smaller specialty brands.
Increasing Urbanization and Busy Lifestyles Favoring RTD Formats
As urban populations continue to grow, consumer clusters in cities are becoming increasingly dense, leaving individuals with less time for traditional coffee preparation. This shift has made ready-to-drink (RTD) coffee formats a vital solution for maintaining caffeine consumption habits amidst the demands of compressed daily schedules. The relationship between urbanization and the adoption of RTD coffee is particularly pronounced in developing regions, where infrastructure development often struggles to keep pace with population growth. This scenario creates a significant opportunity for shelf-stable coffee products that eliminate the need for cold chain logistics, ensuring accessibility and convenience. Moreover, the fast-paced lifestyles of professionals have heightened the demand for coffee products that consistently deliver high quality without the unpredictability of preparation. RTD coffee has emerged as a dependable alternative to the variability of coffeehouse experiences or the time-consuming process of brewing coffee at home. Single-serve packaging formats have gained prominence in this context, as they align with individual consumption habits rather than shared household use, enabling businesses to implement premium pricing strategies. The growing integration of digital ordering and delivery platforms further enhances the convenience of RTD coffee, allowing consumers to maintain their coffee routines without the need to visit physical stores. Additionally, advancements in urban transportation infrastructure have improved distribution efficiency, driving down costs and enabling competitive pricing, which in turn accelerates the penetration of RTD coffee in urban markets.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Health concerns over high sugar, additives, and artificial ingredients in traditional RTD products | -0.8% | Global, particularly North America and Europe | Short term (≤ 2 years) |
| Regulatory compliance complexity for ingredient labeling and health standards | -0.6% | Global, with varying regional requirements | Medium term (2-4 years) |
| Shelf-life limitations for dairy-based and organic variants | -0.4% | Global, with greater impact in regions with limited cold chain | Long term (≥ 4 years) |
| Coffee bean price volatility impacting supply and margins | -1.1% | Global, with greatest impact on price-sensitive markets | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
Health Concerns Over High Sugar, Additives, and Artificial Ingredients in Traditional RTD Products
Increasing consumer awareness of sugar content and artificial additives in ready-to-drink (RTD) coffee products is driving resistance to traditional formulations. This trend compels manufacturers to reformulate their offerings to avoid losing market share to healthier alternatives. Health-conscious consumers are increasingly scrutinizing ingredient labels, rejecting products with high fructose corn syrup, artificial flavors, or preservatives used to extend shelf life. This shift poses significant challenges for mass-market RTD coffee brands that have historically relied on high sugar content to compensate for lower coffee quality. Conversely, it creates opportunities for premium brands that focus on natural ingredients and reduced sugar formulations. Additionally, regulatory pressures from health authorities, including stricter sugar content labeling requirements and potential taxation on high-sugar beverages, are increasing compliance costs and may further dampen demand for traditional RTD coffee products.
Regulatory Compliance Complexity for Ingredient Labeling and Health Standards
The evolving regulatory landscape across various markets presents significant compliance challenges, leading to increased costs and delays in product launches. This issue is particularly pronounced for companies pursuing global distribution strategies. Manufacturers are often required to navigate differing regulations for ingredient disclosure, nutritional labeling, and health claims across regions. These variations frequently necessitate the development of multiple product formulations or force companies to accept restricted market access. Functional ready-to-drink (RTD) coffee products, which often incorporate innovative ingredients such as adaptogens or nootropics, face additional hurdles due to their uncertain regulatory status. These products demand extensive documentation to validate health claims, adding to the complexity. In the United States, evolving FDA guidelines for beverage labeling compel companies to invest in specialized regulatory expertise and compliance systems, which can be a significant financial burden for smaller businesses. Similarly, European Union regulations on organic certification and sustainability claims introduce further compliance requirements, including the need for supply chain transparency and comprehensive documentation systems. This intricate regulatory environment tends to favor established beverage companies with well-developed compliance infrastructures, while creating substantial obstacles for startups and smaller players that may lack the necessary resources and expertise to navigate these challenges effectively.
Segment Analysis
By Soft Drink Type: Cold Brew Commands Premium Positioning
Cold brew coffee is anticipated to be the fastest-growing segment, with a compound annual growth rate (CAGR) of 7.54% through 2030. In contrast, iced coffee is expected to maintain its leading position, holding a significant 52.11% market share in 2024. The rising popularity of cold brew coffee can be attributed to its perceived superior quality and smoother taste profile, which resonate strongly with consumer preferences. This perception allows brands to adopt premium pricing strategies, effectively compensating for the lower sales volumes typically associated with cold brew compared to traditional iced coffee products.
Nitro cold brew variants further elevate the segment by offering a coffeehouse-quality experience in a convenient, portable format. These products cater to consumers who are willing to pay a premium for enhanced taste and quality, even if it comes at a higher cost. Meanwhile, other ready-to-drink (RTD) coffee options, such as espresso-based beverages and specialty flavored products, continue to serve niche markets. However, these variants face notable challenges, including limited shelf space in retail outlets and lower levels of consumer familiarity, which can hinder their broader adoption.
Note: Segment shares of all individual segments available upon report purchase
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By Packaging Type: Sustainability Drives PET Bottle Growth
Glass bottles are anticipated to maintain a 37.45% market share in 2024, driven by their premium positioning and the perception of higher quality among consumers. These bottles are often associated with superior taste preservation, making them a preferred choice for certain products. However, they also present challenges, particularly in regions with limited glass recycling infrastructure, which can hinder their environmental appeal. On the other hand, PET bottles are gaining traction, with a projected CAGR of 7.01%. This growth is fueled by their sustainability benefits, such as being lightweight and easier to recycle, as well as their efficiency in supply chain operations. These factors make PET bottles an increasingly popular option in the packaging market.
The packaging landscape reflects a broader consumer dilemma between prioritizing quality and addressing environmental concerns. Metal cans have carved out a niche by offering advantages like portability and effective temperature retention, making them suitable for specific use cases. Aseptic packages, meanwhile, are enabling shelf-stable distribution, which is particularly beneficial in developing markets where cold chain logistics may not be feasible. Disposable cups continue to dominate foodservice channels, where their convenience aligns with the immediate consumption habits of consumers, reducing concerns about packaging disposal. Together, these packaging formats illustrate the diverse and evolving preferences shaping the market.
By Distribution Channel: E-commerce Accelerates Off-trade Dominance
Off-trade channels are projected to hold a 70.42% market share in 2024, with a CAGR of 6.73%, driven by the expansion of e-commerce and the increasing presence of convenience stores in urban areas. This dominance highlights consumer preferences for purchasing RTD coffee products during routine shopping trips rather than through impulse purchases at foodservice locations. Supermarkets and hypermarkets contribute the largest volume, supported by competitive pricing and promotional activities, while convenience stores cater to premium segments by leveraging location accessibility and impulse buying opportunities. Online retail is experiencing rapid growth, fueled by subscription services and bulk purchasing options that attract regular RTD coffee consumers seeking convenience and cost efficiency. According to the International Trade Administration, global online sales are expected to grow from 16% in 2021 to 22% by 2025.[1]Source: International Trade Administration, "Post Pandemic eCommerce," trade.gov
Specialty stores maintain niche positions by offering premium and artisanal RTD coffee products that command higher margins but serve limited customer bases. The on-trade channel faces headwinds from changing consumption patterns where consumers increasingly prefer consuming RTD coffee products at home or work rather than in foodservice establishments.
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By Functionality: Energy Enhancement Leads Multi-benefit Trend
Energy-infused RTD coffee products are anticipated to account for a 35.01% market share in the functionality segment by 2024, with a CAGR of 7.33%. This growth highlights the evolving preferences of consumers who increasingly seek beverages that provide more than just caffeine stimulation. These products benefit from their crossover appeal in sports nutrition and their positioning as tools for enhancing workplace productivity. By addressing these diverse needs, the segment is successfully expanding its reach beyond traditional coffee drinkers, tapping into broader consumer groups and new market opportunities.
Protein-enriched variants are particularly resonating with fitness-conscious individuals who value convenient options for post-workout nutrition. Furthermore, the inclusion of functional ingredients such as adaptogens and nootropics caters to growing consumer interest in stress management and cognitive enhancement. This shift in consumer expectations is redefining RTD coffee as a wellness-oriented product category, enabling brands to command premium pricing while meeting the demand for multifunctional beverages.
Geography Analysis
Asia-Pacific continues to lead the global RTD coffee market, holding a 37.01% market share in 2024. The region benefits from a combination of urbanization and the growing adoption of coffee culture, particularly in China and India. In China, the market is supported by advanced e-commerce infrastructure and mobile payment systems, which simplify direct-to-consumer distribution. Meanwhile, India's price-sensitive consumers are driving demand for affordable RTD coffee options, competing with traditional tea consumption. Japan, as a mature market, focuses on premium offerings, leveraging functional ingredients and innovative packaging formats to achieve higher margins. Additionally, Southeast Asian markets like Thailand and Indonesia are witnessing rapid adoption, driven by younger demographics and the influence of Western lifestyles.[2]Source: Asian Development Bank, “Asia Urbanization Trends and Coffee Consumption Patterns,” adb.org
North America showcases steady growth, driven by innovations in cold brew and functional beverages that appeal to health-conscious consumers seeking premium experiences. The United States leads the region, supported by established distribution networks and consumer willingness to pay for quality and convenience. Canada follows a similar trajectory, with an added emphasis on sustainable packaging solutions. Mexico presents growth opportunities due to its expanding urban population and cross-border cultural influences, though economic sensitivity limits the adoption of premium products compared to the United States and Canada. Despite saturation in traditional RTD coffee segments, premiumization trends continue to drive value growth across the region.
In Europe, sustainability and organic certification are key factors shaping the RTD coffee market. Germany and the United Kingdom are at the forefront, adopting environmentally conscious products that command premium pricing. The region benefits from strong regulatory frameworks supporting organic and fair-trade certifications, enabling brands to differentiate through ethical sourcing and environmental responsibility. France and Italy face challenges due to their strong traditional coffee cultures, which create resistance to RTD formats. However, younger consumers in these markets are increasingly embracing convenient alternatives that maintain high-quality standards. Growth in Europe is expected to be driven by sustainability-focused positioning rather than volume expansion, as environmental awareness continues to influence purchasing decisions across demographic groups.[3]Source: European Coffee Federation, “European Coffee Report 2024,” ecf-coffee.org
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Competitive Landscape
The RTD coffee market is moderately concentrated, with established beverage companies using their extensive distribution networks to maintain a strong presence. At the same time, specialty coffee roasters are carving out premium segments by focusing on direct-to-consumer strategies and building brand authenticity. Major players like Nestlé, Starbucks, and Coca-Cola benefit from economies of scale in production and procurement, but they face growing competition from smaller, nimble brands that are quick to innovate with functional ingredients and sustainable packaging solutions.
Companies with vertical integration capabilities are gaining an edge by better managing supply chain quality and costs. On the other hand, pure-play RTD coffee brands often find it challenging to scale their distribution without forming strategic partnerships or being acquired by larger beverage companies. Technology is becoming a key differentiator, as businesses adopt advanced packaging preservation techniques, optimize supply chains, and leverage direct-to-consumer digital platforms to strengthen customer relationships and improve profitability.
Innovation remains a priority, as seen in patent filings for cold brew extraction methods and functional ingredient integration, with companies seeking to protect proprietary processes that enhance product quality. Established players also benefit from their ability to navigate complex regulatory requirements, which can be a significant barrier for smaller entrants with limited resources. Meanwhile, opportunities are emerging in personalized nutrition and sustainable packaging, where consumer demand is outpacing current market offerings. This creates room for new entrants to target underserved niches, contributing to further market fragmentation.
Ready To Drink Coffee Industry Leaders
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Nestlé S.A
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Suntory Holdings Limited
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The Coca-Cola Company
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PepsiCo, Inc.
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Keurig Dr Pepper Inc.
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
- February 2025: Emmi has launched Caffè Latte Zero, a no added sugar RTD coffee targeting UK health-conscious consumers, using premium ingredients, sustainable processes, and exclusive Tesco distribution from March 2025.
- August 2025: Asahi Group is expanding its flagship RTD brand ZEITAKU SHIBORI globally, launching in New Zealand with locally tailored flavors, following strong growth and high sales in Japan and Asia-Pacific.
- September 2024: Nespresso launched its first RTD coffee in the US, featuring Colombian coffee and blossom honey, reflecting a focus on on-the-go demand and regenerative agriculture within its Nespresso Bloom range.
Global Ready To Drink Coffee Market Report Scope
Cold Brew Coffee, Iced coffee are covered as segments by Soft Drink Type. Aseptic packages, Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.
By Soft Drink Type
| Cold Brew Coffee |
| Iced Coffee |
| Other RTD Coffee |
By Packaging Type
| PET Bottles |
| Glass Bottles |
| Metal Can |
| Aseptic packages |
| Disposable Cups |
By Distribution Channel
| On-Trade | |
| Off-Trade | Supermarket/Hypermarket |
| Convenience Stores | |
| Specialty Stores | |
| Online Retail | |
| Other Distribution Channels |
By Functionality
| Protein-Enriched |
| Energy-Infused |
| Other |
By Geography
| North America | United States |
| Canada | |
| Mexico | |
| Rest of North America | |
| Europe | Germany |
| United Kingdom | |
| Italy | |
| France | |
| Spain | |
| Netherlands | |
| Poland | |
| Belgium | |
| Sweden | |
| Rest of Europe | |
| Asia-Pacific | China |
| India | |
| Japan | |
| Australia | |
| Indonesia | |
| South Korea | |
| Thailand | |
| Singapore | |
| Rest of Asia-Pacific | |
| South America | Brazil |
| Argentina | |
| Colombia | |
| Chile | |
| Peru | |
| Rest of South America | |
| Middle East and Africa | South Africa |
| Saudi Arabia | |
| United Arab Emirates | |
| Nigeria | |
| Egypt | |
| Morocco | |
| Turkey | |
| Rest of Middle East and Africa |
| By Soft Drink Type | Cold Brew Coffee | |
| Iced Coffee | ||
| Other RTD Coffee | ||
| By Packaging Type | PET Bottles | |
| Glass Bottles | ||
| Metal Can | ||
| Aseptic packages | ||
| Disposable Cups | ||
| By Distribution Channel | On-Trade | |
| Off-Trade | Supermarket/Hypermarket | |
| Convenience Stores | ||
| Specialty Stores | ||
| Online Retail | ||
| Other Distribution Channels | ||
| By Functionality | Protein-Enriched | |
| Energy-Infused | ||
| Other | ||
| By Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Europe | Germany | |
| United Kingdom | ||
| Italy | ||
| France | ||
| Spain | ||
| Netherlands | ||
| Poland | ||
| Belgium | ||
| Sweden | ||
| Rest of Europe | ||
| Asia-Pacific | China | |
| India | ||
| Japan | ||
| Australia | ||
| Indonesia | ||
| South Korea | ||
| Thailand | ||
| Singapore | ||
| Rest of Asia-Pacific | ||
| South America | Brazil | |
| Argentina | ||
| Colombia | ||
| Chile | ||
| Peru | ||
| Rest of South America | ||
| Middle East and Africa | South Africa | |
| Saudi Arabia | ||
| United Arab Emirates | ||
| Nigeria | ||
| Egypt | ||
| Morocco | ||
| Turkey | ||
| Rest of Middle East and Africa | ||
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Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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