Asia Pacific Functional Beverage Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Asia-Pacific Functional Beverage market is segmented by Product Type (Energy Drinks, Fortified Juices, Sports Drinks, Dairy and Dairy Alternative Drinks, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies, Convenience Stores, Online Retailing, and Other Distribution Channels), and Geography.

Market Snapshot

Asia Pacific Functional Beverage Market - Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 7.5 %

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Market Overview

The Asia-Pacific functional beverage market is projected to record a CAGR of 7.5% during the forecast period (2020-2025).

  • The Asia-Pacific functional beverage market is witnessing strong growth, due to the availability of various innovative varieties of functional drinks and growing demand from the millennial population.
  • The busy lifestyle of the growing urban middle-class population in the region and the lack of energy and nutrients in an individual’s diet are driving the functional beverage market.
  • The demand from the Chinese and Japanese markets is fueling the market growth in this region. India is expected to be one of the fastest-growing markets in Asia-Pacific. The market was led by energy drinks, followed by sports drinks.

Scope of the report

The Asia-Pacific functional beverage market is segmented by product type into energy drinks, fortified juices, sports drinks, dairy and dairy alternative drinks, and other product types. by distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies, convenience stores, online retailing, and other distribution channels. The report also includes the geographical segmentation of the report.

By Product Type
Energy Drinks
Sports Drinks
Fortified Juices
Dairy and Dairy Alternative Beverage
Other Types
By Distribution Channel
Health Stores
Convenience Stores
Online Retail Stores
Other Distribution Channels
By Country
Rest of Asia-Pacific

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Key Market Trends

Flavor Innovations in the Market

Consumers are increasingly drawn to the health benefits available through functional beverages. Although the gut health and functional foods phenomenon have impacted all aspects of the menu, the beverage category holds the biggest opportunity for flavor innovation. This blends the beverage industry with vitamins and supplements, allowing nutrient-dense ingredients, such as kale and turmeric, to find a natural home. Innovations in the flavor industry have made flavor ingredients, such as natural isojasmone and natural hibiscus extract liquid possible, which provide a much more accurate and much more flavorful version of floral flavor for use in products ranging from functional juice blends and enhanced waters to energy drinks.

Asia-Pacific Functional Beverage Market

China Holds the Major Share in the Market

The Chinese functional beverage market is growing, owing to the domestic and international companies that are launching new products, in order to occupy more market share in a fiercely disputed market. The busy lifestyle, coupled with the growing urban middle-class population in the country, is also boosting sales. An increasing number of enterprises are finding China as a promising market for functional beverage, and are, therefore, launching new products in the market. For instance, French food manufacturer, Danone, is offering a new vitamin beverage called Mi-PRD to traders in China. Energy beverages are getting popular, among people who look for specific health benefits from their food or drink.

Asia-Pacific Functional Beverage Market-2

Competitive Landscape

The Asia-Pacific functional beverage market is a fragmented market with various players operating across segments. Due to the high growth potential in the region, most companies are trying to extend their presence in the market. Product pricing is another strategy adopted by companies. The growth of a company in the functional beverage industry in the future depends on its distribution channel and innovation in its product list with lucrative packaging style.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Energy Drinks

      2. 5.1.2 Sports Drinks

      3. 5.1.3 Fortified Juices

      4. 5.1.4 Dairy and Dairy Alternative Beverage

      5. 5.1.5 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Health Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Country

      1. 5.3.1 China

      2. 5.3.2 India

      3. 5.3.3 Japan

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 PepsiCo Inc.

      2. 6.4.2 Red Bull GmbH

      3. 6.4.3 The Coca-Cola Company

      4. 6.4.4 Danone SA

      5. 6.4.5 Monster Beverage Corporation

      6. 6.4.6 Keurig Dr Pepper Inc.

      7. 6.4.7 Fonterra Co-operative Group

      8. 6.4.8 Rockstar Inc.

    5. *List Not Exhaustive

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Frequently Asked Questions

The Asia-Pacific Functional Beverages Market market is studied from 2016 - 2026.

The Asia-Pacific Functional Beverages Market is growing at a CAGR of 7.5% over the next 5 years.

Red Bull GmbH, Monster Beverage Corporation, Fonterra Co-operative Group, PepsiCo, Inc. are the major companies operating in Asia-Pacific Functional Beverages Market.

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