North America Coffee Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

North America Coffee Market is Segmented by Product Type (Whole-Bean, Ground Coffee, Instant Coffee, Coffee Pods, and Capsules); by Distribution Channel (On-Trade and Off-Trade); and Geography (United States, Canada, Mexico, and the Rest of North America). The report offers the market size and forecasts in terms of value (in USD million) for the above-mentioned segments.

Market Snapshot

North America Coffee Market Overview
Study Period: 2016 -2027
Base Year: 2021
CAGR: 5.9 %

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Market Overview

The North American coffee market is projected to register a CAGR of 5.9% during the forecast period (2022-2027).

The COVID-19 pandemic presented an unprecedented scenario for the region's supply and demand of coffee. There was initial price volatility due to supply chain disruptions and trade halts for imports from Brazil, Colombia, Vietnam, and Nicaragua. Moreover, coffee chains had to deal with the reduced footfall in their retail outlets. Coffeehouses focused on food delivery partners and drive-through services. At the same time, several major brands launched bottled versions of their popular products and utilized e-commerce to sell them directly to the consumer.

With the increase in the demand for non-alcoholic drinks and the prominence of high-end coffee served by global coffee chains like Starbucks, The Coffee bean, Tea Leaf, and others, North America's coffee market is set to grow exponentially. There is a surge in health and wellness trends across North America. The growing preference of households preferring homemade coffee and more consumer moving towards specialty coffee is driving the growth of the North American coffee market.

Advancements in technology (like table-top machines and traceability tools) are creating the pathway for bean-to-cup solutions. Moreover, companies are focusing on their direct-to-consumer channel by growing a strong customer base online and trying to get their product to as many people as possible.

Scope of the Report

Coffee is a dark-colored, slightly acidic, and bitter drink made by brewing roasted coffee bean grounds, which has a stimulating effect upon drinking primarily due to its caffeine. The North American coffee market is segmented by product type into whole-bean, ground coffee, instant coffee, coffee pods, and capsules. By distribution channel, the market is segmented into on-trade and off-trade. Off-trade is further segmented into supermarket/hypermarket, convenience stores, specialist retailers, and others. By geography, the market covers major countries such as the United States, Canada, Mexico, and the Rest of North America. For each segment, the market sizing and forecasts have been done based on value (in USD million).

By Product Type
Whole Bean
Ground Coffee
Instant Coffee
Coffee Pods and Capsules
By Distribution Channel
On-Trade (Cafes and Foodservice)
Convenience Stores
Specialist Retailers
United States
Rest of North America

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Key Market Trends

Increase in Coffee Consumption among Working Population

Coffee is the preferred recovery beverage for the working population who are regular customers at nearby cafes or delis. Due to this reliance on the experience economy, there is an increase in consumers willing to purchase coffee machines to recreate the coffee shop experience at home. The trend of making better coffee at home is gaining momentum and will grow further during the forecast period. Millennials are considered key drivers of the coffee craze in the United States. As per the USDA census, the population of millennial consumers in the United States was reported to be around 72.1 million, with the average per capita coffee consumption of 4.78 kg per person in 2021.


Supermarkets lead the distribution channels for coffee in the United States

The continuous desire for more and better-tasting coffee drives the market during the forecast period. Due to growing consumer demand, supermarkets are expanding their ready-to-drink coffee product lines to reflect the variety of items available. As a result, a worldwide RTD coffee aisle is being created for niche markets like organic, vegan, and kosher. Supermarkets also serve as a point of sale for younger customers more interested in high-end coffee. Big-box retailers such as Walmart have been aggregating the RTD coffee products offered by various global and private-label brands, including Maxwell, Rise Brewing Co., Starbucks, Califia Farms, and High Brew.


Competitive Landscape

The North American Coffee Market is highly fragmented and is a very competitive space. Nestle, The Kraft Heinz Company, Starbucks Corporation, Dunkin' Brands, Blenz Coffee, Tata Global Beverages, The J.M. Smucker Company, and JAB Holdings B.V, among others, are some players operating in the landscape. Product developments, expansions, and mergers and acquisitions are the main strategies used by companies in this market. Manufacturers are expanding their product portfolio and are trying to cater to larger addressable markets with the help of a competent distribution network.

Recent Developments

In March 2022, NuZee Inc., a Texas-based co-packing company for single-serve coffee formats, acquired Dripkit Inc for USD 0.86 million. Dripkit sells portable, single-use coffee brewing bags, and the brand claims to deliver a barista-quality coffee experience to its customers. Post-acquisition, the company will now operate as a new Dripkit Coffee business division of NuZee, allowing Nuzee to open its doors to a new consumer base, scale, and grow.

In March 2022, Aroma Joe's, a Maine-based coffee shop chain, announced its plans to expand its business to states in the United States capital region (Washington D.C., Virginia, West Virginia, Maryland, and Delaware). The company announced that it had awarded Hurley Group of Guilderland rights for developing franchises in the area. Aroma Joe's currently has 82 locations nationwide across the United States in six states (Florida, Maine, Massachusetts, New Hampshire, Pennsylvania, and Rhode Island). It became popular for its coffee, espresso beverages, and daily menu.

In February 2022, Julius Meinl Coffe Group, a Vienna-based coffee company, completed deals to acquire three distributors in the United States. The distributors are namely Sovereign Coffee & Tea (Orlando), Paramount Food & Beverage (Miami), and Restaurant Beverage Service (Miami).

Table of Contents


    1. 1.1 Study Assumptions and Market Defination

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Whole Bean

      2. 5.1.2 Ground Coffee

      3. 5.1.3 Instant Coffee

      4. 5.1.4 Coffee Pods and Capsules

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-Trade (Cafes and Foodservice)

      2. 5.2.2 Off-Trade

        1. Supermarket/Hypermarket

        2. Convenience Stores

        3. Specialist Retailers

        4. Others

    3. 5.3 Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The J.M. Smucker Company

      2. 6.4.2 Starbucks Corporation

      3. 6.4.3 JAB Holdings BV

      4. 6.4.4 Luigi Lavazza SpA

      5. 6.4.5 Nestle SA

      6. 6.4.6 Inspire Brands Inc.

      7. 6.4.7 The Kraft Heinz Company

      8. 6.4.8 Tata Consumer Products Limited

      9. 6.4.9 McDonald's Corporation

      10. 6.4.10 Restaurant Brands International Inc.

    5. *List Not Exhaustive

  8. 8. IMPACT OF COVID-19

**Subject to Availability

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Frequently Asked Questions

The North America Coffee Market market is studied from 2016 - 2027.

The North America Coffee Market is growing at a CAGR of 5.9% over the next 5 years.

Starbucks Corporation, The J. M. Smucker Co., Nestlé SA, Luigi Lavazza S.p.A., JAB Holdings B.V. are the major companies operating in North America Coffee Market.

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