Italy Bottled Water Market Size

Italy Bottled Water Market Analysis

The Italian bottled water market is projected to register a CAGR of 2.18% over the next five years.

The bottled water market has grown steadily over the past years, but with the launch of various functional bottled water, it is anticipated to grow faster than earlier. In Italy, more than 80 companies are operating in the bottled water industry, which makes the country one of the largest exporters of bottled water across the region. The concerns related to the contaminated water from tap water and the mobility and convenience that bottled water offers are benefiting the bottled water market across the country. The market is driven by the nation's rising disposable income, allowing more sales revenue for market participants. In some areas, the market is driven by increasing population demand and ineffective water supply management. The market study's sparkling water sector is predicted to grow faster as consumers switch to sparkling water enhanced with vitamins and minerals. The growing popularity of healthy lifestyles and the widespread use of bottled water for sports and outdoor activities like hiking and camping are the leading causes of the strong demand for Italy bottled water. Additionally, the market study is producing lucrative prospects for both current producers and new entrants due to the rising demand for bottled water packaged in an environmentally sustainable manner.

Moreover, according to Fine Waters, Italians consume the most bottled water per person in Europe. There are over 600 domestic Italian bottled water brands, which means about 600 different bottled water brands are sourced in Italy. Every Italian family pays roughly USD 318.43 a year on average. An Italian's average amount of water is nearly half a liter, and over half of the population prefers bottled water to tap water. In Italy, different mineral water brands are available in bottles, bearing their brand names and the locations where they were welled.