IT Operation Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

IT Operation Analytics (ITOA) Market is Segmented by Deployment (Cloud and On-Premise), Application (Application Monitoring, Business and IT Services Monitoring, and More), End-User Industry (BFSI, Healthcare, and More), Analytics Type (Predictive Analytics, Root-Cause Analytics, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

IT Operation Analytics (ITOA) Market Size and Share

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IT Operation Analytics (ITOA) Market Analysis by Mordor Intelligence

The IT operations analytics market reached USD 16.8 billion in 2025 and is on course to hit USD 38.4 billion by 2030, reflecting a solid 17.9% CAGR. Expansion is powered by enterprises re-tooling from reactive monitoring to AI-enabled operational intelligence that prevents costly outages in increasingly hybrid and multi-cloud estates. Cloud deployment is the default architecture because it eliminates hardware overhead and permits elastic scaling, while predictive analytics de-risks business-critical workloads by turning raw telemetry into early-warning signals. Intensifying regulatory scrutiny in financial services and heightened cyber-risk across critical infrastructure further amplify adoption. Market momentum is reinforced by strategic M&A, notably Cisco’s USD 28 billion purchase of Splunk, which marries deep-packet visibility with advanced analytics to create end-to-end insight platforms.

Key Report Takeaways

  • By deployment, cloud models commanded 71.3% revenue in 2024; on-premises options trail but are projected to grow just 9.4% CAGR as compliance-driven users maintain local control.
  • By application, security and network monitoring led with 29.0% of the IT operations analytics market share in 2024, while AIOps and root-cause analytics are poised for 24.6% CAGR to 2030.
  • By end-user industry, BFSI held 28.4% revenue share in 2024; government workloads are forecast to expand at 23.1% CAGR through 2030.
  • By analytics type, predictive models accounted for 32.2% of the IT operations analytics market size in 2024, whereas behavior analytics is projected to post 25.4% CAGR.
  • By geography, North America captured 37.4% revenue in 2024, yet Asia-Pacific is accelerating at 19.8% CAGR on the back of manufacturing digitization and smart-city programs SAS.

Segment Analysis

By Deployment: Cloud Dominance Accelerates Platform Consolidation

Cloud deliveries secured 71.3% of the IT operations analytics market share in 2024 and are forecast to rise at 22.8% CAGR through 2030, underscoring buyer preference for managed services that eliminate hardware upkeep. This model slashes deployment lead-times by up to 60% and aligns capacity with volatile telemetry loads, directly enlarging the IT operations analytics market size by USD 15.1 billion over the forecast window. In contrast, on-premise options persist in heavily regulated verticals that must anchor data within jurisdictional borders. 

Financial institutions and public agencies retain local stacks for sovereignty mandates, yet even these users increasingly adopt hybrid blends that shuttle non-sensitive workloads to SaaS AIOps platforms. Hyperscalers strengthen their advantage by embedding observability hooks directly into infrastructure-as-code templates, further consolidating buyer spend. At the edge, lightweight collectors push summaries to cloud cores, preserving low latency while retaining centralized analytics governance.

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By Application: Security Monitoring Drives AIOps Integration

Security and network monitoring constituted 29.0% of the IT operations analytics market in 2024 as cyberattacks exploit operational weak points before signature-based tools trigger. Converged SecOps dashboards that correlate packet flows with application traces detect anomalies 50% faster than siloed models, reinforcing the IT operations analytics market size premium attached to risk mitigation. 

AIOps-centric root-cause analytics is the fastest riser, clocking 24.6% CAGR, as AI-driven clustering collapses duplicate alerts and pinpoints origin faults. Infrastructure monitoring matures toward predictive capacity planning, while business service monitoring links SLO breaches to revenue impact, a feature prized by digital retailers during flash-sale peaks. Telecom operators harness 5G network data-analytics functions to lower total cost of ownership 45%, illuminating the breadth of use cases spanning the IT operations analytics market.

By End-User Industry: BFSI Leadership Drives Regulatory Compliance

BFSI captured 28.4% revenue in 2024 because downtime directly jeopardizes customer trust and invites regulatory sanction. Consistent 24x7 uptime needs predictive insight that only sophisticated analytics can supply, allowing the sector to invest earliest and deepest in the IT operations analytics market. 

Government entities, however, represent the quickest riser with projected 23.1% CAGR as modernization funds shift budgets away from legacy maintenance toward insight-driven operations. Healthcare, telecom and manufacturing each weave IT and OT data to uphold patient safety, optimize 5G performance or orchestrate Industry 4.0 automation respectively, broadening the IT operations analytics industry footprint across verticals.

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Note: Segment shares of all individual segments available upon report purchase

By Analytics Type: Predictive Intelligence Transforms Operations

Predictive engines held 32.2% of 2024 revenue, anchoring the proactive culture reshaping the IT operations analytics market. Combined ML models slash unplanned downtime up to 40% by flagging anomalies hours before user impact, directly converting into USD-denominated savings for mission-critical operators. 

Behavior analytics now posts the strongest trajectory at 25.4% CAGR because understanding user journeys across micro-services reveals latent friction that infrastructure graphs miss. Root-cause, visual and conversational analytics round out the stack, each benefitting from shared data pipes and continuous-learning algorithms that uplift collective accuracy.

Geography Analysis

North America led the IT operations analytics market with 37.4% revenue in 2024, buoyed by mature DevOps cultures, well-funded venture ecosystems and federal programs that subsidize cloud migration. Flagship vendors such as Splunk, IBM and ServiceNow enjoy dense enterprise install bases, so regional growth pivots from greenfield deployments toward value-added AI extensions and cross-domain integrations. Regulatory pushes for zero-trust architectures further elevate analytics budgets, though overall expansion moderates as first-wave projects reach optimization stage.

Asia-Pacific is the fastest-growing geography, projected at 19.8% CAGR to 2030. Governments position AI adoption as a lever for industrial competitiveness, prompting manufacturers to integrate shop-floor OT streams with IT telemetry for predictive maintenance rollouts. AI investment intentions exceed 20% budget growth among 43% of enterprises, feeding a sizeable pipeline of analytics demand.[4]SAS, “Data and AI Pulse: Asia Pacific,” sas.com Edge-native architectures, abundant engineering talent and vibrant start-up ecosystems offset skills shortages in advanced SRE disciplines, cementing the region as a primary engine of the IT operations analytics market.

Europe balances innovation with strict data-sovereignty rules, requiring platforms to localize processing while enabling federated analysis across borders. Legislation such as the Digital Operational Resilience Act shapes procurement criteria toward auditability and governance, prompting vendors to add policy-aware data-routing features. Sustainability directives create incremental use cases as enterprises leverage analytics to track energy consumption and carbon footprints within data centers. Despite slower macro-economic growth, compliance-driven spending keeps the IT operations analytics market vibrant across the continent.

IT Operation Analytics Market
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Competitive Landscape

The IT operations analytics market is moderately fragmented. Platform leaders such as Cisco (post-Splunk), IBM, ServiceNow and Broadcom-VMware are expanding through acquisitions that aggregate logging, tracing and network visibility under one roof. Cisco’s landmark USD 28 billion Splunk deal explicitly fuses deep-packet inspection with AI-based security analytics, underlining the strategic premium on integrated data planes.

Cloud hyperscalers intensify rivalry by embedding observability pipelines into native services and bundling them at aggressive price points. Amazon Web Services, Microsoft Azure and Google Cloud each now ship dashboards that auto-discover resources, crowding independent vendors in core infrastructure monitoring. Patent filings show a shift toward causal-graph engines that predict service degradation pathways, evident in recent USPTO approvals that quantify AIOps capability maturity.[3]U.S. Patent and Trademark Office, “Patentee Index,” patentsgazette.uspto.gov

Niche players carve white-space through vertical specialization—edge analytics for smart-factories, HIPAA-grade monitoring for healthcare or NWDAF-based insight for telecom—winning deals where domain context outweighs horizontal breadth. Open-source stacks such as Elastic surge in smaller enterprises that prize cost control, reporting USD 347 million Q1 FY2025 revenue on strong cloud uptake Elastic. Overall, sustained M&A and hyperscaler bundling will keep competitive dynamics fluid throughout the forecast horizon.

IT Operation Analytics (ITOA) Industry Leaders

  1. IBM Corp.

  2. Splunk Inc.

  3. ServiceNow Inc.

  4. Dynatrace Inc.

  5. VMware Inc. (Broadcom)

  6. *Disclaimer: Major Players sorted in no particular order
IT Operation Analytics Market Concentration
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Recent Industry Developments

  • June 2025: Broadcom reported USD 15 billion quarterly revenue, with AI semiconductor sales up 46% YoY, reinforcing semiconductor ties to analytics growth
  • May 2025: European regulators criticized Broadcom’s VMware pricing model as anti-competitive, spotlighting risks tied to consolidation strategies CRN.
  • February 2025: Cisco posted USD 14 billion Q2 FY2025 revenue with AI infrastructure orders surpassing USD 350 million, signaling robust demand for AI-ready networks
  • January 2025: GlobalFoundries announced USD 16 billion to expand U.S. semiconductor fabrication, easing hardware supply bottlenecks that influence on-prem analytics deployments
  • November 2024: Cisco closed its USD 28 billion acquisition of Splunk, creating a unified network-plus-observability powerhouse

Table of Contents for IT Operation Analytics (ITOA) Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Cloud-native observability adoption accelerates real-time ITOA demand
    • 4.2.2 Rapid shift from siloed ITOM tools to unified AIOps suites
    • 4.2.3 Need for predictive outage prevention in hybrid-cloud estates
    • 4.2.4 FinOps mandates push cost-aware analytics adoption
    • 4.2.5 Sovereign-cloud regulations spur regional ITOA variants
  • 4.3 Market Restraints
    • 4.3.1 High initial data-engineering and licensing costs
    • 4.3.2 Shortage of site-reliability / DevSecOps skillsets
    • 4.3.3 Data-residency limits on log export hamper AI training
  • 4.4 Regulatory Landscape
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS

  • 5.1 By Deployment
    • 5.1.1 Cloud-based
    • 5.1.2 On-premise
  • 5.2 By Application
    • 5.2.1 Application Monitoring
    • 5.2.2 Business and IT-Service Monitoring
    • 5.2.3 Infrastructure Monitoring
    • 5.2.4 Network and Security Monitoring
  • 5.3 By End-user Industry
    • 5.3.1 BFSI
    • 5.3.2 Healthcare
    • 5.3.3 Telecommunication
    • 5.3.4 Retail and E-commerce
    • 5.3.5 Industrial / Manufacturing
    • 5.3.6 Government and Public Sector
  • 5.4 By Analytics Type
    • 5.4.1 Predictive Analytics
    • 5.4.2 Root-Cause Analytics
    • 5.4.3 Visual / Dashboard Analytics
    • 5.4.4 Behavior Analytics
  • 5.5 By Geography (Cross-segmentation)
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 Europe
    • 5.5.2.1 United Kingdom
    • 5.5.2.2 Germany
    • 5.5.2.3 France
    • 5.5.2.4 Italy
    • 5.5.2.5 Rest of Europe
    • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 Japan
    • 5.5.3.3 India
    • 5.5.3.4 South Korea
    • 5.5.3.5 Rest of Asia
    • 5.5.4 Middle East
    • 5.5.4.1 Israel
    • 5.5.4.2 Saudi Arabia
    • 5.5.4.3 United Arab Emirates
    • 5.5.4.4 Turkey
    • 5.5.4.5 Rest of Middle East
    • 5.5.5 Africa
    • 5.5.5.1 South Africa
    • 5.5.5.2 Egypt
    • 5.5.5.3 Rest of Africa
    • 5.5.6 South America
    • 5.5.6.1 Brazil
    • 5.5.6.2 Argentina
    • 5.5.6.3 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Splunk Inc.
    • 6.4.2 IBM Corporation
    • 6.4.3 ServiceNow Inc.
    • 6.4.4 VMware Inc. (Broadcom)
    • 6.4.5 Dynatrace Inc.
    • 6.4.6 Oracle Corporation
    • 6.4.7 BMC Software Inc.
    • 6.4.8 Micro Focus Intl. plc
    • 6.4.9 Cisco Systems Inc.
    • 6.4.10 AppDynamics LLC
    • 6.4.11 Elastic N.V.
    • 6.4.12 SAS Institute Inc.
    • 6.4.13 New Relic Inc.
    • 6.4.14 PagerDuty Inc.
    • 6.4.15 Datadog Inc.
    • 6.4.16 SolarWinds Corp.
    • 6.4.17 ManageEngine (Zoho)
    • 6.4.18 OpsRamp Inc.
    • 6.4.19 Evolven Software
    • 6.4.20 XpoLog Ltd.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-need Assessment
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Global IT Operation Analytics (ITOA) Market Report Scope

IT Operations Analytics (ITOA) is an approach to IT operations data that allows professionals to understand and make decisions about their IT ecosystem. ITOA tools respond to the needs of IT pros responsible for complex applications, driven by advancements in machine learning and big-data technologies. These are deployed via sophisticated data-collection tools having a centralized data repository that uses advanced analytics applications to help turn data into insights. ITOA Solutions and services offered by leading vendors are considered under the scope of our study.
 

By Deployment Cloud-based
On-premise
By Application Application Monitoring
Business and IT-Service Monitoring
Infrastructure Monitoring
Network and Security Monitoring
By End-user Industry BFSI
Healthcare
Telecommunication
Retail and E-commerce
Industrial / Manufacturing
Government and Public Sector
By Analytics Type Predictive Analytics
Root-Cause Analytics
Visual / Dashboard Analytics
Behavior Analytics
By Geography (Cross-segmentation) North America United States
Canada
Mexico
Europe United Kingdom
Germany
France
Italy
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Rest of Asia
Middle East Israel
Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Egypt
Rest of Africa
South America Brazil
Argentina
Rest of South America
By Deployment
Cloud-based
On-premise
By Application
Application Monitoring
Business and IT-Service Monitoring
Infrastructure Monitoring
Network and Security Monitoring
By End-user Industry
BFSI
Healthcare
Telecommunication
Retail and E-commerce
Industrial / Manufacturing
Government and Public Sector
By Analytics Type
Predictive Analytics
Root-Cause Analytics
Visual / Dashboard Analytics
Behavior Analytics
By Geography (Cross-segmentation)
North America United States
Canada
Mexico
Europe United Kingdom
Germany
France
Italy
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Rest of Asia
Middle East Israel
Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Egypt
Rest of Africa
South America Brazil
Argentina
Rest of South America
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Key Questions Answered in the Report

What is driving growth in the IT operations analytics market through 2030?

Enterprise migration to hybrid and multi-cloud infrastructures, demand for predictive outage prevention, and consolidation of monitoring tools into AI-powered AIOps suites together propel a 17.9% CAGR.

Which deployment model is most popular today?

Cloud-based platforms dominate with 71.3% revenue share in 2024 because they reduce hardware overhead and allow elastic scaling.

Why is Asia-Pacific the fastest-growing region?

Manufacturing digitization, smart-city investments and government-backed AI programs push the region to a projected 19.8% CAGR.

How does predictive analytics add value to IT operations?

Predictive engines cut unplanned downtime 30–40% by detecting risk patterns early, saving enterprises significant outage-related costs.

Which industry vertical spends the most on IT operations analytics?

Banking, financial services and insurance leads with 28.4% market share due to strict uptime mandates and regulatory compliance requirements.

IT Operation Analytics (ITOA) Market Report Snapshots