Market Overview
United States Coffee Market is forecasted to grow at a CAGR of 8.1% during the forecast period (2019-2024).
- Coffee is among the most consumed beverages in the country. The average consumption of coffee is almost two cups per day. In the United States, ready-to-drink coffee products are booming, hence boosting the demand for instant coffee, as it is easy and convenient to prepare at home.
- As per the survey conducted by the National Coffee Association in the United States, more than 70% of the consumers prefer at-home coffee preparation. There has been a gradual shift observed from soft drinks to coffee drinks among consumers
Scope of the Report
United States Coffee Market is segmented by Product Type into Whole Bean, Ground Coffee, Instant Coffee, Coffee Pods and Capsules distributed through On-trade and Off-trade point of sales.
| By Product Type | |
| Whole Bean | |
| Ground Coffee | |
| Instant Coffee | |
| Coffee Pods and Capsules |
| By Distribution Channel | ||||||
| On-Trade (Cafes and Foodservice) | ||||||
|
Key Market Trends
Green Coffee as a Weight Loss Beverage
Owing to the health benefits of green coffee, a lot of people are consuming it for their weight loss mechanism. Although, the production of green coffee has increased but not at a significant pace. There are fluctuations in the demand for green coffee which is leading to the fluctuations in production of green coffee. It is expected that its production will increase in the coming years but at a slow pace. Green coffee has positive health impacts on blood vessels as well as on heart health. It also affects the bodies absorb and use carbohydrates.
Increasing Usage of Single Serve Coffee in Households
An increasing number of consumers are willing to purchase coffee machines to recreate the coffee shop experience at home. Players are introducing coffee pods that are compatible with popular machines, such as Nespresso, to feat this trend. There are more than 25 million Keurig® and K-Cup® Brewers installed in homes and offices across the United States, with millions more being sold each year. Single-serve brewer household penetration rates in the largest cities in the United States and Western Europe range from approximately 23% to 75%.
Competitive Landscape
With the rise in demand for fresh ground coffee pods that provide customers with premium coffee experience in AFH channels, the market is expected to witness a high scope for the entrance of private-label companies. Some of the major players in the market are Eight O' Clock Coffee, J. M. Smucker, Jacobs Douwe Egberts, Keurig Green Mountain and Starbucks Corporation.
1. INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Whole Bean
5.1.2 Ground Coffee
5.1.3 Instant Coffee
5.1.4 Coffee Pods and Capsules
5.2 By Distribution Channel
5.2.1 On-Trade (Cafes and Foodservice)
5.2.2 Off-Trade
5.2.2.1 Supermarket/Hypermarket
5.2.2.2 Convenience Stores
5.2.2.3 Specialist Retailers
5.2.2.4 Others
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Eight O'Clock Coffee Company
6.4.2 The J.M Smucker Company
6.4.3 Jacobs Douwe Egberts
6.4.4 Keurig Green Mountain, Inc
6.4.5 Starbucks Corporation
6.4.6 Fresh Roasted Coffee LLC
6.4.7 Nestle
6.4.8 Folgers
6.4.9 Maxwell House
*List Not Exhaustive7. MARKET OPPORTUNITIES AND FUTURE TRENDS
