Vietnam Foodservice Market Size
Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2023) | USD 20.79 Billion |
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Market Size (2029) | USD 36.29 Billion |
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Market Concentration | High |
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Largest Share by Foodservice Type | Full Service Restaurants |
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CAGR (2023 - 2029) | 9.73 % |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Vietnam Foodservice Market Analysis
The Vietnam Foodservice Market size is estimated at 20.79 billion USD in 2023, and is expected to reach 36.29 billion USD by 2029, growing at a CAGR of 9.73% during the forecast period (2023-2029).
- The growth rate of Full Service Restaurants segment indicates that it is the largest foodservice type. Full service restaurants dominate the industry and are projected to maintain their share as almost 42.8% of people dined out two to four times a month in 2022.
- Among all the Outlets, Independent Outlets is the largest contributor to the Vietnam Foodservice Market. Asian full service restaurants dominate the segment owing to consumers' widespread usage of seafood sauces, an integral part of many Asian dishes, like Canh chua cá.
- Cloud Kitchen is the Fastest-growing foodservice type for the Vietnam Foodservice Market. Around 73.2% of the population actively uses the internet, and 53% of them use online food delivery services like FoodPanda and GrabFood, which offers a major boost to cloud kitchens.
- The Fastest-growing outlet for the Vietnam Foodservice Market is Chained Outlets. Because of consistency and standardized food quality, QSRs dominate the segment owing to almost 90% of the population revealing food safety as one of their main concerns.
Full Service Restaurants is the largest Foodservice Type
- Due to Vietnam's expansive and diverse culinary culture, full-service restaurants hold the highest market share in the country. In 2021, China was the leading nationality of foreign visitors to Vietnam, with nearly 57.7 thousand Chinese tourists, followed by South Korea, with 32.5 thousand visitors. Asian cuisine is the most popular in Vietnam, accounting for over 40% of the cuisine share in 2022. This demand stems from tourists from Asian countries and residents, as Vietnamese cuisine shares similarities with other Pan-Asian cuisines. In 2022, the collaboration between the Michelin Guide and the Vietnam National Administration of Tourism presented significant expansion opportunities for promoting Vietnamese cuisine globally.
- The cloud kitchen market is experiencing rapid growth in Vietnam, primarily due to its ease of use and the opportunities it provided to the foodservice industry during the pandemic. Many restaurants that faced operational challenges during the COVID-19-related lockdown transitioned to virtual operations, taking advantage of centralized food production facilities for multiple restaurants, especially for deliveries. In June 2022, CloudEats, a cloud kitchen based in the Philippines and Vietnam, secured a USD 7 million investment for expansion across Southeast Asia. Vietnam is home to various online delivery platforms and cloud kitchens, including GrabFood, Now, GrabKitchen, and GoFood, providing opportunities for exponential growth.
- Vietnam showed a moderate recovery from the COVID-19 pandemic, witnessing a 13.22% increase in market value from 2021 to 2022, owing to the incorporation of online food delivery services and automated kitchen technologies.
To understand key trends, Download Sample Report
Vietnam Foodservice Market Trends
Vietnamese quick service restaurant market highly competitive, with local and international chains dominating
- Cloud kitchen outlets are the fastest-growing, and they are projected to register a CAGR of 3.72% during the forecast period. One of the primary drivers of the cloud kitchen market in Vietnam is the growing demand for online food delivery services, such as GoFood, GrabFood, Baemin, and Lala. These apps reach a wider customer base and streamline the ordering and delivery process. Cloud kitchens are also leveraging data analytics to gain insights into customer preferences and behavior and optimize menu offerings and pricing.
- Full service outlets are expected to be the second fastest-growing, registering a CAGR of 0.35% during the forecast period. Asian cuisine holds a major share of the market. Vietnam has experienced a steady increase in international tourism in recent years, with many tourists coming from Asia. For example, there were 17,546 visitor arrivals from Taiwan, 16,592 visitor arrivals from Japan, 11,502 from Southeast Asia, and 10,920 from Thailand in 2022. As a result, there has been a growing demand for Asian cuisine in Vietnam to cater to these tourists.
- Quick service restaurants are highly competitive in the market. McDonald's, Burger King, KFC, Lotteria, Jollibee, and Pizza Hut are well-established competitors with 20, 140, 200, 60, and 50 outlets, respectively, in the QSR market. Vietnamese prefer authentic fast-food concepts and international options such as Banh mi, a Vietnamese sandwich made with a crusty baguette and filled with various ingredients such as grilled pork, pate, pickled vegetables, and fresh herbs. Similarly, Pho is a traditional Vietnamese soup made with rice noodles and a flavorful broth, often served with beef or chicken and fresh herbs.
To understand key trends, Download Sample Report
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Cloud kitchens in Vietnam saw the highest AOV in 2022, driven by online meal delivery
Vietnam Foodservice Industry Overview
The Vietnam Foodservice Market is fragmented, with the top five companies occupying 1.79%. The major players in this market are Golden Gate JSC, Jollibee Foods Corporation, Lotte GRS Co. Ltd, The Al Fresco's Group Vietnam and Yum! Brands Inc. (sorted alphabetically).
Vietnam Foodservice Market Leaders
Golden Gate JSC
Jollibee Foods Corporation
Lotte GRS Co. Ltd
The Al Fresco's Group Vietnam
Yum! Brands Inc.
Other important companies include CP All PCL, Imex Pan Pacific Group, Mesa Group, Restaurant Brands International Inc., Starbucks Corporation.
*Disclaimer: Major Players sorted in no particular order
Vietnam Foodservice Market News
- March 2023: Starbucks is committed to expanding in the country with inaugurating 13 new stores to reach 100 stores by the end of 2023.
- January 2023: The company has opened a single store for both Burger King and Popeyes brands in Hanoi City.
- January 2023: Popeyes introduces new Shrimp Roll to its seafood menu.
Vietnam Foodservice Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Number Of Outlets
2.2. Average Order Value
2.3. Regulatory Framework
2.4. Menu Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)
3.1. Foodservice Type
3.1.1. Cafes & Bars
3.1.1.1. By Cuisine
3.1.1.1.1. Bars & Pubs
3.1.1.1.2. Cafes
3.1.1.1.3. Juice/Smoothie/Desserts Bars
3.1.1.1.4. Specialist Coffee & Tea Shops
3.1.2. Cloud Kitchen
3.1.3. Full Service Restaurants
3.1.3.1. By Cuisine
3.1.3.1.1. Asian
3.1.3.1.2. European
3.1.3.1.3. Latin American
3.1.3.1.4. Middle Eastern
3.1.3.1.5. North American
3.1.3.1.6. Other FSR Cuisines
3.1.4. Quick Service Restaurants
3.1.4.1. By Cuisine
3.1.4.1.1. Bakeries
3.1.4.1.2. Burger
3.1.4.1.3. Ice Cream
3.1.4.1.4. Meat-based Cuisines
3.1.4.1.5. Pizza
3.1.4.1.6. Other QSR Cuisines
3.2. Outlet
3.2.1. Chained Outlets
3.2.2. Independent Outlets
3.3. Location
3.3.1. Leisure
3.3.2. Lodging
3.3.3. Retail
3.3.4. Standalone
3.3.5. Travel
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
4.4.1. CP All PCL
4.4.2. Golden Gate JSC
4.4.3. Imex Pan Pacific Group
4.4.4. Jollibee Foods Corporation
4.4.5. Lotte GRS Co. Ltd
4.4.6. Mesa Group
4.4.7. Restaurant Brands International Inc.
4.4.8. Starbucks Corporation
4.4.9. The Al Fresco's Group Vietnam
4.4.10. Yum! Brands Inc.
5. KEY STRATEGIC QUESTIONS FOR FOODSERVICE CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- NUMBER OF OUTLET UNITS BY FOODSERVICE CHANNELS, VIETNAM, 2017 - 2029
- Figure 2:
- AVERAGE ORDER VALUE BY FOODSERVICE CHANNELS, USD, VIETNAM, 2017 VS 2022 VS 2029
- Figure 3:
- VIETNAM FOODSERVICE MARKET, VALUE, USD, 2017 - 2029
- Figure 4:
- VALUE OF FOODSERVICE MARKET BY FOODSERVICE TYPE, USD, VIETNAM, 2017 - 2029
- Figure 5:
- VALUE SHARE OF FOODSERVICE MARKET, %, BY FOODSERVICE TYPE, VIETNAM, 2017 VS 2023 VS 2029
- Figure 6:
- VALUE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, USD, VIETNAM, 2017 - 2029
- Figure 7:
- VALUE SHARE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, %, VIETNAM, 2017 VS 2023 VS 2029
- Figure 8:
- VALUE OF FOODSERVICE MARKET VIA BARS & PUBS, USD, VIETNAM, 2017 - 2029
- Figure 9:
- VALUE SHARE OF BARS & PUBS FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
- Figure 10:
- VALUE OF FOODSERVICE MARKET VIA CAFES, USD, VIETNAM, 2017 - 2029
- Figure 11:
- VALUE SHARE OF CAFES FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
- Figure 12:
- VALUE OF FOODSERVICE MARKET VIA JUICE/SMOOTHIE/DESSERTS BARS, USD, VIETNAM, 2017 - 2029
- Figure 13:
- VALUE SHARE OF JUICE/SMOOTHIE/DESSERTS BARS FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
- Figure 14:
- VALUE OF FOODSERVICE MARKET VIA SPECIALIST COFFEE & TEA SHOPS, USD, VIETNAM, 2017 - 2029
- Figure 15:
- VALUE SHARE OF SPECIALIST COFFEE & TEA SHOPS FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
- Figure 16:
- VALUE OF CLOUD KITCHEN FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
- Figure 17:
- VALUE SHARE OF CLOUD KITCHEN FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
- Figure 18:
- VALUE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, VIETNAM, 2017 - 2029
- Figure 19:
- VALUE SHARE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, VIETNAM, 2017 VS 2023 VS 2029
- Figure 20:
- VALUE OF ASIAN FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
- Figure 21:
- VALUE SHARE OF ASIAN FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
- Figure 22:
- VALUE OF EUROPEAN FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
- Figure 23:
- VALUE SHARE OF EUROPEAN FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
- Figure 24:
- VALUE OF LATIN AMERICAN FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
- Figure 25:
- VALUE SHARE OF LATIN AMERICAN FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
- Figure 26:
- VALUE OF MIDDLE EASTERN FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
- Figure 27:
- VALUE SHARE OF MIDDLE EASTERN FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
- Figure 28:
- VALUE OF NORTH AMERICAN FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
- Figure 29:
- VALUE SHARE OF NORTH AMERICAN FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
- Figure 30:
- VALUE OF OTHER FSR CUISINES MARKET, USD, VIETNAM, 2017 - 2029
- Figure 31:
- VALUE SHARE OF OTHER FSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
- Figure 32:
- VALUE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, VIETNAM, 2017 - 2029
- Figure 33:
- VALUE SHARE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, VIETNAM, 2017 VS 2023 VS 2029
- Figure 34:
- VALUE OF BAKERIES FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
- Figure 35:
- VALUE SHARE OF BAKERIES FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
- Figure 36:
- VALUE OF BURGER FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
- Figure 37:
- VALUE SHARE OF BURGER FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
- Figure 38:
- VALUE OF ICE CREAM FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
- Figure 39:
- VALUE SHARE OF ICE CREAM FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
- Figure 40:
- VALUE OF MEAT-BASED CUISINES FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
- Figure 41:
- VALUE SHARE OF MEAT-BASED CUISINES FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
- Figure 42:
- VALUE OF PIZZA FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
- Figure 43:
- VALUE SHARE OF PIZZA FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
- Figure 44:
- VALUE OF OTHER QSR CUISINES FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
- Figure 45:
- VALUE SHARE OF OTHER QSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
- Figure 46:
- VALUE OF FOODSERVICE MARKET BY OUTLET, USD, VIETNAM, 2017 - 2029
- Figure 47:
- VALUE SHARE OF FOODSERVICE MARKET, %, BY OUTLET, VIETNAM, 2017 VS 2023 VS 2029
- Figure 48:
- VALUE OF FOODSERVICE MARKET VIA CHAINED OUTLETS, USD, VIETNAM, 2017 - 2029
- Figure 49:
- VALUE SHARE OF CHAINED OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
- Figure 50:
- VALUE OF FOODSERVICE MARKET VIA INDEPENDENT OUTLETS, USD, VIETNAM, 2017 - 2029
- Figure 51:
- VALUE SHARE OF INDEPENDENT OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
- Figure 52:
- VALUE OF FOODSERVICE MARKET BY LOCATION, USD, VIETNAM, 2017 - 2029
- Figure 53:
- VALUE SHARE OF FOODSERVICE MARKET, %, BY LOCATION, VIETNAM, 2017 VS 2023 VS 2029
- Figure 54:
- VALUE OF FOODSERVICE MARKET VIA LEISURE LOCATION, USD, VIETNAM, 2017 - 2029
- Figure 55:
- VALUE SHARE OF LEISURE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
- Figure 56:
- VALUE OF FOODSERVICE MARKET VIA LODGING LOCATION, USD, VIETNAM, 2017 - 2029
- Figure 57:
- VALUE SHARE OF LODGING FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
- Figure 58:
- VALUE OF FOODSERVICE MARKET VIA RETAIL LOCATION, USD, VIETNAM, 2017 - 2029
- Figure 59:
- VALUE SHARE OF RETAIL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
- Figure 60:
- VALUE OF FOODSERVICE MARKET VIA STANDALONE LOCATION, USD, VIETNAM, 2017 - 2029
- Figure 61:
- VALUE SHARE OF STANDALONE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
- Figure 62:
- VALUE OF FOODSERVICE MARKET VIA TRAVEL LOCATION, USD, VIETNAM, 2017 - 2029
- Figure 63:
- VALUE SHARE OF TRAVEL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
- Figure 64:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, VIETNAM, 2019 - 2023
- Figure 65:
- MOST ADOPTED STRATEGIES, COUNT, VIETNAM, 2019 - 2023
- Figure 66:
- VALUE SHARE OF MAJOR PLAYERS, %, VIETNAM, 2022
Vietnam Foodservice Industry Segmentation
Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants are covered as segments by Foodservice Type. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.
- Due to Vietnam's expansive and diverse culinary culture, full-service restaurants hold the highest market share in the country. In 2021, China was the leading nationality of foreign visitors to Vietnam, with nearly 57.7 thousand Chinese tourists, followed by South Korea, with 32.5 thousand visitors. Asian cuisine is the most popular in Vietnam, accounting for over 40% of the cuisine share in 2022. This demand stems from tourists from Asian countries and residents, as Vietnamese cuisine shares similarities with other Pan-Asian cuisines. In 2022, the collaboration between the Michelin Guide and the Vietnam National Administration of Tourism presented significant expansion opportunities for promoting Vietnamese cuisine globally.
- The cloud kitchen market is experiencing rapid growth in Vietnam, primarily due to its ease of use and the opportunities it provided to the foodservice industry during the pandemic. Many restaurants that faced operational challenges during the COVID-19-related lockdown transitioned to virtual operations, taking advantage of centralized food production facilities for multiple restaurants, especially for deliveries. In June 2022, CloudEats, a cloud kitchen based in the Philippines and Vietnam, secured a USD 7 million investment for expansion across Southeast Asia. Vietnam is home to various online delivery platforms and cloud kitchens, including GrabFood, Now, GrabKitchen, and GoFood, providing opportunities for exponential growth.
- Vietnam showed a moderate recovery from the COVID-19 pandemic, witnessing a 13.22% increase in market value from 2021 to 2022, owing to the incorporation of online food delivery services and automated kitchen technologies.
Foodservice Type | ||||||||||
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Cloud Kitchen | ||||||||||
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Outlet | |
Chained Outlets | |
Independent Outlets |
Location | |
Leisure | |
Lodging | |
Retail | |
Standalone | |
Travel |
Market Definition
- FULL-SERVICE RESTAURANTS - A foodservice establishment where customers are seated at a table, give their order to a server and are served food at a table.
- QUICK SERVICE RESTAURANTS - A foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
- CAFES & BARS - A type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
- CLOUD KITCHEN - A foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for the market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market size estimations for the forecast years are in nominal terms. Inflation is considered for average order value, and it is forecasted as per predicted inflation rates in the countries.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms