Coffee is the most preferred hot beverage in the United States. The average amount of money spent on coffee is around USD 21 per week. Further, on an average, 26% and 21% of coffee drinkers drink four and three cups per day, respectively. The coffee consumption growth rate in the United States was 7.9% during 2015-16, and the retail coffee market was valued at USD 12.8 billion in 2015.
Increasing demand for Non-Alcoholic Drinks
Non-Alcoholic drinks market is a competitive and dynamic segment. The health and wellness and innovations in the flavored drinks are driving the market demand. In the United States, coffee stood 3rd after carbonates and bottled water among the non-alcoholic drinks market. Further, coffee holds about 38% of the non-alcoholic drinks in the United States. The national coffee association states that around 83% of the American adults drink coffee.
The United States is the largest consumer and the second largest importer of coffee in North America. The US imports from countries such as Brazil, Colombia, Ethiopia and Vietnam. Moreover, in 2015, the United States imported about 30% of its coffee from Brazil, 21% from Colombia and 13% from Vietnam. Furthermore, most of the coffee import in the country happens in the form of green coffee beans. The United States is re-exporting the coffee beans in a processed and ready-to-drink form to its neighbors.
Segmentation Analysis
The Americans consume high-quality products like Arabica coffee. Instant coffee and roasted beans are the most common used coffee products in the region. Based on the retail level, roast and ground coffee take the largest sales share, with about 36%. Further, taste, fair-trade and origin are the key factors in the United States coffee purchase market. The country is expected to consume around 24 million bags of coffee by 2020.
Competitive Landscape
The Folgers Coffee Co., Kraft Foods, Starbucks Coffee Co., Private Label and J.M. Smucker are the leading players in the ground coffee market and the consumption of coffee is being led by the Americans. The higher demand has increased the coffee beans’ prices. Further, the challenging issues faced by the players are balancing the price surge and increasing demand.
Our Report on the Coffee Market Covers:
- Coffee market trends & dynamics
- Latest News & coffee market developments
- Porter’s five forces analysis
- Investment scope
- Deep-dive insights
1. Introduction
1.1 Research Methodology
1.2 Market Definition
1.3 Report Description
2. Market Overview
2.1 Market Trend
3. Market Dynamics
3.1 Drivers
3.1.1 Growing Millenial Population
3.1.2 Growing demand for Non-Alcoholic drinks
3.1.3 Increasing sales of speciality coffee shops
3.2 Restraints
3.2.1 Price Fluctuations of Coffee Beans
3.2.2 Climate Change can Lead to Supply Shortage
3.3 Opportunities
3.3.1 Rising demand and Launch of Leading Café Chains in Emerging Economies
3.3.2 Innovations in the coffee market
3.4 Porter's Five Forces Analysis
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threat of New Entrants
3.4.4 Threat of Substitute Products and Services
3.4.5 Degree of Competition
4. Segmentation
4.1 By Source Type
4.1.1 Arabica
4.1.2 Robusta
4.1.3 Liberica
4.2 By Product Type
4.2.1 Whole-Bean
4.2.2 Ground Coffee
4.2.3 Instant Coffee
4.2.4 Others
4.3 By Flavor
4.3.1 Flavor
4.3.1.1 Vanilla
4.3.1.2 Caramel
4.3.1.3 Irish Cream
4.3.1.4 Hazelnut
4.3.1.5 Others
4.3.2 Non-Flavor
4.4 By Process
4.4.1 Caffeinated
4.4.2 De-Caffeinated
5. Competitive Landscape
5.1 Most Adopted Market Strategies
5.2 Most Active Companies
5.3 Market Share Analysis
6. Company Profiles
6.1 Eight O' Clock Coffee
6.2 J. M. Smucker
6.3 Jacobs Douwe Egberts
6.4 Keurig Green Mountain
6.5 Kraft Heinz
6.6 Starbucks
6.7 Nestle
6.8 Folgers
6.9 Maxwell House
6.10 Dunkin' Donuts
6.11 Kraft Foods
7. Appendix
7.1 Sources
7.2 Disclaimer
