Indonesia Foodservice Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Indonesia foodservice market is segmented by Type into full-service restaurant, self-service restaurant, fast food, street stall and kiosk, cafe and bar, and 100% home delivery restaurant & by Structure into independent consumer foodservice, chained consumer foodservice.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 7.06 %

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Market Overview

Indonesia foodservice market is forecasted to grow at a CAGR of 7.06% during the forecast period (2021-2026).

  • The Indonesian foodservice market is extremely diverse, consisting of high-end hotels and restaurants that serve local and international cuisine, fast food outlets, cafés and bars, bakeries, and low-end small restaurants, street-side restaurants known as warungs, and vendors that sell food to customers on the street.
  • Health-conscious consumers are seeking more options for healthier food and drinks in restaurants and other foodservice channels. The “Superfood” concept that includes salads, low-calorie and high protein diets such as pitted prunes is considered to be good for health and is growing popularity across Indonesian foodservice market, especially in its urban areas.

Scope of the Report

Indonesia foodservice market offers the services provided by full-service restaurant, self-service restaurant, fast food, street stall and kiosk, cafe and bar, and 100% home delivery restaurant structured as independent consumer foodservice, chained consumer foodservice

By Type
Full-service Restaurant
Self-service Restaurant
Fast Food
Street Stall and Kiosk
Cafe and Bar
100% Home Delivery Restaurant
By Structure
Independent Consumer Foodservice
Chained Consumer Foodservice

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Key Market Trends

Increasing Tourism Sector in the Country

Indonesia ranks among the top ten countries in the world and first in South-East Asia with the fastest growing tourism sector. According to the Central Bureau of Statistics, the country witnessed a Year on Year growth of 8.16% in 2018 in the number of tourist’s visits accounting for 1.15 million visits in the respective year. Owing to this flourishing sector the foodservice business is experiencing a top-notch growth in the country. Moreover, dishes such as Rendang, Rawon, Oxtail soup, and Siomay offered by Indonesian cuisine has been gaining considerable preferences by the tourists.

Indonesia Foodservice Market1

Rising Preferences for Online Food Delivery

With the increasing urbanization, there has been a surge to seek services with the best possible convenience. Attributed to which the online channel in the country is growing at the fastest pace. The food delivery apps such as Go-Jek's ‘Go-Food’ is involved in offering a much more seamless delivery service which has gained a significant number of users in recent years. By 2018, the app claimed to have registered 100,000 users ordering food from small stalls to premium class restaurants. Witnessing the growing demand through delivery apps, many restaurant owners and family-owned businesses are increasingly looking forward to operating through this platform in order to increase sales. Hence, the online channels are frosting the foodservice sector in the country.

Foodservice Market 2

Competitive Landscape

Indonesia foodservice market is highly fragmented owing to the presence of the number of unorganized players dominating the market. Major players are investing to launch new outlets to increase market penetration. Some of the prominent players in the market are Top Food Indonesia PT., McDonald’s, Starbucks Coffee Company, Dominos Pizza, Yum! Brands, Sederhana Citra Mandiri PT, A Great American Brand, LLC,  Wendy's Co., and Dunkin' Brands Group Inc.

Recent Developments

In August 2021, Pizza Hut launched limited edition red-white pizza for Indonesia’s Independence Day

In February 2021, Franchise holder PT Fast Food Indonesia (FAST) announced that it will open at least 25 new KFC restaurants in Indonesia in the year 2021.

In February 2020, coffee chain Starbucks Indonesia announced to gradually replace plastic straws with paper straws in all its outlets.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Full-service Restaurant

      2. 5.1.2 Self-service Restaurant

      3. 5.1.3 Fast Food

      4. 5.1.4 Street Stall and Kiosk

      5. 5.1.5 Cafe and Bar

      6. 5.1.6 100% Home Delivery Restaurant

    2. 5.2 By Structure

      1. 5.2.1 Independent Consumer Foodservice

      2. 5.2.2 Chained Consumer Foodservice


    1. 6.1 Most Active Companies

    2. 6.2 Market Share Analysis

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 PT Top Food Indonesia

      2. 6.4.2 McDonald's

      3. 6.4.3 Starbucks Coffee Company

      4. 6.4.4 Domino's Pizza, Inc

      5. 6.4.5 Yum! Brands RSC

      6. 6.4.6 Quality Is Our Recipe, LLC

      7. 6.4.7 Restaurant Brands International Inc.

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Indonesia Foodservice Market market is studied from 2016 - 2026.

The Indonesia Foodservice Market is growing at a CAGR of 7.06% over the next 5 years.

PT Top Food Indonesia, McDonald's, Starbucks Coffee Company, Domino's Pizza, Inc, Yum! Brands RSC are the major companies operating in Indonesia Foodservice Market.

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