
Study Period | 2019 - 2030 |
Market Size (2025) | USD 2.46 Billion |
Market Size (2030) | USD 3.02 Billion |
CAGR (2025 - 2030) | 4.17 % |
Fastest Growing Market | South America |
Largest Market | Asia Pacific |
Market Concentration | Low |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Matcha Market Analysis
The Matcha Market size is estimated at USD 2.46 billion in 2025, and is expected to reach USD 3.02 billion by 2030, at a CAGR of 4.17% during the forecast period (2025-2030).
The matcha industry is experiencing significant transformation driven by changing consumer preferences and digital innovation. The rise of e-commerce and digital platforms has revolutionized how matcha products are marketed and distributed, with online channels becoming increasingly important for brand visibility and consumer engagement. According to Dataportal, countries like Russia have witnessed substantial internet penetration rates of 88.2% at the start of 2023, facilitating greater online access to matcha products. This digital transformation has enabled brands to reach broader audiences and educate consumers about the significance of traditional Japanese tea and its modern applications. The trend has also led to the emergence of direct-to-consumer brands and subscription-based models, offering convenience and personalized experiences to consumers.
The industry is witnessing a notable shift towards premiumization and authenticity in product offerings. Premium-grade matcha products are gaining traction as consumers demonstrate increased willingness to invest in higher-quality offerings. This trend is evidenced by recent market entries, such as Kataoka & Co. Ltd's launch of Matcha Direct in March 2023, which focuses on delivering freshly ground, high-quality matcha from Kyoto to international markets. The emphasis on authenticity and quality has also led to the rise of single-origin matcha products, with companies increasingly highlighting the specific regions and cultivation methods of their tea leaves.
The matcha market is experiencing significant innovation in product formats and applications. According to Kerry Group PLC's 2023 report, markets like Brazil are witnessing substantial demand for unique flavor profiles, leading to diverse matcha-based product innovations. This trend is exemplified by the launch of PerfectTed's matcha energy drink in Tesco in 2023, which combines traditional matcha benefits with contemporary beverage formats. The industry is also seeing increased collaboration between traditional matcha producers and modern brands, as demonstrated by Hojicha Co.'s expansion into European Union countries in 2023, bringing authentic Japanese tea experiences to new markets.
The market is witnessing strong growth in export activities and cross-border trade. According to Japan's Ministry of Agriculture, the country's shipments of matcha and other green tea increased by 4% year-on-year to 9.1 billion yen in January-May 2023, indicating robust international demand. This growth is supported by increasing global appreciation for Japanese tea culture and the establishment of new distribution channels. Celebrity endorsements and brand collaborations are also playing a crucial role in market expansion, as evidenced by singer and television presenter Rochelle Humes' announcement in July 2023 to launch her matcha brand, aiming to integrate matcha into consumers' daily routines.
Matcha Market Trends
Growing Awareness Regarding Health and Wellness
In recent years, global consumers have progressively embraced healthier lifestyles, prioritizing balanced diets and overall well-being. There is a heightened emphasis on making conscious food and beverage choices, with many people actively seeking nutritious and natural options. Notably, matcha stands out for its rich content of antioxidants, especially catechins, renowned for their ability to shield cells from damage induced by free radicals. A study on the therapeutic potential of green tea published by the National Library of Medicine in 2023 states that the consumption of matcha tea has been linked to impressive cardio-metabolic outcomes and health benefits.
Brain health, including cognitive function, stress relief, mood, and sleep, has become a significant focus among global consumers. The combination of L-theanine and caffeine in matcha may have mood-enhancing effects, contributing to a sense of well-being and mental balance. Additionally, matcha has gained popularity in the context of weight management due to several potential mechanisms. The product contains catechins, particularly epigallocatechin gallate (EGCG), which may help boost metabolism. The popularity of matcha has been amplified through social media platforms, where influencers and health-conscious individuals share information about its benefits, while companies actively launch campaigns to broaden consumer awareness about matcha's health properties.
Surge in Product Innovation
Due to increasing consumer demand for matcha flavor, major industry players are strategically investing substantial resources in expanding their portfolios through innovative product launches. Despite facing strong competition from other beverage categories, manufacturers are introducing matcha blends that incorporate functional ingredients such as adaptogens, herbs, or superfoods to enhance specific health benefits. For instance, in November 2023, Hojicha Trading Co. Ltd. launched ceremonial matcha products in partnership with Marukyu Koyamaen, marketing the matcha as an authentic product crafted in Uji, Kyoto. The launch included Matcha Isuzu for preparing matcha lattes, Matcha Yugen for consumption without milk or sugar, and Matcha Kinrin for special occasions.
The trend toward premium and organic offerings has also driven innovation in the matcha market. In February 2024, Clearspring launched the UK's first Organic Japanese Kuwa Matcha, a vibrant green, finely ground powder made from mulberry leaves that is naturally caffeine-free. Single-serve matcha packets have gained popularity, offering unparalleled convenience and allowing consumers to enjoy a quick and mess-free matcha experience. For example, in January 2023, Tenza launched its newest products in single-serve matcha packets, with each box containing 10 individually wrapped packets, making it easy to experience matcha on the go.
Surge in Matcha-Enhanced Functional Food and Drinks
The matcha market has witnessed significant growth in functional foods and beverages that offer additional health benefits beyond basic hydration. Manufacturers are incorporating matcha flavor in functional foods and drinks to enhance their functional properties and cater to health-conscious consumers. For instance, in December 2022, MatchaKo unveiled the launch of the first ready-to-drink premium matcha drink in the United States market. As per the brand's claim, MatchaKo serves as a reduced-calorie substitute for existing sugary beverages on the market and stands out as the sole shelf-stable matcha drink that holds certifications for both organic and non-GMO verification.
The trend extends beyond beverages to include various food applications. In 2022, Chiquita Deutschland GmbH initiated a significant marketing campaign in Germany, promoting a banana and matcha-enhanced smoothie featuring them as nutritional ingredients. Additionally, as consumers become more conscious of their caffeine intake, matcha's unique caffeine release profile, which provides a more sustained energy boost compared to coffee, contributes to its appeal in functional beverages. This aligns with the trend of seeking alternatives to traditional caffeinated beverages while maintaining the desired functional benefits of enhanced focus and energy.
Segment Analysis: Product Type
Regular Segment in Global Matcha Market
The regular matcha segment dominates the global matcha market, commanding approximately 97% of the total market share in 2024. The versatility of regular matcha to address different consumer tastes and preferences, as well as its adaptability to be distributed through a wide range of distribution channels to aid in-home consumption, has significantly supported the segment's growth. Regular matcha's popularity is driven by its authentic taste profile and traditional appeal, making it a preferred choice for both ceremonial use and everyday consumption. The segment's strong performance is further bolstered by increasing consumer awareness about the health benefits of pure, unadulterated matcha, leading to its widespread adoption in various applications, including beverages, culinary uses, and dietary supplements. Manufacturers are focusing on sourcing high-quality regular matcha from renowned tea-growing regions, particularly in Japan, to maintain product authenticity and meet consumer expectations for premium quality.

Flavored Segment in Global Matcha Market
The flavored matcha segment is projected to experience the fastest growth rate of approximately 6% during the forecast period 2024-2029. This accelerated growth is primarily attributed to increasing consumer demand for innovative and diverse flavor profiles that combine the health benefits of traditional matcha with exciting taste experiences. The segment's expansion is driven by millennials and Generation Z consumers who are more inclined to experiment with new variants and flavors of matcha products. Manufacturers are actively responding to this trend by introducing creative flavor combinations and unique matcha blends that appeal to evolving consumer preferences. The premiumization of flavored matcha products and the strong emphasis laid by manufacturers to produce authentic and unique matcha flavors have significantly supported drawing consumers' attention and boosting sales. Additionally, the growing inclination of consumers toward sustainable products with clean-label ingredients, vegan, and organic claims is observed to be driving manufacturers toward offering respective products in sustainable formats.
Segment Analysis: Form
Powder Segment in Global Matcha Market
The tea powder segment dominates the global matcha market, commanding approximately 96% market share in 2024. The powdered form of matcha is consumed differently from tea leaves or tea bags, as it is suspended in a liquid, typically water or milk. The fine texture of powdered matcha and the general tradition of preparing tea with powder significantly support the segment's growth in the market. Additionally, this powder form allows for the full consumption of the entire tea leaf, providing a more concentrated source of nutrients and antioxidants compared to traditional steeped green tea. Manufacturers are increasingly focused on blending matcha powder with other functional ingredients to enhance its appeal. The versatility of matcha powder in various applications, from traditional tea preparation to culinary uses in baking, cooking, and beverages, has contributed to its market dominance.
Liquid Segment in Global Matcha Market
The liquid segment is projected to experience the fastest growth in the global matcha market, with an expected CAGR of approximately 6% during the forecast period 2024-2029. The rising popularity of ready-to-drink matcha beverages is driven by increasing consumer demand for convenient and on-the-go options. The liquid form of matcha is gaining prominence with various consumers adopting this form for its ability to be conveniently consumed and versatility as manufacturers offer liquid matcha products in different flavors targeting different consumer segments. The surge in health-consciousness among consumers is observed to be attracting them to replace their soft drinks containing artificial flavors, colors, and preservatives with natural and antioxidant-rich matcha drinks. Moreover, these liquid matcha products are being offered in various convenient packaging formats like cans that can be consumed on the go and disposed of quickly, further driving segment growth.
Segment Analysis: Distribution Channel
Online Retail Stores Segment in Global Matcha Market
Online retail stores have emerged as the dominant distribution channel in the global matcha market, commanding approximately 16% of the total market share in 2024. The prevalence of busy lifestyles and the expanding working population tend to use online channels for shopping to save time. Online channels offer comprehensive details about matcha products, such as their origins, flavor characteristics, preparation techniques, and health advantages. This instructional component improves customers' overall matcha-drinking experience and aids in their ability to make informed purchasing decisions. Customers don't need to visit physical stores because they can access a variety of matcha products from various brands and areas with only a few clicks. There's an assortment of matcha available online that customers can't find in their neighborhood shops, including a wide variety of conventional, specialty tea, and exotic teas available to customers from around the globe, to suit their tastes and preferences. The convenience of online shopping, coupled with detailed product information and a vast selection, has made this channel particularly attractive to modern consumers.
Online Retail Stores Growth in Global Matcha Market
The online retail stores segment is projected to experience the most rapid growth in the matcha market, with an expected CAGR of approximately 7% during the forecast period 2024-2029. This growth is driven by several factors, including the increasing adoption of e-commerce platforms and the rising preference for contactless shopping experiences. Subscription-based models are gaining popularity in the online retail stores segment, allowing consumers to subscribe to regular deliveries of matcha tea and other products at discounted prices. These subscription services offer convenience, cost savings, and a hassle-free way for consumers to ensure they always have their preferred matcha products on hand. The segment's growth is further supported by the integration of advanced technologies, improved logistics networks, and enhanced user experiences on online platforms. Major e-commerce players are continuously investing in improving their matcha product offerings and delivery capabilities, while manufacturers are developing exclusive online-only products to cater to this growing channel.
Remaining Segments in Distribution Channel
The matcha market's distribution landscape is further diversified through supermarkets/hypermarkets and specialty stores, each playing a unique role in market development. Supermarkets and hypermarkets offer the advantage of immediate product availability and the ability to physically examine products before purchase, while also providing a wide range of options under one roof. These stores often attract the masses by offering an ultra-modern shopping ambiance and integrating all conceivable needs under one roof. Specialty stores, on the other hand, focus on providing a curated selection of premium matcha products and often offer expert advice and personalized customer service. These stores typically emphasize providing a wide variety of matcha tea options to satisfy discriminating customers, with staff members who are knowledgeable about product origins, preparation methods, and optimal usage recommendations. Both channels contribute significantly to making matcha more accessible to different consumer segments while maintaining product quality and authenticity.
Matcha Market Geography Segment Analysis
Matcha Market in North America
The North American matcha market demonstrates a diverse landscape across the United States, Canada, and Mexico. The region's matcha industry is characterized by increasing consumer awareness about health benefits and the growing adoption of Asian tea culture. The United States leads the regional market with its well-established distribution networks and strong presence of key market players, while Canada shows promising growth driven by increasing health consciousness and product innovations. Mexico's market, though smaller, is showing significant potential with rising consumer interest in functional beverages and wellness products.

Matcha Market in United States
The United States dominates the North American matcha market, holding approximately 71% of the regional market share in 2024. The country's market is driven by increasing busy lifestyles and long working hours, making green tea a preferred beverage for consumers. The in-home consumption of matcha tea across the country has been rising, prompting major retailers to offer a wide range of matcha products. Major players operating in the United States are observed to offer matcha products in attractive flavor options and organic claims to reach a wider audience. The market has also witnessed various Japanese tea manufacturers entering to offer their authentic matcha products to American consumers.
Matcha Market in Mexico
Mexico represents the fastest-growing market in North America, with a projected growth rate of approximately 8% during 2024-2029. The country's matcha market is experiencing robust growth due to increasing health and wellness consciousness among consumers. Mexico has a rich tradition of herbal teas and natural remedies, making matcha a natural fit within the local culture. The market growth is further supported by the country's growing middle class and increasing exposure to international tea trends. Mexican consumers are increasingly seeking alternatives to traditional beverages, with matcha being perceived as a healthier option due to its high antioxidant content and potential health benefits.
Matcha Market in Europe
The European matcha market showcases a complex and diverse landscape across multiple countries including Spain, Germany, the United Kingdom, France, Italy, and Russia. Each country exhibits unique consumer preferences and market dynamics, influenced by local tea consumption habits and health awareness trends. The region benefits from well-developed retail infrastructure and increasing consumer interest in Asian tea culture. France leads the market with its sophisticated beverage culture and strong distribution networks, while Spain shows remarkable growth potential in the region.
Matcha Market in France
France maintains its position as the largest matcha market in Europe, commanding approximately 14% of the regional market share in 2024. The country's market is characterized by a rich culinary tradition and a culture that values quality ingredients and gastronomic experiences. French consumers are increasingly associating with drinking matcha tea from certified organic sources, driving demand for premium tea and authentic products. The market has witnessed significant product innovations, particularly in the ready-to-drink segment, catering to the growing health-conscious consumer base.
Matcha Market in Spain
Spain emerges as the fastest-growing matcha market in Europe, with an expected growth rate of approximately 7% during 2024-2029. The Spanish market is experiencing robust growth driven by the increasing prevalence of Japanese tea culture and traditional tea ceremonies. The country's consumers are showing growing interest in matcha's health benefits and its potential role in weight management. The market is further supported by the rising trend toward premium tea products, with consumers willing to pay more for authentic and high-quality matcha varieties.
Matcha Market in Asia Pacific
The Asia Pacific region represents the cornerstone of the global matcha market, with countries like China, Japan, Australia, and India playing significant roles. The region benefits from its deep-rooted tea culture, traditional production methods, and increasing modern applications of matcha in various food and beverage products. China leads the regional market with its extensive production capabilities and large consumer base, while India shows promising growth potential with increasing adoption of healthy beverages.
Matcha Market in China
China dominates the Asia Pacific matcha market, leveraging its extensive tea production heritage and large consumer base. The country's market is driven by increasing health consciousness among consumers, particularly in high-tier urban cities. Female consumers are one of the major drivers of China's health and wellness industry, often coming from well-paying jobs or sources of income. The market has witnessed significant growth in high-end matcha products sourced from renowned tea regions, positioned as luxury items for affluent consumers.
Matcha Market in India
India represents the fastest-growing market in the Asia Pacific region, demonstrating strong potential in the matcha segment. The country's market growth is supported by increasing globalization and social media influence, which has raised interest in foreign foods and drinks like matcha. Indian customers have better access to a greater selection of matcha products due to the rise of online matcha stores. The market also benefits from the country's strong Ayurvedic tradition, which aligns well with matcha's natural origins and health benefits.
Matcha Market in South America
The South American matcha market, primarily represented by Brazil and Argentina, shows promising growth potential driven by changing consumer preferences and increasing health awareness. Brazil emerges as the largest market in the region, benefiting from its established tea culture and growing interest in healthy beverages. Argentina represents the fastest-growing market, supported by the rising occurrence of prolonged diseases and increasing consumer awareness about healthy alternatives to traditional beverages. The region's market is characterized by the growing presence of online retail channels and increasing product innovations in matcha-based beverages.
Matcha Market in Middle East and Africa
The Middle East and Africa matcha market, with key countries including the United Arab Emirates and South Africa, demonstrates growing potential driven by increasing health consciousness and evolving consumer preferences. The United Arab Emirates leads the regional market, supported by its cosmopolitan culture and status as a global city, while South Africa shows the fastest growth potential with its diverse cultural landscape and increasing interest in health and wellness products. The region's market is characterized by the rising adoption of Western health and wellness trends, particularly in urban areas, and the growing influence of social media in shaping consumer preferences for premium tea products.
Matcha Industry Overview
Top Companies in Matcha Market
The global matcha market features established players like AIYA America, PepsiCo, Breakaway Matcha, AOI Tea Company, and Pique, leading product innovation and market development. Companies are increasingly focusing on launching premium matcha and organic matcha products, with particular emphasis on ceremonial-grade offerings and innovative ready-to-drink formats. Strategic partnerships and collaborations are being leveraged to expand geographical presence and enhance distribution networks, particularly in emerging markets. Operational agility is demonstrated through investments in sustainable packaging solutions and the adoption of advanced processing technologies. Companies are also expanding their product portfolios through matcha-infused beverages, culinary products, and specialty blends while strengthening their direct-to-consumer channels and e-commerce capabilities.
Fragmented Market with Regional Growth Opportunities
The matcha market exhibits a fragmented competitive landscape characterized by a mix of global conglomerates and specialized regional players. Traditional Japanese tea manufacturers maintain strong positions in premium tea segments, while international food and beverage corporations leverage their extensive distribution networks to capture mass-market opportunities. Market consolidation is gradually increasing through strategic acquisitions and partnerships, particularly as larger companies seek to acquire specialized matcha producers to enhance their product authenticity and technical expertise.
The competitive dynamics are shaped by regional preferences and consumption patterns, with Asia-Pacific, particularly Japan, serving as the core market while Western regions represent emerging growth opportunities. Market participants are increasingly focusing on vertical integration, from sourcing to distribution, to ensure product quality and supply chain efficiency. The presence of numerous small and medium-sized enterprises specializing in organic and premium tea products contributes to market fragmentation, while established players continue to strengthen their positions through brand building and product differentiation strategies.
Innovation and Quality Drive Market Success
Success in the matcha market increasingly depends on companies' ability to balance traditional authenticity with modern consumer preferences. Incumbents are focusing on strengthening their premium positioning through investment in quality sourcing, sustainable practices, and product certification while expanding their distribution reach through omnichannel strategies. New entrants are finding opportunities by focusing on specific market niches, such as organic matcha, ready-to-drink formats, or matcha-based wellness products, while leveraging digital marketing and direct-to-consumer channels to build brand awareness.
Market participants must address the growing consumer sophistication regarding product quality and origin while managing the risk of substitution from other health beverages and traditional tea products. The ability to maintain consistent quality while scaling operations remains crucial, particularly as regulatory scrutiny of health claims and product authenticity increases. Companies need to invest in consumer education about matcha's benefits and usage while developing innovative formats that make the product more accessible to mainstream consumers. Success also depends on building strong relationships with suppliers and maintaining efficient supply chain operations to ensure product quality and competitive pricing.
Matcha Market Leaders
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AOI Tea
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AIYA America Inc
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PepsiCo Inc.
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Breakaway Matcha LLC
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Pique
- *Disclaimer: Major Players sorted in no particular order

Matcha Market News
- February 2024: Aiya Matcha acquired a majority stake in OMGTea to bring matcha to the masses. This collaboration aimed to expand and build a more extensive presence in the United Kingdom.
- February 2024: Ippodo Tea launched Premium Select Matcha, a limited blend of high-class matcha. The product is ready to drink with an umami and sweet taste.
- December 2023: Matcha Direct, owned by Tsuji Riichi Honten Co., Ltd., launched Decaff Matcha in its online shop.
Matcha Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Defination
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Increasing Focus On Health and Wellness
- 4.1.2 Surge in Product Innovation
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4.2 Market Restraints
- 4.2.1 Presence of Substitutes
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4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products and Services
- 4.3.5 Degree of Competition
5. MARKET SEGMENTATION
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5.1 Product Type
- 5.1.1 Regular
- 5.1.2 Flavored
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5.2 Form
- 5.2.1 Powder
- 5.2.2 Liquid
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5.3 Distribution Channel
- 5.3.1 Hypermarket/Supermarket
- 5.3.2 Speciality Stores
- 5.3.3 Online Retail Stores
- 5.3.4 Others
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5.4 Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.1.3 Mexico
- 5.4.1.4 Rest of North America
- 5.4.2 Europe
- 5.4.2.1 United Kingdom
- 5.4.2.2 Germany
- 5.4.2.3 Spain
- 5.4.2.4 France
- 5.4.2.5 Italy
- 5.4.2.6 Russia
- 5.4.2.7 Rest of Europe
- 5.4.3 Asia-Pacific
- 5.4.3.1 China
- 5.4.3.2 Japan
- 5.4.3.3 India
- 5.4.3.4 Australia
- 5.4.3.5 Rest of Asia-Pacific
- 5.4.4 South America
- 5.4.4.1 Brazil
- 5.4.4.2 Argentina
- 5.4.4.3 Rest of South America
- 5.4.5 Middle East & Africa
- 5.4.5.1 United Arab Emirates
- 5.4.5.2 South Africa
- 5.4.5.3 Rest of Middle East & Africa
6. Competitive Landscape
- 6.1 Most Adopted Strategies
- 6.2 Market Positioning Analysis
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6.3 Company Profiles
- 6.3.1 Matcha Maiden
- 6.3.2 Mizuba Tea
- 6.3.3 AOI Tea
- 6.3.4 AIYA America Inc.
- 6.3.5 Midori Spring
- 6.3.6 Ippodo Tea
- 6.3.7 Matcha DNA
- 6.3.8 DoMatcha
- 6.3.9 Breakaway Matcha LLC
- 6.3.10 PIQUE
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Matcha Industry Segmentation
Matcha is a unique, powerful form of green tea grown in the shadow for three to four weeks before harvest. The global matcha market is segmented by product, form, distribution channel, and geography. By product, the market is segmented into regular tea and flavored tea. By state, the market is segmented into powder and liquid forms. By distribution channel, the market is segmented into hypermarkets/supermarkets, specialty stores, online retail stores, and others. By geography, this report includes an analysis of regions like North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). For each segment, the market sizing and forecasts have been done based on value (in USD).
Product Type | Regular | ||
Flavored | |||
Form | Powder | ||
Liquid | |||
Distribution Channel | Hypermarket/Supermarket | ||
Speciality Stores | |||
Online Retail Stores | |||
Others | |||
Geography | North America | United States | |
Canada | |||
Mexico | |||
Rest of North America | |||
Europe | United Kingdom | ||
Germany | |||
Spain | |||
France | |||
Italy | |||
Russia | |||
Rest of Europe | |||
Asia-Pacific | China | ||
Japan | |||
India | |||
Australia | |||
Rest of Asia-Pacific | |||
South America | Brazil | ||
Argentina | |||
Rest of South America | |||
Middle East & Africa | United Arab Emirates | ||
South Africa | |||
Rest of Middle East & Africa |
Matcha Market Research FAQs
How big is the Matcha Market?
The Matcha Market size is expected to reach USD 2.46 billion in 2025 and grow at a CAGR of 4.17% to reach USD 3.02 billion by 2030.
What is the current Matcha Market size?
In 2025, the Matcha Market size is expected to reach USD 2.46 billion.
Who are the key players in Matcha Market?
AOI Tea, AIYA America Inc, PepsiCo Inc., Breakaway Matcha LLC and Pique are the major companies operating in the Matcha Market.
Which is the fastest growing region in Matcha Market?
South America is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Matcha Market?
In 2025, the Asia Pacific accounts for the largest market share in Matcha Market.
What years does this Matcha Market cover, and what was the market size in 2024?
In 2024, the Matcha Market size was estimated at USD 2.36 billion. The report covers the Matcha Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Matcha Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Our Best Selling Reports
Matcha Market Research
Mordor Intelligence provides a comprehensive analysis of the rapidly evolving matcha market. We leverage our extensive expertise in the green tea industry to deliver this research. Our detailed report examines the complete spectrum, from traditional Japanese tea to modern applications. These include matcha beverage products, matcha supplement formulations, and emerging matcha cosmetics. The analysis covers various grades such as ceremonial matcha, culinary matcha, and organic matcha. It also explores the convergence of matcha ingredient applications in the functional beverage industry.
Stakeholders across the premium tea market and specialty tea segments can access our detailed report PDF for download. The report features in-depth matcha market analysis and trends in the green tea market. It provides valuable insights into the Japanese tea market, superfood tea developments, and the growing premium matcha segment. Our research encompasses the entire value chain, from tea powder processing to end-user applications in the functional beverage market. This offers strategic insights for businesses operating in both traditional and innovative market segments. The comprehensive analysis includes a detailed examination of green tea extract market dynamics and emerging opportunities in the specialty tea market.