Matcha Market Size

Statistics for the 2023 & 2024 Matcha market size, created by Mordor Intelligence™ Industry Reports. Matcha size report includes a market forecast to 2029 and historical overview. Get a sample of this industry size analysis as a free report PDF download.


Market Size of Matcha Industry

Matcha Market Summary
Study Period 2019- 2029
Market Size (2024) USD 2.36 Billion
Market Size (2029) USD 2.89 Billion
CAGR (2024 - 2029) 4.17 %
Fastest Growing Market South America
Largest Market Asia Pacific

Major Players

Matcha Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Matcha Market Analysis

The Matcha Market size is estimated at USD 2.36 billion in 2024, and is expected to reach USD 2.89 billion by 2029, growing at a CAGR of 4.17% during the forecast period (2024-2029).

Matcha contains a high concentration of antioxidants and is often associated with health benefits on metabolism and cognitive function. Thus, the rising awareness of the health benefits associated with consuming matcha and the increasing consciousness among consumers about the negative health impact of carbonated drinks are significant factors driving the market. Furthermore, consumers are becoming more discerning about the quality of matcha. The trend toward premium-grade matcha, with consumers willing to pay a higher price for superior quality and authenticity, encourages manufacturers to launch premium products. For instance, in December 2022, MatchaKo unveiled its first ready-to-drink premium matcha drink in the United States market. Per the brand’s claim, matcha drink was certified organic, non-GMO project verified, and vegan. Besides this, the versatility of matcha in different applications, such as snacks, desserts, smoothies, and beauty products, is anticipated to provide a positive outlook for the market during the study period. 

Matcha Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)