Coffee Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Global Coffee Market Report is Segmented by Product Type (Whole-Bean, Ground Coffee, Instant Coffee, and Coffee Pods and Capsules), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The Report Offers the Market Sizes and Forecasts in Terms of Value (USD) for all the Above Segments.

Coffee Market Size

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Coffee Market Summary
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Study Period 2019-2029
Market Size (2024) USD 132.13 Billion
Market Size (2029) USD 166.39 Billion
CAGR (2024 - 2029) 4.72 %
Fastest Growing Market South America
Largest Market Europe

Major Players

Coffee Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Coffee Market Analysis

The Coffee Market size is estimated at USD 132.13 billion in 2024, and is expected to reach USD 166.39 billion by 2029, growing at a CAGR of 4.72% during the forecast period (2024-2029).

  • The coffee market is rising due to the growing culture of consuming coffee as a refreshing drink among the younger population, especially in India, Italy, the United States, China, Japan, and the Philippines. In addition, the increasing disposable income coupled with urbanization is the primary factor contributing to the growth of the coffee market. On the other hand, the various health benefits of consuming coffee, such as reducing the risk of diabetes, burning fat, and consuming high energy from caffeine spikes, are also driving the market growth.
  • Consumers are shifting towards more organic or plant-based coffee to maintain a healthy lifestyle. Hence, key players are engaged in product innovations to maintain a stronger foothold in the market. For instance, in 2021, Nestle Japan launched a range of Nescafé lattes, including coffee capsules crafted with plant-based ingredients, to meet consumers rapidly growing interest in plant-based food. In addition, another significant factor driving the market growth is busy lifestyles, leading to coffee chains becoming more popular among customers who enjoy their coffee on the go.
  • Consumers demand premium products that emphasize quality. Therefore, they are attracted to top-notch coffee houses that offer the best coffee quality, which is a significant factor for repeated visits. Technology innovations, safety measures, and machine-based food processing units are projected to play an essential role in the demand for coffee over the coming years.

Coffee Market Trends

Demand for Certified Coffee

  • Coffee consumers are increasingly looking for ethical products from a social and ecological point of view. Organic certification in coffee is gaining popularity in world consumer markets, especially in Asia and Europe. The common belief among consumers about organically produced products being less exposed to synthetic chemicals and pesticides is boosting the trend for organic certified coffee.
  • Increased awareness about healthy eating habits has spurred a significant shift in meal patterns and dietary preferences, leading to a heightened demand for specialty and organic coffee products, particularly coffee pods and capsules. A prime example is Blue Tokai coffee roasters. This Indian coffee brand introduced biodegradable specialty coffee capsules in 2022, catering to the growing consumer interest in sustainable and eco-friendly options in the coffee industry.
  • Over the last few years, consumers have become more aware of the manufacturing of products they buy and where their purchases are coming from. Consumers are looking for certified coffee products to ensure the credibility of their coffee purchases.
  • Coffee that meets specific social, environmental, and economic criteria, independently verified by accredited third parties, falls under "sustainable coffee." Various certification bodies, such as UTZ Certification, Fair Trade Certification, Rainforest Alliance Certification, and USDA Organic Certification, scrutinize production methods and supply chains. As a result, the demand for certified coffee is expected to soar substantially in the foreseeable future due to these influential factors.
Coffee Market: UTZ Certified Coffee Production, Production Volume, In Thousand Metric Ton, Global, 2016-2021

Asia Pacific Dominates the Market

  • Many countries in the Asia-Pacific region have been traditional consumers of tea. However, the increased penetration of instant coffee in markets such as India has boosted the overall sales of the coffee category. Japan is the fifth-largest importer of coffee and coffee products.
  • For instance, as per the International Coffee Organization, in 2020-21, Japan imported 6,751 bags ( in thousand 60 kg bags) of green coffee beans. Similar to imports, Japan consumed 7,479 bags (in thousand 60 kg bags) in 2021. Also, coffee has become a part of the culture in Mainland China. For instance, according to the US Department of Agriculture (USDA), from 2018–19 to 2020–21, coffee consumption in China increased by 140%. In addition, the growing affinity for drinking coffee and the surge in willingness to try new aromas have boosted the demand for coffee in the region.
  • Coffee manufacturers are opening new stores and expanding their geographical footprints in China to expand their market share further. For instance, in 2022, Vietnamese coffee chain Trung Nguyen began the international expansion of its premium café brand Trung Nguyen Legend and its instant coffee range by opening its first store in Shanghai.
Coffee Market: Market Size (%), By Geography, Global, 2022

Coffee Industry Overview

The coffee market is highly competitive and is dominated by players like Nestlé S.A., Kraft Heinz Company, JAB Holding Company, Luigi Lavazza S.p.A., and Massimo Zanetti Beverage Group. The leading players in the coffee market recorded a significant scope in their market shares through innovations in products and expansions in other regions via joint ventures. For instance, in September 2021, Louis Dreyfus Company Asia Pte. Ltd signed a joint venture agreement with Zephyr Japan, a Japanese specialty coffee retailer that provides premium coffees. With this joint venture, the company aims for specialty business expansion, positioning it to increase excellent coffee flows into Japan and other East Asian markets.

Coffee Market Leaders

  1. JAB Holding Company

  2. Nestlé S.A.

  3. Luigi Lavazza S.p.A.

  4. Massimo Zanetti Beverage Group

  5. The Kraft Heinz Company

*Disclaimer: Major Players sorted in no particular order

Coffee Market Concentration
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Coffee Market News

  • September 2022: CoffeeB, a Swiss coffee brand, unveiled a groundbreaking innovation: compressed coffee balls heralded as "the next generation of single-serve coffee." These balls are wrapped in innovative seaweed-based material instead of traditional aluminum or plastic capsules, ensuring shape retention and sustainability.
  • March 2022: Melbourne's Beat Coffee introduced a specialty instant coffee packaged in single sachets, capturing the essence of quality, flavor, and convenience. This process preserves the coffee's vibrancy through freeze-drying, highlighting delightful caramel and honey notes in an instant format.
  • January 2022: Starbucks marked a milestone by launching its first drive-thru in Italy in Erbusco, Lombardy. This initiative stemmed from a new collaboration between Percassi, Starbucks' exclusive licensee partner in Italy, and the Q8 service station company, showcasing Starbucks' expansion strategy.

Coffee Market Report - Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Increased Coffee Consumption Among Working Population

      2. 4.1.2 Coffee Pods and Capsules Demand Augmenting the Market Growth

    2. 4.2 Market Restraints

      1. 4.2.1 Trade barriers Restrict Access to Developed Markets

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Whole-bean

      2. 5.1.2 Ground Coffee

      3. 5.1.3 Instant Coffee

      4. 5.1.4 Coffee Pods and Capsules

    2. 5.2 Distribution Channel

      1. 5.2.1 On-trade

      2. 5.2.2 Off-trade

        1. Supermarkets/Hypermarkets

        2. Convenience Stores

        3. Specialist Retailers

        4. Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Russia

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Australia

        4. Japan

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Market Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestle S.A.

      2. 6.3.2 JM Smucker Company

      3. 6.3.3 The Kraft Heinz Company

      4. 6.3.4 Starbucks Corporation

      5. 6.3.5 JAB Holding Company

      6. 6.3.6 Luigi Lavazza S.p.A.

      7. 6.3.7 Massimo Zanetti Beverage Group

      8. 6.3.8 Tata Global Beverages

      9. 6.3.9 Four Sigmatic.

      10. 6.3.10 Keurig Green Mountain Inc.

    4. *List Not Exhaustive

**Subject to Availability
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Coffee Industry Segmentation

Coffee is a brewed drink prepared from roasted coffee beans, the seeds of berries from certain flowering plants in the Coffea genus. 

The global coffee market is segmented by product type, distribution channel, and geography. By product type, the coffee market is segmented into whole-bean, ground coffee, instant coffee, and coffee pods and capsules. Based on the distribution channel, the market is segmented into on-trade and off-trade. The off-trade channels include supermarkets/hypermarkets, convenience stores, specialist retailers, and other channels. The report provides an analysis of emerging and established economies across the world, comprising North America, Europe, South America, Asia-Pacific, and Middle-East and Africa. 

The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Ground Coffee
Instant Coffee
Coffee Pods and Capsules
Distribution Channel
Convenience Stores
Specialist Retailers
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
United Arab Emirates
South Africa
Rest of Middle East & Africa
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Coffee Market Research Faqs

The Coffee Market size is expected to reach USD 132.13 billion in 2024 and grow at a CAGR of 4.72% to reach USD 166.39 billion by 2029.

In 2024, the Coffee Market size is expected to reach USD 132.13 billion.

JAB Holding Company, Nestlé S.A., Luigi Lavazza S.p.A., Massimo Zanetti Beverage Group and The Kraft Heinz Company are the major companies operating in the Coffee Market.

South America is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Europe accounts for the largest market share in Coffee Market.

In 2023, the Coffee Market size was estimated at USD 125.89 billion. The report covers the Coffee Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Coffee Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Plant-based milk alternatives, cold brew, & nitro coffee, are predicted to reshape the coffee industry.

The rise of oat, almond & other plant-based milk alternatives are impacting coffee consumption habits.

Coffee Industry Report

The global coffee market is driven by heightened global exposure to coffee culture, supportive government policies, and an increasing demand for certified coffee products, highlighting the beverage's health benefits and diverse product range, including instant coffee, ground coffee, and pods and capsules. The market's segmentation by distribution channels and the geographical dominance of Europe and North America, alongside Asia Pacific's emerging market due to shifting consumer preferences, underscore the industry's evolution. Specialty coffee houses and innovations like coffee pods are reshaping the market, prioritizing quality, sustainability, and innovation to meet global coffee consumer demands. For detailed market share, size, and revenue growth insights up to 2029, Mordor Intelligence™ Industry Reports offer a comprehensive analysis, available for free PDF download.

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Coffee Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)