Matcha Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Matcha Market Share and It is Segmented by Product (Regular Tea and Flavored Tea), By Form (Powder and Liquid), By Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Online Retail Stores, And Others), And by Geography (North America, Europe, Asia-pacific, South America, And the Middle East, And Africa). The Market Size and Values are Provided in Terms of (USD) During the Forecasted Years for the Above Segments.

Matcha Market Size

Matcha Market Summary
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Study Period 2019- 2029
Market Size (2024) USD 2.36 Billion
Market Size (2029) USD 2.89 Billion
CAGR (2024 - 2029) 4.17 %
Fastest Growing Market South America
Largest Market Asia Pacific

Major Players

Matcha Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Matcha Market Analysis

The Matcha Market size is estimated at USD 2.36 billion in 2024, and is expected to reach USD 2.89 billion by 2029, growing at a CAGR of 4.17% during the forecast period (2024-2029).

Matcha contains a high concentration of antioxidants and is often associated with health benefits on metabolism and cognitive function. Thus, the rising awareness of the health benefits associated with consuming matcha and the increasing consciousness among consumers about the negative health impact of carbonated drinks are significant factors driving the market. Furthermore, consumers are becoming more discerning about the quality of matcha. The trend toward premium-grade matcha, with consumers willing to pay a higher price for superior quality and authenticity, encourages manufacturers to launch premium products. For instance, in December 2022, MatchaKo unveiled its first ready-to-drink premium matcha drink in the United States market. Per the brand’s claim, matcha drink was certified organic, non-GMO project verified, and vegan. Besides this, the versatility of matcha in different applications, such as snacks, desserts, smoothies, and beauty products, is anticipated to provide a positive outlook for the market during the study period. 

Matcha Market Trends

Increasing Focus On Health and Wellness

In recent years, with increasing consumer focus on balanced diets and overall well-being, there has been a heightened emphasis on conscious food and beverage choices, with many people actively seeking nutritious and natural options. Matcha stands out for its rich antioxidant content, especially catechins, which can shield cells from damage induced by free radicals. Moreover, due to the prevalence of chronic degenerative illnesses, including cardiovascular disease, obesity, and cancer, matcha is gaining traction as a viable alternative to reinforce the preventative approach, preventing the need for therapy and boosting overall health. Some studies suggest that regular consumption of matcha may be associated with a lower risk of cardiovascular diseases. For instance, a survey of the therapeutic potential of matcha tea published by the National Library of Medicine in 2023 states that the consumption of matcha tea has been linked to impressive cardio-metabolic outcomes and health benefits. 

Matcha Market: Number of people who are health conscious in Germany, 2019-2023 (in millions)

Asia-Pacific Is The Largest Market For Matcha

India is one of the leading markets for matcha in the Asia-Pacific region. Furthermore, green tea has gained the attraction of Indian consumers over the past few years, mainly due to its health benefits, which are expected to ultimately propel the demand for matcha in the country. Owing to this, brands are focussing on expanding and launching products. For instance, in March 2022, EIJ Consulting Pvt. Ltd. announced it would bring Shizuru's ocha green tea to India in three distinct flavors: Sencha, Genmaicha, and Gyokuro. Additionally, EIJ Consulting Pvt. Ltd. would sell Shizuru's "Ocha" in India in collaboration with importer Mittal Teas, as well as introduce Indians to the rich tea culture of Japan and the savory flavors of green tea. Matcha has deep roots in Japanese culture and tradition, integral to tea ceremonies and rituals. This cultural significance drives domestic consumption and attracts tourists seeking authentic Japanese tea experiences. Moreover, the global popularity of matcha has led to increased demand for Japanese matcha products overseas, driving production and export growth in Japan. For instance, according to the Ministry of Agriculture, Japan's matcha and other green tea shipments rose 4% year-on-year to 9.1 billion yen in January–May 2023.

Matcha Market : Market Size (%), By Region, Global, 2023

Matcha Industry Overview

The global matcha market is highly competitive, with the presence of several regional players and international players across different regions. The brands with major market shares include AIYA America Inc., PepsiCo Inc., Breakaway Matcha LLC, The AOI Tea Company, and Pique. The companies focus on developing innovative products that meet the changing needs of consumers. Companies are also focused on fortifying matcha products to enhance their customer base and stay ahead of the competition in a rapidly evolving market.

Matcha Market Leaders

  1. AOI Tea

  2. AIYA America Inc

  3. PepsiCo Inc.

  4. Breakaway Matcha LLC

  5. Pique

*Disclaimer: Major Players sorted in no particular order

Matcha Market Concentration
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Matcha Market News

  • February 2024: Aiya Matcha acquired a majority stake in OMGTea to bring matcha to the masses. This collaboration aimed to expand and build a more extensive presence in the United Kingdom.
  • February 2024: Ippodo Tea launched Premium Select Matcha, a limited blend of high-class matcha. The product is ready to drink with an umami and sweet taste.
  • December 2023: Matcha Direct, owned by Tsuji Riichi Honten Co., Ltd., launched Decaff Matcha in its online shop.

Matcha Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Defination

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Increasing Focus On Health and Wellness

      2. 4.1.2 Surge in Product Innovation

    2. 4.2 Market Restraints

      1. 4.2.1 Presence of Substitutes

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products and Services

      5. 4.3.5 Degree of Competition


    1. 5.1 Product Type

      1. 5.1.1 Regular

      2. 5.1.2 Flavored

    2. 5.2 Form

      1. 5.2.1 Powder

      2. 5.2.2 Liquid

    3. 5.3 Distribution Channel

      1. 5.3.1 Hypermarket/Supermarket

      2. 5.3.2 Speciality Stores

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East & Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle East & Africa

  6. 6. Competitive Landscape

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Positioning Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Matcha Maiden

      2. 6.3.2 Mizuba Tea

      3. 6.3.3 AOI Tea

      4. 6.3.4 AIYA America Inc.

      5. 6.3.5 Midori Spring

      6. 6.3.6 Ippodo Tea

      7. 6.3.7 Matcha DNA

      8. 6.3.8 DoMatcha

      9. 6.3.9 Breakaway Matcha LLC

      10. 6.3.10 PIQUE

    4. *List Not Exhaustive

**Subject to Availability
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Matcha Industry Segmentation

Matcha is a unique, powerful form of green tea grown in the shadow for three to four weeks before harvest. The global matcha market is segmented by product, form, distribution channel, and geography. By product, the market is segmented into regular tea and flavored tea. By state, the market is segmented into powder and liquid forms. By distribution channel, the market is segmented into hypermarkets/supermarkets, specialty stores, online retail stores, and others. By geography, this report includes an analysis of regions like North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). For each segment, the market sizing and forecasts have been done based on value (in USD).

Product Type
Distribution Channel
Speciality Stores
Online Retail Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
United Arab Emirates
South Africa
Rest of Middle East & Africa
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Matcha Market Research FAQs

The Matcha Market size is expected to reach USD 2.36 billion in 2024 and grow at a CAGR of 4.17% to reach USD 2.89 billion by 2029.

In 2024, the Matcha Market size is expected to reach USD 2.36 billion.

AOI Tea, AIYA America Inc, PepsiCo Inc., Breakaway Matcha LLC and Pique are the major companies operating in the Matcha Market.

South America is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Matcha Market.

In 2023, the Matcha Market size was estimated at USD 2.26 billion. The report covers the Matcha Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Matcha Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The emerging trends in the Global Matcha Market a) Increasing demand for ready-to-drink options b) Matcha infused snacks and desserts

The emerging trends in the Global Matcha Market a) Increasing demand for ready-to-drink options b) Matcha infused snacks and desserts

The emerging trends in the Global Matcha Market a) Increasing demand for ready-to-drink options b) Matcha infused snacks and desserts

Matcha Products Industry Report

The matcha market is on a trajectory of exceptional growth, driven by a surge in consumer demand for ready-to-drink matcha beverages and an array of pre-packaged products. Innovations in matcha-infused items such as energy drinks and snacks are tapping into a global affinity for matcha flavors, while the push for sustainably sourced matcha underscores a shift towards environmental and social responsibility among producers. The diversity in the market is expanding, with products like pan-fried matcha appealing for their unique flavors and the increasing incorporation of matcha in personal care and culinary sectors reflecting its broad appeal. The North American region, in particular, demonstrates a strong preference for nutritional health drinks, spotlighting matcha as a key player in the world market matcha landscape, with consumers gravitating towards convenient, on-the-go options. Statistics for the Matcha Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Matcha Products analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Matcha Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)