Africa Soup Market - Growth, Trends and Forecasts (2020 - 2025)

The Africa Soup market is segmented By Category (Vegetarian Soup and Non-Vegetarian Soup), By Type (Dehydrated Soup, Instant Soup, and Others), By Packaging (Canned, Pouch, Other Packaging), By Distribution Channels (Supermarket/Hypermarkets, Convenience Stores, Online Retail and Others) and By Geography

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

3.2 %

Major Players:

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Market Overview

Africa soup market is projected to grow at a CAGR of 3.2% during the forecast period.

  • The increasing health consciousness and growing demand for convenience foods are the major factors driving the African soup market’s growth. 
  • Factors, such as high availability, lesser cooking time, travel-friendly, and good shelf life are added advantages in the soup market.
  • Innovation in terms of wider flavor offerings and more convenient packaging are expected to drive the African market’s growth over the forecast period. 

Scope of the Report

Africa soup market includes the segmentation by category that includes vegetarian soup and non-vegetarian soup. The market is also segmented based on type which includes dehydrated soup, instant soup, and others. Based on packaging, the market is segmented into the canned, pouch and other packaging. The market is also fragmented by distribution channels including supermarket/hypermarkets, convenience stores, online retail, and others. The study also involves an analysis of regions such as South Africa and rest of Africa.

By Category
Vegetarian Soups
Non-Vegetarian Soups
By Type
Dehydrated Soups
Instant Soups
Others
By Packaging
Canned
Pouch
Other Packaging
By Distribution Channel
Supermarket/Hypermarket
Convenience Stores
Online Retail
Others
Geography
South Africa
Rest of Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

Increased Soup Consumption in South Africa

The demand for convenience has been increasing, particularly among middle-to-higher-income consumers, who can afford to pay more for added convenience, thereby positively affecting market’s growth. Consumers are more inclined toward healthy products that provide high nutritional benefits. With the growing awareness of maintaining healthy dietary habits, there is an increase in consumption of soups. Tomato, which is the main ingredient in many vegetable soups, contains many vitamins, such as A and C and helps reduce the risk of cancer, particularly prostate cancer. Market players are trying their best to improve the core goodness values of soups, with less preservatives and artificial flavors.

To understand key trends, Download Sample Report

Increased Sales of Soups in Supermarkets

Soups are sold primarily through supermarkets as they have begun to stock soups due to the persistent demand for such products in the country. Large retail space and a wide range of product options are few favorable characteristics for higher supermarket sales. Some sections of people, in specific, consumers who are brand conscious prefer shopping from supermarkets, because of the brand assortment in these stores. These product displays are prominent and strike a balance between innovative products and bestsellers. Also, supermarkets offer both upscale options and discounted products, so that they appeal to all classes of consumers.

To understand geography trends, Download Sample Report.

Competitive Landscape

Africa soup market is consolidated with key players dominating the market. New product development, partnership, expansion, mergers and acquisitions are the strategies adopted by the companies to cater to the growing demand. The major players are Unilever, Campbell Soup Company, Kraft Heinz and Nestle SA among others.

Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Category

      1. 5.1.1 Vegetarian Soups

      2. 5.1.2 Non-Vegetarian Soups

    2. 5.2 By Type

      1. 5.2.1 Dehydrated Soups

      2. 5.2.2 Instant Soups

      3. 5.2.3 Others

    3. 5.3 By Packaging

      1. 5.3.1 Canned

      2. 5.3.2 Pouch

      3. 5.3.3 Other Packaging

    4. 5.4 By Distribution Channel

      1. 5.4.1 Supermarket/Hypermarket

      2. 5.4.2 Convenience Stores

      3. 5.4.3 Online Retail

      4. 5.4.4 Others

    5. 5.5 Geography

      1. 5.5.1 South Africa

      2. 5.5.2 Rest of Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Unilever

      2. 6.4.2 Campbell Soup Company

      3. 6.4.3 Kraft Heinz

      4. 6.4.4 Mars, Incorporated

      5. 6.4.5 Nestle SA

      6. 6.4.6 ConAgra Foods

      7. 6.4.7 General Mills

      8. 6.4.8 Baxter's Food Group

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

Related Reports