Market Size of Matcha Industry
| Study Period | 2019- 2029 |
| Market Size (2024) | USD 2.36 Billion |
| Market Size (2029) | USD 2.89 Billion |
| CAGR (2024 - 2029) | 4.17 % |
| Fastest Growing Market | South America |
| Largest Market | Asia Pacific |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
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Matcha Market Analysis
The Matcha Market size is estimated at USD 2.36 billion in 2024, and is expected to reach USD 2.89 billion by 2029, growing at a CAGR of 4.17% during the forecast period (2024-2029).
Matcha contains a high concentration of antioxidants and is often associated with health benefits on metabolism and cognitive function. Thus, the rising awareness of the health benefits associated with consuming matcha and the increasing consciousness among consumers about the negative health impact of carbonated drinks are significant factors driving the market. Furthermore, consumers are becoming more discerning about the quality of matcha. The trend toward premium-grade matcha, with consumers willing to pay a higher price for superior quality and authenticity, encourages manufacturers to launch premium products. For instance, in December 2022, MatchaKo unveiled its first ready-to-drink premium matcha drink in the United States market. Per the brand’s claim, matcha drink was certified organic, non-GMO project verified, and vegan. Besides this, the versatility of matcha in different applications, such as snacks, desserts, smoothies, and beauty products, is anticipated to provide a positive outlook for the market during the study period.
