Pet Veterinary Diet Market Size and Share
Market Overview
| Study Period | 2017 - 2030 |
|---|---|
| Market Size (2025) | USD 27.01 Billion |
| Market Size (2030) | USD 38.66 Billion |
| Growth Rate (2025 - 2030) | 7.43% CAGR |
| Fastest Growing Market | Africa |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
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Pet Veterinary Diet Market Analysis by Mordor Intelligence
The pet veterinary diet market size is USD 27.01 billion in 2025 and is forecast to advance at a 7.43% CAGR to USD 38.66 billion in 2030, underpinned by rising chronic disease prevalence, the humanization of companion animals, and technological innovation that enables targeted therapeutic nutrition. Veterinary practices are expanding therapeutic diet prescriptions as diagnostic tools identify renal, urinary, and endocrine disorders earlier in a pet’s life cycle, while AI platforms and microbiome testing let nutrition plans shift from generic formulas to precision feeding. Premium spending on pets continues to rise in North America, Europe, and rapidly in Africa, where improved veterinary infrastructure is creating new therapeutic diet demand. Online channels accelerate adoption by linking tele-veterinary consultations with instant prescription fulfillment, driving double-digit growth in e-commerce volume. Competitive intensity remains moderate because clinical evidence and veterinarian endorsement, rather than advertising scale, define brand credibility.
Key Report Takeaways
- By sub-product, digestive sensitivity diets held 17.7% of the pet veterinary diet market size in 2024, while oral care diets are forecasted to grow at an 8.1% CAGR through 2030.
- By pet type, dogs accounted for 52.6% of the pet veterinary diet market size in 2024 and are projected to expand at an 8.8% CAGR through 2030.
- By distribution channel, the online channel led with a 27.7% pet veterinary diet market size in 2024, and is anticipated to advance at a 10.2% CAGR through 2030.
- By geography, North America commanded the largest share, 48.9% in 2024, while Africa is projected to have the fastest growth rate of 11.1% up to 2030.
- The pet veterinary diet market exhibits fragmented competition, with a combined market share of 26.8% in 2024. Major multinational companies like Mars, Incorporated, Nestle (Purina), Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.), General Mills Inc., and Schell & Kampeter, Inc. (Diamond Pet Foods) dominate the market
Global Pet Veterinary Diet Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Advanced microbiome-targeted formulations | +1.2% | Global, early uptake in North America and Europe | Medium term (2-4 years) |
| AI-driven personalized subscription diets | +1.0% | North America and Europe, expanding to the Asia-Pacific | Medium term (2-4 years) |
| Expansion of tele-veterinary prescription platforms | +0.8% | Global, strongest in developed markets | Short term (≤ 2 years) |
| Rising prevalence of chronic pet diseases | +1.5% | Global, higher in developed regions | Long term (≥ 4 years) |
| Growing pet humanization and premium spending | +1.3% | Global, strongest in North America and Western Europe | Long term (≥ 4 years) |
| Veterinarian endorsements and clinical evidence | +0.9% | Global, guided by AAFCO (Association of American Feed Control Officials) and FEDIAF (European Pet Food Federation) | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Advanced Microbiome-Targeted Formulations
Microbiome-targeted veterinary diets represent a paradigm shift from symptom management to root-cause intervention, with formulations designed to modulate gut bacteria populations linked to specific disease states. Nestlé's Petivity microbiome testing kit, launched in 2024, enables veterinarians to prescribe diets based on individual pet gut profiles rather than broad therapeutic categories[1]Source: Nestlé Purina, “Petivity Microbiome Testing Launch,” Purina, purina.com. Companies like Biome9 are developing strain-specific probiotic interventions for inflammatory bowel disease and food allergies, moving beyond generic digestive support to targeted microbial ecosystem restoration. The regulatory landscape evolves as AAFCO (Association of American Feed Control Officials) updates nutritional profiles to accommodate novel functional ingredients, while European FEDIAF ( European Pet Food Federation) guidelines establish frameworks for microbiome-based health claims.
AI-Driven Personalized Subscription Diets
Artificial intelligence integration into veterinary nutrition creates unprecedented opportunities for individualized feeding protocols that adapt to changing health parameters and lifestyle factors. Mars Petcare's USD 1 billion innovation investment through 2030 includes AI platforms that analyze pet health data, activity patterns, and genetic markers to optimize therapeutic diet formulations. Farmina's Genius AI system processes veterinary records, body condition scores, and owner-reported symptoms to recommend precise nutrient profiles and feeding schedules, moving beyond one-size-fits-all therapeutic categories. The subscription model addresses the chronic compliance challenge in veterinary nutrition, where traditional prescription diets often see 40-50% discontinuation rates within 6 months.
Expansion of Tele-Veterinary Prescription Platforms
Telemedicine platforms fundamentally alter the distribution dynamics of prescription veterinary diets by eliminating geographic barriers and reducing consultation friction for chronic disease management. Japan's regulatory approval of online veterinary consultations in 2024 catalyzed market expansion, with platforms like TELUS Health MyPet reporting 300% growth in prescription diet consultations. Dutch and Veterly platforms integrate prescription fulfillment with telemedicine consultations, enabling seamless diet transitions and ongoing monitoring that traditional brick-and-mortar practices struggle to provide. The model particularly benefits rural pet owners and elderly demographics who face mobility challenges accessing veterinary clinics for routine prescription renewals. Purina's Pro Plan Veterinary Diets availability on Amazon since May 2024 signals industry recognition that e-commerce integration is essential for market penetration
Rising Prevalence of Chronic Pet diseases
Chronic disease prevalence among companion animals reaches epidemic proportions, with obesity affecting 56% of dogs and diabetes diagnosed in 1 in 300 dogs annually, creating sustained demand for therapeutic nutrition interventions. Kidney disease incidence increases 15% annually among senior pets, while inflammatory bowel disease and food allergies affect 10-15% of the general pet population, establishing multiple therapeutic diet categories with distinct nutritional requirements. The aging pet demographic compounds this trend, with 30-40% of veterinary practice caseloads nowadays comprising senior animals requiring specialized nutrition management[2]Source: Association for Pet Obesity Prevention, “2024 Pet Obesity Survey Results,” petobesityprevention.org. The economic burden of chronic diseases on pet owners creates a willingness to invest in therapeutic nutrition as a cost-effective alternative to pharmaceutical interventions and surgical procedures.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Premium pricing limits mass adoption | -1.8% | Global, highest in price-sensitive markets | Long term (≥ 4 years) |
| Stringent prescription/labeling regulations | -1.2% | Global, variable by jurisdiction | Medium term (2-4 years) |
| Supply-chain risks for novel proteins | -0.9% | Global impacts specialized formulas | Short term (≤ 2 years) |
| Shift toward raw/home-made diets | -1.1% | North America and Europe | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Premium Pricing Limits Mass Adoption
Therapeutic veterinary diets command high price premiums over standard pet foods, creating affordability barriers that limit market penetration among cost-conscious pet owners and emerging market consumers. The average monthly cost of prescription diets ranges from USD 80-150 for medium-sized dogs, representing 15-25% of median household pet spending budgets in developing regions. Price sensitivity becomes particularly acute during economic downturns or when pets require long-term therapeutic nutrition, leading to 35-40% discontinuation rates within the first year of prescription. Insurance coverage for therapeutic diets remains limited, with only 12% of pet insurance policies covering prescription nutrition, forcing owners to bear full costs out-of-pocket.
Stringent Prescription and Labeling Regulations
Regulatory frameworks governing therapeutic diet claims and distribution channels impose significant compliance costs and market access restrictions that particularly impact smaller manufacturers and new entrants. FDA (Food and Drug Administration) modernization of pet food safety regulations in 2024 introduces enhanced traceability requirements and stricter therapeutic claim validation, increasing regulatory compliance costs by an estimated 15-20% for affected manufacturers. AAFCO's (Association of American Feed Control Officials) updated nutritional profiles require clinical evidence for therapeutic claims rather than theoretical adequacy, favoring established companies with research capabilities over generic competitors seeking market entry[3]Source: FDA, “Pet Food Modernization Act 2024,” FDA Animal and Veterinary, fda.gov .
Segment Analysis
By Sub Product: Digestive Sensitivity Leadership Faces Oral Care Innovation Challenge
Digestive sensitivity formulations command 17.7% of % pet veterinary diet market size in 2024. This significant market share is primarily driven by the increasing prevalence of digestive issues among pets worldwide, affecting a considerable number of animals across different species. Pet owners are actively seeking specialized veterinary diet solutions to address their pets' digestive issues, resulting in sustained demand in this segment. The segment's prominence is further reinforced by growing awareness about the relationship between digestive health and overall pet well-being, prompting veterinarians to recommend these specialized veterinary diets more frequently. Major market players have responded to this demand by developing innovative formulations that specifically target various digestive sensitivities, incorporating ingredients that support optimal digestion and nutrient absorption.
Oral care diets emerge as the fastest-growing sub-product category, with an 8.1% CAGR through 2030, driven by increasing awareness of the systemic health impacts of periodontal disease and innovative kibble textures that provide mechanical plaque removal. These specialized veterinary diets are formulated with unique combinations of ingredients designed to reduce plaque and tartar formation while promoting healthy gums and teeth. The segment's growth is further supported by veterinarians' increasing emphasis on preventive dental care and the rising recognition of the connection between oral health and various systemic conditions in pets.
Note: Segment shares of all individual segments available upon report purchase
By Pets: Canine Dominance Reflects Disease Prevalence and Owner Compliance Patterns
Dogs capture 52.6% of the pet veterinary diet market size in 2024 and maintain the fastest growth at an 8.8% CAGR through 2030, reflecting higher chronic disease prevalence, stronger owner-veterinarian relationships, and greater compliance with therapeutic feeding protocols compared to their feline counterparts. Dogs have specific nutritional requirements that necessitate specialized veterinary diet dog food, particularly for conditions like digestive sensitivity, urinary tract diseases, and renal problems.
The success of canine therapeutic diets stems from dogs' social eating behaviors and owners' willingness to manage feeding schedules, which contrasts with cats' independent feeding preferences that complicate prescription diet compliance. The size and breed diversity within the canine population enables more targeted therapeutic formulations, from small-breed kidney diets to large-breed joint support formulations that address specific physiological requirements.
By Distribution Channel: Online Channel Dominant Distribution Channel
The online channel has emerged as the dominant distribution channel in the pet veterinary diet market, accounting for approximately 27.7% of the market size in 2024. This channel's prominence is driven by several key factors, including the convenience of shopping from anywhere at any time, a wide range of products, and efficient home delivery services. Major e-commerce platforms, including Chewy, Amazon, Monster Pet Supplies, Zooplus, and Fetch, have played a crucial role in expanding the accessibility of veterinary diets. The segment's growth is further supported by detailed product information available on websites, allowing pet owners to compare different brands without visiting multiple stores.
The segment is experiencing the fastest growth trajectory, projected to grow at around 10.2% through 2030, driven by the increasing penetration of e-commerce platforms and the convenience of auto-ship services that ensure regular delivery of veterinary diets. Purina's Pro Plan Veterinary Diets launch on Amazon in May 2024 signals industry recognition that e-commerce integration is essential for market growth, while maintaining professional oversight through veterinary prescription requirements.
Note: Segment shares of all individual segments available upon report purchase
Geography Analysis
North America dominates the pet veterinary diet market, with a 48.9% market share in 2024, driven by established veterinary infrastructure, high pet ownership rates, and strong consumer willingness to invest in therapeutic nutrition solutions. The region's leadership reflects mature regulatory frameworks under the oversight of the FDA and AAFCO (Association of American Feed Control Officials), which provide clear guidelines for therapeutic diets, enabling consistent product development and marketing strategies across the United States and Canada. Pet humanization trends reach their peak in North American markets, with therapeutic diet adoption rates higher than global averages due to strong veterinary-client relationships and insurance coverage that partially offsets premium pricing.
Africa emerges as the fastest-growing region, with a 11.1% CAGR through 2030, driven by expanding middle-class pet ownership, improved veterinary infrastructure, and increasing awareness of the benefits of therapeutic nutrition. South Africa leads the way in diet market development because of the well-established distribution networks and growing awareness among pet owners about the importance of pet health. The rest of Africa, including countries such as Nigeria, Kenya, Morocco, and Ghana, is witnessing a gradual market expansion as veterinary clinics become better equipped to provide dietary advice and suitable veterinary diet products. The region's market growth is driven by the evolving pet ownership culture and increasing consumer awareness of the importance of proper pet nutrition and care.
The Asia-Pacific region represents a dynamic pet veterinary diet market, characterized by diverse consumer preferences and varying levels of market maturity across countries. The region encompasses developed markets, such as Japan and Australia, which demonstrate sophisticated pet care practices, alongside emerging markets like India, Indonesia, and Vietnam, where pet ownership is rapidly increasing. The market is driven by increasing pet humanization trends, rising disposable incomes, and growing awareness about pet health and nutrition. Countries across the region are witnessing significant investments in pet food manufacturing facilities and expanding distribution networks.
Competitive Landscape
The pet veterinary diet market exhibits fragmented competition, with the top five companies holding just 26.8% combined market share in 2024. Major multinational companies like Mars, Incorporated, Nestle (Purina), Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.), General Mills Inc., and Schell & Kampeter, Inc. (Diamond Pet Foods) dominate the market through their specialized pet nutrition divisions, leveraging their extensive research capabilities, established distribution networks, and strong brand recognition. These companies benefit from their ability to invest heavily in product development, marketing, and quality control systems while maintaining compliance with stringent regulatory requirements across different regions. The market also includes several mid-sized players who have carved out significant positions in specific geographic regions or product segments.
The industry has witnessed considerable consolidation through strategic acquisitions and partnerships, particularly as larger companies seek to expand their product portfolios and geographic presence. Market leaders are actively acquiring smaller, innovative companies to gain access to new technologies, specialized product formulations, and regional markets. The competitive landscape is further shaped by the presence of private label manufacturers who partner with retail chains to offer more affordable alternatives, though premium brands continue to maintain their market position through superior quality and specialized therapeutic formulations.
Technology adoption accelerates competitive differentiation, with companies investing in AI-driven personalization, microbiome research, and telemedicine platform integration to enhance customer engagement and clinical outcomes. Mars Petcare's USD 1 billion innovation investment through 2030 exemplifies the capital requirements for maintaining competitive positioning in an increasingly science-driven market.
Pet Veterinary Diet Industry Leaders
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Mars, Incorporated
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Nestle (Purina)
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Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.)
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General Mills Inc.
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Schell & Kampeter, Inc. (Diamond Pet Foods)
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- April 2024: Nestlé Purina launched its Petivity microbiome testing service globally, enabling veterinarians to prescribe personalized therapeutic diets based on individual pet gut bacteria profiles. The service integrates with Pro Plan Veterinary Diets to provide targeted nutritional interventions for digestive disorders.
- March 2023: Colgate-Palmolive Company's pet care subsidiary Hill’s Pet Nutrition launched its new line of prescription diets to support pets diagnosed with cancer. This prescription line, Diet ONC Care, offers complete and balanced formulas in both dry and wet forms for cats and dogs.
- April 2023: Covetrus brand Calibra has launched its Veterinary Diets Snacks line, a range of veterinary treats specifically formulated for dogs on veterinary diets. The Calibra Veterinary Diets Snacks include six treats designed to address a wide range of common health issues in dogs. These products are now available in the European Union and South America and can be purchased through veterinarians or retail outlets.
Global Pet Veterinary Diet Market Report Scope
Diabetes, Digestive Sensitivity, Oral Care Diets, Renal, Urinary tract disease are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, North America, South America are covered as segments by Region.| Urinary tract disease |
| Diabetes |
| Renal |
| Digestive Sensitivity |
| Oral Care Diets |
| Derma Diets |
| Obesity Diets |
| Other Veterinary Diets |
| Cats |
| Dogs |
| Other Pets |
| Convenience Stores |
| Online Channel |
| Specialty Stores |
| Supermarkets/Hypermarkets |
| Other Channels |
| Africa | By Country | South Africa |
| Rest of Africa | ||
| Asia-Pacific | By Country | Australia |
| China | ||
| India | ||
| Indonesia | ||
| Japan | ||
| Malaysia | ||
| Philippines | ||
| Taiwan | ||
| Thailand | ||
| Vietnam | ||
| Rest of Asia-Pacific | ||
| Europe | By Country | France |
| Germany | ||
| Italy | ||
| Netherlands | ||
| Poland | ||
| Russia | ||
| Spain | ||
| United Kingdom | ||
| Rest of Europe | ||
| North America | By Country | Canada |
| Mexico | ||
| United States | ||
| Rest of North America | ||
| South America | By Country | Argentina |
| Brazil | ||
| Rest of South America |
| Sub Product | Urinary tract disease | ||
| Diabetes | |||
| Renal | |||
| Digestive Sensitivity | |||
| Oral Care Diets | |||
| Derma Diets | |||
| Obesity Diets | |||
| Other Veterinary Diets | |||
| Pets | Cats | ||
| Dogs | |||
| Other Pets | |||
| Distribution Channel | Convenience Stores | ||
| Online Channel | |||
| Specialty Stores | |||
| Supermarkets/Hypermarkets | |||
| Other Channels | |||
| Region | Africa | By Country | South Africa |
| Rest of Africa | |||
| Asia-Pacific | By Country | Australia | |
| China | |||
| India | |||
| Indonesia | |||
| Japan | |||
| Malaysia | |||
| Philippines | |||
| Taiwan | |||
| Thailand | |||
| Vietnam | |||
| Rest of Asia-Pacific | |||
| Europe | By Country | France | |
| Germany | |||
| Italy | |||
| Netherlands | |||
| Poland | |||
| Russia | |||
| Spain | |||
| United Kingdom | |||
| Rest of Europe | |||
| North America | By Country | Canada | |
| Mexico | |||
| United States | |||
| Rest of North America | |||
| South America | By Country | Argentina | |
| Brazil | |||
| Rest of South America | |||
Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
