Bottled Water Market in Italy Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Italian Bottled Water Industry is Segmented by Type (Still, Sparkling, and Functional) and Distribution Channel (Supermarkets/Hypermarkets, Home and Office Delivery, Convenience Stores, On-trade, and Other Distribution Channels). The market size is provided in terms of (USD Million) during the forecasted years for the above segments.

Italy Bottled Water Market Size

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Italy Bottled Water Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 2.18 %
Market Concentration Low

Major Players

Italy Bottled Water Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Italy Bottled Water Market Analysis

The Italian bottled water market is projected to register a CAGR of 2.18% over the next five years.

The bottled water market has grown steadily over the past years, but with the launch of various functional bottled water, it is anticipated to grow faster than earlier. In Italy, more than 80 companies are operating in the bottled water industry, which makes the country one of the largest exporters of bottled water across the region. The concerns related to the contaminated water from tap water and the mobility and convenience that bottled water offers are benefiting the bottled water market across the country. The market is driven by the nation's rising disposable income, allowing more sales revenue for market participants. In some areas, the market is driven by increasing population demand and ineffective water supply management. The market study's sparkling water sector is predicted to grow faster as consumers switch to sparkling water enhanced with vitamins and minerals. The growing popularity of healthy lifestyles and the widespread use of bottled water for sports and outdoor activities like hiking and camping are the leading causes of the strong demand for Italy bottled water. Additionally, the market study is producing lucrative prospects for both current producers and new entrants due to the rising demand for bottled water packaged in an environmentally sustainable manner.

Moreover, according to Fine Waters, Italians consume the most bottled water per person in Europe. There are over 600 domestic Italian bottled water brands, which means about 600 different bottled water brands are sourced in Italy. Every Italian family pays roughly USD 318.43 a year on average. An Italian's average amount of water is nearly half a liter, and over half of the population prefers bottled water to tap water. In Italy, different mineral water brands are available in bottles, bearing their brand names and the locations where they were welled.

Italy Bottled Water Market Trends

Growth in Foodservice Expenditure and Tourism

The Italian bottled market is expected to register steady growth from the food service and tourism industry. The still water segment is expected to register a high sales growth in volume, and the sparkling and functional features are expected to register a high sales growth in value. This can be attributed to the increasing consumer demand for high-quality premium sparkling and fortified drinking water, especially from the food service sector. Bottled water is usually charged much higher prices than off-trade retail distribution channels. In recent years, increasing tourism in Italy facilitated the growth in food service expenditure, propelling the development of the bottled water market. The market for bottled water currently offers a wide range of products with various features and costs. Thus, The extrinsic qualities, such as brand, packaging, origin, etc., and intrinsic qualities, such as the mineral composition of bottled water, affect its pricing.

The growing food service channel is also one of the major driving factors for the sales value of bottled water, as food service occupies more than 60% of the market share due to high product prices in this channel. Additionally, bottled water in Italian restaurants is associated with premiumization, and it is known to be five times costlier in food service outlets than in supermarkets. This factor is impacting its consumption value to a large extent. Moreover, according to a Survey conducted by Banca d'Italia, Italy's overall number of foreign visitors as international tourists in 2021 accounted for nearly 41 million. Over USD 169.832 billion of the Italian GDP was added in 2021 due to travel and tourism. Thus with the boosting tourism sector in Italy, it is anticipated that it will impact the bottled market positively.

Italy Bottle Water Market: International Tourist Visitors, in Million, Italy, 2017-2021

The Still Water Segment Holds the Largest Market Share

The still water segment holds a larger share of the market owing to its availability, and consumer preference. Still, spring water is another potential segment in the Italian water industry, although it is still very small. Spring water is increasingly used in the water cooler segment. Moreover, mineral water is a major part of the still water segment in the country. Italy is a country rich in mineral waters and, considering its orographic constitution, it can rely on natural mineral waters of different origins and compositions as a result of its granite rocks, dolomites calcareous, and volcanic rocks. Also, Italy is one of the major exporters of mineral water to the United States.

Moreover, there are many players in the market offering spring water in bottled formats, for instance, the Italian still natural spring water brand called Acqua Panna comes from Tuscany's Gazzarro Mountain. The Panna factory has Europe's most cutting-edge bottling facilities, and currently, one of the top imported still waters at fine dining establishments in the United States is Acqua Panna Natural Spring Water.

Italy Bottled water Market: Export value of Mineral Waters and Aerated Waters (not containing added sugar, other sweetening matter or flavored), in USD, Italy, 2017-2021

Italy Bottled Water Industry Overview

Key players are focusing on product development and product innovation to meet the consumer's needs by offering a variety of tastes and product quality to maintain premiumization. The major companies in the Italian bottled water market are focusing on mergers and acquisitions, geographical expansions, product innovations, and partnerships to establish a broader consumer base for bottled water and strengthen their overall sales. Some of the major players use mergers and acquisitions as their key strategy. The strategy to follow mergers and acquisitions by these top players is to sustain and secure a leading position in the industry. This will enable the companies to maintain dominance over other players and remain in intense competition with other players in the market. Some major Italian bottled water market players are Acqua Minerale San Benedetto SpA, Ferrarelle SpA, Refresco Group BV (Spumador SpA), and Lauretana SpA.

Italy Bottled Water Market Leaders

  1. Acqua Minerale San Benedetto S.p.A.​

  2. Nestlé S.A. (Sanpellegrino S.p.A.)​

  3. Fonti di Vinadio SpA​

  4. CoGeDi International SpA​

  5. Lauretana SpA

*Disclaimer: Major Players sorted in no particular order

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Italy Bottled Water Market News

  • In January 2022, SOLÉ Natural Italian Mineral Water launched a three-pronged sales and marketing program. It features an exclusive partnership with online beverage retailer Beverage Universe and Amazon.
  • In April 2021, The new Ecogreen 1l Easy Bottle was launched by Acqua Minerale San Benedetto, packaged with recycled PET. The new Ecogreen 1l Easy bottle, San Benedetto's first carbon-neutral mineral water product, is projected to reduce greenhouse gas emissions by an additional 9% throughout the product's life cycle while utilizing about 300 tonnes less virgin PET.
  • In March 2021, Coop Italia launched a proprietary mineral water bottle with a non-separable closure constructed entirely from recycled plastic and made effective from mid-June 2021. The low-mineral Coop branded water comes from the Monte Cimone spring close to Modena and is offered in a single one-liter bottle in both natural and sparkling water variants.

Italy Bottled Water Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Growth In Foodservice Expenditure and Tourism Sector

      2. 4.1.2 Premiumization with the Growth of Fortified and Flavored Water

    2. 4.2 Market Restraints

      1. 4.2.1 Concerns Regarding Plastic Waste and the Rising Inclination Toward Tap Water

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Carbonated Bottled Water

      2. 5.1.2 Still Bottled Water

      3. 5.1.3 Flavored/Functional Bottled Water

    2. 5.2 Distribution Channel

      1. 5.2.1 On-Trade

      2. 5.2.2 Off-Trade

        1. Supermarket/Hypermarket

        2. Convenience Stores

        3. Home and Office Delivery

        4. Online Retail Stores

        5. Other Off-Trade Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestle SA

      2. 6.3.2 Acqua Minerale San Benedetto SpA

      3. 6.3.3 Fonti di Vinadio SpA

      4. 6.3.4 Ferrarelle SpA

      5. 6.3.5 CoGeDi International SpA

      6. 6.3.6 Acqua Lete

      7. 6.3.7 Sant'Anna di Vinadio

      8. 6.3.8 Lauretana SpA

      9. 6.3.9 Rocchetta

      10. 6.3.10 Refresco Group BV (Spumador SpA)

    4. *List Not Exhaustive


**Subject to Availability
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Italy Bottled Water Industry Segmentation

Purified, contaminant-free drinking water packed in bottles is known as bottled water. It is the most practical means for the body to meet its hydration demands and is offered in plastic and glass water bottles. The Italian bottled water market is segmented by type and distribution channel. By type, the market studied is segmented into carbonated bottled water, still bottled water, and flavored/functional bottled water. By distribution channel, the market learned is segmented into on-trade and off-trade channels. under the off-trade channels, the market is segmented into supermarkets/hypermarkets, convenience stores, home and office delivery, and other off-trade channels. For each segment, the market sizing and forecasting have been done in value terms of USD million.

Carbonated Bottled Water
Still Bottled Water
Flavored/Functional Bottled Water
Distribution Channel
Convenience Stores
Home and Office Delivery
Online Retail Stores
Other Off-Trade Channels
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Italy Bottled Water Market Research FAQs

The Italy Bottled Water Market is projected to register a CAGR of 2.18% during the forecast period (2024-2029)

Acqua Minerale San Benedetto S.p.A.​, Nestlé S.A. (Sanpellegrino S.p.A.)​, Fonti di Vinadio SpA​, CoGeDi International SpA​ and Lauretana SpA are the major companies operating in the Italy Bottled Water Market.

The report covers the Italy Bottled Water Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Italy Bottled Water Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Italy Bottled Water Industry Report

Statistics for the 2024 Italy Bottled Water market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Italy Bottled Water analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Bottled Water Market in Italy Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)