Market Share of Italy Bottled Water Industry
Key players are focusing on product development and product innovation to meet the consumer's needs by offering a variety of tastes and product quality to maintain premiumization. The major companies in the Italian bottled water market are focusing on mergers and acquisitions, geographical expansions, product innovations, and partnerships to establish a broader consumer base for bottled water and strengthen their overall sales. Some of the major players use mergers and acquisitions as their key strategy. The strategy to follow mergers and acquisitions by these top players is to sustain and secure a leading position in the industry. This will enable the companies to maintain dominance over other players and remain in intense competition with other players in the market. Some major Italian bottled water market players are Acqua Minerale San Benedetto SpA, Ferrarelle SpA, Refresco Group BV (Spumador SpA), and Lauretana SpA.
Italy Bottled Water Market Leaders
Acqua Minerale San Benedetto S.p.A.
Nestlé S.A. (Sanpellegrino S.p.A.)
Fonti di Vinadio SpA
CoGeDi International SpA
Lauretana SpA
*Disclaimer: Major Players sorted in no particular order
