Australian Coffee Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Australian Coffee Market report is segmented by product type (whole bean, ground coffee, instant coffee, and coffee pods and capsules) and distribution channel (hypermarkets/supermarkets, convenience stores, online retail stores, and other distribution channels). The report offers market size and values in (USD) during the forecast years for the above segments.

Australia Coffee Market Size

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Australia Coffee Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.67 %
Market Concentration Low

Major Players

Australia Coffee Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Australia Coffee Market Analysis

The Australian coffee market is anticipated to grow from USD 1.45 billion in 2023 to USD 1.90 billion by 2028, at a CAGR of 5.67% during the forecast period (2023-2028).

  • The high frequency of coffee drinkers in the country represents the primary factor contributing to the growth of the Australian coffee market. According to data published by Coffee Affection in August 2022, annually, Australians consumed the equivalent of 1.91 kg of coffee per person. Furthermore, during the projection period, the market demand is anticipated to be driven by consumers' propensity to spend on coffee.
  • Various health benefits of consuming coffee, such as reducing the risk of diabetes, fat burning, and high energy intake from caffeine spikes, are driving the market growth. Moreover, most coffee consumers purchase a different variety of coffee via online delivery channels. Many consumers are ordering their coffee online, thus increasing the consumption of at-home coffee. Even though opinions about instant coffee and coffee shops are divided across the country, instant coffee is consumed significantly more frequently than any other kind. Besides this, consumers are shifting towards more organic or plant-based coffee to maintain a healthy lifestyle.
  • Hence, key players are engaged in product innovations to maintain a stronger foothold in the market. For instance, in December 2022, Nestlé SA expanded its product portfolio by launching ready-to-drink (RTD) iced coffee in Australia as part of the Global Coffee Alliance partnership.

Australia Coffee Market Trends

Consumer Demand for Certified Coffee Products

  • The demand for certified coffee products has expanded recently, particularly during the pandemic. This is primarily due to the increased practice of ethical consumerism. The certification in the coffee sector has helped maintain moral and environmental norms. Sustainability is a significant concern for businesses and consumers in the coffee industry. Coffee merchants, roasters, and retailers frequently use certification standards for their sustainability strategy. 
  • As a result, the demand for certified coffee is increasing. Australian consumers are keen on gaining an overview of the entire supply chain of food and beverages, including coffee. Therefore, consumers are readily looking for certified coffee products to ensure the credibility of their coffee purchases. Certifications offer various third-party assurances to consumers. Moreover, companies can switch to eco-friendly farming practices, including organic certifications.
  • Additionally, certified organic coffee has gained popularity in Australia due to its perceived health benefits and environmentally friendly production methods. Consumers are willing to pay a premium for coffee grown without synthetic pesticides and herbicides. This demand has encouraged more coffee growers in Australia to transition to organic farming practices. The need for certified coffee has also intersected with the specialty coffee movement in Australia. 
  • Consumers are not only seeking ethically produced coffee products but also higher quality and unique flavor profiles. Specialty coffee shops often feature certified beans as part of their offerings, attracting discerning coffee enthusiasts. For instance, in October 2022, 7-Eleven sold its most sustainable coffee ever in Australia, with every cup being 100% Fairtrade certified.
Australia Coffee Market: Import value of coffee and substitutes, Australia, 2020-2022 (in million Australian dollars)

Instant Coffee Holds a Significant Market Share

  • Instant coffee is well-known for its convenience. In a fast-paced lifestyle wherein people often have busy lifestyles and limited time for coffee preparation, instant coffee offers a quick and easy solution. Australians increasingly value products that save time, and instant coffee fits this criterion perfectly. It requires minimal preparation - just adding hot water - making it a popular choice for on-the-go individuals. 
  • Furthermore, the health and wellness trend has influenced consumer choices across various food and beverage categories, including coffee. Instant coffee brands have responded by offering healthier options, such as instant coffees with reduced sugar content and added functional ingredients like antioxidants or collagen. These products appeal to health-conscious consumers who want coffee without compromising their dietary goals. 
  • Additionally, in recent years, there has been a shift in consumer taste towards milder and smoother coffee flavors. Instant coffee brands have responded to this demand by offering various options, including specialty and flavored instant coffees catering to different tastes. This adaptability has helped them gain a foothold in the Australian market.
Australia Coffee Market: Domestic Consumption of Coffee, In 1,000 60-Kilogram Bags, Australia, 2018-2022

Australia Coffee Industry Overview

The Australian coffee market is competitive, with the presence of prominent global players and various regional players. The Australian coffee market is highly dynamic as it is subject to rapid changes in consumer preferences. The players operating in the market use different strategies like partnerships, product launches, and expansions to thrive in the market. The coffee market in the country also has the presence of several single-store independent coffee shops that tend to differentiate themselves based on the quality of coffee offered. Some of the major players in the market include Vittoria Coffee Pty Ltd, Nestle SA, Jab Holdings, Luigi Lavazza SpA, and Conga Foods Pty Ltd.

Australia Coffee Market Leaders

  1. Nestle SA

  2. Vittoria Coffee Pty Ltd.

  3. JAB Holding Company

  4. Luigi Lavazza S.p.A.

  5. Conga Foods Pty Ltd

*Disclaimer: Major Players sorted in no particular order

Australia Coffee Market Concentration
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Australia Coffee Market News

  • May 2023: Breville unveiled an e-commerce platform,, an innovative digital destination for coffee enthusiasts. This platform offers a distinctive space for exploration, education, purchases, and subscriptions, providing access to the finest freshly roasted coffee.
  • February 2023: Suntory BOSS, a renowned beverage company, broadened its product range with the introduction of Iced Mocha in Australia and New Zealand. This latest addition to their ready-to-drink coffee line boasts premium coffee beans and a luscious chocolate flavor.
  • April 2022: PlantX Life Inc. unveiled a new e-commerce platform in Canada through its wholly-owned subsidiary, Portfolio Coffee Inc. This strategic move is in harmony with the company's ongoing rebranding efforts as part of its expansion plan.

Australia Coffee Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 High Number of Regular Coffee Drinkers

      2. 4.1.2 Demand for Certified Coffee Products

    2. 4.2 Market Restraints

      1. 4.2.1 Fluctuations in Price of Raw Materials

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Whole Bean

      2. 5.1.2 Ground Coffee

      3. 5.1.3 Instant Coffee

      4. 5.1.4 Coffee Pods and Capsules

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarkets/ Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Jacobs Douwe Egberts

      2. 6.3.2 Vittoria Coffee Pty Ltd

      3. 6.3.3 Nestle SA

      4. 6.3.4 Merlo Coffee

      5. 6.3.5 Five Senses Coffee Pty Ltd

      6. 6.3.6 Global Beverage Solutions

      7. 6.3.7 Luigi Lavazza SpA

      8. 6.3.8 Honest Coffee Roasters LLC

      9. 6.3.9 The Coca-Cola Company

      10. 6.3.10 Conga Foods Pty Ltd

    4. *List Not Exhaustive

**Subject to Availability
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Australia Coffee Industry Segmentation

Coffee is the most popular brewed drink from roasted coffee beans. 

The Australian coffee market is segmented by product type and distribution channel. On the basis of product type, the coffee market is segmented into whole-bean, ground coffee, instant coffee, and coffee pods and capsules. Based on the distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, online retail stores, and other distribution channels. 

For each segment, the market sizing and forecasts have been done on the basis of value (in USD).

Product Type
Whole Bean
Ground Coffee
Instant Coffee
Coffee Pods and Capsules
Distribution Channel
Hypermarkets/ Supermarkets
Convenience Stores
Online Retail
Other Distribution Channels
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Australia Coffee Market Research FAQs

The Australia Coffee Market is projected to register a CAGR of 5.67% during the forecast period (2024-2029)

Nestle SA, Vittoria Coffee Pty Ltd., JAB Holding Company , Luigi Lavazza S.p.A. and Conga Foods Pty Ltd are the major companies operating in the Australia Coffee Market.

The report covers the Australia Coffee Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Australia Coffee Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Coffee in Australia Industry Report

Statistics for the 2024 Australia Coffee market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Australia Coffee analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Australian Coffee Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)