NoSQL Market Size and Share

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NoSQL Market Analysis by Mordor Intelligence

The global NoSQL market is valued at USD 15.04 billion in 2025 and is forecast to expand to USD 55.51 billion by 2030, registering a robust 29.85% CAGR. Accelerated enterprise reliance on flexible data models, the rise of cloud-native microservices, and generative-AI workloads underpin this expansion. Unstructured data already constitutes 93% of enterprise information assets, and its rapid growth is amplifying demand for schema-less databases. Key-value stores continue to anchor the NoSQL market thanks to sub-millisecond response times, while vector search integration is redefining competitive differentiation. Consolidation—highlighted by IBM’s 2025 agreement to acquire DataStax—signals heightened strategic interest as vendors race to bundle operational, analytical, and AI capabilities within one environment. Simultaneously, data-sovereignty regulations and cloud-cost controls are spurring interest in hybrid deployments that straddle public clouds and private infrastructure.

Key Report Takeaways

  • By database type, key-value stores led with 38.40% of NoSQL market share in 2024, while graph databases are projected to grow at 29.40% CAGR through 2030. 
  • By deployment mode, cloud implementations held 66.00% revenue share in 2024; hybrid configurations are forecast to record the highest CAGR at 27.50% during 2025-2030. 
  • By application, data storage & caching accounted for 34.00% of the NoSQL market size in 2024; AI & ML workloads are advancing at 28.60% CAGR to 2030. 
  • By end-user industry, retail & e-commerce contributed 27.00% of 2024 revenue, whereas healthcare & life sciences is set to expand at a 26.00% CAGR. 
  • By enterprise size, large enterprises commanded 62.00% share of the NoSQL market size in 2024, but SMEs exhibit a 25.00% CAGR outlook. 
  • By geography, North America retained 45.00% share in 2024; Asia-Pacific is the fastest-growing geography with a 27.50% CAGR through 2030

Segment Analysis

By Database Type: Graph Databases Revolutionize Relationship Analytics

Graph engines recorded the fastest 29.40% CAGR outlook as organizations mine intricate networks spanning customers, devices, and supply chains for hidden patterns. Key-value stores nevertheless held a 38.40% NoSQL market share in 2024, demonstrating enduring demand for predictable, low-latency reads in session caching and shopping-cart operations. The NoSQL market size for graph deployments is forecast to expand sharply as cybersecurity teams adopt pathfinding queries to surface abnormal access chains.

Feature convergence defines vendor roadmaps. Document databases embed graph operators; wide-column stores add time-series roll-ups; and multi-model platforms such as ArangoDB blend graphs, documents, and vectors under one query layer. This blurring of lines helps enterprises consolidate licensing spend and simplify data governance. In-memory variants like Redis augment vector search to sustain millisecond similarity queries, aligning with AI pipelines while continuing to power traditional cache layers.

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Note: Segment Share of all individual segments available upon report purchase

By Deployment Mode: Cloud Dominance Drives Innovation

Cloud deployments delivered 66.00% of 2024 revenue, underscoring enterprise appetite for fully managed elasticity. Within this setting, the NoSQL market size for multi-region serverless options is growing fastest, aided by consumption-based pricing that aligns overhead with demand peaks. DynamoDB’s global tables bolster latency-sensitive apps needing cross-continent consistency, fueling deeper adoption among digital-native firms.

On-premises installations remain critical for sectors with strict sovereignty mandates or deterministic latency targets. Hybrid footprints marrying local nodes with cloud replicas are gaining currency, reflected in a 27.50% CAGR momentum. Solutions that abstract topology details behind a single control plane encourage workload portability, and MongoDB Atlas exemplifies this seamless deployment narrative by offering uniform APIs across public cloud zones and customer-managed clusters.

By Application: AI and ML Workloads Drive Future Growth

Data storage and caching led with 34.00% contribution in 2024, affirming the historic role of NoSQL databases as operational backbones for high-traffic websites. Coupling cached objects with persistence has trimmed engineering toil and reduced stale-data incidents. Simultaneously, AI & ML workloads deliver the steepest 28.60% CAGR, as vector-friendly indexes enable retrieval-augmented generation pipelines that merge embeddings and metadata within one store.

Real-time analytics continues to attract budget allocation, notably in online gaming and fintech, where sub-second queries are non-negotiable. Mobile and web apps leverage auto-sharded clusters to absorb unpredictable spikes. IoT telemetry management strengthens wide-column stores’ relevance, while content management systems exploit flexible document schemas to house images, videos, and textual metadata side by side.

By End-User Industry: Healthcare Accelerates Adoption

Retail and e-commerce retained 27.00% share, harnessing document models for product catalogues and customer profiles that evolve hourly during peak holiday campaigns. Fraud detection in BFSI rests on graph traversals that uncover anomalous payment chains faster than relational joins. The NoSQL market size for healthcare and life sciences is projected to surge at 26.00% CAGR as genomic datasets and imaging archives demand horizontally scalable object storage with HIPAA controls.

Manufacturers maturing into Industry 4.0 stream unremitting sensor feeds, using time-series functions to monitor equipment anomalies in near real time. Government agencies widen smart-city deployments, blending traffic flows, weather updates, and citizen feedback—a diverse payload tailor-made for schema-flexible stores. Each vertical now benchmarks database choices on AI readiness, pushing vendors to expose embedding APIs and secure fine-grained access models.

Nosql Market
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Note: Segment share of all individual segments available upon report purchase

By Enterprise Size: SMEs Embrace NoSQL Flexibility

Large enterprises dominated with 62.00% revenue share in 2024, often deploying polyglot architectures that intertwine legacy RDBMS with multiple NoSQL engines. Their investment capacity accelerates experiments across graph, document, and vector modalities. However, SMEs represent the fastest-growing cohort at 25.00% CAGR, buoyed by serverless offerings that remove cluster-ops burdens and pay-as-you-grow billing.

No-code development suites integrating document or graph stores cut delivery timelines by up to 60% versus traditional stacks, enabling SMEs to iterate customer-facing features quickly. Stack Overflow’s 2024 survey showed MongoDB leading NoSQL mindshare among developers, suggesting accessible APIs and vibrant communities are vital levers in penetrating the SME segment.

Geography Analysis

North America held 45.00% of 2024 revenue, spearheaded by United States cloud hyperscalers that bundle multiple NoSQL services. Canada follows with healthcare and fintech pilots, while Mexico accelerates retail modernization. A mature venture ecosystem and aggressive GenAI experimentation sustain top-line spend, ensuring the region remains the anchor tenant of the NoSQL market.

Asia-Pacific is the fastest-expanding theatre at 27.50% CAGR as domestic clouds in China and India broaden managed offerings tuned to local compliance codes. Southeast Asian e-commerce giants build hyper-personalization engines atop document stores, while Japanese automotive manufacturers capture edge sensor data in wide-column clusters. Data-locality statutes spur interest in globally distributed clusters that can tether shards to national borders.

Europe commands significant stake, led by the United Kingdom, Germany, and France, where GDPR compliance drives adoption of fine-grained encryption and auditing features. Nordic telcos deploy graph analytics for fraud signaling, and Southern Europe applies document stores to tourism platforms. Meanwhile, GCC economies in the Middle East deploy distributed key-value grids to underpin smart-city command centers. Brazil anchors Latin American demand, combining graph and vector search to fight payment fraud; Argentina’s mobile-app start-ups lean on serverless document stores to scale internationally without standing up regional data centers.

Nosql Market
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Competitive Landscape

The NoSQL market features moderate concentration: the top five providers aggregate roughly 60% revenue, leaving white space for vertical specialists and open-source newcomers. IBM’s proposed DataStax acquisition underscores how foundational NoSQL capabilities have become to broader AI platforms, as integrated vector search and global distribution climb executive priority lists. MongoDB catalyzes feature velocity through Voyage AI, while Couchbase injects native vector indexes into Capella to remain competitive[3]DataStax, “Healthcare,” datastax.com.

Niche disruptors carve out territory by simplifying developer workflows. Fauna promotes a serverless globally distributed architecture with strong consistency, sidestepping operational drudgery for SaaS builders. PingCAP’s TiDB straddles transactional and analytical boundaries, drawing interest from fintechs seeking single-stack architectures. Strategic alliances, such as RavenDB’s pact with QBS Software to widen European reach, highlight regional go-to-market maneuvering.

Technology differentiation now orbits AI integration, multi-model breadth, and deployment optionality across hybrid footprints. Vendors providing unified control planes that govern on-premises clusters and multiple public clouds gain procurement preference among risk-averse multinationals. Subscription revenue dominates income statements; Couchbase’s USD 209.5 million FY 2025 top line reflects the shift toward cloud-delivered database-as-a-service bundles under multi-year contracts.

NoSQL Industry Leaders

  1. Amazon Web Services, Inc.

  2. Microsoft Corporation

  3. Google LLC

  4. MongoDB, Inc.

  5. Couchbase, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
NoSQL Market Concentration
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Recent Industry Developments

  • April 2025: Google Cloud enhanced its database lineup with native vector search and AI optimizations unveiled at Next 2025.
  • March 2025: RavenDB and QBS Software formed a partnership to expand NoSQL solutions across the UK and Europe.
  • February 2025: IBM agreed to acquire DataStax, integrating Astra DB with watsonx for unified AI-ready data access.
  • February 2025: Microsoft introduced NoSQL-style extensions to PostgreSQL, blending relational strengths with document and key-value patterns.

Table of Contents for NoSQL Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rapid adoption of big-data analytics
    • 4.2.2 Demand for real-time data processing
    • 4.2.3 Shift toward cloud-native micro-services architectures
    • 4.2.4 Proliferation of IoT device data
    • 4.2.5 Vector-search and GenAI embedding integration
    • 4.2.6 Data-sovereignty-driven interest in globally distributed NoSQL
  • 4.3 Market Restraints
    • 4.3.1 Implementation and migration complexity
    • 4.3.2 Shortage of skilled NoSQL professionals
    • 4.3.3 Cloud-cost optimisation driving DB repatriation
    • 4.3.4 Open-source licence model uncertainty
  • 4.4 Evaluation of Critical Regulatory Framework
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Competitive Rivalry
  • 4.7 Impact Assessment of Key Stakeholders
  • 4.8 Key Use Cases and Case Studies
  • 4.9 Impact on Macroeconomic Factors of the Market

5. MARKET SIZE AND GROWTH FORECAST (VALUE)

  • 5.1 By Database Type
    • 5.1.1 Document Store
    • 5.1.2 Key-Value Store
    • 5.1.3 Wide-Column Store
    • 5.1.4 Graph Database
    • 5.1.5 Multi-Model Database
    • 5.1.6 In-Memory NoSQL Database
  • 5.2 By Deployment Mode
    • 5.2.1 Cloud
    • 5.2.2 On-Premises
  • 5.3 By Application
    • 5.3.1 Data Storage and Caching
    • 5.3.2 Real-Time Analytics
    • 5.3.3 Mobile and Web Apps
    • 5.3.4 IoT and Sensor Data Management
    • 5.3.5 AI and ML Workloads
    • 5.3.6 Content Management
  • 5.4 By End-User Industry
    • 5.4.1 Retail and E-commerce
    • 5.4.2 Gaming and Entertainment
    • 5.4.3 IT and Telecom
    • 5.4.4 BFSI
    • 5.4.5 Healthcare and Life Sciences
    • 5.4.6 Manufacturing and Supply Chain
    • 5.4.7 Government and Public Sector
    • 5.4.8 Other Industries
  • 5.5 By Enterprise Size
    • 5.5.1 Large Enterprises
    • 5.5.2 Small and Medium Enterprises
  • 5.6 By Geography
    • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
    • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
    • 5.6.3 Europe
    • 5.6.3.1 United Kingdom
    • 5.6.3.2 Germany
    • 5.6.3.3 France
    • 5.6.3.4 Italy
    • 5.6.3.5 Spain
    • 5.6.3.6 Nordics
    • 5.6.3.7 Rest of Europe
    • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 India
    • 5.6.4.3 Japan
    • 5.6.4.4 South Korea
    • 5.6.4.5 ASEAN
    • 5.6.4.6 Australia
    • 5.6.4.7 New Zealand
    • 5.6.4.8 Rest of Asia-Pacific
    • 5.6.5 Middle East and Africa
    • 5.6.5.1 Middle East
    • 5.6.5.1.1 Saudi Arabia
    • 5.6.5.1.2 United Arab Emirates
    • 5.6.5.1.3 Turkey
    • 5.6.5.1.4 Rest of Middle East
    • 5.6.5.2 Africa
    • 5.6.5.2.1 South Africa
    • 5.6.5.2.2 Egypt
    • 5.6.5.2.3 Nigeria
    • 5.6.5.2.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Amazon Web Services, Inc.
    • 6.4.2 Microsoft Corporation
    • 6.4.3 Google LLC
    • 6.4.4 MongoDB, Inc.
    • 6.4.5 Couchbase, Inc.
    • 6.4.6 DataStax, Inc.
    • 6.4.7 Oracle Corporation
    • 6.4.8 IBM Corporation
    • 6.4.9 Redis Ltd.
    • 6.4.10 ScyllaDB, Inc.
    • 6.4.11 Neo4j, Inc.
    • 6.4.12 Aerospike, Inc.
    • 6.4.13 ArangoDB GmbH
    • 6.4.14 TigerGraph, Inc.
    • 6.4.15 Alibaba Cloud
    • 6.4.16 PingCAP (TiDB)
    • 6.4.17 Fauna, Inc.
    • 6.4.18 MarkLogic Corporation
    • 6.4.19 Cockroach Labs, Inc.
    • 6.4.20 Fauna, Inc.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-need Assessment
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Global NoSQL Market Report Scope

NoSQL, also referred to as “not only SQL” or “non-SQL”, is an approach to database design that enables the storage and querying of data outside the traditional structures found in relational databases. The databases provide a variety of benefits, including flexible data models, horizontal scaling, lightning-fast queries, and ease of use for developer.

The NoSQL market is segmented by type (key-value store, document database, column store, graph database), by end-user (retail, gaming, IT, other end-users), by geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Database Type Document Store
Key-Value Store
Wide-Column Store
Graph Database
Multi-Model Database
In-Memory NoSQL Database
By Deployment Mode Cloud
On-Premises
By Application Data Storage and Caching
Real-Time Analytics
Mobile and Web Apps
IoT and Sensor Data Management
AI and ML Workloads
Content Management
By End-User Industry Retail and E-commerce
Gaming and Entertainment
IT and Telecom
BFSI
Healthcare and Life Sciences
Manufacturing and Supply Chain
Government and Public Sector
Other Industries
By Enterprise Size Large Enterprises
Small and Medium Enterprises
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Italy
Spain
Nordics
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
ASEAN
Australia
New Zealand
Rest of Asia-Pacific
Middle East and Africa Middle East Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Egypt
Nigeria
Rest of Africa
By Database Type
Document Store
Key-Value Store
Wide-Column Store
Graph Database
Multi-Model Database
In-Memory NoSQL Database
By Deployment Mode
Cloud
On-Premises
By Application
Data Storage and Caching
Real-Time Analytics
Mobile and Web Apps
IoT and Sensor Data Management
AI and ML Workloads
Content Management
By End-User Industry
Retail and E-commerce
Gaming and Entertainment
IT and Telecom
BFSI
Healthcare and Life Sciences
Manufacturing and Supply Chain
Government and Public Sector
Other Industries
By Enterprise Size
Large Enterprises
Small and Medium Enterprises
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Italy
Spain
Nordics
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
ASEAN
Australia
New Zealand
Rest of Asia-Pacific
Middle East and Africa Middle East Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Egypt
Nigeria
Rest of Africa
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Key Questions Answered in the Report

What is the current size of the NoSQL market?

The NoSQL market stands at USD 15.04 billion in 2025 and is projected to reach USD 55.51 billion by 2030.

Which database type is growing fastest within the NoSQL market?

Graph databases show the strongest momentum with a projected 29.40% CAGR through 2030.

Why are AI and ML workloads important for NoSQL adoption?

Vector search and embedding support allow NoSQL platforms to serve retrieval-augmented generation and other AI pipelines, driving the segment’s 28.60% CAGR outlook.

How are cloud-cost concerns affecting NoSQL deployments?

Sixty-nine percent of IT leaders are evaluating workload repatriation or hybrid models to trim egress and instance fees, boosting demand for platforms that operate seamlessly across cloud and on-premises environments.

Which region will see the fastest NoSQL market growth?

Asia-Pacific leads with a 27.50% CAGR forecast due to rapid digitalization, expanding cloud infrastructure, and growing data-sovereignty regulations.

What competitive strategies are vendors using to differentiate?

Leading vendors fold vector search, multi-model support, and hybrid-deployment controls into their offerings, while acquisition activity, such as IBM buying DataStax, consolidates capabilities around unified AI-ready data stacks.

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