South Korea Foodservice Market Size and Share

South Korea Foodservice Market Summary
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South Korea Foodservice Market Analysis by Mordor Intelligence

The South Korea foodservice market size stands at USD 156.51 billion in 2026 and is projected to reach USD 293.14 billion by 2031, translating into a 13.37% CAGR over the forecast period. Rising disposable incomes and a workforce increasingly dining out, coupled with a swift pivot to digital ordering, are driving this robust growth. Millennials and Gen Z, known for their preference for social and experiential dining, are frequenting cafés more than ever. Additionally, the consistent emergence of specialty beverage chains, offering unique and diverse options, is broadening the consumer demographic. Menu innovations, which focus on health-conscious choices, sustainable ingredients, and global flavors, are pushing average ticket values higher as consumers are willing to pay a premium for such offerings. Concurrently, both global quick-service giants and prominent domestic brands are amplifying their presence through franchising and strategic partnerships, further intensifying competition and reshaping the market dynamics.

Key Report Takeaways

  • By foodservice type, full-service restaurants held 61.08% of South Korea foodservice market share in 2025, while cloud kitchens are expected to deliver the fastest 16.18% CAGR through 2031.
  • By outlet, independent operators accounted for 72.28% of South Korea foodservice market size in 2025, while chained outlets are set to post a 15.12% CAGR between 2026 and 2031.
  • By location, standalone units captured 91.18% revenue share in 2025, while travel-linked venues are forecast to expand at 13.81% CAGR to 2031.
  • By service type, dine-in contributed 58.34% revenue share in 2025; delivery is projected to grow at a 14.09% CAGR to 2031.

Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.

Segment Analysis

By Foodservice Type: Cloud Kitchens Disrupt Traditional Formats

Full-service restaurants (FSRs) commanded the largest share of South Korea’s foodservice market in 2025, accounting for around 61.08% of total industry revenue. Their dominance reflects the nation’s strong dining-out culture, where consumers value quality service, comfort, and the overall dining experience. FSRs continue to attract customers through diverse menus, emphasis on presentation, and a blend of international and traditional Korean cuisines. Many operators have also modernized their dining concepts by integrating digital ordering systems, sustainability initiatives, and premium ambiance to appeal to evolving consumer tastes. The growing middle-class population and rising disposable incomes are further supporting demand for full-service formats.

On the other hand, cloud kitchens are emerging as the fastest-growing segment, projected to achieve a CAGR of 16.18% between 2025 and 2031, underpinned by the rapid digitalization of foodservice and evolving consumption patterns. The surge in online food delivery, coupled with strong platform integration and data-driven menu optimization, has made cloud kitchens a highly scalable business model. These virtual kitchen formats minimize overhead costs, allowing operators to focus solely on production and delivery efficiency. Leading brands and startups alike are leveraging technology and analytics to expand into multiple locations without physical storefronts. Moreover, growing consumer acceptance of delivery-only restaurants is accelerating this trend, particularly among young professionals seeking convenience and variety.

South Korea Foodservice Market: Market Share by Foodservice Type
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By Outlet: Independents Dominate but Chains Professionalize Faster

Independent operators accounted for the largest share of South Korea’s foodservice market in 2025, capturing around 72.28% of the total market size. This dominance is rooted in the country’s dynamic small business ecosystem and its rich culture of entrepreneurship in the culinary space. Independent restaurants, cafés, and street food vendors play a vital role in shaping local dining trends by offering unique flavors and personalized experiences that resonate with Korean consumers. Their agility in menu innovation and ability to cater to region-specific preferences provide them with a competitive edge over standardized chain formats. Additionally, strong consumer loyalty toward community-based eateries supports consistent sales, especially in neighborhood and traditional dining segments. 

In contrast, chained outlets are projected to be the fastest-growing segment, forecast to record a robust CAGR of 15.12% from 2026 to 2031, driven by brand scalability and operational efficiency. The segment’s rapid expansion is being fueled by consumer demand for convenience, consistency, and competitive pricing across quick-service and casual dining categories. Major domestic and global players are increasingly leveraging franchising models, technology integration, and strategic partnerships to accelerate store rollouts. Digital platforms, loyalty programs, and delivery app tie-ins are further enhancing customer engagement, helping chains capture a larger share of urban and suburban markets. Moreover, as younger consumers embrace branded experiences and mobile-centric ordering, chain operators are well-positioned to consolidate their presence nationwide. 

By Location: Standalone Ubiquity Meets Travel Segment Revival

Standalone units dominated the South Korea foodservice market in 2025, accounting for approximately 91.18% of total revenue. This overwhelming share underscores the strong presence of independent and chain-operated restaurants situated in high-traffic urban and suburban areas. Standalone establishments benefit from flexible operations, allowing them to adapt menus, interior designs, and pricing to local demand. Their accessibility and visibility along major commercial streets and residential neighborhoods also play a crucial role in attracting daily diners and repeat visitors. Additionally, the culture of social dining and the popularity of casual and full-service formats further reinforce the significance of standalone venues in the Korean dining landscape. 

Meanwhile, travel-linked venues are projected to be the fastest-growing location segment, expected to expand at a CAGR of 13.81% between 2025 and 2031, supported by South Korea’s revitalized tourism and transportation sectors. The ongoing recovery of domestic and international travel is fueling demand for convenient dining options across airports, train stations, and highway service areas. Operators are increasingly investing in premium quick-service, grab-and-go concepts, and themed restaurants to appeal to travelers seeking speed and quality. Moreover, the government’s initiatives to enhance tourism infrastructure and regional connectivity are creating new growth opportunities for foodservice providers within transport hubs. Partnerships between travel operators and leading food brands are further helping to diversify offerings and elevate traveler dining experiences. 

South Korea Foodservice Market: Market Share by Location
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By Service Type: Delivery Gains Share as Dine-In Adapts

Dine-in services accounted for the largest share of South Korea’s foodservice market in 2025, contributing around 58.34% of total revenue. This strong position reflects the country’s vibrant dining culture, where eating out is seen as a social and lifestyle activity rather than a mere convenience. Full-service and casual dining formats continue to dominate this segment, offering quality experiences that emphasize ambiance, service, and culinary diversity. Many dine-in establishments are also evolving by integrating technology such as digital menus and table-side ordering to improve operational efficiency and customer engagement. Despite the rise of off-premise channels, Korean consumers still associate dine-in experiences with authenticity, freshness, and social interaction.

By contrast, delivery services represent the fastest-growing segment, forecast to register a CAGR of 14.09% from 2025 to 2031, driven by continued digital adoption and demand for convenience. The proliferation of mobile delivery apps and API-enabled logistics platforms has transformed how South Koreans order and consume food. As busy urban lifestyles and dual-income households become more common, consumers increasingly rely on delivery options that offer both speed and variety. Foodservice operators are responding by optimizing menus for delivery, investing in packaging innovations, and partnering with aggregators to expand customer reach. Cloud kitchens and virtual brands are further accelerating this trend, providing greater operational flexibility and access to new consumer segments. 

Geography Analysis

The South Korea foodservice market is heavily concentrated in urban centers such as Seoul, Busan, Incheon, and Daegu, which collectively account for the majority of industry revenues. These cities benefit from high population density, strong consumer spending power, and developed hospitality infrastructure. Seoul, as the capital and cultural hub, leads in both premium and innovative dining formats, driven by international tourism and local demand for diverse cuisines. Busan and Incheon, with their port-driven economies and tourist influx, also support vibrant restaurant and café ecosystems. 

In secondary cities and provincial areas, foodservice activity is expanding steadily, supported by rising household incomes and increased mobility. Regions such as Gyeonggi-do, Jeonju, and Gwangju are witnessing growth in casual dining and franchise penetration as chains expand beyond metropolitan boundaries. Local consumer behavior in these areas reflects a growing preference for affordable dining options and traditional Korean cuisine. Government-backed regional development projects and improved transportation infrastructure are also encouraging market growth in these zones. 

Tourist destinations and transit-linked zones form another high-potential geographic cluster within South Korea’s foodservice landscape. Locations such as Jeju Island, Gangwon, and major airports are experiencing increasing demand for experiential and convenient dining options. Tourism recovery post-pandemic, coupled with government efforts to promote domestic travel, is fueling restaurant expansion in hotels, resorts, and travel corridors. Operators in these areas are focusing on local ingredients, themed dining, and fast-service concepts to appeal to both domestic and foreign visitors.

Competitive Landscape

The South Korea foodservice market is highly fragmented, with a combination of international chains and local players competing for consumer attention across various dining segments. Global brands such as McDonald’s, Burger King, Pizza Hut, and Starbucks have established a significant presence in the country, especially in urban areas like Seoul and Busan, where the demand for fast food, coffee, and international dining options is high. These brands benefit from strong brand recognition, efficient operations, and extensive delivery networks, enabling them to cater to the fast-paced lifestyles of South Korean consumers. However, the market also offers opportunities for regional brands like Lotteria, Paris Baguette, and Café Bene, which successfully blend local flavors with international concepts to appeal to domestic tastes.

Independent operators and small-to-medium-sized restaurants are a major part of the competitive landscape, especially in niche foodservice segments such as health-focused dining, premium coffee shops, and ethnic food options. Korean BBQ and street food-style vendors remain highly popular, offering unique experiences that appeal to both locals and international tourists. Additionally, the rise of delivery services through platforms like Baedal Minjok and Yogiyo has further fragmented the market, allowing smaller restaurants and food trucks to compete with large chains by tapping into a growing demand for food delivery, especially in urban centers.

The competitive environment is also influenced by changing consumer preferences, particularly towards healthier food options, sustainability, and convenience. As consumers become more health-conscious, foodservice providers are increasingly offering plant-based, low-calorie, and organic menu options. Moreover, South Korean consumers' growing interest in international cuisines, such as Japanese, Italian, and Mexican, has spurred the rise of fusion restaurants and specialty foodservice outlets.

South Korea Foodservice Industry Leaders

  1. CJ Foodville Corporation

  2. Genesis Co. Ltd

  3. Kyochon Food&Beverage Co. Ltd

  4. SPC Group

  5. Domino's Pizza, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
South Korea Market Concentration
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Recent Industry Developments

  • September 2025: In a landmark move, Chipotle Mexican Grill has inked a joint venture agreement, marking its inaugural foray into the Asian market. Collaborating with SPC Group, a prominent food company based in South Korea, Chipotle has set its sights on debuting its first restaurants in South Korea and Singapore come 2026.
  • August 2025: GEN Restaurant Group, Inc., the force behind the rapidly expanding GEN Korean BBQ, known for its diverse menu and unique "grill at your table" experience, has proudly unveiled three new international outlets in South Korea: two GEN Korean BBQs and one KAN Sushi.
  • June 2025: Kyochon F&B Co., Ltd. signed an exclusive delivery partnership with Baemin, South Korea's largest food delivery platform, to integrate its 1,000+ store network and optimize last-mile logistics. This strategic move aims to capture incremental delivery demand while leveraging Baemin's customer data to refine menu offerings and promotional strategies.

Table of Contents for South Korea Foodservice Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. KEY INDUSTRY TRENDS

  • 4.1 Number of Outlets
  • 4.2 Average Order Value
  • 4.3 Regulatory Framework

5. MARKET LANDSCAPE

  • 5.1 Market Overview
  • 5.2 Market Drivers
    • 5.2.1 Rising number of working professionals and busy lifestyles
    • 5.2.2 Surging demand for convenience and fast food
    • 5.2.3 Growing trend of millennials/Gen Z socializing in cafes
    • 5.2.4 Rising tourism and international cuisine demand
    • 5.2.5 Rapid growth of cloud kitchens and delivery services
    • 5.2.6 Contactless and digital ordering adoption
  • 5.3 Market Restraints
    • 5.3.1 Rising costs of raw materials
    • 5.3.2 Intense competition among foodservice providers
    • 5.3.3 Strict regulatory and food safety standards
    • 5.3.4 Price sensitivity amid rising menu prices
  • 5.4 Technological Outlook
  • 5.5 Consumer Behavior Analysis
  • 5.6 Porter's Five Forces
    • 5.6.1 Threat of New Entrants
    • 5.6.2 Bargaining Power of Buyers/Consumers
    • 5.6.3 Bargaining Power of Suppliers
    • 5.6.4 Threat of Substitute Products
    • 5.6.5 Intensity of Competitive Rivalry

6. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 6.1 By Foodservice Type
    • 6.1.1 Cafes and Bars
    • 6.1.1.1 Bars and Pubs
    • 6.1.1.2 Cafes
    • 6.1.1.3 Juice/Smoothie/Dessert Bars
    • 6.1.1.4 Specialist Coffee and Tea Shops
    • 6.1.2 Cloud Kitchens
    • 6.1.3 Full-Service Restaurants
    • 6.1.3.1 Asian
    • 6.1.3.2 European
    • 6.1.3.3 Latin American
    • 6.1.3.4 Middle Eastern
    • 6.1.3.5 North American
    • 6.1.3.6 Other FSR Cuisines
    • 6.1.4 Quick-Service Restaurants
    • 6.1.4.1 Bakeries
    • 6.1.4.2 Burger
    • 6.1.4.3 Ice-cream
    • 6.1.4.4 Meat-based Cuisines
    • 6.1.4.5 Pizza
    • 6.1.4.6 Other QSR Cuisines
  • 6.2 Outlet
    • 6.2.1 Chained Outlets
    • 6.2.2 Independent Outlets
  • 6.3 Location
    • 6.3.1 Leisure
    • 6.3.2 Lodging
    • 6.3.3 Retail
    • 6.3.4 Standalone
    • 6.3.5 Travel
  • 6.4 Service Type
    • 6.4.1 Dine-in
    • 6.4.2 Takeaway
    • 6.4.3 Delivery

7. COMPETITIVE LANDSCAPE

  • 7.1 Market Concentration
  • 7.2 Strategic Moves
  • 7.3 Market Ranking Analysis
  • 7.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials (if available), Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 7.4.1 CJ Foodville Corporation
    • 7.4.2 SPC Group
    • 7.4.3 Domino's Pizza, Inc.
    • 7.4.4 Kyochon F&B Co., Ltd.
    • 7.4.5 Genesis Co., Ltd.
    • 7.4.6 Shinsegae Food, Inc.
    • 7.4.7 Yum! Brands, Inc.
    • 7.4.8 Lotteria Group
    • 7.4.9 Restaurant Brands International Inc.
    • 7.4.10 Subway IP, Inc.
    • 7.4.11 Haidilao International Holding Ltd.
    • 7.4.12 Baskin-Robbins
    • 7.4.13 Gong Cha Co. Ltd.
    • 7.4.14 Café Bene Co., Ltd.
    • 7.4.15 Coffee Bean International Inc.
    • 7.4.16 Dunkin' Brands Group, Inc.
    • 7.4.17 Sushi Express Korea
    • 7.4.18 Coffee Smith
    • 7.4.19 Gong Cha Korea
    • 7.4.20 Bongchu Jjimdak

8. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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South Korea Foodservice Market Report Scope

Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants are covered as segments by Foodservice Type. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.
By Foodservice Type
Cafes and Bars Bars and Pubs
Cafes
Juice/Smoothie/Dessert Bars
Specialist Coffee and Tea Shops
Cloud Kitchens
Full-Service Restaurants Asian
European
Latin American
Middle Eastern
North American
Other FSR Cuisines
Quick-Service Restaurants Bakeries
Burger
Ice-cream
Meat-based Cuisines
Pizza
Other QSR Cuisines
Outlet
Chained Outlets
Independent Outlets
Location
Leisure
Lodging
Retail
Standalone
Travel
Service Type
Dine-in
Takeaway
Delivery
By Foodservice Type Cafes and Bars Bars and Pubs
Cafes
Juice/Smoothie/Dessert Bars
Specialist Coffee and Tea Shops
Cloud Kitchens
Full-Service Restaurants Asian
European
Latin American
Middle Eastern
North American
Other FSR Cuisines
Quick-Service Restaurants Bakeries
Burger
Ice-cream
Meat-based Cuisines
Pizza
Other QSR Cuisines
Outlet Chained Outlets
Independent Outlets
Location Leisure
Lodging
Retail
Standalone
Travel
Service Type Dine-in
Takeaway
Delivery
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Market Definition

  • FULL-SERVICE RESTAURANTS - A foodservice establishment where customers are seated at a table, give their order to a server and are served food at a table.
  • QUICK SERVICE RESTAURANTS - A foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
  • CAFES & BARS - A type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
  • CLOUD KITCHEN - A foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Keyword Definition
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark.
Asian cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Chinese, Indian, Korean, Japanese, Bengali, Southeast Asian, etc.
Average Order Value It is the average value of all orders made by the customers at a foodservice establishment.
Bacon It is salted or smoked meat that comes from the back or sides of a pig.
Bars & Pubs It is a drinking establishment that is licensed to serve alcoholic drinks for consumption on the premises.
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
BRC British Retail Consortium
Burger It is a sandwich consisting of one or more cooked beef patties, placed inside a sliced bread roll or bun roll.
Café It is a foodservice establishment serving various refreshments (mainly coffee) and light meals.
Cafes & Bars It is a type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
Cappuccino It is an Italian coffee drink that is traditionally prepared with equal parts double espresso, steamed milk, and steamed milk foam.
CFIA Canadian Food Inspection Agency
Chained Outlet It refers to a foodservice establishment that shares brands, operates in several locations, has central management, and standardized business practices.
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Cloud Kitchen It is a foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Cocktail It is an alcoholic mixed drink made with either a single spirit or a combination of spirits, mixed with other ingredients such as juices, flavored syrups, tonic water, shrubs, and bitters.
Edamame It is a Japanese dish prepared with soybeans (harvested before they ripen or harden) and cooked in its pod.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Espresso It is a concentrated form of coffee, served in shots.
European cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Italian, French, German, English, Dutch, Danish, etc.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Full service restaurant It refers to a foodservice establishment where customers are seated at a table, give their order to a server, and are served food at a table.
Ghost Kitchen It refers to a cloud kitchen.
GLA Gross Leasable Area
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley.
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grain-fed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Independent Outlet It refers to a foodservice establishment that operates with a single outlet or is structured as a small chain with no more than three locations.
Juice It is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
Latin American It includes full-service offerings in restaurants that serve cuisines from cultures such as Mexican, Brazilian, Argentinian, Colombian, etc.
Latte It is a milk-based coffee that is made up of one or two shots of espresso, steamed milk, and a thin layer of frothed milk.
Leisure It refers to foodservice offered as a part of a recreation business, such as sports arenas, zoos, movie theaters, and museums.
Lodging It refers to foodservice offerings at hotels, motels, guesthouses, holiday homes, etc.
Macchiato It is an espresso coffee drink with a small amount of milk, usually foamed.
Meat-based cuisines This inlcudes food items like fried chicken, steak, ribs, etc. where meat is the primary ingredient for the dish.
Middle Eastern cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Arabic, Lebanese, Iranian, Israeli, etc.
Mocktail It is an non-alcoholic mixed drink.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
North American It includes full-service offerings in restaurants that serve cuisines from cultures such as American, Canadian, Caribbean, etc.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
PDO Protected Designation of Origin: It is the name of a geographical region or specific area that is recognized by official rules to produce certain foods with special characteristics related to location.
Pepperoni It is an American variety of spicy salami made from cured meat.
Pizza It is a dish made typically of flattened bread dough spread with a savory mixture usually including tomatoes and cheese and often other toppings and baked.
Primal cuts It refers to the major sections of the carcass.
Quick service restaurant It refers to a foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
Retail It refers to a foodservice outlet inside a mall. shopping complex or a commercial real estate building, where there are other businesses operating as well.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kiosk It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Smoothie It is a beverage made by placing all the ingredients in a container and processing them together, without removing the pulp.
Specialty coffee & tea shops It refers to a foodservice establishment that serves only various types of tea or coffee.
Standalone It refers to a restaurants that have an independent infrastructure setup and not connected to any other business.
Sushi It is a Japanese dish of prepared vinegared rice, usually with some sugar and salt, accompanied by a variety of ingredients, such as seafood—often raw—and vegetables.
Travel It refers to foodservice offerings such as airplane food, dining on long-distance trains, and foodservice on cruise ships.
Virtual Kitchen It refers to a cloud kitchen.
Wagyu Beef It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for the market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market size estimations for the forecast years are in nominal terms. Inflation is considered for average order value, and it is forecasted as per predicted inflation rates in the countries.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
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