Owing to the rapidly growing coffee shop culture, organic fresh-ground coffee pods are set to register substantial growth in both volume and value terms, during the forecast period. Nevertheless, sustainability remains important for buyers and retailers, and certification of organic nature is no longer an option, but a requirement. In addition, consumers, as well as the industry, are demanding traceability in the value chain. The major production standards in US coffee market are Fairtrade USDA, Organic, Rainforest Alliance / UTZ Certified, Bird Friendly, Carbon Neutral, Organic, and Direct Trade. In addition, signature blends are a growing trend in coffee capsules, which are carefully selected coffee from various origins. They cater to specific consumer tastes and communicate balance and quality. For instance, Artizan Coffee Company, a Miami-based Specialty Coffee Roaster, that has full USDA Organic Certification status for its line of Nespresso Compatible Coffee Capsules.

An increasing number of consumers in the United States are willing to purchase coffee machines to recreate the coffee shop experience at home, and players are introducing coffee pods that are compatible with popular machines, such as Keurig and Nespresso, to exploit this trend. According to Intelligent Blends, one of the players in the single-serve beverage market, there are more than 25 million Keurig® and K-Cup® brewers installed in homes and offices across America, with millions more being sold each year. The penetration rates of single-serve brewers in households in the largest cities in the United States is approximately 23% to 75%. In the United States, single-cup brewers are found in 41% of homes and 28% of offices, according to the National Coffee Drinking Trends survey. Single-cup brewers were used by 26% of past-day drinkers to make coffee, up from 19% in 2012.