Oceania Coffee Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Oceania coffee market is segmented by Product Type (Whole Bean, Ground Coffee, Instant Coffee, Coffee Pods and Capsules); & Distribution Channel (On-trade and Off-trade); and by Country.

Oceania Coffee Market Size

Oceania Coffee Market Summary
Study Period: 2018 - 2028
CAGR: 6.2 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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Oceania Coffee Market Analysis

The Oceania coffee market is forecasted to grow at a CAGR of 6.2% during the forecast period (2020-2025).

  • The market is driven by multiple factors, few being increasing demand for certified coffee products, acceptance of single-serve coffee brew systems by the consumers and constant innovation lead by top players in the coffee market. In addition, rising demand for instant coffee and more premium options for reasons of convenience, quality and flavor in developed economies is further boosting the market dynamics. Furthermore, market players seek to strengthen their roots in the market by incorporating coffee trends in their business operations that include innovative coffee pods, functional coffee, premiumization, and marketing of key coffee brands, etc.
  • However, factors such as a change in climatic conditions are impacting the coffee plantation, thus restraining the growth of the market.

Oceania Coffee Industry Segmentation

The Oceania coffee market is segmented by product type into the whole bean, ground coffee, instant coffee, coffee pods, and capsules distributed through two major distribution channels- on-trade and off-trade points of sales. Also, the study provides an analysis of the coffee market in the emerging and established markets across Oceania, including Australia, New Zealand, and the Rest of Oceania.

By Product Type
Ground Coffee
Instant Coffee
By Distribution Channel
Convenience Stores
Specialist Retailers

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Oceania Coffee Market Trends

This section covers the major market trends shaping the Oceania Coffee Market according to our research experts:

Rising Demand For Instant Coffee in The Region

Convenience is the foremost factor driving the instant coffee market, as it is easily prepared compared to fresh coffee. The haste lifestyle of the consumers is aiding the market for convenient food. The distribution of the product is equipped by the majority of the retail channels. The instant coffee market is highly fragmented due to the presence of global players in the market. Companies are competing with other companies through joint ventures, partnerships, and product launches in order to stay in the market. For instance, Nescafé Gold sachets were introduced in June 2019. Instant coffee brands popular in the region includes the Nescafe, Lavazza, Moccona, and Robert Timms.

Oceania Coffee Market1

Australia to Dominate The Regional Market

Australia’s coffee culture is also supported by an increase in the number of small specialty cafes and coffee shops. This resulted in a high level of competition, leading to low entry barriers and low industry concentration. Factors, such as the quality of coffee, along with the coffee brand, texture, temperature, milk, and the level of crema in an espresso, are highly important to customers. Australian consumers have shown greater demand for the roasted and grounded coffee compared to instant coffee over the study period. Roasted and grounded coffee captured 63.5% share of the total consumed coffee cups in 2018. Moreover, cafe/restaurants accounted for a higher number of coffee cups consumed compared to that in household premises. However, in the country, global coffee chains have found it difficult to gain a strong market share or influence over the industry. The key reason being the high preference for small boutique coffee houses and cafes over international chains.

Oceania Coffee Market2

Oceania Coffee Industry Overview

The Oceania coffee market is competitive in nature having a large number of domestic and multinational players competing for market share. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the regional market include Nestle SA, Starbucks Coffee Company, Jacobs Douwe Egberts, Moccona, McDonald's, and Seven Miles among others.

Oceania Coffee Market Leaders

  1. Nestle SA

  2. Starbucks Coffee Company

  3. Jacobs Douwe Egberts

  4. Moccona

  5. McDonald's

*Disclaimer: Major Players sorted in no particular order


Oceania Coffee Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Whole-Bean

      2. 5.1.2 Ground Coffee

      3. 5.1.3 Instant Coffee

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-Trade

      2. 5.2.2 Off-Trade

        1. Supermarket/Hypermarket

        2. Convenience Stores

        3. Specialist Retailers

        4. Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle SA

      2. 6.4.2 Starbucks Coffee Company

      3. 6.4.3 Jacobs Douwe Egberts

      4. 6.4.4 Moccona

      5. 6.4.5 McDonald's

      6. 6.4.6 Cantarella Bros Pty Ltd

      7. 6.4.7 Seven Miles

      8. 6.4.8 Ospina Coffee

      9. 6.4.9 Altura Coffee Co.

      10. 6.4.10 Kokako Organic Coffee Roasters


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Oceania Coffee Market Research FAQs

The Oceania Coffee Market is studied from 2018 - 2028.

The Oceania Coffee Market is growing at a CAGR of 6.2% over the next 5 years.

Nestle SA, Starbucks Coffee Company, Jacobs Douwe Egberts , Moccona, McDonald's are the major companies operating in Oceania Coffee Market.

Oceania Coffee Industry Report

Statistics for the 2023 Oceania Coffee market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Oceania Coffee analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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