Malaysia Foodservice Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Malaysia Foodservice Market is segmented by Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

Malaysia Foodservice Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Malaysia Foodservice Market Size

Malaysia Foodservice Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 14.75 Billion
Market Size (2030) USD 27.5 Billion
CAGR (2025 - 2030) 13.26 %
Market Concentration Low

Major Players

Malaysia Foodservice Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Malaysia Foodservice Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Malaysia Foodservice Market Analysis

The Malaysia Foodservice Market size is estimated at 14.75 billion USD in 2025, and is expected to reach 27.5 billion USD by 2030, growing at a CAGR of 13.26% during the forecast period (2025-2030).

The Malaysian foodservice industry is experiencing significant digital transformation, driven by increasing internet and social media penetration. As of 2022, Malaysia recorded an internet penetration rate of 84.2%, while social media users reached 26.80 million (78.5% of the population) by January 2023. This digital evolution has revolutionized how consumers interact with foodservice establishments, from discovery to ordering and payment processing. The integration of technology has become particularly evident in urban areas, where restaurants are increasingly adopting digital menu boards, self-ordering kiosks, and mobile payment solutions to enhance operational efficiency and customer experience.


The market is witnessing a notable shift in consumer dining preferences and behaviors, particularly in urban areas. According to recent data, approximately 57% of the urban population frequently dines out, indicating a strong dining-out culture. This trend is further supported by the growing popularity of experiential dining concepts and themed restaurants that cater to both local preferences and international tastes. The industry has responded to these changing preferences by introducing innovative dining concepts, fusion cuisines, and unique dining experiences that blend traditional Malaysian flavors with contemporary presentation styles.


The international expansion of both domestic and global chains is reshaping the competitive landscape. In 2023, several significant market developments occurred, including OldTown White Coffee's announcement to open 50 new outlets across Malaysia's northern and eastern regions, and McDonald's ambitious expansion plan to establish 205 new outlets. Additionally, the market witnessed the entry of premium international brands like Five Guys, indicating a growing consumer appetite for diverse international cuisine options. These expansions are particularly focused on tier-2 and tier-3 cities, suggesting a broadening of the market beyond traditional urban centers.


The industry is experiencing a significant evolution in food preferences and consumption patterns. Malaysia's high meat consumption, reaching 49 kg per capita in 2021/2022, has influenced menu offerings across various foodservice establishments. Simultaneously, the beverage segment has shown remarkable growth, with coffee consumption reaching 800,000 60kg bags annually, driving the expansion of specialty coffee chains and artisanal cafes. This diversification in food and beverage offerings reflects the market's adaptation to sophisticated consumer preferences while maintaining traditional flavors and cultural authenticity. The food and beverage industry in Malaysia is poised for continued growth, driven by these evolving consumer trends and preferences.

Segment Analysis: Foodservice Type

Full Service Restaurants Segment in Malaysian Foodservice Market

Full Service Restaurants (FSR) dominate the Malaysian foodservice market, holding approximately 35% market share in 2024. The segment's leadership position is primarily driven by the increasing popularity of dining out and the growing demand for social dining services among Malaysian consumers. FSRs have successfully positioned themselves as both dining destinations and social hubs, particularly appealing to young professionals and families seeking quality casual dining experiences. The segment's strength is further reinforced by the diverse culinary offerings, particularly in Asian cuisines, which dominate the FSR landscape with popular dishes like Mee Goreng Mamak, Nasi Kerabu, and Ayam Percik. Many FSRs have also adapted to modern consumer preferences by incorporating digital payment systems and online reservation platforms while maintaining their traditional dining atmosphere.

Market Analysis of Malaysia Foodservice Market: Chart for Foodservice Type

Cloud Kitchen Segment in Malaysian Foodservice Market

Cloud kitchens are revolutionizing the Malaysian foodservice landscape, projected to grow at approximately 16% CAGR from 2024 to 2029. This remarkable growth is primarily driven by the increasing internet penetration in Malaysia, with nearly 97% of the population having internet access. The segment's expansion is further supported by the rising adoption of food delivery applications and changing consumer preferences toward convenient dining options. Cloud kitchens are particularly appealing to foodservice operators due to their lower operational costs and ability to serve multiple brands from a single location. The segment's growth is also bolstered by the increasing digital advertising spending in Malaysia, with the government sector alone accounting for over 22% of total ad spending, indicating strong digital market development that benefits cloud kitchen operations.

Remaining Segments in Foodservice Type

The Malaysian foodservice market is further diversified by Cafes & Bars and Quick Service Restaurants (QSR) segments, each playing crucial roles in shaping the industry landscape. Cafes & Bars have established themselves as popular social gathering spots, particularly among young professionals and students, offering a blend of traditional Malaysian and Western beverage options. The segment has evolved beyond simple coffee shops to become workspace alternatives and networking hubs. Meanwhile, Quick Service Restaurants continue to maintain their significance in the market by offering convenient, quick-service options with both international and local flavors, particularly appealing to the busy urban population and younger consumers seeking affordable dining options.

Segment Analysis: Outlet

Independent Outlets Segment in Malaysian Foodservice Market

Independent outlets continue to dominate the Malaysian foodservice market, commanding approximately 74% market share in 2024. The segment's strong performance is attributed to shifts in consumer behavior when it comes to eating out, flexibility in the service model, cultural influences, and the development of digital technology. Malaysian households demonstrate a strong preference for independent eateries, with a significant portion of their monthly spending dedicated to eating out. The popularity of traditional foods like Mee Goreng Mamak, Nasi Kerabu, Ayam Percik, gelato, and Rendang has particularly boosted the segment's growth, with Asian cuisine dominating the independent outlet segment. These establishments offer unique and authentic dining experiences that resonate with both locals and tourists, contributing to their market leadership.

Chained Outlets Segment in Malaysian Foodservice Market

The chained outlets segment is experiencing remarkable growth in the Malaysian foodservice market, with a projected growth rate of approximately 13% during 2024-2029. This growth is driven by the increasing implementation of self-service kiosks, enhancing cost-effectiveness and service speed across chained consumer foodservice entities. The segment's expansion is further supported by the low capital requirements and reduced risk involved with the franchise format, making it an attractive option for operators in Malaysia. Major international chains are actively expanding their presence, with several brands announcing ambitious expansion plans across the country. The growth is also supported by the rising consumer demand for convenience, standardized quality, and affordable diverse food options offered by chained outlets.

Segment Analysis: Location

Standalone Segment in Malaysian Foodservice Market

The standalone segment dominates the Malaysian foodservice market, driven by its strategic placement in high-traffic areas and innovative menu options. Fine dining services particularly prefer the standalone format, with notable recognition from the MICHELIN Guide presenting a selection of 97 restaurants in Malaysia for 2023, including four restaurants with one MICHELIN Star and 32 establishments receiving a Bib Gourmand for their affordability. Gourmet cafes & bars have acquired the highest share of approximately 44% among all standalone restaurants in 2024, with the presence of luxury brands like Gordon Ramsay Bar & Grill, Bar Mizukami, and Café BLD contributing significantly to this dominance. The segment's success is further bolstered by the increasing consumer preference for authentic dining experiences and the rising trend of food exploration among both locals and tourists.

Travel Segment in Malaysian Foodservice Market

The travel segment is projected to experience the most rapid growth in the Malaysian foodservice market from 2024 to 2029, with an expected growth rate of approximately 16%. This remarkable growth is primarily attributed to the increasing number of visitors for both business and leisure purposes, coupled with the expanding network of airports and railway systems. The segment's expansion is particularly evident in the rising popularity of cafes & bars at travel locations, with major international chains like Costa Coffee, Starbucks, Dunkin Donuts, and Old Town strategically positioning themselves at airports. The growth is further supported by Malaysia's extensive transportation infrastructure, including 60 domestic and seven international airports, as well as a railway network spanning more than 1,699 kilometers.

Remaining Segments in Location

The retail segment maintains its significance through food courts in shopping malls, which continue to be popular dining and hangout options for Malaysian consumers. The lodging segment showcases strong potential through its diverse range of accommodation facilities, from luxury hotels to budget-friendly options, each contributing to the foodservice landscape. The leisure segment, encompassing movie theaters, amusement parks, casinos, and stadiums, plays a vital role in shaping the foodservice market by catering to entertainment-seeking consumers. Each of these segments contributes uniquely to the overall market dynamics, offering diverse dining experiences and catering to different consumer preferences and occasions.

Malaysia Foodservice Industry Overview

Top Companies in Malaysian Foodservice Market

The Malaysian foodservice market is characterized by continuous innovation and strategic expansion by major players like QSR Brands, Gerbang Alaf Restaurants, and Texchem Resources. Companies are focusing on product innovation through the introduction of new menu items, particularly in the fusion cuisine segment combining local and international flavors. Operational agility is demonstrated through the adoption of digital technologies, including mobile ordering platforms and kitchen automation systems. Strategic moves in the market primarily revolve around establishing partnerships with property developers and shopping mall operators to secure prime locations. Market expansion strategies include both horizontal growth through new outlet openings and vertical integration through the development of cloud kitchens and delivery-only brands. Companies are also investing in sustainability initiatives and halal certification to align with local consumer preferences and regulatory requirements.

Market Dominated by Local and Global Players

The Malaysian foodservice industry exhibits a mix of well-established local conglomerates and international chains, creating a dynamic competitive environment. Local players like QSR Brands and Berjaya Corporation leverage their deep understanding of regional tastes and extensive distribution networks, while global chains bring international expertise and standardized operational processes. The restaurant industry structure is characterized by a balanced presence of both quick-service restaurants and full-service dining establishments, with significant crossover in menu offerings and service styles. Franchise operations represent a significant portion of the market, particularly in urban areas, with many international brands partnering with local operators to ensure cultural alignment and market penetration.


The market shows moderate consolidation with several key players controlling multiple brands and concepts across different price points and cuisine types. Merger and acquisition activity is primarily driven by larger conglomerates seeking to diversify their portfolio and gain market share in specific segments. Local players are increasingly acquiring international franchise rights to expand their presence, while some international chains are establishing direct operations through strategic partnerships. The competitive landscape is further shaped by the emergence of food delivery platforms and cloud kitchen operators, creating new opportunities for market entry and expansion.

Innovation and Adaptation Drive Future Success

Success in the Malaysian foodservice market increasingly depends on the ability to innovate while maintaining cultural relevance. Incumbent players must focus on menu diversification, incorporating both traditional Malaysian flavors and international cuisine trends to maintain market share. Digital transformation, including the implementation of advanced ordering systems and customer relationship management platforms, is becoming crucial for operational efficiency. The development of multiple brand concepts under single ownership allows companies to target different consumer segments and minimize market risks. Established players are also investing in staff training and development to maintain service quality and operational standards across their networks.


For new entrants and smaller players, success lies in identifying and serving niche market segments while building strong local partnerships. Market contenders need to focus on developing unique value propositions, whether through specialized cuisine offerings, innovative service models, or targeted location strategies. The ability to adapt to changing consumer preferences, particularly regarding health consciousness and sustainability, will be crucial for long-term success. Regulatory compliance, particularly regarding halal certification and food safety standards, remains a critical factor for all market participants. The development of strong supplier relationships and efficient supply chain management will become increasingly important as the market continues to evolve.

Malaysia Foodservice Market Leaders

  1. Domino's Pizza Enterprises Ltd.

  2. Gerbang Alaf Restaurants Sdn Bhd

  3. Oldtown Bhd

  4. QSR Brands (M) Holdings Sdn Bhd

  5. Texchem Resources Bhd.

  6. *Disclaimer: Major Players sorted in no particular order
Malaysia Foodservice Market Concentration
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Malaysia Foodservice Market News

  • January 2023: OldTown White Coffee café chain announced its plans to open 50 new outlets across Malaysia in 2023. The company is targeting growth in Malaysia’s northern and eastern suburban regions as it seeks to provide new customers with a choice of Asian-style products they can rely on.
  • September 2022: TGI Fridays made a big franchising push in Asia, with plans to open 75 restaurants in Southeast Asia over the next 10 years. The deal with master franchisor Universal Success Enterprises is TGI Fridays’ biggest development agreement to date. TGI Fridays have more international locations (385) than domestic stores (315). It opened 22 international restaurants in 2022.
  • August 2022: Domino's Pizza Enterprises announced its plans to sign the biggest acquisition in the company's history by acquiring the existing Domino's Pizza businesses in Malaysia, Singapore, and Cambodia for USD 214 million.

Free With This Report

We provide a complimentary and exhaustive set of data points on regional and country level metrics that present the fundamental structure of the industry. Presented in the form of 60+ free charts, the section covers difficult to find data on various countries on number of outlets, average order values, and menu analysis by foodservice channels, cuisine specific insights related to full service restaurants and quick service restaurants, market trends and market size insights on cafes, bars & pubs, juice/smoothies bars, specialty tea and coffee shops, and cloud kitchen etc.

Malaysia Foodservice Market
Malaysia Foodservice Market
Malaysia Foodservice Market
Malaysia Foodservice Market

Malaysia Foodservice Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Number Of Outlets
  • 4.2 Average Order Value
  • 4.3 Regulatory Framework
    • 4.3.1 Malaysia
  • 4.4 Menu Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Foodservice Type
    • 5.1.1 Cafes & Bars
    • 5.1.1.1 By Cuisine
    • 5.1.1.1.1 Bars & Pubs
    • 5.1.1.1.2 Cafes
    • 5.1.1.1.3 Juice/Smoothie/Desserts Bars
    • 5.1.1.1.4 Specialist Coffee & Tea Shops
    • 5.1.2 Cloud Kitchen
    • 5.1.3 Full Service Restaurants
    • 5.1.3.1 By Cuisine
    • 5.1.3.1.1 Asian
    • 5.1.3.1.2 European
    • 5.1.3.1.3 Latin American
    • 5.1.3.1.4 Middle Eastern
    • 5.1.3.1.5 North American
    • 5.1.3.1.6 Other FSR Cuisines
    • 5.1.4 Quick Service Restaurants
    • 5.1.4.1 By Cuisine
    • 5.1.4.1.1 Bakeries
    • 5.1.4.1.2 Burger
    • 5.1.4.1.3 Ice Cream
    • 5.1.4.1.4 Meat-based Cuisines
    • 5.1.4.1.5 Pizza
    • 5.1.4.1.6 Other QSR Cuisines
  • 5.2 Outlet
    • 5.2.1 Chained Outlets
    • 5.2.2 Independent Outlets
  • 5.3 Location
    • 5.3.1 Leisure
    • 5.3.2 Lodging
    • 5.3.3 Retail
    • 5.3.4 Standalone
    • 5.3.5 Travel

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
    • 6.4.1 A&W (Malaysia) Sdn Bhd
    • 6.4.2 Berjaya Corporation Bhd.
    • 6.4.3 Craveat International Sdn Bhd
    • 6.4.4 Doctor's Associate, Inc.
    • 6.4.5 Domino's Pizza Enterprises Ltd.
    • 6.4.6 Gerbang Alaf Restaurants Sdn Bhd
    • 6.4.7 Marrybrown Sdn Bhd
    • 6.4.8 Nando's Chickenland Malaysia Sdn Bhd.
    • 6.4.9 Oldtown Bhd
    • 6.4.10 QSR Brands (M) Holdings Sdn Bhd
    • 6.4.11 Revenue Valley Sdn Bhd
    • 6.4.12 San Francisco Coffee Sdn Bhd
    • 6.4.13 Secret Recipe Cakes & Café Sdn Bhd
    • 6.4.14 Texchem Resources Bhd.

7. KEY STRATEGIC QUESTIONS FOR FOODSERVICE CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. NUMBER OF OUTLET UNITS BY FOODSERVICE CHANNELS, MALAYSIA, 2017 - 2029
  1. Figure 2:  
  2. AVERAGE ORDER VALUE BY FOODSERVICE CHANNELS, USD, MALAYSIA, 2017 VS 2022 VS 2029
  1. Figure 3:  
  2. MALAYSIA FOODSERVICE MARKET, VALUE, USD, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF FOODSERVICE MARKET BY FOODSERVICE TYPE, USD, MALAYSIA, 2017 - 2029
  1. Figure 5:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY FOODSERVICE TYPE, MALAYSIA, 2017 VS 2023 VS 2029
  1. Figure 6:  
  2. VALUE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, USD, MALAYSIA, 2017 - 2029
  1. Figure 7:  
  2. VALUE SHARE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, %, MALAYSIA, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE OF FOODSERVICE MARKET VIA BARS & PUBS, USD, MALAYSIA, 2017 - 2029
  1. Figure 9:  
  2. VALUE SHARE OF BARS & PUBS FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 10:  
  2. VALUE OF FOODSERVICE MARKET VIA CAFES, USD, MALAYSIA, 2017 - 2029
  1. Figure 11:  
  2. VALUE SHARE OF CAFES FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 12:  
  2. VALUE OF FOODSERVICE MARKET VIA JUICE/SMOOTHIE/DESSERTS BARS, USD, MALAYSIA, 2017 - 2029
  1. Figure 13:  
  2. VALUE SHARE OF JUICE/SMOOTHIE/DESSERTS BARS FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 14:  
  2. VALUE OF FOODSERVICE MARKET VIA SPECIALIST COFFEE & TEA SHOPS, USD, MALAYSIA, 2017 - 2029
  1. Figure 15:  
  2. VALUE SHARE OF SPECIALIST COFFEE & TEA SHOPS FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 16:  
  2. VALUE OF CLOUD KITCHEN FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 17:  
  2. VALUE SHARE OF CLOUD KITCHEN FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 18:  
  2. VALUE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, MALAYSIA, 2017 - 2029
  1. Figure 19:  
  2. VALUE SHARE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, MALAYSIA, 2017 VS 2023 VS 2029
  1. Figure 20:  
  2. VALUE OF ASIAN FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF ASIAN FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 22:  
  2. VALUE OF EUROPEAN FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 23:  
  2. VALUE SHARE OF EUROPEAN FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 24:  
  2. VALUE OF LATIN AMERICAN FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 25:  
  2. VALUE SHARE OF LATIN AMERICAN FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 26:  
  2. VALUE OF MIDDLE EASTERN FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF MIDDLE EASTERN FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 28:  
  2. VALUE OF NORTH AMERICAN FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 29:  
  2. VALUE SHARE OF NORTH AMERICAN FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 30:  
  2. VALUE OF OTHER FSR CUISINES MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 31:  
  2. VALUE SHARE OF OTHER FSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 32:  
  2. VALUE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, MALAYSIA, 2017 - 2029
  1. Figure 33:  
  2. VALUE SHARE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, MALAYSIA, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VALUE OF BAKERIES FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 35:  
  2. VALUE SHARE OF BAKERIES FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 36:  
  2. VALUE OF BURGER FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 37:  
  2. VALUE SHARE OF BURGER FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 38:  
  2. VALUE OF ICE CREAM FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF ICE CREAM FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 40:  
  2. VALUE OF MEAT-BASED CUISINES FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 41:  
  2. VALUE SHARE OF MEAT-BASED CUISINES FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 42:  
  2. VALUE OF PIZZA FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 43:  
  2. VALUE SHARE OF PIZZA FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 44:  
  2. VALUE OF OTHER QSR CUISINES FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 45:  
  2. VALUE SHARE OF OTHER QSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 46:  
  2. VALUE OF FOODSERVICE MARKET BY OUTLET, USD, MALAYSIA, 2017 - 2029
  1. Figure 47:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY OUTLET, MALAYSIA, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VALUE OF FOODSERVICE MARKET VIA CHAINED OUTLETS, USD, MALAYSIA, 2017 - 2029
  1. Figure 49:  
  2. VALUE SHARE OF CHAINED OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, MALAYSIA, 2022 VS 2029
  1. Figure 50:  
  2. VALUE OF FOODSERVICE MARKET VIA INDEPENDENT OUTLETS, USD, MALAYSIA, 2017 - 2029
  1. Figure 51:  
  2. VALUE SHARE OF INDEPENDENT OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, MALAYSIA, 2022 VS 2029
  1. Figure 52:  
  2. VALUE OF FOODSERVICE MARKET BY LOCATION, USD, MALAYSIA, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY LOCATION, MALAYSIA, 2017 VS 2023 VS 2029
  1. Figure 54:  
  2. VALUE OF FOODSERVICE MARKET VIA LEISURE LOCATION, USD, MALAYSIA, 2017 - 2029
  1. Figure 55:  
  2. VALUE SHARE OF LEISURE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, MALAYSIA, 2022 VS 2029
  1. Figure 56:  
  2. VALUE OF FOODSERVICE MARKET VIA LODGING LOCATION, USD, MALAYSIA, 2017 - 2029
  1. Figure 57:  
  2. VALUE SHARE OF LODGING FOODSERVICE MARKET BY FOODSERVICE TYPE, %, MALAYSIA, 2022 VS 2029
  1. Figure 58:  
  2. VALUE OF FOODSERVICE MARKET VIA RETAIL LOCATION, USD, MALAYSIA, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF RETAIL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, MALAYSIA, 2022 VS 2029
  1. Figure 60:  
  2. VALUE OF FOODSERVICE MARKET VIA STANDALONE LOCATION, USD, MALAYSIA, 2017 - 2029
  1. Figure 61:  
  2. VALUE SHARE OF STANDALONE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, MALAYSIA, 2022 VS 2029
  1. Figure 62:  
  2. VALUE OF FOODSERVICE MARKET VIA TRAVEL LOCATION, USD, MALAYSIA, 2017 - 2029
  1. Figure 63:  
  2. VALUE SHARE OF TRAVEL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, MALAYSIA, 2022 VS 2029
  1. Figure 64:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, MALAYSIA, 2019 - 2023
  1. Figure 65:  
  2. MOST ADOPTED STRATEGIES, COUNT, MALAYSIA, 2019 - 2023
  1. Figure 66:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, MALAYSIA

Malaysia Foodservice Industry Segmentation

Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants are covered as segments by Foodservice Type. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.
Foodservice Type Cafes & Bars By Cuisine Bars & Pubs
Cafes
Juice/Smoothie/Desserts Bars
Specialist Coffee & Tea Shops
Cloud Kitchen
Full Service Restaurants By Cuisine Asian
European
Latin American
Middle Eastern
North American
Other FSR Cuisines
Quick Service Restaurants By Cuisine Bakeries
Burger
Ice Cream
Meat-based Cuisines
Pizza
Other QSR Cuisines
Outlet Chained Outlets
Independent Outlets
Location Leisure
Lodging
Retail
Standalone
Travel
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Market Definition

  • FULL-SERVICE RESTAURANTS - A foodservice establishment where customers are seated at a table, give their order to a server and are served food at a table.
  • QUICK SERVICE RESTAURANTS - A foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
  • CAFES & BARS - A type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
  • CLOUD KITCHEN - A foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Keyword Definition
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark.
Asian cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Chinese, Indian, Korean, Japanese, Bengali, Southeast Asian, etc.
Average Order Value It is the average value of all orders made by the customers at a foodservice establishment.
Bacon It is salted or smoked meat that comes from the back or sides of a pig.
Bars & Pubs It is a drinking establishment that is licensed to serve alcoholic drinks for consumption on the premises.
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
BRC British Retail Consortium
Burger It is a sandwich consisting of one or more cooked beef patties, placed inside a sliced bread roll or bun roll.
Café It is a foodservice establishment serving various refreshments (mainly coffee) and light meals.
Cafes & Bars It is a type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
Cappuccino It is an Italian coffee drink that is traditionally prepared with equal parts double espresso, steamed milk, and steamed milk foam.
CFIA Canadian Food Inspection Agency
Chained Outlet It refers to a foodservice establishment that shares brands, operates in several locations, has central management, and standardized business practices.
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Cloud Kitchen It is a foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Cocktail It is an alcoholic mixed drink made with either a single spirit or a combination of spirits, mixed with other ingredients such as juices, flavored syrups, tonic water, shrubs, and bitters.
Edamame It is a Japanese dish prepared with soybeans (harvested before they ripen or harden) and cooked in its pod.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Espresso It is a concentrated form of coffee, served in shots.
European cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Italian, French, German, English, Dutch, Danish, etc.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Full service restaurant It refers to a foodservice establishment where customers are seated at a table, give their order to a server, and are served food at a table.
Ghost Kitchen It refers to a cloud kitchen.
GLA Gross Leasable Area
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley.
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grain-fed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Independent Outlet It refers to a foodservice establishment that operates with a single outlet or is structured as a small chain with no more than three locations.
Juice It is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
Latin American It includes full-service offerings in restaurants that serve cuisines from cultures such as Mexican, Brazilian, Argentinian, Colombian, etc.
Latte It is a milk-based coffee that is made up of one or two shots of espresso, steamed milk, and a thin layer of frothed milk.
Leisure It refers to foodservice offered as a part of a recreation business, such as sports arenas, zoos, movie theaters, and museums.
Lodging It refers to foodservice offerings at hotels, motels, guesthouses, holiday homes, etc.
Macchiato It is an espresso coffee drink with a small amount of milk, usually foamed.
Meat-based cuisines This inlcudes food items like fried chicken, steak, ribs, etc. where meat is the primary ingredient for the dish.
Middle Eastern cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Arabic, Lebanese, Iranian, Israeli, etc.
Mocktail It is an non-alcoholic mixed drink.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
North American It includes full-service offerings in restaurants that serve cuisines from cultures such as American, Canadian, Caribbean, etc.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
PDO Protected Designation of Origin: It is the name of a geographical region or specific area that is recognized by official rules to produce certain foods with special characteristics related to location.
Pepperoni It is an American variety of spicy salami made from cured meat.
Pizza It is a dish made typically of flattened bread dough spread with a savory mixture usually including tomatoes and cheese and often other toppings and baked.
Primal cuts It refers to the major sections of the carcass.
Quick service restaurant It refers to a foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
Retail It refers to a foodservice outlet inside a mall. shopping complex or a commercial real estate building, where there are other businesses operating as well.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kiosk It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Smoothie It is a beverage made by placing all the ingredients in a container and processing them together, without removing the pulp.
Specialty coffee & tea shops It refers to a foodservice establishment that serves only various types of tea or coffee.
Standalone It refers to a restaurants that have an independent infrastructure setup and not connected to any other business.
Sushi It is a Japanese dish of prepared vinegared rice, usually with some sugar and salt, accompanied by a variety of ingredients, such as seafood—often raw—and vegetables.
Travel It refers to foodservice offerings such as airplane food, dining on long-distance trains, and foodservice on cruise ships.
Virtual Kitchen It refers to a cloud kitchen.
Wagyu Beef It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
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Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for the market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market size estimations for the forecast years are in nominal terms. Inflation is considered for average order value, and it is forecasted as per predicted inflation rates in the countries.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Malaysia Foodservice Market Research FAQs

How big is the Malaysia Foodservice Market?

The Malaysia Foodservice Market size is expected to reach USD 14.75 billion in 2025 and grow at a CAGR of 13.26% to reach USD 27.50 billion by 2030.

What is the current Malaysia Foodservice Market size?

In 2025, the Malaysia Foodservice Market size is expected to reach USD 14.75 billion.

Who are the key players in Malaysia Foodservice Market?

Domino's Pizza Enterprises Ltd., Gerbang Alaf Restaurants Sdn Bhd, Oldtown Bhd, QSR Brands (M) Holdings Sdn Bhd and Texchem Resources Bhd. are the major companies operating in the Malaysia Foodservice Market.

Which segment has the biggest share in the Malaysia Foodservice Market?

In the Malaysia Foodservice Market, the Cafes & Bars segment accounts for the largest share by foodservice type.

Which is the fastest growing segment in the Malaysia Foodservice Market?

In 2025, the Cloud Kitchen segment accounts for the fastest growing by foodservice type in the Malaysia Foodservice Market.

What years does this Malaysia Foodservice Market cover, and what was the market size in 2025?

In 2025, the Malaysia Foodservice Market size was estimated at 14.75 billion. The report covers the Malaysia Foodservice Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Malaysia Foodservice Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Malaysia Foodservice Market Research

Mordor Intelligence offers a comprehensive analysis of the Malaysia foodservice market. We leverage our extensive expertise in the F&B industry research and consulting. Our detailed examination covers the entire spectrum of food service industry segments. This includes fast food, cloud kitchen operations, and traditional restaurant industry dynamics. The report provides in-depth insights into Malaysia's food and beverage industry. It analyzes emerging trends across food delivery, casual dining, and corporate dining sectors, with a focus on the rapidly evolving quick service restaurant landscape.

Stakeholders in the Malaysian food market gain access to actionable intelligence through our easy-to-read report PDF format, which can be downloaded instantly. The analysis covers crucial aspects of food service management, food service distribution, and food service technology. It examines the impact of food trends in Malaysia. Our research thoroughly evaluates food service equipment requirements, institutional food service operations, and commercial food service developments. This provides valuable insights for businesses operating in food away from home segments. The report also includes a detailed assessment of hospitality food service and contract food service sectors, supporting strategic decision-making across the industry.