IT Operations Management Market Size & Share Analysis - Industry Research Report

Name: IT Operations Management Market Size & Share Analysis - Industry Research Report - Growth Trends 2030
Creator: Mordor Intelligence
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IT Operations Management Market Size and Share

Market Overview

Study Period	2019 - 2030
Market Size (2025)	USD 36.30 Billion
Market Size (2030)	USD 64.90 Billion
Growth Rate (2025 - 2030)	12.30% CAGR
Fastest Growing Market	Asia Pacific
Largest Market	North America
Market Concentration	Low
Major Players *Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

IT Operations Management Market (2025 - 2030) — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

IT Operations Management Market Analysis by Mordor Intelligence

The IT operations management market is valued at USD 36.3 billion in 2025 and is forecast to reach USD 64.9 billion by 2030, expanding at a 12.30% CAGR. Enterprises are accelerating investment as cloud, edge, and 5G deployments multiply system complexity. Predictive analytics and intelligent automation now underpin day-to-day operations, enabling proactive incident prevention, faster root-cause identification, and autonomous remediation. Energy-aware monitoring is gaining prominence as companies align IT with carbon-neutrality goals. Meanwhile, open standards such as OpenTelemetry are easing data consolidation across disparate platforms, though spiraling telemetry volumes and shortages of AIOps talent temper near-term growth.

Key Report Takeaways

By solution type, Cloud and Hybrid-IT Management led with 28.70% of IT operations management market share in 2024, while IT Operations Analytics posted the highest 19.50% CAGR outlook.
By deployment model, cloud-based platforms accounted for 61.90% of the IT operations management market size in 2024 and are projected to grow at 19.00% CAGR to 2030.
By end-user vertical, BFSI contributed 28.70% revenue share in 2024; Healthcare and Life Sciences is advancing at a 15.90% CAGR through 2030.
By organisation size, large enterprises held 72.00% of the IT operations management market share in 2024, whereas SMEs record the fastest 14.50% CAGR.
By geography, North America captured 38.90% of 2024 revenue; APAC is forecast to remain the fastest-expanding region with a 14.20% CAGR.

Global IT Operations Management Market Trends and Insights

Drivers Impact Analysis

Driver	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
Cloud and Hybrid-IT sprawl elevates monitoring complexity	+2.8%	Global, North America and Europe lead	Medium term (2-4 years)
Shift from ITSM to AIOps for predictive incident response	+3.2%	North America and Europe core, APAC accelerating	Short term (≤ 2 years)
Edge and 5G roll-outs demanding real-time observability	+2.1%	APAC core, spill-over to North America and Europe	Medium term (2-4 years)
Sustainability mandates driving energy-aware tooling	+1.4%	Europe leading, North America following	Long term (≥ 4 years)
GPU-dense AI clusters need new performance baselines	+1.8%	Global, concentrated in major cloud regions	Short term (≤ 2 years)
Vendor-agnostic OpenTelemetry adoption	+1.2%	Global enterprise uptake	Medium term (2-4 years)

Source: Mordor Intelligence

Cloud and Hybrid-IT Sprawl Elevates Monitoring Complexity

Hybrid architectures spanning 3–5 public-cloud providers plus on-premises estates now dominate enterprise roadmaps. Each additional environment multiplies telemetry streams, creating blind spots that lengthen mean-time-to-resolution by up to 60%. Unified observability platforms able to stitch together metrics, traces, and logs from microservices at scale therefore become core to operational resilience. AWS’s USD 5 billion investment in new infrastructure across Thailand illustrates the pace of cloud expansion that fuels demand for broader visibility.^{[1]Amazon Web Services, “AWS Launches Infrastructure Region in APAC, Plans US$5 Billion Thailand Investment,” erp.today}

Shift from ITSM to AIOps for Predictive Incident Response

Ticket-based workflows are giving way to machine-learning models that surface anomalies before users notice. Enterprises deploying AIOps report 80% reductions in manual triage and 20%+ ROI gains from lower downtime.^{[2]John Anthos, “Now GA: New Relic AI (NRAI),” New Relic, newrelic.com} Utilities and energy firms lead adoption as always-on infrastructure mandates zero-tolerance for outages. The paradigm shift is propelling the IT operations management market toward self-healing capabilities that reallocate human effort to strategic engineering tasks.

Edge and 5G Roll-outs Demanding Real-Time Observability

Edge nodes supporting latency-sensitive workloads require sub-5 ms visibility loops. Centralized tools struggle with the volume and speed, driving innovation in lightweight agents capable of local analytics and conditional alerting. Ericsson’s partnership with Supermicro spotlights hardware–software convergence designed specifically for distributed AI and ultra-low-latency monitoring.^{[3]Ericsson Newsroom Staff, “Ericsson and Supermicro Advance Enterprise Connectivity for Edge AI Systems,” Ericsson, ericsson.com}

Sustainability Mandates Driving Energy-Aware Tooling

Data centers consume nearly 3% of global electricity, prompting regulators and boards to mandate granular power tracking. Modern platforms now display watts, PUE, and carbon intensity adjacent to performance charts, enabling teams to schedule non-critical jobs during renewable-generation peaks. Microsoft’s procurement of 23.6 million MWh in renewables underscores how sustainability metrics have become first-class operational KPIs.^{[4]Microsoft CSR Team, “Sustainability,” microsoft.com}

Restraints Impact Analysis

Restraint	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
Upfront spending on data pipelines and licenses strains budgets	-2.1%	Global, hitting SMEs hardest	Short term (≤ 2 years)
Scarcity of seasoned SRE and DevSecOps professionals	-1.8%	Global, most acute in APAC and other emerging markets	Medium term (2-4 years)
Strict data-residency rules curb cross-border log sharing for AI models	-1.3%	EU, China and other sovereignty-focused jurisdictions	Long term (≥ 4 years)
Sovereign-cloud mandates force localized ITOA variants	-0.9%	EU, China, India and countries enforcing digital-sovereignty mandates	Long term (≥ 4 years)

Source: Mordor Intelligence

Legacy Tool Silos Inhibit Single-Pane Visibility

Many enterprises still juggle 5–10 monitoring products. Custom connectors and duplicated alert workflows inflate operational overhead, delaying unified rollouts. In APAC, 61% of organizations manage at least five tools simultaneously, prompting consolidation programs that can span years and absorb scarce engineering cycles.

Rising Observability Data Costs Squeeze ROI Calculations

Telemetry volumes from containerized microservices grow faster than budgets. Wasabi’s 2025 survey found 50% of APAC firms delayed projects due to escalating storage and egress fees. Faced with runaway invoices, some teams downsample or shorten retention, risking blind spots that can negate the promise of full-stack observability.

Segment Analysis

By Solution: Analytics Spurs Next-Generation Transformation

Cloud and Hybrid-IT Management held a 28.70% IT operations management market share in 2024 as enterprises sought consistent governance across multi-cloud estates. Demand is sustained by continuous migration waves and the inclusion of edge locations in the same visibility envelope. Meanwhile, IT Operations Analytics is projected to expand at a 19.50% CAGR, elevating the IT operations management market size for intelligent platforms that correlate events, forecasts saturation points, and trigger automated Workflows. Vendors embed large-language-model-driven insights to democratize troubleshooting for non-specialist staff, effectively flattening learning curves.

Complementary modules such as Application Performance Monitoring shift emphasis from code-level tracing to end-to-end user-journey mapping, while Configuration and Change Management exploits policy-as-code to reduce drift. Automation and Orchestration components grow in tandem, enabling auto-scaling and self-healing actions without human clicks. Collectively, these changes reshape procurement priorities as buyers bundle analytics with remedial automation under a single subscription.

By Deployment Model: Cloud-Native Dominance Accelerates

Cloud-hosted subscriptions represented 61.90% of 2024 revenue, translating to the largest component of IT operations management market size for consumption-based offerings. With 19.00% CAGR expected to 2030, elasticity, lower CapEx, and offloaded maintenance continue to attract adopters. Hybrid patterns persist where data residency and latency requirements dictate local processing, yet even these deployments often rely on cloud control planes for policy management.

On-premise roll-outs slow but do not vanish, especially inside regulated sectors. Edge-oriented deployment options emerge as containers running within factory floors or cell-tower shelters forward summaries when bandwidth allows. OpenTelemetry adherence ensures collected data remains portable no matter where collectors run, preserving procurement flexibility.

By End-User Vertical: Healthcare Leads Growth Curve

BFSI retained 28.70% revenue share in 2024 due to stringent uptime and audit mandates that compel banks to invest heavily in monitoring. However, Healthcare and Life Sciences is forecast at 15.90% CAGR, swelling the IT operations management market size for patient-safety-critical analytics that track equipment telemetry and electronic health-record latency. Real-time edge monitoring inside hospitals supports tele-ICU solutions and IoT medical devices handling sensitive data.

Manufacturing embraces Industry 4.0, wiring shop-floor PLCs into unified dashboards that correlate OT and IT metrics. Retail chains integrate in-store point-of-sale data with e-commerce site telemetry to secure omnichannel experiences, while public agencies modernize ageing infrastructures under digital-government mandates. Each vertical brings bespoke compliance obligations that vendors increasingly address through pre-packaged rule sets.

By Organisation Size: Automation Lowers Barriers for SMEs

Large enterprises commanded 72.00% of 2024 spending, leveraging scale to negotiate enterprise-wide licenses covering global footprints. Rigorous governance demands multi-tenant architectures, granular role-based access controls, and custom connectors, features readily met by incumbents. Nonetheless, usage-based pricing and SaaS delivery democratize access, propelling a 14.50% CAGR inside the SME cohort.

SMEs use cloud-native bundles to sidestep infrastructure upkeep, relying on guided setup wizards and AI-generated recommendations to offset skills gaps. Studies show automation raises SME productivity by 30% and trims manual error rates by 25%, reinforcing the ROI narrative. Managed-service partners further accelerate adoption by bundling monitoring with remediation, giving smaller firms enterprise-grade resilience without headcount expansion.

Geography Analysis

North America accounted for 38.90% revenue in 2024, anchored by deep cloud penetration, mature vendor ecosystems, and strong cybersecurity frameworks. Federal modernization grants and critical-infrastructure protection mandates amplify spending on observability platforms that integrate compliance evidence into continuous-monitoring dashboards. Sustainability pledges from firms such as Microsoft and Apple add further impetus as carbon-accounting features become board-level metrics.

APAC is projected to deliver a 14.20% CAGR through 2030, the fastest worldwide. Japan headlines regional investment, with 71% of firms boosting operations budgets to automate processes and adopt AI observability. Cloud build-outs by hyperscalers—epitomized by AWS spending in Thailand—lower entry costs for emerging businesses across ASEAN markets, widening the addressable base. Yet fragmentation persists: 61% of APAC companies still juggle five or more monitoring tools, and outage costs can exceed USD 19.07 million annually in high-growth economies.

Europe maintains a steady trajectory, driven by stringent data-protection and green-computing directives. The European Commission’s EUR 8 billion green-bond issuance underscores policy support for energy-efficient IT footprints. Hybrid deployment demand rises as enterprises balance GDPR compliance with the scalability of regional cloud hubs. Industrial automation projects across Germany, France, and the Nordics tie ITOM adoption to smart-factory rollouts, expanding addressable spend on platforms that fuse OT and IT telemetry.

Competitive Landscape

Market concentration is moderate. ServiceNow, Dynatrace, Datadog, and Splunk anchor the top tier by combining full-stack telemetry ingestion with AI-driven insights. Dynatrace recorded 19% fiscal-year revenue growth and now serves roughly 4,100 customers across 105 countries. Incumbents differentiate through anomaly-detection algorithms, topology discovery, and automated remediation features integrated into ITSM workflows.

Strategic alliances intensify. RapDev reached ServiceNow Elite status and captured Datadog Partner-of-the-Year honors for the fourth year, demonstrating the ecosystem’s importance in scaling enterprise rollouts. Edge-centric partnerships such as Ericsson–Supermicro combine hardware with observability layers built for low-latency sites, opening niches where generalist platforms face performance constraints. Private-equity activity remains vibrant; Thoma Bravo’s USD 10.55 billion acquisition of Boeing’s Digital Aviation Solutions exemplifies the high valuations commanded by domain-specific monitoring assets.

OpenTelemetry adoption reshapes competitive moats by weakening proprietary agent lock-in and enabling best-of-breed back-end substitution. Smaller challengers exploit this shift with usage-based pricing that appeals to cost-sensitive buyers, especially SMEs. Sustainability analytics stands out as an emerging wedge: vendors integrating carbon dashboards alongside CPU metrics win mindshare among European corporates bound by disclosure regulations. As AI capabilities commoditize, differentiation pivots toward pretrained models tuned for vertical contexts and low-code automation that slashes mean-time-to-restore during high-severity events.

IT Operations Management Industry Leaders

ServiceNow
BMC Software, Inc
SolarWinds Worldwide, LLC
Splunk Inc (Cisco Systems Inc)
IBM
*Disclaimer: Major Players sorted in no particular order

IT Operations Management Market Concentration — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

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Recent Industry Developments

June 2025: New Relic launched its industry-first AI Assistant for observability (NRAI), integrating agentic AI with GitHub Copilot and ServiceNow to automate IT operations workflows.
June 2025: Ericsson and Supermicro announced a collaboration to accelerate Edge AI deployment, marrying 5G connectivity with edge-optimized servers for real-time data processing.
May 2025: SCSK Asia Pacific partnered with Cato Networks to roll out SASE services for 15 Southeast Asian corporations by FY 2027.
April 2025: Boeing agreed to sell parts of its Digital Aviation Solutions business to Thoma Bravo for USD 10.55 billion.

Table of Contents for IT Operations Management Industry Report

1. INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

4.1 Market Overview
4.2 Market Drivers
- 4.2.1 Rising global e-commerce and digital-ad spend
- 4.2.2 Growing mobile internet and smartphone use
- 4.2.3 Content-led inbound marketing adoption
- 4.2.4 AI-driven algorithm updates raising complexity
- 4.2.5 Surge in voice and visual search (schema-first SEO)
- 4.2.6 Cookie-less web pushing budgets toward SEO
4.3 Market Restraints
- 4.3.1 Frequent search-algorithm volatility
- 4.3.2 Stricter data-privacy regulations (GDPR/CCPA etc.)
- 4.3.3 Generative-AI answer engines cutting SERP clicks
- 4.3.4 Marketplace ecosystems fragmenting search traffic
4.4 Regulatory Landscape
4.5 Technological Outlook
4.6 Porter's Five Forces Analysis
- 4.6.1 Threat of New Entrants
- 4.6.2 Bargaining Power of Buyers
- 4.6.3 Bargaining Power of Suppliers
- 4.6.4 Threat of Substitutes
- 4.6.5 Competitive Rivalry
4.7 Impact of Macroeconomic Factors
4.8 Key Use Cases and Case Studies

5. MARKET SIZE AND GROWTH FORECASTS (VALUE, USD BN)

5.1 By Service Type
- 5.1.1 On-Page SEO
- 5.1.2 Off-Page / Link-Building SEO
- 5.1.3 Technical SEO
- 5.1.4 Local and Hyperlocal SEO
- 5.1.5 E-commerce / Marketplace SEO
- 5.1.6 Voice and Visual Search SEO
- 5.1.7 Video and Image SEO
5.2 By Organization Size
- 5.2.1 Small and Medium Enterprises
- 5.2.2 Large Enterprises
5.3 By End-User Industry
- 5.3.1 E-commerce and Retail
- 5.3.2 IT and Telecom
- 5.3.3 Hospitality and Travel
- 5.3.4 Real Estate and Construction
- 5.3.5 Healthcare and Life-Sciences
- 5.3.6 BFSI
- 5.3.7 Education
- 5.3.8 Media and Entertainment
- 5.3.9 Others
5.4 By Service Model
- 5.4.1 Subscription / Retainer
- 5.4.2 Project-Based
- 5.4.3 Hourly-Based
- 5.4.4 Performance / Outcome-Based
5.5 By Access Channel
- 5.5.1 Desktop Search
- 5.5.2 Mobile Search
- 5.5.3 Voice Search
5.6 By Geography
- 5.6.1 North America
- 5.6.1.1 United States
- 5.6.1.2 Canada
- 5.6.1.3 Mexico
- 5.6.2 South America
- 5.6.2.1 Brazil
- 5.6.2.2 Argentina
- 5.6.2.3 Rest of South America
- 5.6.3 Europe
- 5.6.3.1 Germany
- 5.6.3.2 United Kingdom
- 5.6.3.3 France
- 5.6.3.4 Italy
- 5.6.3.5 Spain
- 5.6.3.6 Rest of Europe
- 5.6.4 Asia-Pacific
- 5.6.4.1 China
- 5.6.4.2 India
- 5.6.4.3 Japan
- 5.6.4.4 South Korea
- 5.6.4.5 Australia and New Zealand
- 5.6.4.6 Rest of Asia-Pacific
- 5.6.5 Middle East
- 5.6.5.1 Israel
- 5.6.5.2 Saudi Arabia
- 5.6.5.3 United Arab Emirates
- 5.6.5.4 Turkey
- 5.6.5.5 Rest of Middle East
- 5.6.6 Africa
- 5.6.6.1 South Africa
- 5.6.6.2 Nigeria
- 5.6.6.3 Egypt
- 5.6.6.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
- 6.4.1 Semrush Holdings Inc.
- 6.4.2 Ahrefs Pte Ltd
- 6.4.3 Moz Group LLC
- 6.4.4 Screaming Frog Ltd
- 6.4.5 Yoast BV
- 6.4.6 Surfer SEO Sp. z o.o.
- 6.4.7 Webflow Inc.
- 6.4.8 BrightEdge Technologies Inc.
- 6.4.9 Conductor LLC
- 6.4.10 SpyFu Inc.
- 6.4.11 WebFX Inc.
- 6.4.12 Ignite Visibility LLC
- 6.4.13 iCONQUER Ltd
- 6.4.14 Mangools s.r.o.
- 6.4.15 Loopex Digital
- 6.4.16 Netpeak Group
- 6.4.17 Wpromote Inc.
- 6.4.18 Single Grain LLC
- 6.4.19 Deloitte Digital
- 6.4.20 Accenture Interactive
- 6.4.21 Dentsu International
- 6.4.22 Omnicom (Resolution Media)

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

7.1 White-space and Unmet-Need Assessment

**Subject to Availability

***In the final report, Asia, Australia and New Zealand will be studied together as 'Asia Pacific'

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Global IT Operations Management Market Report Scope

IT operations management refers to the processes and tools used to manage and control an organization's IT infrastructure, including networks, servers, applications, and cloud resources. ITOM encompasses monitoring system performance, managing system configurations, automating routine operations, and resolving incidents. By providing visibility into the health and performance of IT assets, ITOM helps ensure that business-critical systems remain operational, efficient, and secure.

The study tracks the revenue generated from the sale of ITOM products and services by various companies across the world. It also tracks the key market parameters, underlying growth influencers, and major manufacturers operating in the industry, which supports the market estimations and growth rates over the forecast period. The study further analyses the overall impact of macroeconomic factors on the market. The report’s scope encompasses market sizing and forecasts for the various market segments.

The IT operations management (ITOM) market is segmented by solutions type (network and infrastructure management, application performance management, configuration management, cloud and hybrid IT management, IT operations analytics, automation, and orchestration), by deployment (on-premises, cloud-based, hybrid), by end-user vertical (BFSI, IT and telecom, healthcare, retail, manufacturing, government and public sector, and energy and utilities) and by geography (North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Service Type	On-Page SEO
	Off-Page / Link-Building SEO
	Technical SEO
	Local and Hyperlocal SEO
	E-commerce / Marketplace SEO
	Voice and Visual Search SEO
	Video and Image SEO
By Organization Size	Small and Medium Enterprises
	Large Enterprises
By End-User Industry	E-commerce and Retail
	IT and Telecom
	Hospitality and Travel
	Real Estate and Construction
	Healthcare and Life-Sciences
	BFSI
	Education
	Media and Entertainment
	Others
By Service Model	Subscription / Retainer
	Project-Based
	Hourly-Based
	Performance / Outcome-Based
By Access Channel	Desktop Search
	Mobile Search
	Voice Search

By Geography	North America	United States
		Canada
		Mexico

	South America	Brazil
		Argentina
		Rest of South America

	Europe	Germany
		United Kingdom
		France
		Italy
		Spain
		Rest of Europe

	Asia-Pacific	China
		India
		Japan
		South Korea
		Australia and New Zealand
		Rest of Asia-Pacific

	Middle East	Israel
		Saudi Arabia
		United Arab Emirates
		Turkey
		Rest of Middle East

	Africa	South Africa
		Nigeria
		Egypt
		Rest of Africa

By Service Type

On-Page SEO

Off-Page / Link-Building SEO

Technical SEO

Local and Hyperlocal SEO

E-commerce / Marketplace SEO

Voice and Visual Search SEO

Video and Image SEO

By Organization Size

Small and Medium Enterprises

Large Enterprises

By End-User Industry

E-commerce and Retail

IT and Telecom

Hospitality and Travel

Real Estate and Construction

Healthcare and Life-Sciences

BFSI

Education

Media and Entertainment

Others

By Service Model

Subscription / Retainer

Project-Based

Hourly-Based

Performance / Outcome-Based

By Access Channel

Desktop Search

Mobile Search

Voice Search

By Geography

North America	United States
	Canada
	Mexico
South America	Brazil
	Argentina
	Rest of South America
Europe	Germany
	United Kingdom
	France
	Italy
	Spain
	Rest of Europe
Asia-Pacific	China
	India
	Japan
	South Korea
	Australia and New Zealand
	Rest of Asia-Pacific
Middle East	Israel
	Saudi Arabia
	United Arab Emirates
	Turkey
	Rest of Middle East
Africa	South Africa
	Nigeria
	Egypt
	Rest of Africa