Indonesia CPaaS Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Indonesia CPaaS Market Report is Segmented by Organization Size (SME, Large-Scale Organization) and End User (IT & Telecom, BFSI, Retail and E-Commerce, Healthcare, and Other End-User Verticals). The Report Offers Market Forecasts and Size in Value (USD) for all the Above Segments.

Indonesia CPaaS Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Indonesia CPaaS Market Size

Indonesia CPaaS Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 122.76 Million
Market Size (2030) USD 547.81 Million
CAGR (2025 - 2030) 34.87 %
Market Concentration Low

Major Players

Indonesia CPaaS Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Indonesia CPaaS Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Indonesia CPaaS Market Analysis

The Indonesia CPaaS Market size is estimated at USD 122.76 million in 2025, and is expected to reach USD 547.81 million by 2030, at a CAGR of 34.87% during the forecast period (2025-2030).

In the Indonesia CPaaS market, trends such as rich conversational channels, AI-integrated CPaaS ecosystems, and conversational commerce are fueling market growth. These trends not only offer contextual engagement and heightened interoperability but also elevate accessibility. Additionally, Customer Data Platforms (CDP) empower organizations with real-time, in-depth customer insights. Furthermore, there's a growing synergy among CPaaS, CCaaS, CRM/CDP, and digital channel vendors, all aimed at enhancing the overall customer experience.

  • Indonesia is witnessing a notable trend of growing businesses embracing CPaaS. Industries spanning from retail, travel, and hospitality to healthcare and e-commerce are leveraging CPaaS to enhance customer interactions. As a result, integrating CPaaS into a company's marketing strategy is no longer just an option; it's a necessity. Particularly, the integration of CPaaS with customer-centric features, such as real-time automated events, signifies a significant shift in how businesses engage with their clientele.
  • Indonesia's adoption of CPaaS is set to surge, driven by a rising appetite for contextual communication to enhance customer experiences. This heightened demand is underscored by a need for cost-effective communication solutions, a smooth transition to hybrid models, a robust market landscape, and enriched services. CPaaS empowers enterprises to execute a range of functions seamlessly, from dispatching customer messages—be it appointment confirmations or purchase notifications—to tracking orders.
  • Low-code application development is an advanced software development strategy that expedites the creation of business applications by minimizing the reliance on traditional coding methods. This approach substitutes custom code written by users with pre-built UI components, scripts, integrations, a specialized development environment, and visual workflow tools. Low-code development enhances an organization's scalability and profitability and enables the potential for above-average returns on digital investments.
  • CPaaS serves as a potent tool for enhancing business operations. It addresses security concerns by employing end-to-end encryption and provides a variety of communication services through a unified API, thereby adapting to changing communication requirements and improving customer satisfaction. CPaaS offerings utilize multiple aggregators to ensure comprehensive coverage for customers. However, this approach may result in messages taking longer or less efficient routes, leading to connectivity issues that can compromise message quality and delivery time.
  • The digital strategy adoptions in large and small-scale enterprises in the country, in line with the governmental support to strengthen the country's digital economy, are supporting market growth by creating an opportunity for market vendors to offer their CPaaS solutions as an API to be integrated with digital service applications in various sectors in the country.

Indonesia CPaaS Industry Overview

The Indonesian Communication Platform-as-a-Service (CPaaS) Market is highly fragmented, with major players like Twilio Inc., Infobip Ltd, NTT Communications Corporation, Plivo Inc., and OCA Indonesia Inc. (Telkom Indonesia). Players in the market are adopting strategies such as partnerships and acquisitions to enhance their solutions and service offerings and gain sustainable competitive advantage.

  • June 2024 - Mekari, a prominent player in the Indonesian tech scene, made waves by acquiring Jojonomic, a key player in no-code solutions, including their flagship product, the Officeless Operating System.
  • February 2024 - Qiscus, a startup offering an omnichannel communication platform, reported a remarkable 1.7x surge in revenue for 2023. This growth was underpinned by the successful handling of over 2 billion customer conversations.

Indonesia CPaaS Market Leaders

  1. Twilio Inc.

  2. Infobip Ltd

  3. NTT Communications Corporation

  4. Plivo Inc.

  5. OCA Indonesia Inc. (Telkom Indonesia)

  6. *Disclaimer: Major Players sorted in no particular order
Indonesia CPaaS Market Concentration
Need More Details on Market Players and Competiters?
Download PDF

Indonesia CPaaS Market News

  • January 2024 - Telkomsel, an Indonesian telecommunications company, collaborated with Google to introduce its Rich Communication Services (RCS)--based business messaging to support digital business transformation by enhancing customer communication experiences and providing more feature-rich short messaging solutions. The RCS services with RBM would be available for Telkomsel customers in Indonesia, which shows the market's future growth potential and would support market growth during the forecast period.
  • September 2023 - 8x8 Inc., a Communications Platform as a Service (CPaaS) platform provider, partnered with Coca-Cola Indonesia to integrate its CPaaS solutions into Coca-Cola's Klik Toko" loyalty program application, announced the launch of 8x8 Omni Shield solution, allowing enterprises to proactively safeguard their customers from fraudulent SMS activity, which can create a market growth opportunity for CPaaS solutions in the country.

Indonesia CPaaS Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Ecosystem Analysis
    • 4.2.1 Pure-Play CPaaS
    • 4.2.2 Enterprise-Grade CPaaS
    • 4.2.3 Telco-Driven CPaaS
    • 4.2.4 Service Provider-based CPaaS (Enablement Partners)
    • 4.2.5 Hybrid CPaaS Offerings
  • 4.3 Macroeconomic Factors Impact on the Market
  • 4.4 Industry Value Chain

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Exponential Increase in the Uptake of CPaaS-based Solutions Over Other Adjacent Models
    • 5.1.2 Growing Demand for Low-code Enablement to Make Enterprise CPaaS Highly Usable for Customer Operations, Service, and Marketing
  • 5.2 Market Challenges
    • 5.2.1 Legacy and Implementation Challenges
  • 5.3 Market Opportunities
    • 5.3.1 Technological Innovations, Such as Integration With Payment Service, Lightweight Deployments to Further Drive Adoption

6. MARKET SEGMENTATION

  • 6.1 By Organization Size
    • 6.1.1 SME
    • 6.1.2 Large-Scale Organization
  • 6.2 By End User
    • 6.2.1 IT and Telecom
    • 6.2.2 BFSI
    • 6.2.3 Retail and E-commerce
    • 6.2.4 Healthcare
    • 6.2.5 Other End-user Verticals

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Twilio Inc.
    • 7.1.2 Infobip Ltd
    • 7.1.3 NTT Communications Corporation
    • 7.1.4 Plivo Inc.
    • 7.1.5 OCA Indonesia Inc. (Telkom Indonesia)
    • 7.1.6 Barantum
    • 7.1.7 8x8 Inc.
    • 7.1.8 Messagebird
    • 7.1.9 Route Mobile Limited
    • 7.1.10 PT Vfirst Komunikasi Indonesia
    • 7.1.11 Qiscus
    • 7.1.12 Mekari Qontak (PT Mid Solusi Nusantara)

8. INVESTMENT ANALYSIS

9. FUTURE OF THE MARKET

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Indonesia CPaaS Industry Segmentation

Communications platform as a service (CPaaS) is a cloud-based platform that equips businesses with application programming interfaces (APIs) to seamlessly integrate real-time communication features, ranging from voice calls and SMS to video chat, into their applications. Notable communication capabilities of CPaaS encompass SMS, MMS, and even social media messaging channels.

The Indonesia Communication Platform-as-a-Service (CPaaS) market is segmented by organization size (SME, large-scale organization), by end user (IT & telecom, BFSI, retail and E-commerce, healthcare, other end-user verticals). The report offers market forecasts and size in value (USD) for all the above segments.

By Organization Size SME
Large-Scale Organization
By End User IT and Telecom
BFSI
Retail and E-commerce
Healthcare
Other End-user Verticals
Need A Different Region or Segment?
Customize Now

Indonesia CPaaS Market Research FAQs

How big is the Indonesia CPaaS Market?

The Indonesia CPaaS Market size is expected to reach USD 122.76 million in 2025 and grow at a CAGR of 34.87% to reach USD 547.81 million by 2030.

What is the current Indonesia CPaaS Market size?

In 2025, the Indonesia CPaaS Market size is expected to reach USD 122.76 million.

Who are the key players in Indonesia CPaaS Market?

Twilio Inc., Infobip Ltd, NTT Communications Corporation, Plivo Inc. and OCA Indonesia Inc. (Telkom Indonesia) are the major companies operating in the Indonesia CPaaS Market.

What years does this Indonesia CPaaS Market cover, and what was the market size in 2024?

In 2024, the Indonesia CPaaS Market size was estimated at USD 79.95 million. The report covers the Indonesia CPaaS Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Indonesia CPaaS Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Indonesia CPaaS Industry Report

Statistics for the 2025 Indonesia CPaaS market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Indonesia CPaaS analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.