Iced Tea Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

Global Iced Tea Market Trends and Insights

Rising preference for healthier alternatives to carbonated soft drinks

The iced tea market is expanding as more people prioritize healthier beverage options. Consumers are increasingly moving away from sugary sodas and choosing tea-based drinks that are refreshing, lower in calories, and often come with added health benefits. In 2024, a report by the International Bottled Water Association revealed that 69% of Americans prefer convenient and healthy packaged drinks over sodas^{[1]Source: International Bottled Water Association, "Water Drinkers’ Love for Bottled Water is Stronger Than Ever, Survey Finds", bottledwater.org}. Similarly, a 2024 International Food Information Council (IFIC) survey found that 62% of consumers consider health a key factor when purchasing beverages^{[2]Source: International Food Information Council, "2024 IFIC Food and Health Survey", ific.org}. This growing focus on health has led to a rise in demand for low-sugar, functional, and clean-label iced teas. To meet this demand, many brands are introducing products enriched with vitamins, probiotics, and natural extracts like herbs and botanicals, which appeal to wellness-focused buyers. These innovations are making iced tea a popular and attractive choice in the market.

Convenience and on-the-go consumption

Busy lifestyles are driving the growing demand for convenient, ready-to-drink iced tea options, making packaging and accessibility crucial factors in the market's growth. With a global employment rate of 95.1% as of April 2025, as reported by the Organisation for Economic Co-operation and Development (OECD), many consumers are constantly on the move and prefer beverages that are quick and easy to carry^{[3]Source: Organisation for Economic Co-operation and Development, "Employment Rate", oecd.org}. Single-serve bottles with resealable caps and drive-thru options are becoming increasingly popular to meet this need for convenience. For instance, in January 2025, Rosenberger’s introduced its Iced Tea and Lemonade and new Energy Iced Teas in 12-oz cans. These products not only offer portability and classic flavors but also provide a caffeine boost of 120–180 mg per can, catering to consumers looking for both refreshment and energy. This focus on convenient packaging, functional benefits strategies is contributing to the steady growth of the global ready-to-drink iced tea market.

Continuous flavor innovation and line extensions

Flavor innovation and strategic product expansions are driving growth in the iced tea market. Brands are moving beyond traditional flavors like lemon and peach to more complex combinations that include botanicals and dairy-free creamers, offering a premium and unique taste experience. For instance, Keurig Dr Pepper introduced Snapple Peach Tea and Lemonade in March 2025, blending tea with lemonade flavors to attract consumers looking for variety. Similarly, in February 2024, Tilray launched two cold brew iced teas, Peach Cranberry and Wildberry Hibiscus, under its Solei wellness brand. These products cater to the growing demand for functional beverages that promote wellness. With the help of introducing innovative flavors and functional benefits, brands are positioning themselves to charge premium prices, further boosting market growth.

Premiumization and clean-label positioning

The iced tea market is growing due to the rising demand for premium and sustainable products. In 2024, a report by Pubonline Informs Org revealed that 80% of global consumers are willing to pay more for eco-friendly options^{[4]Source: PubsOnLine Informs Org, "The Price Dilemma in Sustainable Products: A Barrier to Adoption", pubsonline.informs.org}. This trend is supported by new regulations like the USDA’s Strengthening Organic Enforcement (SOE) rule, introduced in March 2024, which ensures stricter organic certification and better product traceability. Similarly, the European Union’s Organic Regulation (EU) 2018/848 enforces strict rules on organic labeling, supply chain transparency, and environmental sustainability. Players in the market are responding to such changes and offering products that align with these dynamics. For instance, Wild Orchard Tea offers its Regenerative Organic Certified range, reflecting the growing interest in environmentally friendly and health-focused products. These consumer preferences and new regulations are pushing the iced tea market toward being more sustainable, authentic, and high-quality.

Sugar-reduction regulations raising reformulation costs

Sugar-reduction regulations are slowing the growth of the global iced tea market by increasing reformulation costs. In the United States, the Food and Drug Administration's (FDA's) proposed front-of-pack labeling rule, set to take effect in 2025, will require manufacturers to clearly label added sugars on their products. This change is pushing companies to accelerate reformulation efforts and invest heavily in research and development to comply with these new standards. Moreover, the 2024 International Food Information Council (IFIC) survey reveals that 66% of American consumers are actively trying to reduce their sugar intake this year, further pressuring producers to lower sugar content in their products. To address these challenges, companies are turning to alternative sweeteners and texture enhancers to maintain the taste and quality of their iced teas. However, this shift also requires renegotiating supply contracts due to reduced use of traditional white sugar. 

Intense competition from other healthy beverages

The iced tea market is facing increasing competition from health-focused beverages like kombucha, cold-pressed juices, and protein waters, which are popular among health-conscious consumers. This has made the market more crowded and competitive. Private-label products that offer premium quality at lower prices are adding to the pricing challenges for established brands. At the same time, new and innovative drinks that combine hydration, vitamins, and energy have raised consumer expectations for beverages that provide multiple benefits. As a result, iced tea brands are being pushed to invest in improved formulations that not only maintain great taste but also deliver added value to meet these demands. Iced tea brands must prioritize innovation and develop clear, compelling branding strategies to stand out and retain customer loyalty in this challenging environment.

Segment Analysis

By Product Type: Herbal Innovation Expands Category Headroom

Black iced tea accounted for 38.50% of total sales in 2024, mainly due to its well-known health benefits, such as supporting immunity, and its status as a traditional and trusted beverage. Its familiar taste and versatility make it a go-to choice for a wide range of consumers. Black iced tea is often used as a base for flavored variants, which further boosts its popularity. The introduction of innovative blends, such as fruit-infused black teas, has also attracted younger consumers looking for refreshing and unique options. This balance between classic appeal and modern innovation has helped black iced tea maintain its strong position in the market. 

Herbal iced teas are expected to grow at a CAGR of 6.10% from 2025 to 2030, driven by the increasing demand for beverages that offer functional health benefits. These teas often include ingredients like adaptogens (e.g., ashwagandha) and digestive aids (e.g., ginger), which appeal to health-conscious consumers seeking natural remedies. The growing focus on holistic wellness has positioned herbal iced teas as a premium product category, allowing brands to target niche markets and charge higher prices. Their association with relaxation and stress relief makes them particularly attractive in today’s fast-paced lifestyle. 

Note: Segment shares of all individual segments available upon report purchase

By Form: Powder/Premix Builds Customization Appeal

Ready-to-drink iced tea formats accounted for 79.25% of the market share in 2024, primarily due to their convenience and widespread availability. These products are pre-packaged and ready for immediate consumption, making them highly appealing to busy consumers. Strong brand recognition and extensive distribution networks have further solidified their dominance in the market. Concentrate syrups, on the other hand, continue to be popular in foodservice operations, especially in high-traffic areas like restaurants and cafes. These syrups offer efficiency and cost-effectiveness, allowing businesses to prepare large quantities of iced tea quickly while maintaining consistent quality.

Powder/Premix iced tea products are expected to grow at a CAGR of 5.45% through 2030, driven by their convenience and customization options. These products are particularly popular among consumers who prefer to adjust the strength and sweetness of their beverages. The lightweight nature of powder and premix formats also makes them cost-effective for transportation and storage, and their longer shelf life has encouraged manufacturers to expand their offerings, including single-serve sachets and multi-serve pouches. This trend is attracting both established brands and new entrants looking to cater to the growing demand for customizable and portable beverage solutions.

By Flavor Profile: Rising Sophistication Favors Unflavored SKUs

Flavored iced tea accounted for 75.90% of the market revenue in 2024, driven by strong consumer demand for popular flavors like peach, lemon, and other tropical blends. Seasonal and limited-edition flavors have been particularly successful in attracting customers, especially in convenience stores where impulse purchases are common. These flavored options appeal to a broad audience, including younger consumers and those seeking refreshing, ready-to-drink beverages. Brands are utilizing innovative flavor combinations and marketing campaigns to maintain consumer interest and expand their customer base. The availability of flavored iced tea in various packaging formats, such as PET bottles and cans, further supports its widespread adoption.

Unflavored iced teas are projected to grow at a CAGR of 6.30% through 2030, as more consumers gravitate toward beverages with minimal processing and natural flavors. This trend aligns with the growing clean-label movement, where buyers prioritize products with fewer ingredients and transparent sourcing practices. Unflavored iced tea appeals to health-conscious individuals who prefer beverages without added sugars or artificial flavors. The rise in single-origin tea sourcing and premium tea leaves has contributed to the increasing demand for unflavored variants. These products are gaining traction as they cater to a niche but expanding segment of consumers seeking authenticity and wellness-focused options.

By Packaging Type: Tetra Packs Anchor Sustainability Narrative

PET bottles accounted for 55.65% of the market revenue in 2024, primarily due to their affordability, widespread recycling infrastructure, and familiarity among consumers. These bottles are lightweight, durable, making them a preferred choice for manufacturers and consumers alike. Cans remain popular in convenience stores, driven by the growing demand for sustainable and innovative packaging options that appeal to environmentally conscious consumers. PET bottles continue to dominate because they strike a balance between cost-effectiveness and recyclability, ensuring their relevance in the market.

Tetra Packs are expected to grow at a CAGR of 5.90% during the forecast period, driven by their eco-friendly design and lower environmental impact. These cartons are made from renewable materials and have a smaller carbon footprint compared to other packaging types, aligning with sustainability goals set by retailers and foodservice providers. Tetra Packs support aseptic filling processes, which allow for preservative-free iced tea products, catering to the rising demand for clean-label beverages. Their lightweight and compact design also makes them convenient for storage and transportation, further boosting their appeal in both retail and foodservice channels. 

Note: Segment shares of all individual segments available upon report purchase

By Distribution Channel: On-Trade Rebound Unlocks Experience-Led Value

Off-trade channels, such as supermarkets/hypermarkets, contributed 82.57% of the iced tea volume in 2024. These channels remain dominant due to their widespread availability and convenience for consumers. The rise of omnichannel grocery models, which combine online and in-store shopping experiences, has further strengthened this segment. While online grocery shopping grew significantly after the pandemic, it has complemented rather than replaced traditional in-store purchases. Consumers continue to rely on physical stores for immediate purchases and to explore a variety of options, making off-trade channels a critical part of the market's distribution network.

On-trade channels are expected to grow at a CAGR of 7.50% through 2030. This growth is driven by the resurgence of café culture and the increasing popularity of quick-service restaurants focused on beverages. Many foodservice operators are introducing innovative menu options, such as customized iced tea brews and craft-style presentations, to attract customers and differentiate themselves from packaged products. These offerings not only enhance the customer experience but also allow businesses to generate higher margins on non-alcoholic beverages. 

Geography Analysis

North America dominated the iced tea market in 2024, accounting for 44.67% of the total value sales. This growth is attributed to the region's extensive retail network, strong consumer trust in ready-to-drink (RTD) brands, and a well-established cold chain distribution system. Regulatory measures, such as the standardized labeling deadline set for January 2028, provide clarity for businesses to plan ahead but may challenge smaller companies in adapting quickly. With most households already consuming iced tea, major brands are now focusing on premium offerings like organic and functional-enhanced products to sustain growth in this mature market.

Asia-Pacific is expected to grow at a 7.30% CAGR through 2030, fueled by a strong cultural connection to tea and the growing popularity of café culture. Younger consumers, particularly in China, prioritize factors like authenticity, social media appeal, and product traceability, which are accelerating the growth of premium iced tea segments. The region benefits from its proximity to major tea-producing countries like China and India, which provide cost advantages and ensure fresher products. These factors are helping local brands expand their presence in both domestic and export markets.

Europe, South America, and the Middle East and Africa are emerging as key regions for market expansion. In Europe, strict regulations on sustainability and sugar content are pushing brands to highlight eco-friendly practices and low-calorie options. South America is utilizing its favorable climate to produce high-quality black and herbal teas for export, while domestic consumption is gradually shifting from traditional beverages like maté and coffee to ready-to-drink iced teas, especially among younger, on-the-go consumers. Meanwhile, urbanization and improving cold-chain infrastructure in the Middle East and Africa are creating opportunities for multinational brands to enter the market, catering to the increasing demand for convenient and refreshing beverages.