APAC Ready to Drink (RTD) Coffee Industry Overview
|Study Period:||2018 - 2028|
*Disclaimer: Major Players sorted in no particular order
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APAC Ready to Drink (RTD) Coffee Market Analysis
The Asia-Pacific ready-to-drink (RTD) coffee market is projected to record a CAGR of 3.5% during the forecast period (2022-2027).
COVID-19 affected the market, and governments imposed measures, like social distancing and lockdowns, in place, which hugely impacted cafés, micro-roasters, restaurants, and other out-of-home outlets. The current trend toward online shopping for at-home consumption is forcing retailers, roasters, and consumers to adapt to this new reality. Therefore, this factor is expected to increase the consumption of RTD coffee in the region.
The instant nature and convenience offered by RTD coffee are important drivers. The nature of the product makes it a highly trend-driven market, and as such, a certain element of innovation is constantly in demand.
The growth indicated a significant increase since 2012 due to rising economies, hectic work culture, busy lifestyles, and the growing trend of health consciousness among consumers. The increase in disposable income in the developing economies is another factor triggering the growth rate of the RTD coffee market in this region.
APAC Ready to Drink (RTD) Coffee Industry Segments
Ready-to-drink (RTD) coffee refers to pre-prepared packaged beverages that are ready for consumption at the time of purchase. The scope of the Asia-Pacific ready-to-drink (RTD) coffee market includes segmentation of the market by packaging type, which includes bottles, both pet, glass, can, and others. The market is also segmented on the basis of distribution channel, which includes supermarket/hypermarket, specialist stores, convenience stores, online retail, and others. Based on geography, the market is segmented into India, China, Australia, Japan, and the Rest of Asia-Pacific. The report offers market size and forecasts in value (USD million) for the above-mentioned segments.
|Bottles (Glass & Pet)|
|By Distribution Channel|
|Other Distribution Channels|
|Rest of Asia-Pacific|
APAC Ready to Drink (RTD) Coffee Market Trends
This section covers the major market trends shaping the APAC Ready to Drink (RTD) Coffee Market according to our research experts:
Bottled RTD Beverages Gaining Momentum
Packaging of all beverages by almost all major players has been made more attractive to increase the sales of their products. Also, packages in various quantities are made available for easy usage. Glass bottles and pet bottles are widely used around the world. Pet bottles are preferred more than the traditional glass bottles, as new technology enables these bottles to do more than just hold beverages. These bottles aid in improving the shelf life and preservation apart from being available in economic formats. Pet bottles are manufactured so that consumers can heat or cool the coffee, depending on their requirements. These hot/cool bottles come in handy ‘grab and go’ sizes and can be used conveniently. Products in bottled format can be consumed all at once or can be stored. Caps or lids over these bottles also play an important role as they preserve the freshness and aroma of the drinks.
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Japan Occupies the Leading Position
Based on geography, the emerging markets of Asia-Pacific present a very high volume potential. Japan occupies the leading position here, followed by Australia, China, and India. Because of its large population and exponential growth of coffee consumption, it represents a huge potential market. The region is expected to witness to high growth rate during the forecast period. The increased RTD coffee consumption in China is largely owed to convenience and a malleable flavor profile. The rising disposable incomes in India increase the demand for convenience food, such as RTD coffee. The Indian RTD coffee market is majorly driven by strong demand from younger consumers amidst a thriving café culture. The market's major constraint is adapting to regional tastes and preferences. Japanese, where consumers are habituated to hot or freshly ground coffee, take considerable time and reluctance to adapt to the new tastes. Extensive marketing and the use of locally sourced products are essential in countering this perception.
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APAC Ready to Drink (RTD) Coffee Market Competitor Analysis
The Asia-Pacific ready-to-drink (RTD) coffee market is fragmented with the presence of numerous players. The key players are using growth strategies, including mergers and acquisitions, expansion, new product development, and partnerships, to fuel market growth. There are several prominent players in this industry, such as Ajinomoto General Foods Inc., Asahi Group Holdings Ltd., Coco-Cola Company, Starbucks Corporation, Monster Beverage Co., PepsiCo Inc., Lotte Chilsung Beverage Co., Dunkin' Brands, Bulletproof 360, and Dr. Pepper Snapple Group, among others.
APAC Ready to Drink (RTD) Coffee Market Top Players
Ajinomoto General Foods Inc.
Asahi Group Holdings Ltd.
*Disclaimer: Major Players sorted in no particular order
APAC Ready to Drink (RTD) Coffee Market Recent Developments
In February 2020, Silk (Danone) launched two plant-based ready-to-drink latte varieties such as its Espresso and Mocha flavors combining almond and oat milk with coffee. The coffee is from UTZ-certified sources, meaning it is sustainably farmed. These RTD coffee beverages are Non-GMO Project Verified and free of dairy, carrageenan, cholesterol, and artificial colors and flavors.
In January 2020, NESCAFÉ announced the launch of NESCAFÉ COLD BREW Ready-To-Drink (RTD) coffee. NESCAFÉ has pioneered an innovative way of brewing coffee on a major scale using a gradual cold extraction process to give consumers a new premium on-the-go coffee experience.
In 2019, Nescafé launched two new RTD coffee drinks, eyeing a new world of texture and functionality for coffee consumers with its Cold Whipped Lattes and Coffee Protein Smoothies.
APAC Ready to Drink (RTD) Coffee Market Report - Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Packaging
5.1.1 Bottles (Glass & Pet)
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Specialist Stores
5.2.4 Online Retail
5.2.5 Other Distribution Channels
5.3.5 Rest of Asia-Pacific
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Starbucks Corporation
6.4.2 Bulletproof 360
6.4.3 Ajinomoto General Foods Inc.
6.4.4 Asahi Group Holdings Ltd
6.4.5 Coco-Cola Company
6.4.6 Pepsico Inc.
6.4.7 Monster Beverage Co.
6.4.8 Lotte Chilsung Beverage Co.
6.4.9 Dunkin' Brands
6.4.10 Dr. Pepper Snapple Group
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
APAC Ready to Drink (RTD) Coffee Market Research FAQs
What is the study period of this market?
The Asia-Pacific Ready to Drink (RTD) Coffee Market is studied from 2018 - 2028.
What is the growth rate of Asia-Pacific Ready to Drink (RTD) Coffee Market?
The Asia-Pacific Ready to Drink (RTD) Coffee Market is growing at a CAGR of 3.5% over the next 5 years.
Who are the key players in Asia-Pacific Ready to Drink (RTD) Coffee Market?
Starbucks Corporation, Ajinomoto General Foods Inc., Asahi Group Holdings Ltd., Coco-Cola Company, Monster Beverages are the major companies operating in Asia-Pacific Ready to Drink (RTD) Coffee Market.
Asia-Pacific Ready to Drink (RTD) Coffee Industry Reports
In-depth industry statistics and market share insights of the Asia-Pacific Ready to Drink (RTD) Coffee sector for 2020, 2021, and 2022. The Asia-Pacific Ready to Drink (RTD) Coffee research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Asia-Pacific Ready to Drink (RTD) Coffee report PDF.