Italy Coffee Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Italy Coffee Market is Segmented by Product Type (Whole-Bean, Ground Coffee, Instant Coffee, Coffee Pods and Capsules): and by Distribution Channel (On-Trade and Off-Trade). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

Study Period:

2016 - 2026

Base Year:



2.3 %

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Market Overview

The Italy Coffee market was valued at USD 3.16 billion in 2020 and the market is projected to register a CAGR of 2.3% during the forecast period (2021-2026).

Coffee is an integral part of Italian culture. According to Eurostat statistics, Italy is the second-largest importer of green coffee beans in Europe, after Germany.

Owing to the lockdown, which was in effect in the country by the end of the first quarter of 2020 all non-essential businesses were ordered to remain closed, with a particular focus on the On-Trade channel. The market was negatively impacted by COVID-19 in 2020 and is expected to decline by around 6-8%.

Despite restrictions being eased, a full recovery to pre-covid levels, in the on-trade channel is not expected before 2022. Over the long term, increased demand is expected from the off-trade channel owing to consumers growing comfortable with consumption at home during the lockdown.

As in-house consumption represents a major share of the coffee market, this segment is becoming increasingly diverse, at a steady pace, with a wide range of options available in terms of quality (standard and specialty coffee), origins, blends, and product forms (whole beans, ground, capsules, pods, coffee extracts, instant coffee, and others).​

In Italy, increased personalization within the coffee industry, from coffee beans to standard ground coffee and coffee pods, along with the availability of different ranges of products offering high-quality coffee pods and capsules, is expected to support the market growth.​

Scope of the Report

Coffee is the most popular and consumed brewed drink prepared from roasted coffee beans, the seed from certain Coffee species. The Italy coffee market is segmented by product type and distribution channel. By product type, the market is segmented into whole-bean, ground coffee, instant coffee, coffee pods and capsules. By distribution channel, the market is segmented into on-trade and off-trade. The off-trade channel is further segmented into supermarket/hypermarket, convenience stores, specialist retailers, and others. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Ground Coffee
Instant Coffee
Coffee Pods and Capsules
By Distribution Channel
Convenience Stores
Specialist Retailers

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Key Market Trends

Lifestyle and Culture Drives Coffee Market in italy

Coffee is an integral part of Italian culture. Italians tend to value high-quality coffees, and are loyal to specific flavors and Italian brands. Coffee is consumed at various moments of the day, usually with sugar and no milk – with exceptions such as cappuccino, macchiato, marocchino, and caffè latte. 75% of the coffee consumed by Italians was drunk at home. Coffee has become an integral part of Italian culture, with around 8 million bags imported annually. Availability of Wide Range of Coffee Type, Flavors and Brewing styles and growth in the number of food outlets, retail stores are some of the drivers fuelling the growth of the coffee market.

driver 1

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International Players Disrupting the Traditional Coffee Chain

With the strong heritage of traditional coffee drinking culture, Italians prefer to drink coffee from local independent coffee shops. Italy is the leading country in the number of out-of-home coffee servings in Europe. Growing consumer trends for convenience, healthier eating is going to disrupt the traditional coffee market in the country. Coffee quality is considered a leading success factor for a coffee shop in Italy. There is a relative lack of knowledge about what constitutes the quality making it change the traditional consumer behaviour. To give a third-wave coffee culture, international brands like Starbucks, opened their first store in Milan, Italy in 2018. With growth primarily expected from traditional brands of local speciality shops and Starbucks, imminent arrival into the market helps the growth of the coffee market during the forecast period. Therefore, with the incoming of Starbucks in Italy, therefore this factor is further expected to increase the availability of different types of coffee products in the market studied.

driver 2

Competitive Landscape

The market is highly competitive, with the presence of key players operating in the market, including Nestle SA, Kimbo S.p.A., and Luigi Lavazza SpA. The sustainable competitive advantage through differentiation is high. Manufacturers are increasingly introducing product innovations, in terms of offerings, price, and packaging. This has led to a high degree of competition in the market.

Recent Developments

  • In 2020, Caffè Musetti announced its acquistion of Caffè Bonomi Spa.
  • In 2019, Illycaffè S.p.A. has signed a framework agreement with the Politecnico di Milano for the joint development of research projects aimed at studying the future of preparation systems to improve the experience of coffee consumption.
  • In 2018, Lavazza S.p.A. announced its acquisition of Mars Drinks, the renowned coffee business of Mars Incorporated.

Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Degree of Competition


    1. 5.1 By Product Type

      1. 5.1.1 Whole-Bean

      2. 5.1.2 Ground Coffee

      3. 5.1.3 Instant Coffee

      4. 5.1.4 Coffee Pods and Capsules

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-Trade

      2. 5.2.2 Off-Trade

        1. Supermarket/Hypermarket

        2. Convenience Stores

        3. Specialist Retailers

        4. Others


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Positioning of Players

    3. 6.3 Company Profiles

      1. 6.3.1 LUIGI LAVAZZA S.p.A.

      2. 6.3.2 Nestlé S.A

      3. 6.3.3 Kimbo S.p.A.

      4. 6.3.4 Massimo Zanetti Beverage Group

      5. 6.3.5 Illycaffè S.p.A.

      6. 6.3.6 Casa del Caffe' Vergnano S.p.A.

      7. 6.3.7 Aromatica Srl

      8. 6.3.8 Gruppo Gimoka S.R.L

      9. 6.3.9 Pellini Caffè S.p.A.

      10. 6.3.10 Hausbrandt Trieste 1892 S.p.A.

    4. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Italy Coffee Market market is studied from 2016 - 2026.

The Italy Coffee Market is growing at a CAGR of 2.8% over the next 5 years.

  • Starbucks
  • Nestle
  • McDonald's
  • Strauss Group
  • Luigi Lavazza SpA.

Are the major companies operating in Italy Coffee Market.

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