Italian Coffee Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Italian Coffee Brands and Market Share. The market is segmented by Product Type (Whole-Bean, Ground Coffee, Instant Coffee, and Coffee Pods, and Capsules); and by Distribution Channel (On-Trade and Off-Trade). The report offers market size and values in (USD Million) during the forecasted years for the above segments

Italian Coffee Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Italy Coffee Market Size

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Italy Coffee Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 3.35 %
Market Concentration Low

Major Players

Italy Coffee Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Italy Coffee Market with other markets in Food & Beverage Industry

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Italy Coffee Market Analysis

The Italy Coffee Market is expected to register a CAGR of 3.35% during the forecast period.

In Italy, the increased personalization within the coffee industry, from coffee beans to standard ground coffee and coffee pods, and the availability of different ranges of products offering high-quality coffee pods and capsules are expected to support the market growth. As in-home consumption represents a significant share of the coffee market, the segment is becoming increasingly diverse at a steady pace, with a wide range of options available in terms of quality (standard and specialty coffee), origins, blends, and product forms (whole beans, ground, capsules, pods, coffee extracts, and instant coffee).

Italians have a robust coffee-drinking culture and prefer to drink coffee from local independent coffee shops. Increased personalization within coffee in Italy, from coffee beans to standard ground coffee and coffee pods, along with the availability of different products offering high-quality coffee pods and capsules, is expected to support the market growth. Global players have undertaken comprehensive marketing campaigns to position the new developments in the Italian market. Many 16 to 34-year-old Italian coffee drinkers are interested in trying cold-brew coffee, and the slow-brewed concept is likely to appeal to the market.

Italy Coffee Industry Overview

The market is highly competitive and fragmented, with several players operating, including Nestle SA, Kimbo SpA., and Luigi Lavazza S.p.A. The sustainable competitive advantage through differentiation is high. Manufacturers are increasingly introducing product innovations in terms of offerings, price, and packaging, leading to a high degree of competition in the market. Due to the high growth potential of coffee in European countries, most companies are trying to establish themselves in these regions by expanding their production lines to serve the increasing need for coffee across the region. Advanced marketing strategies used by the key players and the wide variety of flavors have contributed to their growing popularity in Italy and other European countries.

Italy Coffee Market Leaders

  1. Nestlé S.A.

  2. Kimbo S.p.A.

  3. Massimo Zanetti Beverage Group

  4. Luigi Lavazza S.p.A.

  5. Gruppo Illy SpA (Illycaffè S.p.A.)

  6. *Disclaimer: Major Players sorted in no particular order
Italy Coffee Market Concentration
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Italy Coffee Market News

  • In January 2022, Starbucks inaugurated its first drive-thru in Italy in Erbusco, Lombardy, as part of a new collaboration between Percassi, Starbucks' sole licensee partner in Italy, and the Q8 service station company.
  • In June 2021, Coca-Cola Hellenic Bottling Company (HBC) increased its presence in the international coffee market by acquiring a 30% stake in the upscale Italian retailer Casa Del Caffè Vergnano.
  • In March 2021, Massimo Zanetti Beverage Group, a key player in the coffee industry, announced the launch of Segafredo Storia, a new sustainable coffee series. The newly launched coffee made global traceability and transparency possible by utilizing blockchain technology.

Italy Coffee Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Degree of Competition

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Whole-Bean
    • 5.1.2 Ground Coffee
    • 5.1.3 Instant Coffee
    • 5.1.4 Coffee Pods and Capsules
  • 5.2 Distribution Channel
    • 5.2.1 On-Trade
    • 5.2.2 Off-Trade
    • 5.2.2.1 Supermarket/Hypermarket
    • 5.2.2.2 Convenience Stores
    • 5.2.2.3 Specialist Retailers
    • 5.2.2.4 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Luigi Lavazza S.p.A.
    • 6.3.2 Nestlé S.A.
    • 6.3.3 Kimbo S.p.A.
    • 6.3.4 Massimo Zanetti Industries S.A.
    • 6.3.5 Gruppo Illy SpA (Illycaffè S.p.A.)
    • 6.3.6 Maxingvest AG (Tchibo GmbH)
    • 6.3.7 Italmobiliare S.p.A. (Caffè Borbone)
    • 6.3.8 Caffè Trombetta S.p.A.
    • 6.3.9 Gruppo Gimoka S.p.a.
    • 6.3.10 Casa del Caffe' Vergnano S.p.A
    • 6.3.11 Starbucks Corporation
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Italy Coffee Industry Segmentation

Italy's coffee market is segmented by product type and distribution channel. By product type, the market is segmented into whole-bean, ground coffee, instant coffee, coffee pods, and capsules. By distribution channel, the market is segmented into on-trade and off-trade. The off-trade channel is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, and other distribution channels. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type Whole-Bean
Ground Coffee
Instant Coffee
Coffee Pods and Capsules
Distribution Channel On-Trade
Off-Trade Supermarket/Hypermarket
Convenience Stores
Specialist Retailers
Other Distribution Channels
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Italy Coffee Market Research FAQs

What is the current Italy Coffee Market size?

The Italy Coffee Market is projected to register a CAGR of 3.35% during the forecast period (2025-2030)

Who are the key players in Italy Coffee Market?

Nestlé S.A., Kimbo S.p.A., Massimo Zanetti Beverage Group, Luigi Lavazza S.p.A. and Gruppo Illy SpA (Illycaffè S.p.A.) are the major companies operating in the Italy Coffee Market.

What years does this Italy Coffee Market cover?

The report covers the Italy Coffee Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Italy Coffee Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Italy Coffee Industry Report

The Italian coffee market is flourishing, deeply rooted in a culture that cherishes coffee consumption, making Italy a pivotal player in Europe's coffee landscape and a leading importer of green coffee. Italian coffee companies are navigating an evolving market where consumers' loyalty to high-quality coffee and traditional brands is juxtaposed with a growing demand for personalized and higher quality coffee variants, including specialty coffee. This burgeoning trend towards lighter roasts and innovative products like coffee pods and capsules signifies a shift in consumer preferences and a move towards diversification and quality enhancement. As the market evolves, the dominance of Robusta beans underscores Italy's love for strong coffee flavors, even as new market developments and collaborations among Italian coffee companies aim to cater to changing tastes and a younger demographic's inclination towards convenience and healthy lifestyles. This dynamic landscape suggests a vibrant future for coffee consumption in Italy, characterized by innovative offerings that honor the country's rich coffee heritage while embracing modern trends. Statistics for the Italy Coffee market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Italy Coffee analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.