Market Insights

The African soup market is expected to grow at a CAGR of 3.2% over the forecast period to reach USD 2262.8 million by 2023. South Africa is the major market in Africa. Unilever dominated the South African market, as it accounts for more than 50% of the countris soup market share in 2017.

Market Dynamics

The rising health awareness and growing demand for convenience foods are the major factors driving the growth of the soup market in Africa. The supply chain management is a major restraint to the growth of this market. Chilled soups require an efficient cold chain supply with timely delivery, thus becoming more expensive than other soups. Health concerns in countries like South Africa also restrain the market. Canned soups are not quite popular in Africa, as people prefer flexible packaging.

Market Segmentation

The African soup market has been segmented by form into liquid, dehydrated, instant, chilled, frozen, and UHT. By sales, the market is segmented into canned and dried soup. The demand for dried soup is more than that of canned soup, due to health concerns about consuming canned soup with all the added preservatives.

The African soup market is also segmented by distribution channel into supermarkets/hypermarkets, convenience stores, online, direct selling and others. Of these, supermarkets/hypermarkets contribute the highest revenue.

Regional Analysis

The African soup market has been geographically segmented into South Africa and others. The South African demand for soup is expected to grow at a slow pace. The dried soup segment has the largest volume share of about 80% in South Africa.  However, the chilled soup segment is the fastest growing and flexible packaging dominates this market.

Competitive Environment

Unilever dominated the South African market in 2015, with a share of 52%. It was followed by Mars Africa, with a market share of 16%. Private brands are gradually increasing their market share. Major companies are launching campaigns in Africa to increase the awareness of the health benefits of soup. The vendors compete for innovation, pricing, and distribution.

Some of the major players in the market include:

• Unilever
• Mars Africa
• Kraft Heinz
• Nestlé
• Campbell Soups

Reasons to Purchase this Report

• Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
• Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
• 3 months analyst support along with the Market Estimate sheet in excel.

Customization of the Report

• Value chain analysis
• Volume of the Africa Soup market.
• Consumer behavior analysis in country level

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.

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