Italian Coffee Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The report covers Italian Coffee Brands and Market Share. The market is segmented by Product Type (Whole-Bean, Ground Coffee, Instant Coffee, and Coffee Pods, and Capsules); and by Distribution Channel (On-Trade and Off-Trade). The report offers market size and values in (USD Million) during the forecasted years for the above segments

Italy Coffee Market Size

Italy Coffee Market Summary
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Study Period 2016 -2027
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 3.35 %
Market Concentration Low

Major Players

Italy Coffee Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Italy Coffee Market Analysis

The Italian coffee market is projected to register a CAGR of 3.35% over the next five years.

In Italy, the increased personalization within the coffee industry, from coffee beans to standard ground coffee and coffee pods, and the availability of different ranges of products offering high-quality coffee pods and capsules are expected to support the market growth. As in-home consumption represents a significant share of the coffee market, the segment is becoming increasingly diverse at a steady pace, with a wide range of options available in terms of quality (standard and specialty coffee), origins, blends, and product forms (whole beans, ground, capsules, pods, coffee extracts, and instant coffee).

Italians have a robust coffee-drinking culture and prefer to drink coffee from local independent coffee shops. Increased personalization within coffee in Italy, from coffee beans to standard ground coffee and coffee pods, along with the availability of different products offering high-quality coffee pods and capsules, is expected to support the market growth. Global players have undertaken comprehensive marketing campaigns to position the new developments in the Italian market. Many 16 to 34-year-old Italian coffee drinkers are interested in trying cold-brew coffee, and the slow-brewed concept is likely to appeal to the market.

Italy Coffee Market Trends

This section covers the major market trends shaping the Italy Coffee Market according to our research experts:

Lifestyle and Culture Drives Coffee Market in Italy

Coffee is an integral part of Italian culture. Italians value high-quality coffees and are loyal to specific flavors and Italian brands. Coffee is consumed at various moments of the day, usually with sugar and no milk, except cappuccino, macchiato, marocchino, and caffè latte. In recent years, there's been a sharp rise in single-person households. Also, young Italian professionals have a higher disposable income than in the past. Due to pessimism about the future, they're keen to spend it because saving is seen as a pointless pursuit. They are particularly eager to spend on high-quality products and luxury brands.

According to the United Nations Comtrade database on international trade, Italy imported coffee, tea, mate, and spices worth USD 1.95 billion in 2021. The availability of a wide range of coffee types, flavors, and brewing styles and growth in the number of food outlets and retail stores are the drivers fuelling the development of the coffee market. According to the BEVERFOOD Edizioni Srl, between 2017-2021, Americano, Cappuccino, and Espresso were the most popular coffee varieties in the country.

Coffee Market: Import Value of Coffee, in USD Thousand, By Country, Italy, 2021

Increasing Out-of-Home Coffee Consumption Boosting the Market

With the strong heritage of traditional coffee-drinking culture, Italians prefer to drink coffee from local independent coffee shops. Italy is the leading country in the number of out-of-home coffee servings in Europe. With the growing consumer trends for convenience, healthier eating will disrupt the country's traditional coffee market. Coffee quality is considered a leading success factor for a coffee shop in Italy. According to Federazione Italiana Pubblici Esercizi, nearly 6.6 million people visited Italian restaurants in 2021, and the country's out-of-home food and beverage consumption including the coffee business generated sales of about USD 65.23 billion.

There is a relative lack of knowledge about what constitutes quality. With growth primarily expected from traditional brands of local specialty shops and Starbucks, the imminent arrival into the market helps the growth of the coffee market during the forecast period. The incoming of Starbucks in Italy is expected to increase the availability of different coffee products in the market studied.

Italy Coffee Market: Number of Food and Drink Services, Top 5 Regions, Italy, 2017-2021

Italy Coffee Industry Overview

The market is highly competitive and fragmented, with several players operating, including Nestle SA, Kimbo SpA., and Luigi Lavazza S.p.A. The sustainable competitive advantage through differentiation is high. Manufacturers are increasingly introducing product innovations in terms of offerings, price, and packaging, leading to a high degree of competition in the market. Due to the high growth potential of coffee in European countries, most companies are trying to establish themselves in these regions by expanding their production lines to serve the increasing need for coffee across the region. Advanced marketing strategies used by the key players and the wide variety of flavors have contributed to their growing popularity in Italy and other European countries.

Italy Coffee Market Leaders

  1. Nestlé S.A.

  2. Kimbo S.p.A.

  3. Massimo Zanetti Beverage Group

  4. Luigi Lavazza S.p.A.

  5. Gruppo Illy SpA (Illycaffè S.p.A.)

*Disclaimer: Major Players sorted in no particular order

Italy Coffee Market Concentration

Italy Coffee Market News

  • In January 2022, Starbucks inaugurated its first drive-thru in Italy in Erbusco, Lombardy, as part of a new collaboration between Percassi, Starbucks' sole licensee partner in Italy, and the Q8 service station company.
  • In June 2021, Coca-Cola Hellenic Bottling Company (HBC) increased its presence in the international coffee market by acquiring a 30% stake in the upscale Italian retailer Casa Del Caffè Vergnano.
  • In March 2021, Massimo Zanetti Beverage Group, a key player in the coffee industry, announced the launch of Segafredo Storia, a new sustainable coffee series. The newly launched coffee made global traceability and transparency possible by utilizing blockchain technology.

Italy Coffee Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Degree of Competition


    1. 5.1 Product Type

      1. 5.1.1 Whole-Bean

      2. 5.1.2 Ground Coffee

      3. 5.1.3 Instant Coffee

      4. 5.1.4 Coffee Pods and Capsules

    2. 5.2 Distribution Channel

      1. 5.2.1 On-Trade

      2. 5.2.2 Off-Trade

        1. Supermarket/Hypermarket

        2. Convenience Stores

        3. Specialist Retailers

        4. Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Luigi Lavazza S.p.A.

      2. 6.3.2 Nestlé S.A.

      3. 6.3.3 Kimbo S.p.A.

      4. 6.3.4 Massimo Zanetti Industries S.A.

      5. 6.3.5 Gruppo Illy SpA (Illycaffè S.p.A.)

      6. 6.3.6 Maxingvest AG (Tchibo GmbH)

      7. 6.3.7 Italmobiliare S.p.A. (Caffè Borbone)

      8. 6.3.8 Caffè Trombetta S.p.A.

      9. 6.3.9 Gruppo Gimoka S.p.a.

      10. 6.3.10 Casa del Caffe' Vergnano S.p.A

      11. 6.3.11 Starbucks Corporation

    4. *List Not Exhaustive

**Subject to Availability

Italy Coffee Industry Segmentation

Italy's coffee market is segmented by product type and distribution channel. By product type, the market is segmented into whole-bean, ground coffee, instant coffee, coffee pods, and capsules. By distribution channel, the market is segmented into on-trade and off-trade. The off-trade channel is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, and other distribution channels. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type
Ground Coffee
Instant Coffee
Coffee Pods and Capsules
Distribution Channel
Convenience Stores
Specialist Retailers
Other Distribution Channels

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Italy Coffee Market Research FAQs

The Italy Coffee Market is projected to register a CAGR of 3.35% during the forecast period (2023-2027).

Nestlé S.A., Kimbo S.p.A., Massimo Zanetti Beverage Group, Luigi Lavazza S.p.A. and Gruppo Illy SpA (Illycaffè S.p.A.) are the major companies operating in the Italy Coffee Market.

Italy Coffee Industry Report

Statistics for the 2023 Italy Coffee market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Italy Coffee analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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