Functional Beverage Market - Growth, Trends, and Forecast (2020 - 2025)

Global functional beverage market is segmented by Product (Energy Drink, Fortified Juice, Sports Drinks, Dairy and Dairy Alternative Drinks, and Other Products), Distribution Channel (Supermarket/Hypermarket, Pharmacy, Health Stores, Convenience Stores, Internet Retailing, and Other Sales Channels).

Market Snapshot

Study Period:

2016-2024

Base Year:

2019

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

8.66 %

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Market Overview

The global functional beverage market is projected to witness a CAGR of 8.66% during the forecast period (2019-2024).

  • Global functional beverage consumption is driven by the consumer’s inclination toward non-alcoholic beverages. Consumers have started to prefer functional drinks over fruit juices and carbonated drinks. 
  • Manufacturers are embracing innovation for gaining position in the market. One of the major advantages of functional beverage is that consumers are ready to pay a premium for its various functional advantages.

Scope of the Report

The functional beverage market includes energy drinks, fortified juice, sports drinks, dairy and dairy alternative drinks, and others, which include enhanced water, ready-to-drink (RTD) tea, and coffee. By distribution channel, the market is segmented into supermarket/ hypermarket, health stores, convenience stores, internet retailing, and others.

By Type
Energy Drinks
Sports Drinks
Fortified Juice
Dairy and Dairy Alternative Beverage
Other Types
By Distribution Channel
Supermarket/Hypermarket
Health Stores
Convenience Stores
Online Retail Stores
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Growing Preference for Energy Drinks across Globe

The energy drink market has grown phenomenally in recent years. These drinks are believed to enhance energy levels, physical alertness, and performance. Energy drinks outperformed the growth of conventional carbonated beverages a long time ago, as they are considered healthy substitutes to sugary carbonated drinks. Energy drinks originated in Japan in the 1960s, to help the working class work for long hours. The drinks then made their way to America in 1997 and are presently gaining traction in developing countries, like India and Brazil. The main constituents of energy drinks are vitamins, minerals, natural ingredients (caffeine, guarana, ginseng), amino acids, and antioxidants. About 31% of the 12-17 year-olds and 34% of the 18-24 year-olds are reported to consume energy drinks regularly. Popular energy drinks include Monster Energy, Red Bull, and Rockstar.

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Asia-Pacific to Experience the Fastest Growth Rate

Asia-Pacific is the fastest growing market for functional beverages owing to the convenience of the functional drinks and the health benefit it offers due to the busy lifestyle coupled with rising health consciousness among consumers. In the region, demand from Chinese and Japanese market fueling the market growth and India hs been witnessed to be one of the fastest growing market. Also, increasing international sporting events and commercialization of domestic sporting events in the region has been enhancing as a new growth opportunity for functional beverages.

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Competitive Landscape

Monster beverage is witnessing a jump in its share in the market. The growth of a company in the functional beverage industry in the future depends on their distribution channel and innovation in their product list with lucrative packaging style. The major companies are located in all regions and the major countries of those regions. However, the players are expanding into countries they are currently not present in. The most active companies in the functional beverage market include PepsiCo, followed by Suntory Holdings, Fonterra, Nestle, Danone, Coco Cola, and Glanbia PLC.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Energy Drinks

      2. 5.1.2 Sports Drinks

      3. 5.1.3 Fortified Juice

      4. 5.1.4 Dairy and Dairy Alternative Beverage

      5. 5.1.5 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Health Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 United Kingdom

        2. 5.3.2.2 Germany

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Spain

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 PepsiCo, Inc.

      2. 6.4.2 Red Bull GmbH

      3. 6.4.3 The Coca-Cola Company

      4. 6.4.4 Danone S.A.

      5. 6.4.5 Monster Beverage Corporation

      6. 6.4.6 Keurig Dr Pepper, Inc.

      7. 6.4.7 General Nutrition Centers, Inc.

      8. 6.4.8 The Hain Celestial Group, Inc.

      9. 6.4.9 Fonterra Co-operative Group

      10. 6.4.10 Rockstar, Inc.

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

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