Nigeria Food Service Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The Nigeria Food Service Market is segmented by Food Service Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each Food Service channel; and, average order value in USD by Food Service channel.

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Nigeria Food Service Market Size

Nigeria Food Service Market Summary
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https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2017 - 2029
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2023) USD 8.81 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2029) USD 17.24 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Foodservice Type Quick Service Restaurants
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2023 - 2029) 11.84 %
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Fastest Growing by Foodservice Type Cloud Kitchen

Major Players
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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Nigeria Food Service Market Analysis

The Nigeria Foodservice Market size is estimated at 8.81 billion USD in 2023, and is expected to reach 17.24 billion USD by 2029, growing at a CAGR of 11.84% during the forecast period (2023-2029).

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8.81 Billion

Market Size in 2023 (USD)

17.24 Billion

Market Size in 2029 (USD)

2.36 %

CAGR (2017-2022)

11.84 %

CAGR (2023-2029)

Largest Segment by Foodservice Type

49.45 %

value share, Quick Service Restaurants , 2022

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Because of the increased consumption of pastry, cakes, pies, and other baked goods in the country, the bakery segment is expected to be Nigeria's fastest-growing QSR segment.

Largest Segment by Outlet Type

79.46 %

value share, Independent Outlets , 2022

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The huge demand for traditional and local cuisines among residents and visitors is one of the main proponents for the growth of this sector in the country.

Fastest-growing segment by Foodservice Type

21.80 %

Projected CAGR, Cloud Kitchen , 2023-2029

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The demand for cloud kitchens in Nigeria has been driven by several factors, such as the rise of e-commerce, changing consumer preferences, and the convenience of food delivery.

Fastest-growing segment by Outlet Type

12.11 %

Projected CAGR, Chained Outlets , 2023-2029

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Quick service restaurants dominate the segment, which is majorly boosted by the expansive network of international franchise outlets of KFC, Domino's Pizza, and Subway.

Leading Market Player

1.65 %

market share, Eat & Go Limited , 2022

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The company holds master franchises of Domino's Pizza, Cold Stone Creamery, and Pinkberry, and in recent years, it heavily invested in expanding these brands in Nigeria.

Increased tourist arrivals from Asia led to great exposure to diverse Asian cuisines

  • Quick service restaurants (QSRs) held the highest market share by foodservice type. With the increasing frequency of dining out in pivotal cities like Lagos, there has been an expansion in domestic and international fast-food chains. Residents in Lagos spent USD 125.4 per capita in dining out in 2022, representing 34% of total food expenditure. Fast-food consumption is popular among the residents owing to the affordability of the menu options and the convenience of consumption. The growth of online delivery services has also helped in improving the QSR landscape of the country by assisting the newly opened fast-food franchises in spreading their brand name to a wide base of customers. As of 2021, almost 97% of residents declared that they had ordered food via Jumia, one of the leading online food delivery services in Nigeria.
  • FSR holds the second major share of the market. In the full service restaurants (FSRs) segment, Asian cuisine is expected to be the second most popular cuisine by market value. It is projected to register a CAGR of 10.91% by value over the study period. South Africa is a diverse country with a multicultural population. This exposure has led to a greater appreciation and demand for Asian flavors and dishes. In 2022, Nigeria witnessed the most tourist arrivals from Niger and India, with 9% and 5% of the total arrivals that year, respectively, followed by China, accounting for 4%. Also, owing to its close proximity to top tourist destinations in Africa, Morocco, Egypt, and Kenya, Nigeria is expected to attract more visitors from the Asian continent in the future.
  • Cloud kitchens are projected to register a CAGR of 21.80% by value during the study period. Hephie's Cloud Kitchen and Hearth Cloud Kitchen and Cafe are some of the prominent cloud kitchens operating in Nigeria.
Nigeria Food Service Market

Nigeria Food Service Market Trends

Foodservice expansion driven by tourism, as Lagos emerges as the fourth most visited city in Africa, with visitors drawn to its rich culture and cuisine.

  • Quick service restaurants (QSRs) occupy the largest share of the Nigerian foodservice market, owing to the high rate of consumption of fast food in the country. The market is characterized by local and international franchising models while it continues to expand and evolve. QSRs provide a wide range of fast-food options, including regional and international cuisines. Some of the major fast-food franchises in the country are Chicken Republic, PieXpress, and The Chop Box franchise. Chicken Republic has announced its expansion plans in the country to open 430 stores by the end of 2024. A few multinational QSR brands, such as Domino's Pizza, KFC, and Pizza Hut, are also present in the country.
  • Lagos in Nigeria was the fourth most visited city in Africa in 2021, up by 5.8% from the previous year. Lagos welcomed 1.3 million visitors in 2021, and the tourist expenditure increased by USD 26 million to USD 710 million. The United Kingdom, the United States, Canada, and South Africa were the main source markets in Nigeria. Owing to the high propensity of visitors in the country, casual and fine diners have expanded in the country to cater to this base. Most international visitors prefer to try out traditional dishes while visiting Africa, owing to the richness of their culinary culture. This can be attributed to the 49.26% market share occupied by African cuisine in the sub-segment for other full service restaurant (FSR) cuisines. Some prominent African restaurants in the region include The Yellow Chilli Restaurant & Bar, Terra Kulture, and L'Afric. Cloud kitchen is expected to be the fastest-growing segment in the market. It is projected to register a CAGR of 9.44% over the forecast period, owing to the increasing internet penetration and usage of smartphone applications.
Nigeria Foodservice Market

Increasing affluence and popularity of dining out drive demand for full service restaurants in Nigeria.

  • The average order value was observed to be the highest among the full service restaurants (FSRs) in 2022, compared to other foodservice types, with a price of USD 29.92. The demand for FSRs in the country is driven by the increasing affluence of the population, the growing popularity of dining out, and the availability of a wide variety of cuisines like Asian cuisine, which accounted for a significant contribution. Some of the most popular FSRs in the country include Izanagi, Bungalow, Orchid House, and Jade Palace. These restaurants offer a variety of Asian cuisine, a popular choice among consumers. Popular dishes offered by the FSRs in the country were Abacha/Ugba, Iyan, Ewa Agoyin, and Soup, priced at USD 2.58, USD 3.45, USD 4.15, and USD 4.80 per 300 g, respectively, in 2022.
  • Cloud kitchens are expected to grow at a faster rate in the country due to their ability to provide high-quality food at a lower cost. Cloud kitchens also have a significant opportunity for growth due to the increasing demand for food delivery services. The market is expected to expand rapidly, driven by technological advancements and a growing number of food delivery platforms. The average order value of the cloud kitchen segment was USD 9.75 in 2022. Popular dishes in the segment were fried chicken products and Suya - Spicy Grilled Kebab, priced at USD 3.45 and USD 3.78 per 250 g, respectively, in 2022.
  • The average order value of quick service restaurants (QSRs) increased by 4.25% from 2017 to 2022. The QSR segment has been expanding rapidly due to the increasing number of international and local fast-food chains entering the market. Popular dishes offered by the QSRs in the country include Puff Puff Fried Sweet Dough Ball and Akara, priced at USD 2.54 and USD 1.86 per 300, respectively, in 2022.
Nigeria Foodservice Market

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

Nigeria Food Service Industry Overview

The Nigeria Foodservice Market is fragmented, with the top five companies occupying 3.02%. The major players in this market are Devyani International (Nigeria) Limited, Eat & Go Limited, Food Concepts PLC, Tantalizers PLC and United Africa Company of Nigeria PLC (sorted alphabetically).

Nigeria Food Service Market Leaders

  1. Devyani International (Nigeria) Limited

  2. Eat & Go Limited

  3. Food Concepts PLC

  4. Tantalizers PLC

  5. United Africa Company of Nigeria PLC

Nigeria Food Service Market Concentration

Other important companies include Marathon Restaurant Group, Sundry Foods Limited, Sweet Sensation Confectionery Ltd.

*Disclaimer: Major Players sorted in alphabetical order.

Nigeria Food Service Market News

  • December 2022: Jumia Food, the leading online food delivery platform in Nigeria, partnered with Domino's Pizza, a world-leading pizza brand, to offer consumers access to meals from the comfort of their homes. The partnership will provide a steady supply of Domino's portfolio to consumers through the Jumia Food platform and ensure they receive their orders in a short time.
  • April 2022: Sundry Foods Limited opened five new outlets in Lagos, Abuja, and Port Harcourt across the country. The new outlets include three brands: Kilimanjaro, Pizza Jungle, and Kiligrill.
  • October 2021: Food Concepts, a leading quick service restaurant (QSR) operator in West Africa, opened its 200th store in the region. The fast-food chain operates stores across Nigeria and Ghana, trading under the Chicken Republic, PieXpress, and Chop Box brands.

Free with this Report

We provide a complimentary and exhaustive set of data points on regional and country level metrics that present the fundamental structure of the industry. Presented in the form of 60+ free charts, the section covers difficult to find data on various countries on number of outlets, average order values, and menu analysis by foodservice channels, cuisine specific insights related to full service restaurants and quick service restaurants, market trends and market size insights on cafes, bars & pubs, juice/smoothies bars, specialty tea and coffee shops, and cloud kitchen etc.

Nigeria Food Service Market
Nigeria Food Service Market
Nigeria Food Service Market
Nigeria Food Service Market

Nigeria Food Service Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Number Of Outlets

    2. 2.2. Average Order Value

    3. 2.3. Regulatory Framework

      1. 2.3.1. Nigeria

    4. 2.4. Menu Analysis

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 3.1. Foodservice Type

      1. 3.1.1. Cafes & Bars

        1. 3.1.1.1. By Cuisine

          1. 3.1.1.1.1. Bars & Pubs

          2. 3.1.1.1.2. Cafes

          3. 3.1.1.1.3. Juice/Smoothie/Desserts Bars

          4. 3.1.1.1.4. Specialist Coffee & Tea Shops

      2. 3.1.2. Cloud Kitchen

      3. 3.1.3. Full Service Restaurants

        1. 3.1.3.1. By Cuisine

          1. 3.1.3.1.1. Asian

          2. 3.1.3.1.2. European

          3. 3.1.3.1.3. Latin American

          4. 3.1.3.1.4. Middle Eastern

          5. 3.1.3.1.5. North American

          6. 3.1.3.1.6. Other FSR Cuisines

      4. 3.1.4. Quick Service Restaurants

        1. 3.1.4.1. By Cuisine

          1. 3.1.4.1.1. Bakeries

          2. 3.1.4.1.2. Burger

          3. 3.1.4.1.3. Ice Cream

          4. 3.1.4.1.4. Meat-based Cuisines

          5. 3.1.4.1.5. Pizza

          6. 3.1.4.1.6. Other QSR Cuisines

    2. 3.2. Outlet

      1. 3.2.1. Chained Outlets

      2. 3.2.2. Independent Outlets

    3. 3.3. Location

      1. 3.3.1. Leisure

      2. 3.3.2. Lodging

      3. 3.3.3. Retail

      4. 3.3.4. Standalone

      5. 3.3.5. Travel

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).

      1. 4.4.1. Devyani International (Nigeria) Limited

      2. 4.4.2. Eat & Go Limited

      3. 4.4.3. Food Concepts PLC

      4. 4.4.4. Marathon Restaurant Group

      5. 4.4.5. Sundry Foods Limited

      6. 4.4.6. Sweet Sensation Confectionery Ltd

      7. 4.4.7. Tantalizers PLC

      8. 4.4.8. United Africa Company of Nigeria PLC

  7. 5. KEY STRATEGIC QUESTIONS FOR FOODSERVICE CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter's Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. NUMBER OF OUTLET UNITS BY FOODSERVICE CHANNELS, NIGERIA, 2017 - 2029
  1. Figure 2:  
  2. AVERAGE ORDER VALUE BY FOODSERVICE CHANNELS, USD, NIGERIA, 2017 VS 2022 VS 2029
  1. Figure 3:  
  2. NIGERIA FOODSERVICE MARKET, VALUE, USD, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF FOODSERVICE MARKET BY FOODSERVICE TYPE, USD, NIGERIA, 2017 - 2029
  1. Figure 5:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY FOODSERVICE TYPE, NIGERIA, 2017 VS 2023 VS 2029
  1. Figure 6:  
  2. VALUE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, USD, NIGERIA, 2017 - 2029
  1. Figure 7:  
  2. VALUE SHARE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, %, NIGERIA, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE OF FOODSERVICE MARKET VIA BARS & PUBS, USD, NIGERIA, 2017 - 2029
  1. Figure 9:  
  2. VALUE SHARE OF BARS & PUBS FOODSERVICE MARKET BY OUTLETS, %, NIGERIA, 2022 VS 2029
  1. Figure 10:  
  2. VALUE OF FOODSERVICE MARKET VIA CAFES, USD, NIGERIA, 2017 - 2029
  1. Figure 11:  
  2. VALUE SHARE OF CAFES FOODSERVICE MARKET BY OUTLETS, %, NIGERIA, 2022 VS 2029
  1. Figure 12:  
  2. VALUE OF FOODSERVICE MARKET VIA JUICE/SMOOTHIE/DESSERTS BARS, USD, NIGERIA, 2017 - 2029
  1. Figure 13:  
  2. VALUE SHARE OF JUICE/SMOOTHIE/DESSERTS BARS FOODSERVICE MARKET BY OUTLETS, %, NIGERIA, 2022 VS 2029
  1. Figure 14:  
  2. VALUE OF FOODSERVICE MARKET VIA SPECIALIST COFFEE & TEA SHOPS, USD, NIGERIA, 2017 - 2029
  1. Figure 15:  
  2. VALUE SHARE OF SPECIALIST COFFEE & TEA SHOPS FOODSERVICE MARKET BY OUTLETS, %, NIGERIA, 2022 VS 2029
  1. Figure 16:  
  2. VALUE OF CLOUD KITCHEN FOODSERVICE MARKET, USD, NIGERIA, 2017 - 2029
  1. Figure 17:  
  2. VALUE SHARE OF CLOUD KITCHEN FOODSERVICE MARKET BY OUTLETS, %, NIGERIA, 2022 VS 2029
  1. Figure 18:  
  2. VALUE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, NIGERIA, 2017 - 2029
  1. Figure 19:  
  2. VALUE SHARE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, NIGERIA, 2017 VS 2023 VS 2029
  1. Figure 20:  
  2. VALUE OF ASIAN FOODSERVICE MARKET, USD, NIGERIA, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF ASIAN FOODSERVICE MARKET BY OUTLETS, %, NIGERIA, 2022 VS 2029
  1. Figure 22:  
  2. VALUE OF EUROPEAN FOODSERVICE MARKET, USD, NIGERIA, 2017 - 2029
  1. Figure 23:  
  2. VALUE SHARE OF EUROPEAN FOODSERVICE MARKET BY OUTLETS, %, NIGERIA, 2022 VS 2029
  1. Figure 24:  
  2. VALUE OF LATIN AMERICAN FOODSERVICE MARKET, USD, NIGERIA, 2017 - 2029
  1. Figure 25:  
  2. VALUE SHARE OF LATIN AMERICAN FOODSERVICE MARKET BY OUTLETS, %, NIGERIA, 2022 VS 2029
  1. Figure 26:  
  2. VALUE OF MIDDLE EASTERN FOODSERVICE MARKET, USD, NIGERIA, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF MIDDLE EASTERN FOODSERVICE MARKET BY OUTLETS, %, NIGERIA, 2022 VS 2029
  1. Figure 28:  
  2. VALUE OF NORTH AMERICAN FOODSERVICE MARKET, USD, NIGERIA, 2017 - 2029
  1. Figure 29:  
  2. VALUE SHARE OF NORTH AMERICAN FOODSERVICE MARKET BY OUTLETS, %, NIGERIA, 2022 VS 2029
  1. Figure 30:  
  2. VALUE OF OTHER FSR CUISINES MARKET, USD, NIGERIA, 2017 - 2029
  1. Figure 31:  
  2. VALUE SHARE OF OTHER FSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, NIGERIA, 2022 VS 2029
  1. Figure 32:  
  2. VALUE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, NIGERIA, 2017 - 2029
  1. Figure 33:  
  2. VALUE SHARE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, NIGERIA, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VALUE OF BAKERIES FOODSERVICE MARKET, USD, NIGERIA, 2017 - 2029
  1. Figure 35:  
  2. VALUE SHARE OF BAKERIES FOODSERVICE MARKET BY OUTLETS, %, NIGERIA, 2022 VS 2029
  1. Figure 36:  
  2. VALUE OF BURGER FOODSERVICE MARKET, USD, NIGERIA, 2017 - 2029
  1. Figure 37:  
  2. VALUE SHARE OF BURGER FOODSERVICE MARKET BY OUTLETS, %, NIGERIA, 2022 VS 2029
  1. Figure 38:  
  2. VALUE OF ICE CREAM FOODSERVICE MARKET, USD, NIGERIA, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF ICE CREAM FOODSERVICE MARKET BY OUTLETS, %, NIGERIA, 2022 VS 2029
  1. Figure 40:  
  2. VALUE OF MEAT-BASED CUISINES FOODSERVICE MARKET, USD, NIGERIA, 2017 - 2029
  1. Figure 41:  
  2. VALUE SHARE OF MEAT-BASED CUISINES FOODSERVICE MARKET BY OUTLETS, %, NIGERIA, 2022 VS 2029
  1. Figure 42:  
  2. VALUE OF PIZZA FOODSERVICE MARKET, USD, NIGERIA, 2017 - 2029
  1. Figure 43:  
  2. VALUE SHARE OF PIZZA FOODSERVICE MARKET BY OUTLETS, %, NIGERIA, 2022 VS 2029
  1. Figure 44:  
  2. VALUE OF OTHER QSR CUISINES FOODSERVICE MARKET, USD, NIGERIA, 2017 - 2029
  1. Figure 45:  
  2. VALUE SHARE OF OTHER QSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, NIGERIA, 2022 VS 2029
  1. Figure 46:  
  2. VALUE OF FOODSERVICE MARKET BY OUTLET, USD, NIGERIA, 2017 - 2029
  1. Figure 47:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY OUTLET, NIGERIA, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VALUE OF FOODSERVICE MARKET VIA CHAINED OUTLETS, USD, NIGERIA, 2017 - 2029
  1. Figure 49:  
  2. VALUE SHARE OF CHAINED OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, NIGERIA, 2022 VS 2029
  1. Figure 50:  
  2. VALUE OF FOODSERVICE MARKET VIA INDEPENDENT OUTLETS, USD, NIGERIA, 2017 - 2029
  1. Figure 51:  
  2. VALUE SHARE OF INDEPENDENT OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, NIGERIA, 2022 VS 2029
  1. Figure 52:  
  2. VALUE OF FOODSERVICE MARKET BY LOCATION, USD, NIGERIA, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY LOCATION, NIGERIA, 2017 VS 2023 VS 2029
  1. Figure 54:  
  2. VALUE OF FOODSERVICE MARKET VIA LEISURE LOCATION, USD, NIGERIA, 2017 - 2029
  1. Figure 55:  
  2. VALUE SHARE OF LEISURE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, NIGERIA, 2022 VS 2029
  1. Figure 56:  
  2. VALUE OF FOODSERVICE MARKET VIA LODGING LOCATION, USD, NIGERIA, 2017 - 2029
  1. Figure 57:  
  2. VALUE SHARE OF LODGING FOODSERVICE MARKET BY FOODSERVICE TYPE, %, NIGERIA, 2022 VS 2029
  1. Figure 58:  
  2. VALUE OF FOODSERVICE MARKET VIA RETAIL LOCATION, USD, NIGERIA, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF RETAIL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, NIGERIA, 2022 VS 2029
  1. Figure 60:  
  2. VALUE OF FOODSERVICE MARKET VIA STANDALONE LOCATION, USD, NIGERIA, 2017 - 2029
  1. Figure 61:  
  2. VALUE SHARE OF STANDALONE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, NIGERIA, 2022 VS 2029
  1. Figure 62:  
  2. VALUE OF FOODSERVICE MARKET VIA TRAVEL LOCATION, USD, NIGERIA, 2017 - 2029
  1. Figure 63:  
  2. VALUE SHARE OF TRAVEL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, NIGERIA, 2022 VS 2029
  1. Figure 64:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NIGERIA, 2019 - 2023
  1. Figure 65:  
  2. MOST ADOPTED STRATEGIES, COUNT, NIGERIA, 2019 - 2023
  1. Figure 66:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, NIGERIA, 2022

Nigeria Foodservice Industry Segmentation

Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants are covered as segments by Foodservice Type. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.

  • Quick service restaurants (QSRs) held the highest market share by foodservice type. With the increasing frequency of dining out in pivotal cities like Lagos, there has been an expansion in domestic and international fast-food chains. Residents in Lagos spent USD 125.4 per capita in dining out in 2022, representing 34% of total food expenditure. Fast-food consumption is popular among the residents owing to the affordability of the menu options and the convenience of consumption. The growth of online delivery services has also helped in improving the QSR landscape of the country by assisting the newly opened fast-food franchises in spreading their brand name to a wide base of customers. As of 2021, almost 97% of residents declared that they had ordered food via Jumia, one of the leading online food delivery services in Nigeria.
  • FSR holds the second major share of the market. In the full service restaurants (FSRs) segment, Asian cuisine is expected to be the second most popular cuisine by market value. It is projected to register a CAGR of 10.91% by value over the study period. South Africa is a diverse country with a multicultural population. This exposure has led to a greater appreciation and demand for Asian flavors and dishes. In 2022, Nigeria witnessed the most tourist arrivals from Niger and India, with 9% and 5% of the total arrivals that year, respectively, followed by China, accounting for 4%. Also, owing to its close proximity to top tourist destinations in Africa, Morocco, Egypt, and Kenya, Nigeria is expected to attract more visitors from the Asian continent in the future.
  • Cloud kitchens are projected to register a CAGR of 21.80% by value during the study period. Hephie's Cloud Kitchen and Hearth Cloud Kitchen and Cafe are some of the prominent cloud kitchens operating in Nigeria.
Foodservice Type
Cafes & Bars
By Cuisine
Bars & Pubs
Cafes
Juice/Smoothie/Desserts Bars
Specialist Coffee & Tea Shops
Cloud Kitchen
Full Service Restaurants
By Cuisine
Asian
European
Latin American
Middle Eastern
North American
Other FSR Cuisines
Quick Service Restaurants
By Cuisine
Bakeries
Burger
Ice Cream
Meat-based Cuisines
Pizza
Other QSR Cuisines
Outlet
Chained Outlets
Independent Outlets
Location
Leisure
Lodging
Retail
Standalone
Travel

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Market Definition

  • FULL-SERVICE RESTAURANTS - A foodservice establishment where customers are seated at a table, give their order to a server and are served food at a table.
  • QUICK SERVICE RESTAURANTS - A foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
  • CAFES & BARS - A type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
  • CLOUD KITCHEN - A foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Keyword Definition
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark.
Asian cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Chinese, Indian, Korean, Japanese, Bengali, Southeast Asian, etc.
Average Order Value It is the average value of all orders made by the customers at a foodservice establishment.
Bacon It is salted or smoked meat that comes from the back or sides of a pig.
Bars & Pubs It is a drinking establishment that is licensed to serve alcoholic drinks for consumption on the premises.
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
BRC British Retail Consortium
Burger It is a sandwich consisting of one or more cooked beef patties, placed inside a sliced bread roll or bun roll.
Café It is a foodservice establishment serving various refreshments (mainly coffee) and light meals.
Cafes & Bars It is a type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
Cappuccino It is an Italian coffee drink that is traditionally prepared with equal parts double espresso, steamed milk, and steamed milk foam.
CFIA Canadian Food Inspection Agency
Chained Outlet It refers to a foodservice establishment that shares brands, operates in several locations, has central management, and standardized business practices.
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Cloud Kitchen It is a foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Cocktail It is an alcoholic mixed drink made with either a single spirit or a combination of spirits, mixed with other ingredients such as juices, flavored syrups, tonic water, shrubs, and bitters.
Edamame It is a Japanese dish prepared with soybeans (harvested before they ripen or harden) and cooked in its pod.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Espresso It is a concentrated form of coffee, served in shots.
European cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Italian, French, German, English, Dutch, Danish, etc.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Full service restaurant It refers to a foodservice establishment where customers are seated at a table, give their order to a server, and are served food at a table.
Ghost Kitchen It refers to a cloud kitchen.
GLA Gross Leasable Area
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley.
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grain-fed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Independent Outlet It refers to a foodservice establishment that operates with a single outlet or is structured as a small chain with no more than three locations.
Juice It is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
Latin American It includes full-service offerings in restaurants that serve cuisines from cultures such as Mexican, Brazilian, Argentinian, Colombian, etc.
Latte It is a milk-based coffee that is made up of one or two shots of espresso, steamed milk, and a thin layer of frothed milk.
Leisure It refers to foodservice offered as a part of a recreation business, such as sports arenas, zoos, movie theaters, and museums.
Lodging It refers to foodservice offerings at hotels, motels, guesthouses, holiday homes, etc.
Macchiato It is an espresso coffee drink with a small amount of milk, usually foamed.
Meat-based cuisines This inlcudes food items like fried chicken, steak, ribs, etc. where meat is the primary ingredient for the dish.
Middle Eastern cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Arabic, Lebanese, Iranian, Israeli, etc.
Mocktail It is an non-alcoholic mixed drink.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
North American It includes full-service offerings in restaurants that serve cuisines from cultures such as American, Canadian, Caribbean, etc.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
PDO Protected Designation of Origin: It is the name of a geographical region or specific area that is recognized by official rules to produce certain foods with special characteristics related to location.
Pepperoni It is an American variety of spicy salami made from cured meat.
Pizza It is a dish made typically of flattened bread dough spread with a savory mixture usually including tomatoes and cheese and often other toppings and baked.
Primal cuts It refers to the major sections of the carcass.
Quick service restaurant It refers to a foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
Retail It refers to a foodservice outlet inside a mall. shopping complex or a commercial real estate building, where there are other businesses operating as well.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kiosk It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Smoothie It is a beverage made by placing all the ingredients in a container and processing them together, without removing the pulp.
Specialty coffee & tea shops It refers to a foodservice establishment that serves only various types of tea or coffee.
Standalone It refers to a restaurants that have an independent infrastructure setup and not connected to any other business.
Sushi It is a Japanese dish of prepared vinegared rice, usually with some sugar and salt, accompanied by a variety of ingredients, such as seafood—often raw—and vegetables.
Travel It refers to foodservice offerings such as airplane food, dining on long-distance trains, and foodservice on cruise ships.
Virtual Kitchen It refers to a cloud kitchen.
Wagyu Beef It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.

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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for the market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market size estimations for the forecast years are in nominal terms. Inflation is considered for average order value, and it is forecasted as per predicted inflation rates in the countries.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Nigeria Food Service Market Research FAQs

The Nigeria Foodservice Market size is expected to reach USD 8.81 billion in 2023 and grow at a CAGR of 11.84% to reach USD 17.24 billion by 2029.

In 2023, the Nigeria Foodservice Market size is expected to reach USD 8.81 billion.

Devyani International (Nigeria) Limited, Eat & Go Limited, Food Concepts PLC, Tantalizers PLC and United Africa Company of Nigeria PLC are the major companies operating in the Nigeria Foodservice Market.

In the Nigeria Foodservice Market, the Quick Service Restaurants segment accounts for the largest share by foodservice type.

In 2023, the Cloud Kitchen segment accounts for the fastest growing by foodservice type in the Nigeria Foodservice Market.

Nigeria Food Service Industry Report

Statistics for the 2022 Nigeria Food Service market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Nigeria Food Service analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Nigeria Food Service Market Report Snapshots