Portable Battery Pack Market Size and Share
Market Overview
| Study Period | 2020 - 2030 |
|---|---|
| Market Size (2025) | USD 17.95 Billion |
| Market Size (2030) | USD 35.56 Billion |
| Growth Rate (2025 - 2030) | 14.65% CAGR |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Asia Pacific |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
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Portable Battery Pack Market Analysis by Mordor Intelligence
The Portable Battery Pack Market size is estimated at USD 17.95 billion in 2025, and is expected to reach USD 35.56 billion by 2030, at a CAGR of 14.65% during the forecast period (2025-2030).
Demand growth stems from the convergence of high-capacity silicon anode breakthroughs, entrenched remote-work habits, and the steady uptake of power-hungry 5G smartphones. Consumer preferences are shifting from convenience accessories to mission-critical power infrastructure that supports laptops, drones, and professional field gear, providing suppliers with room to defend their pricing. Platform brands are differentiating through ruggedized enclosures, solar inputs, and multi-device USB-C PD 3.1 outputs, while graphene-enhanced chemistries move from pilot scale to commercial volumes. Cost declines in lithium-ion cells continue, although temporary relief from cobalt oversupply is overshadowed by rising ESG scrutiny and tightening transport regulations that increase quality-control requirements.
Key Report Takeaways
- By chemistry, lithium-ion retained 77.0% of the portable battery pack market share in 2024, while graphene-enhanced variants are projected to grow at a 27.8% CAGR through 2030.
- By capacity range, the 10,001–20,000 mAh tier captured 42.5% share of the portable battery pack market size in 2024; the above-20,000 mAh tier is expanding at 16.2% CAGR through 2030.
- By application, smartphones accounted for 59.8% revenue share in 2024, whereas wearables and hearables recorded the fastest CAGR at 16.8% to 2030.
- By end user, personal consumption accounted for a 68.2% share in 2024; industrial and professional deployments are expected to pace the forecast with a 17.1% CAGR.
- By geography, the Asia-Pacific region commanded a 49.7% share in 2024 and is projected to advance at a 15.5% CAGR through 2030.
Global Portable Battery Pack Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Proliferation of smartphones & 5G roll-outs | 3.20% | Global, with APAC leading adoption | Medium term (2-4 years) |
| Growth in remote work & digital nomadism | 2.80% | North America & EU primary, APAC emerging | Short term (≤ 2 years) |
| Rise of outdoor recreation & adventure tourism | 1.90% | North America, Europe, Australia/NZ | Medium term (2-4 years) |
| Declining lithium-ion battery cost curve | 2.10% | Global manufacturing, China cost advantage | Long term (≥ 4 years) |
| Nano-silicon anodes enabling >30k mAh packs | 2.40% | APAC manufacturing, global deployment | Long term (≥ 4 years) |
| Loyalty-driven retail power-bank rentals | 1.10% | Urban centers globally, Asia-Pacific leading | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
Proliferation of Smartphones & 5G Roll-outs
5G radios increase handset energy drain by up to 30% and on-device AI accelerators drive sustained peak loads that outpace legacy charging norms. Silicon anode cells mitigate this gap by achieving an energy density of 900 Wh/L, allowing users to recover 20% of their capacity in five minutes—a capability already commercialized in 2025 battery packs.[1]Stephen Cass, “Silicon anodes hit 900 Wh/L in commercial cells,” spectrum.ieee.org Suppliers now position high-capacity models as essential performance companions rather than optional accessories, a shift that supports firmer average selling prices across the portable battery pack market.
Growth in Remote Work & Digital Nomadism
Hybrid work stabilizes at elevated 2024 levels, and roughly 18 million digital nomads rely on battery packs to power their notebooks, tablets, and routers throughout full workdays. Units above 20,000 mAh exhibit the highest reorder rates as users prioritize uninterrupted uptime during transit or campsite stays. Manufacturers respond with weather-sealed casings, retractable solar panels, and AC passthrough, reinforcing premium tiers and broadening the portable battery pack market footprint in non-urban environments.
Rise of Outdoor Recreation & Adventure Tourism
North American and European consumers spent more than USD 400 billion on outdoor recreation in 2024, with trip itineraries now anchored around drones, action cameras, and GPS beacons. Battery-pack vendors add IP67 sealing, low-temperature electrolytes, and integrated SOS flashers, transitioning from mere power banks to perceived safety gear. Form-factor innovation feeds loyalty and keeps discount rivals at bay.
Declining Lithium-ion Battery Cost Curve
Cell prices dropped 85% from 2015 to 2025 on economies of scale, but the cobalt surplus that pushed average spot prices to USD 15.10 in 2024 offers only temporary relief.[2]Financial Times reporters, “Cobalt glut sends prices to eight-year low,” ft.com Western buyers are tightening their sourcing audits, accelerating interest in cobalt-free chemistries, and boosting the adoption of manganese-rich NMC cells. Suppliers juggling cost optimization with ESG compliance allocate greater capital to traceability solutions and second-life recycling.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Air-cargo safety restrictions & recalls | -1.8% | Global aviation routes, regulatory enforcement | Short term (≤ 2 years) |
| Commoditization-led price erosion | -2.3% | Global, particularly price-sensitive segments | Medium term (2-4 years) |
| Supply bottlenecks for high-density pouch cells | -1.2% | APAC manufacturing hubs, global supply chains | Medium term (2-4 years) |
| ESG scrutiny on cobalt sourcing | -0.9% | North America & EU compliance, global supply impact | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Air-Cargo Safety Restrictions & Recalls
IATA rules effective January 2026 limit state-of-charge to 30% during flights, complicating just-in-time logistics for e-commerce channels.[3]RRC power solutions GmbH, “Compliance with IATA 2026 lithium battery rules,” rrc-ps.de Parallel recalls covering more than 2 million portable chargers from Anker, Casely, and Charmast undermine confidence and elevate compliance costs as manufacturers add multilayer fuses and fire-retardant housings.[4]U.S. Consumer Product Safety Commission, “Portable charger recalls,” cpsc.gov The need for certified transport packaging squeezes smaller brands, as they are unable to amortize the cost of new testing over high volumes.
Commoditization-Led Price Erosion
Midrange 5,000–10,000 mAh SKUs now retail under USD 15 in key online storefronts, eroding margins for mainstream tiers. Leading brands raised ticket prices by around 18% in early 2025 to offset higher tariffs, yet shoppers quickly substituted toward private-label alternatives. To maintain premium positioning, incumbents accelerate the rollouts of graphene or GaN-based fast-charging platforms, which sustain differentiation even as entry-level segments become a volume-driven market.
Segment Analysis
By Type: Graphene Technology Disrupts Lithium Dominance
Lithium-ion commanded 77.0% of the portable battery pack market share in 2024, reflecting entrenched supply chains and proven reliability. The portable battery pack market size for graphene-enhanced units, although still small, is forecast to grow at a 27.8% CAGR as early adopters value double-digit reductions in charging time and a fivefold increase in cycle life. Hybrid graphene packs already log 20,000 cycles without thermal runaway, winning contracts in field-service fleets.
Mature lithium-polymer subtypes remain steady in slim wearables, while cost-down curves favor graphene as mass-production lines transition from pilot to gigawatt scale. The chemistry shift reshapes procurement hierarchies, prompting OEMs to secure long-term offtake agreements to hedge raw-material availability. As patents expire, second-tier producers leverage open IP to compete in value segments, broadening adoption across the portable battery pack market.
Note: Segment shares of all individual segments available upon report purchase
By Capacity Range: High-Capacity Segment Drives Premium Growth
In 2024, the 10,001–20,000 mAh tier accounted for 42.5% of the portable battery pack market revenue, providing sufficient power for two to three full smartphone charges while remaining pocketable. Unit shipments at this sweet spot capitalize on airline carry-on limits and retail shelf-space constraints. However, the >20,000 mAh category expands at 16.2% CAGR and contributes a growing slice of the portable battery pack market size as silicon anode advances push energy density above 1,000 Wh/L.
Higher-capacity designs alleviate laptop and drone runtime concerns, allowing professional buyers to accept heavier packs in exchange for 100 W USB-C PD outputs. At the low end, commoditization squeezes 5,000–10,000 mAh margins, spurring consolidation among ODMs. Ultra-compact sub-5,000 mAh keychain models remain a niche emergency backup option, primarily targeting fashion-centric brands.
By Application: Wearables Segment Accelerates Beyond Smartphone Dominance
Smartphones still consumed 59.8% of charge cycles in 2024, yet their share inches downward as wearables, hearables, and AR glasses demand on-the-go topping up. The wearable cohort posts a 16.8% CAGR, redirecting R&D toward magnetic wireless modules and battery packs shaped to fit watch bands. Manufacturers now bundle multi-device cables inside each carton, positioning high-current ports that accommodate tablets, action cameras, and handheld consoles.
Gaming handhelds and drones, though smaller in terms of units, deliver outsized revenue because users pay premiums for low-impedance cells that minimize power sag. The diversification lowers reliance on phone accessory refresh cycles and stabilizes the portable battery pack market against smartphone saturation peaks.
Note: Segment shares of all individual segments available upon report purchase
By End-User: Industrial Segment Drives Commercial Expansion
Personal users generated 68.2% of 2024 sales, while industrial buyers accelerated at a 17.1% CAGR as construction, telecom maintenance, and disaster-response units deployed ruggedized, high-capacity packs. The portable battery pack market size tied to industrial contracts rises as field operatives embrace silent power to replace gasoline generators at remote job sites. Vendors integrate Bluetooth telemetry for charge-fleet visibility, adding subscription software revenue to hardware sales.
Rental and sharing-economy operators attract metropolitan travelers seeking quick top-ups without ownership, leveraging dense station networks across Asian capitals. The model locks customers into app ecosystems that upsell cloud services and insurance, deepening engagement while flattening seasonality.
Geography Analysis
The Asia-Pacific region secured nearly half of 2024 shipments and is expected to grow at a 15.5% CAGR to 2030, as rising incomes in India and Indonesia support premium tier upgrades. Regional OEMs leverage vertical integration from cathode powder to finished pack, compressing costs that the portable battery pack market passes on to consumers as competitive retail pricing. Yet U.S. and EU importers hedge geopolitical exposure by placing new orders with Thai and Malaysian assemblers, segmenting supply chains without abandoning cost leadership. Government subsidies in India accelerate the localization of lithium-ion batteries; however, skilled labor shortages slow the ramp-up.
North America captures high-margin niches anchored in remote work, overlanding, and tech-savvy consumer segments that favor 100 W USB-C PD and pass-through charging. The region’s rugged terrain and disaster-preparedness culture sustain demand for models with capacities exceeding 20,000 mAh, thereby enlarging the portable battery pack market size associated with premium SKUs. Europe mirrors this pattern but overlays stricter Extended Producer Responsibility fees that encourage recyclability features and modular battery replacement.
Latin America, the Middle East, and Africa collectively account for a smaller but rapidly expanding opportunity set. Smartphone adoption continues to climb despite economic volatility, prompting distributors to bundle low- to mid-capacity packs with handset promotions. Hybrid solar-battery kits are gaining traction in off-grid villages, while tourism hotspots in the Gulf and East Africa are importing high-capacity units for safari operators and media crews. Currency risk and import levies remain challenges; however, rising e-commerce penetration improves route-to-market efficiency. Overall, geographic diversification tempers demand risk for global suppliers and cushions the portable battery pack market against regional downturns.
Competitive Landscape
The market remains moderately fragmented, with the five largest vendors collectively holding under a 35% share, keeping rivalry intense and enabling niche specialists to thrive. Anker Innovations leads globally but stays below 15% share after 2025 price hikes aimed at offsetting tariff headwinds. The brand invests heavily in graphene-enhanced fast-charge models that preserve ASPs, while reinforcing post-recall quality processes to rebuild trust.
Xiaomi’s ecosystem strategy bundles power banks with handset launches, ensuring volumes yet compressing margins in the 10,000 mAh mainstream tier. RAVPower and Baseus pursue regional depth, partnering with local retailers and telecom carriers to shorten delivery lead times. Enovix differentiates through silicon-anode licensing, enabling partners to leapfrog capacity ceilings and capture enterprise accounts. In the industrial realm, Volvo CE pilots containerized battery-energy units derived from high-capacity pack modules, illustrating the convergence between consumer and light industrial segments.
Technology roadmaps center on three pillars: higher energy density, multi-protocol I/O, and embedded intelligence. Suppliers embed microcontrollers that estimate remaining charge-cycles and push firmware updates via companion apps, positioning battery packs as connected devices within the IoT ecosystem. Sustainability narratives gain marketing prominence; brands tout recycled-aluminum housings and closed-loop cobalt. M&A activity targets chemistry specialists and certification labs as brands shore up competitive moats.
Portable Battery Pack Industry Leaders
-
Anker Innovations
-
Xiaomi Corporation
-
Samsung Electronics
-
ZAGG Inc. (mophie)
-
Baseus
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- July 2025: Enovix released the AI-1 silicon-anode battery, boasting a 900 Wh/L density, marking a new commercial benchmark.
- May 2025: Anker raised list prices on more than 120 products by an average 18% following higher U.S. import tariffs, highlighting supply-chain cost pressures.
- May 2025: The U.S. Consumer Product Safety Commission has ordered the recall of iWALK Magnetic Wireless Power Banks due to overheating batteries, which have caused 10 burn injuries.
- April 2025: Casely pulled 429,000 Power Pod chargers after receiving 51 reports of overheating and minor burn injuries, reinforcing the importance of regulatory vigilance.
Global Portable Battery Pack Market Report Scope
| Lithium-ion Battery Packs |
| Lithium-Polymer Battery Packs |
| Graphene-Enhanced Battery Packs |
| Below 5,000 mAh |
| 5,000 to 10,000 mAh |
| 10,001 to 20,000 mAh |
| Above 20,000 mAh |
| Smartphones |
| Tablets and E-readers |
| Laptops and Notebooks |
| Wearables and Hearables |
| Hand-held Gaming and Drones |
| Personal/Individual |
| Commercial Field Services and Logistics |
| Industrial/Professional (Media, Construction) |
| Rental and Sharing Kiosks |
| North America | United States |
| Canada | |
| Mexico | |
| Europe | Germany |
| United Kingdom | |
| France | |
| Italy | |
| NORDIC Countries | |
| Russia | |
| Rest of Europe | |
| Asia-Pacific | China |
| India | |
| Japan | |
| South Korea | |
| ASEAN Countries | |
| Rest of Asia-Pacific | |
| South America | Brazil |
| Argentina | |
| Rest of South America | |
| Middle East and Africa | Saudi Arabia |
| United Arab Emirates | |
| South Africa | |
| Egypt | |
| Rest of Middle East and Africa |
| By Type | Lithium-ion Battery Packs | |
| Lithium-Polymer Battery Packs | ||
| Graphene-Enhanced Battery Packs | ||
| By Capacity Range | Below 5,000 mAh | |
| 5,000 to 10,000 mAh | ||
| 10,001 to 20,000 mAh | ||
| Above 20,000 mAh | ||
| By Application | Smartphones | |
| Tablets and E-readers | ||
| Laptops and Notebooks | ||
| Wearables and Hearables | ||
| Hand-held Gaming and Drones | ||
| By End-user | Personal/Individual | |
| Commercial Field Services and Logistics | ||
| Industrial/Professional (Media, Construction) | ||
| Rental and Sharing Kiosks | ||
| By Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Europe | Germany | |
| United Kingdom | ||
| France | ||
| Italy | ||
| NORDIC Countries | ||
| Russia | ||
| Rest of Europe | ||
| Asia-Pacific | China | |
| India | ||
| Japan | ||
| South Korea | ||
| ASEAN Countries | ||
| Rest of Asia-Pacific | ||
| South America | Brazil | |
| Argentina | ||
| Rest of South America | ||
| Middle East and Africa | Saudi Arabia | |
| United Arab Emirates | ||
| South Africa | ||
| Egypt | ||
| Rest of Middle East and Africa | ||
Key Questions Answered in the Report
How large is the portable battery pack market in 2025?
The portable battery pack market size is USD 17.95 billion in 2025 with a 14.65% CAGR outlook to 2030.
Which chemistry is growing fastest in portable battery packs?
Graphene-enhanced battery packs are expanding at a 27.8% CAGR to 2030 thanks to higher energy density and rapid charging.
What capacity range dominates current portable power bank sales?
Packs rated 10,001–20,000 mAh hold 42.5% share, balancing portability with 2–3 full smartphone charges.
Why are high-capacity (Above 20 k mAh) models gaining traction?
Silicon-anode advances pack more energy per liter, so professionals accept heavier units that power laptops and drones across full workdays.
How will IATA’s 2026 rules affect power-bank logistics?
Air-cargo shipments must leave factories at ≤30% state-of-charge, increasing compliance testing and impacting freight lead times.
Which region leads demand for portable battery packs?
Asia-Pacific commands 49.7% share due to integrated manufacturing ecosystems and high smartphone penetration.
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