Study Period | 2017 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 62.4 Billion |
Market Size (2030) | USD 115 Billion |
CAGR (2025 - 2030) | 13.00 % |
Market Concentration | Low |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Indonesia Foodservice Market Analysis
The Indonesia Foodservice Market size is estimated at 62.4 billion USD in 2025, and is expected to reach 115 billion USD by 2030, growing at a CAGR of 13.00% during the forecast period (2025-2030).
The Indonesian foodservice industry is experiencing significant transformation driven by changing consumer preferences and technological integration. The rise of food delivery platforms like GoFood and GrabFood has revolutionized how consumers access food services, with approximately 64% of the population now regularly using food delivery applications. This digital transformation has led to the emergence of innovative business models, particularly cloud kitchens, which are capitalizing on the delivery-first approach while offering diverse cuisine options ranging from traditional Indonesian dishes to international favorites.
Health consciousness is becoming increasingly prominent in Indonesian food culture, with around 90% of consumers in 2022 expressing a preference for healthy and high-quality food products. This shift has prompted foodservice operators to adapt their menus, introducing healthier alternatives and transparent nutritional information. Quick-service restaurants are particularly responsive to this trend, with many chains incorporating low-fat, low-sugar, and whole-grain options into their menus, while maintaining the authentic flavors that appeal to local tastes.
The integration of local and international cuisines has become a defining characteristic of Indonesia's foodservice landscape, influenced by the country's significant Muslim population of 87.2%. This demographic factor has led to a strong demand for halal-certified establishments while also driving innovation in fusion cuisine. Restaurants are increasingly experimenting with combining traditional Indonesian flavors with international cooking techniques, creating unique dining experiences that cater to both local preferences and tourist expectations.
The tourism sector continues to be a significant driver of foodservice innovation and expansion, with Indonesia welcoming 7.1 million international and 52.6 million domestic travelers through airlines in 2022. This substantial tourist flow, particularly evident in major transportation hubs like Soekarno-Hatta Airport, which served 40.54 million passengers in 2022, has encouraged the development of diverse dining options across various locations. Foodservice operators are strategically positioning themselves in high-traffic areas, from airports to popular tourist destinations, offering a mix of local and international cuisine options to cater to diverse customer preferences.
Indonesia Foodservice Market Trends
Full service restaurants dominate the market and the rise of cloud kitchens indicates a growing trend in the food delivery industry
- Cloud kitchen is the fastest-growing foodservice type in the market studied. It is projected to register a CAGR of 6.75% during the forecast period. One of the factors contributing to the growth of cloud kitchens in Indonesia is the increasing demand for food delivery services. With the rise of e-commerce and the increasing popularity of food delivery apps such as GoFood, GrabFood, and Foodpanda, more consumers are opting for food delivery services rather than dining in at a physical restaurant. Several companies have already entered the cloud kitchen market in Indonesia, including Rebel Foods, which operates under the brand name Faasos, and KITCHEN by KONC, a partnership between KONC Ventures and Waresix. These companies are expanding their operations and opening new cloud kitchens in various cities across Indonesia to meet the growing demand for food delivery services.
- Full-service restaurants (FSRs) held a major market share of around 54.11% in 2022. Indonesia is a diverse country with various regions and ethnicities, each with unique cuisine. Full service restaurants offer various cuisines, from local Indonesian to international, catering to different tastes and preferences. A wide range of cuisines, such as French, Italian, Thai, Chinese, and Indian, are available in major tourist places in the country. QSRs are expected to register a steady sales growth of 4.20% during the forecast period. Quick service chains that offer burgers, pizza, fried chicken, and sandwiches are all very popular in Indonesia. Further, these chains are rapidly expanding in the market studied. McDonald's has been expanding its operations in Indonesia, and as of now, it is operating 200 restaurants in the country. Similarly, Burger King has been expanding its operations in the country and has around 175 outlets across 24 cities in Indonesia.
Full service restaurants lead the way with popular local dishes like nasi putih and ayam bakar
- In Indonesia, the average order was the highest in the full-service restaurant (FSR) category in 2022, compared to other foodservice types, with a price of USD 21.57. The demand for FSRs is expected to increase with the growth in tourism and tourists preferring to explore the local cuisine of Indonesia. Also, professionally trained chefs offer innovative menus, international cuisine, and proprietary recipes to satisfy tourists and health-conscious consumers. In 2022, popular cuisines offered in the country included Nasi Putih and Ayam Bakar, priced at USD 6.8 and USD 10 per 300 g, respectively. As the appetites of the tourists for local cuisine grow, the average order value for FSRs rose by 15.16% over the study period.
- The average order value for the cafes & bars segment was USD 5.54 in 2022. As specialty coffee has become popular, Indonesian cafés & bars have increased the variety of coffees they offer. Due to the increasing demand, many cafés and bars provide a variety of specialized coffees on their menus. Coffee drinks, including latte, moca, espresso, and cappuccino, cost USD 1.8 per 150 mL in the country. Consumers are also looking for a combination of food with new and bold flavor blends in cocktails. The demand for innovative and exotic foods comes mainly from millennials. As a result, operators may have to compete for the most compelling offering due to the shift in consumer demand.
- The emergence of meal delivery apps in Indonesia, such as GoFood, GrabFood, Segari, Zomato, and Chatime Indonesia, has become a strong force in the food delivery industry, enabling the cloud kitchen model to scale better. Popular dishes offered by the cloud kitchens are pizza (USD 3.5 per 300 g), chicken wings (USD 2.5 per 300 g), burgers (USD 2.8 per 300 g), Tahu, Nasi Putih, and many more.
Segment Analysis: Foodservice Type
Full Service Restaurants Segment in Indonesia Foodservice Market
Full Service Restaurants (FSRs) dominate the Indonesian foodservice market, commanding approximately 53% market share in 2024. The segment's strong performance is driven by the increasing popularity of Asian cuisines, particularly among younger consumers seeking gastronomic diversity. Chinese, Japanese, and Indian cuisines remain the most sought-after options, with traditional Cantonese and Taiwanese culinary choices maintaining strong demand in upscale restaurants. FSRs in Indonesia have successfully catered to diverse consumer preferences by offering a wide range of dining experiences, from local Indonesian specialties to international cuisine options, making them the preferred choice for both local consumers and tourists seeking authentic dining experiences.

Cafes & Bars Segment in Indonesia Foodservice Market
The cafes & bars segment is experiencing remarkable growth in the Indonesian foodservice market, projected to expand at approximately 16% CAGR from 2024 to 2029. This growth is primarily fueled by the rising coffee culture in Indonesia, particularly in urban centers like Jakarta. The segment's expansion is supported by innovative concepts and products, such as specialty coffee drinks, artisanal desserts, and healthy food options. Major coffee chains continue to expand their presence, with Indonesian coffee chain Janji Jiwa leading the market with numerous locations, followed by international brands like Starbucks. The segment's growth is further enhanced by the increasing trend of cafes serving as social gathering spaces and remote working locations, with many establishments offering enhanced amenities like free Wi-Fi and comfortable seating arrangements.
Remaining Segments in Foodservice Type
Quick Service Restaurants (QSRs) and cloud kitchens represent significant segments in the Indonesian foodservice market. QSRs maintain a strong presence by offering convenient, affordable dining options with both international and local fast-food varieties, particularly appealing to urban consumers seeking quick meal solutions. Cloud kitchens have emerged as an innovative segment, revolutionizing food delivery services by operating delivery-only kitchens that cater to changing consumer preferences for convenient, home-delivered meals. Both segments continue to evolve with technological advancements, particularly in digital ordering systems and delivery partnerships, while maintaining focus on menu innovation and customer convenience.
Segment Analysis: Outlet
Independent Outlets Segment in Indonesian Foodservice Market
Independent outlets dominate the Indonesian foodservice market, accounting for approximately 63% of the total market value in 2024. These outlets offer unique dining experiences that differentiate them from chain restaurants, with many focusing on authentic local cuisines and personalized service. The growth of food delivery platforms like GoFood and GrabFood has provided independent restaurants with expanded distribution channels and access to a wider customer base. Independent restaurants can offer more flexibility in menu customization and adapt quickly to changing consumer preferences, which has helped maintain their market leadership. The segment's success is also driven by consumers' increasing preference for authentic dining experiences featuring traditional recipes and cooking methods, as well as unique and creative menus that showcase the skills of local chefs. Independent full-service restaurants particularly benefit from Indonesia's growing tourism industry by offering visitors an authentic taste of Indonesian cuisine and hospitality.
Chained Outlets Segment in Indonesian Foodservice Market
Chained outlets in Indonesia's foodservice market are experiencing significant growth, projected to expand at approximately 14% annually from 2024 to 2029. This growth is driven by several factors, including the increasing presence of international chains like Popeyes and Subway, which have gained popularity through effective social media marketing strategies. Chained restaurants benefit from economies of scale in procurement, marketing, and management, allowing them to offer competitive pricing that appeals to budget-conscious consumers. The segment's expansion is further supported by standardized quality control measures and consistent menu offerings across different locations, which helps build brand trust among consumers. Many chains are also investing in technology integration, including digital ordering systems and loyalty programs, to enhance customer experience and operational efficiency. Additionally, chained outlets are actively expanding their presence beyond major cities into smaller urban areas, capitalizing on the growing middle-class population and increasing disposable incomes in these regions.
Segment Analysis: Location
Standalone Segment in Indonesia Foodservice Market
The standalone segment continues to dominate Indonesia's foodservice market, commanding approximately 78% market share in 2024. This significant market position is driven by the expansion of fine-dining outlets across the country and increased investment in technology systems by standalone restaurant operators. The segment's growth is further supported by independent restaurants forcing hotels to create distinctive dining experiences and offer first-rate service. Standalone locations benefit from their ability to provide unique and personalized dining experiences, with many operators focusing on local Indonesian cuisine alongside international offerings. The segment's success is also attributed to the flexibility in menu customization, direct customer engagement, and ability to quickly adapt to changing consumer preferences.
Lodging Segment in Indonesia Foodservice Market
The lodging segment is projected to exhibit the strongest growth trajectory during 2024-2029, with an expected growth rate of approximately 16%. This remarkable growth is primarily driven by Indonesia's thriving tourism industry and the expansion of both domestic and international hotel chains. The segment's growth is supported by the presence of major hotel networks like Archipelago International and Accor, which continue to expand their footprint across the country. The increasing demand for fine-dining establishments within hotels, particularly those serving local Indonesian cuisine alongside international offerings, is contributing significantly to this growth. Hotels are also enhancing their foodservice offerings by incorporating diverse culinary experiences, from traditional Indonesian dishes to contemporary fusion cuisine, catering to both domestic and international guests.
Remaining Segments in Location
The retail segment maintains its significance in the foodservice market through its presence in shopping centers, malls, and commercial complexes, benefiting from high foot traffic and consumer convenience. The leisure segment continues to evolve through food festivals, cultural events, and entertainment venues, creating unique dining experiences for consumers. The travel segment, encompassing airports, railway stations, and in-flight catering, plays a crucial role in serving the growing number of domestic and international travelers, with major airports and transportation hubs expanding their foodservice offerings to meet diverse consumer preferences. These segments collectively contribute to the market's diversity and cater to different consumer needs and occasions.
Indonesia Foodservice Industry Overview
Top Companies in Indonesia Foodservice Market
The Indonesian foodservice market is characterized by active product innovation and strategic expansion initiatives across major players. Companies are focusing on introducing novel menu items and unique dining concepts to differentiate themselves, particularly in the specialty coffee and Asian cuisine segments. Operational agility has become paramount, with businesses implementing advanced technology solutions for order management and delivery services. Strategic partnerships with food delivery platforms and real estate developers have emerged as a key trend to enhance market presence. Companies are also expanding their footprint through various formats, including cloud kitchens, standalone restaurants, and mall outlets, while simultaneously investing in digital transformation to improve customer experience. The market has witnessed an increased focus on the localization of international brands while maintaining global quality standards. Notably, Indonesian food companies are leading these efforts by integrating local flavors into their offerings.
Mix of Global and Local Players
The Indonesian foodservice market exhibits a diverse competitive landscape with both international chains and local conglomerates playing significant roles. Global quick-service restaurant chains maintain a strong presence through master franchise arrangements with local partners, while homegrown companies leverage their understanding of local tastes and preferences. The market structure is relatively fragmented, with independent operators holding significant market share alongside organized chains. Local conglomerates have built robust portfolios by operating multiple international brands while simultaneously developing their own concepts.
The market demonstrates moderate consolidation levels, with larger players expanding through both organic growth and strategic acquisitions. Conglomerates are increasingly diversifying their brand portfolios across different price points and cuisine types to capture various consumer segments. The franchise model remains popular for international brand expansion, while local players prefer direct ownership of their operations. Strategic partnerships between real estate developers and foodservice operators have become increasingly common, facilitating expansion in prime locations. This dynamic is evident among fast food chains in Indonesia, which are expanding their reach through strategic collaborations.
Innovation and Adaptation Drive Market Success
Success in the Indonesian foodservice market increasingly depends on companies' ability to balance innovation with operational efficiency. Incumbent players must focus on menu innovation, digital integration, and customer experience enhancement while maintaining cost competitiveness. The development of unique dining concepts, particularly in the specialty coffee and Asian cuisine segments, has become crucial for market differentiation. Companies need to invest in robust delivery networks and digital platforms while maintaining food quality and service standards across multiple locations.
For new entrants and growing players, success factors include understanding local taste preferences, building strong delivery capabilities, and establishing efficient supply chain networks. Companies must navigate the complex regulatory environment while maintaining compliance with halal certification requirements. The ability to adapt to changing consumer preferences, particularly among younger demographics, while maintaining price competitiveness remains crucial. Strategic location selection, particularly in high-traffic areas and emerging urban centers, combined with effective marketing through social media platforms, has become essential for market success. The foodservice industry in Indonesia is evolving rapidly, with food and beverage companies in Indonesia playing a pivotal role in driving these changes.
Indonesia Foodservice Market Leaders
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PT Dom Pizza Indonesia
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PT Fast Food Indonesia Tbk
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PT Mitra Adiperkasa Tbk
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PT Rekso Nasional Food
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PT Sarimelati Kencana Tbk
- *Disclaimer: Major Players sorted in no particular order
Indonesia Foodservice Market News
- January 2023: Restaurants Brand Asia launched Popeyes in Indonesia. Popeyes opened four restaurants in Margo City Mall, Supermal Karawaci, and Skyli.
- January 2023: Popeyes introduced the new Shrimp Roll to its seafood menu.
- October 2022: Indonesia's local burger chain, Flip Burger, partnered with Kenangan Brands in Indonesia.
Indonesia Foodservice Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Number Of Outlets
- 4.2 Average Order Value
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4.3 Regulatory Framework
- 4.3.1 Indonesia
- 4.4 Menu Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Foodservice Type
- 5.1.1 Cafes & Bars
- 5.1.1.1 By Cuisine
- 5.1.1.1.1 Bars & Pubs
- 5.1.1.1.2 Cafes
- 5.1.1.1.3 Juice/Smoothie/Desserts Bars
- 5.1.1.1.4 Specialist Coffee & Tea Shops
- 5.1.2 Cloud Kitchen
- 5.1.3 Full Service Restaurants
- 5.1.3.1 By Cuisine
- 5.1.3.1.1 Asian
- 5.1.3.1.2 European
- 5.1.3.1.3 Latin American
- 5.1.3.1.4 Middle Eastern
- 5.1.3.1.5 North American
- 5.1.3.1.6 Other FSR Cuisines
- 5.1.4 Quick Service Restaurants
- 5.1.4.1 By Cuisine
- 5.1.4.1.1 Bakeries
- 5.1.4.1.2 Burger
- 5.1.4.1.3 Ice Cream
- 5.1.4.1.4 Meat-based Cuisines
- 5.1.4.1.5 Pizza
- 5.1.4.1.6 Other QSR Cuisines
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5.2 Outlet
- 5.2.1 Chained Outlets
- 5.2.2 Independent Outlets
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5.3 Location
- 5.3.1 Leisure
- 5.3.2 Lodging
- 5.3.3 Retail
- 5.3.4 Standalone
- 5.3.5 Travel
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
- 6.4.1 Inspire Brands, Inc.
- 6.4.2 Jiwa Group
- 6.4.3 Kulo Group
- 6.4.4 PT Bumi Berkah Boga
- 6.4.5 PT Dom Pizza Indonesia
- 6.4.6 PT Eka Bogainti
- 6.4.7 PT Fast Food Indonesia Tbk
- 6.4.8 PT JCO Donut & Coffee
- 6.4.9 PT Mitra Adiperkasa Tbk
- 6.4.10 PT Rekso Nasional Food
- 6.4.11 PT Richeese Kuliner Indonesia
- 6.4.12 PT Sarimelati Kencana Tbk
- 6.4.13 Restaurant Brands Asia Limited
- 6.4.14 The Wendy's Company
7. KEY STRATEGIC QUESTIONS FOR FOODSERVICE CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
Indonesia Foodservice Industry Segmentation
Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants are covered as segments by Foodservice Type. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.Foodservice Type | Cafes & Bars | By Cuisine | Bars & Pubs | |
Cafes | ||||
Juice/Smoothie/Desserts Bars | ||||
Specialist Coffee & Tea Shops | ||||
Cloud Kitchen | ||||
Full Service Restaurants | By Cuisine | Asian | ||
European | ||||
Latin American | ||||
Middle Eastern | ||||
North American | ||||
Other FSR Cuisines | ||||
Quick Service Restaurants | By Cuisine | Bakeries | ||
Burger | ||||
Ice Cream | ||||
Meat-based Cuisines | ||||
Pizza | ||||
Other QSR Cuisines | ||||
Outlet | Chained Outlets | |||
Independent Outlets | ||||
Location | Leisure | |||
Lodging | ||||
Retail | ||||
Standalone | ||||
Travel |
Indonesia Foodservice Market Research FAQs
How big is the Indonesia Foodservice Market?
The Indonesia Foodservice Market size is expected to reach USD 62.40 billion in 2025 and grow at a CAGR of 13.00% to reach USD 114.99 billion by 2030.
What is the current Indonesia Foodservice Market size?
In 2025, the Indonesia Foodservice Market size is expected to reach USD 62.40 billion.
Who are the key players in Indonesia Foodservice Market?
PT Dom Pizza Indonesia, PT Fast Food Indonesia Tbk, PT Mitra Adiperkasa Tbk, PT Rekso Nasional Food and PT Sarimelati Kencana Tbk are the major companies operating in the Indonesia Foodservice Market.
Which segment has the biggest share in the Indonesia Foodservice Market?
In the Indonesia Foodservice Market, the Full Service Restaurants segment accounts for the largest share by foodservice type.
Which is the fastest growing segment in the Indonesia Foodservice Market?
In 2025, the Cafes & Bars segment accounts for the fastest growing by foodservice type in the Indonesia Foodservice Market.
What years does this Indonesia Foodservice Market cover, and what was the market size in 2025?
In 2025, the Indonesia Foodservice Market size was estimated at 62.40 billion. The report covers the Indonesia Foodservice Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Indonesia Foodservice Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Indonesia Foodservice Market Research
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