Configure Price and Quote (CPQ) Market Size & Share Analysis - Industry Research Report

Name: Configure Price and Quote (CPQ) Market Size & Share Analysis - Industry Research Report - Growth Trends, 2030
Creator: Mordor Intelligence
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Configure Price And Quote (CPQ) Market Size and Share

Market Overview

Study Period	2019 - 2030
Market Size (2025)	USD 3.14 Billion
Market Size (2030)	USD 6.62 Billion
Growth Rate (2025 - 2030)	16.00% CAGR
Fastest Growing Market	Asia Pacific
Largest Market	North America
Market Concentration	Medium
Major Players *Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Configure Price And Quote (CPQ) Market (2025 - 2030) — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Configure Price And Quote (CPQ) Market Analysis by Mordor Intelligence

The Configure Price and Quote (CPQ) market was valued at USD 3.14 billion in 2025 and is forecast to reach USD 6.62 billion by 2030, advancing at a 16.0% CAGR. Growing reliance on digital sales motions, cloud-first IT strategies, and AI-enabled configuration tools continues to reposition CPQ software from back-office automation to front-line revenue acceleration. Vendors able to embed generative AI for guided selling and dynamic pricing are widening competitive gaps, while hyperscaler marketplaces are reshaping procurement norms. Demand is strongest in industries with intricate product or service permutations, and implementation partners that can simplify ERP/CRM integrations are seeing heightened engagement.

Key Report Takeaways

By deployment type, cloud solutions captured 58.8% of Configure Price and Quote (CPQ) market share in 2024, and the segment is expanding at 19.2% CAGR through 2030.
By end-user enterprise size, large enterprises held 60.5% share of the Configure Price and Quote (CPQ) market size in 2024, while SMEs are tracking an 18.1% CAGR to 2030.
By end-user industry, manufacturing led with 32.5% revenue share in 2024, whereas IT and telecom is projected to grow at 17.8% CAGR.
By sales channel, direct sales accounted for 67.8% share of the Configure Price and Quote (CPQ) market size in 2024, yet hyperscaler marketplaces are rising at 21.1% CAGR to 2030.
By geography, North America dominated with 39.6% share in 2024; Asia-Pacific is the fastest growing region at 19.5% CAGR.

Global Configure Price And Quote (CPQ) Market Trends and Insights

Drivers Impact Analysis

Driver	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
Rising demand for enhanced sales efficiency	+3.2%	Global	Short term (≤ 2 years)
Surge in tailored omnichannel experiences	+2.8%	North America and Asia-Pacific	Medium term (2-4 years)
Accelerating migration to cloud CPQ suites	+4.1%	Global	Short term (≤ 2 years)
Tight CRM/ERP–CPQ stack integration	+2.5%	North America and EU	Medium term (2-4 years)
Hyperscaler marketplace co-sell incentives	+1.9%	Global, led by NA	Short term (≤ 2 years)
GenAI-driven guided selling and dynamic pricing	+3.7%	North America and Asia-Pacific	Long term (≥ 4 years)

Source: Mordor Intelligence

Rising Demand for Enhanced Sales Efficiency

Enterprises are compressing quote-to-cash cycles, moving from spreadsheet quoting to automated CPQ workflows that cut quote times from days to minutes and lift deal sizes via AI-driven cross-sell prompts. Watlow Electric Manufacturing reported 98% quote accuracy after deploying Infor CPQ, underscoring measurable efficiency gains ^{[1]Infor, “Watlow Electric Manufacturing Improves Quoting Accuracy with Infor CPQ,” infor.com}. Competitive pressure in complex B2B markets makes real-time pricing accuracy a differentiator, pushing CPQ adoption across manufacturing, life sciences, and technology segments. Organizations now treat speed-to-quote KPIs as board-level metrics, and CPQ sits at the center of that agenda.

Accelerating Migration to Cloud-Based CPQ Suites

Cloud deployment underpins 58.8% of the Configure Price and Quote (CPQ) market, and its 19.2% CAGR reflects executive comfort with SaaS scalability, automatic updates, and hyperscaler integrations. Salesforce’s extension of its portfolio to AWS Marketplace simplified procurement and unlocked joint go-to-market incentives. Subscription pricing shifts CPQ spend to OpEx, lowering entry barriers for mid-market firms and enabling elasticity during demand surges without infrastructure lock-in.

GenAI-Driven Guided Selling and Dynamic Pricing

Companies using AI-assisted pricing posted 4.79% revenue lifts, validating early-stage ROI. Logik.ai’s Cosmo AI embeds conversational guidance to auto-build configuration rules, reducing admin overhead and shortening onboarding cycles. Early adopters in technology services have reached 71% AI usage for pricing, more than double retail levels, indicating readiness to operationalize generative capabilities for margin protection and upsell identification.

Tight CRM/ERP–CPQ Stack Integration

Charles River Laboratories integrated Conga CPQ with Salesforce to synchronize pricing, contracts, and manufacturing planning, cutting approval times and improving data integrity. Deep linkage between quoting, inventory visibility, and revenue recognition supports real-time promise-to-delivery accuracy, especially critical for regulated industries. Vendors offering pre-built connectors and low-code orchestration layers are favored as organizations modernize heterogeneous application estates.

Restraints Impact Analysis

Restraint	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
High implementation and customization costs	-2.1%	Global	Short term (≤ 2 years)
Integration complexity and data-security	-1.8%	EU and North America	Medium term (2-4 years)
Vendor lock-in from platform consolidation	-1.3%	Global	Long term (≥ 4 years)
AI-rules skill gap delaying roll-outs	-1.5%	Asia-Pacific and emerging markets	Medium term (2-4 years)

Source: Mordor Intelligence

High Implementation and Customization Costs

Full-scale CPQ rollouts can span 6-12 months and require specialized consultants, pushing total ownership costs beyond software fees and squeezing mid-market budgets. Enterprises underestimate ancillary spend on data migration, training, and post-go-live optimization, creating internal funding bottlenecks. Growing interest in low-code CPQ addresses cost pressure but may limit hyper-custom configurations demanded by complex manufacturers.

Integration Complexity and Data-Security Concerns

Synchronizing CPQ with legacy ERPs while observing SOX governance extends project timelines and raises security stakes. Real-time bidirectional data flows involve pricing, discount approval, and inventory data—high-value targets for cyber threats. Cloud CPQ vendors offer ISO-certified platforms, but customers must still configure tenant-level controls, prolonging deployment and elevating compliance workloads.

Segment Analysis

By Deployment Type: Cloud Dominance Accelerates

Cloud solutions accounted for 58.8% of Configure Price and Quote (CPQ) market share in 2024 and are growing at 19.2% CAGR through 2030. This leadership stems from elastic scaling, automatic feature updates, and tight alignment with SaaS procurement frameworks. The Configure Price and Quote (CPQ) market size for cloud deployments will nearly double by 2030 if current adoption persists. On-premise installations persist in defense and heavily regulated utilities where data sovereignty rules remain stringent, but their share continues to decline as cloud compliance certifications mature.

Enterprises leverage cloud ecosystems to integrate CPQ with CRM, e-commerce, and analytics in days rather than months. Salesforce’s AWS Marketplace listing illustrates how hyperscaler channels compress procurement cycles and deliver joint support programs. Subscription-based licensing supports variable demand, enabling rapid feature experimentation and lowering total cost of ownership over multi-year horizons.

Configure Price And Quote (CPQ) Market: Market Share by Deployment Type — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

By End-User Enterprise Size: SME Growth Momentum

Large enterprises retained 60.5% revenue share of the Configure Price and Quote (CPQ) market in 2024, reflecting mature digital sales operations. However, SMEs are expanding at 18.1% CAGR, signaling democratization of enterprise-grade quoting. The Configure Price and Quote (CPQ) market size for SMEs is projected to outpace overall growth as no-code rule builders and templated integrations remove dependence on in-house IT.

Large enterprises justify higher per-seat investments through complex approval matrices, multi-BU catalogs, and global pricing governance. In contrast, SMEs seek rapid time-to-value with minimal customization; vendors responding with packaged best-practice libraries are gaining traction. Differentiated product roadmaps targeting SME simplicity versus enterprise depth are now standard across the vendor landscape.

By End-User Industry: Manufacturing Leadership with Telecom Acceleration

Manufacturing commanded 32.5% of Configure Price and Quote (CPQ) market share in 2024, driven by engineer-to-order workflows and bill-of-materials precision. Meanwhile, IT and telecom is set to post 17.8% CAGR to 2030 as service bundling and subscription monetization intensify. The Configure Price and Quote (CPQ) market size for telecom solutions is expected to climb sharply as 5G services and edge offerings multiply configurable SKUs.

Healthcare, BFSI, and retail are expanding adoption for contract standardization and omnichannel quoting. Charles River Laboratories’ deployment shows how life-sciences firms reduce quotation errors while navigating stringent compliance. Industry-specific accelerators—medical device templates, insurance product libraries, or auto-parts configurations—are becoming decisive evaluation criteria in RFPs.

Configure Price And Quote (CPQ) Market: Market Share by End-User Industry — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

By Sales Channel: Direct Sales Persistence with Marketplace Surge

Direct sales still represent 67.8% of Configure Price and Quote (CPQ) market revenue in 2024, underscoring the value of vendor-led discovery and tailored demos for complex deals. Yet hyperscaler marketplaces are rising at 21.1% CAGR, pulling CPQ procurement into broader cloud consumption commitments. Configure Price and Quote (CPQ) market size derived from marketplace sales is forecast to more than triple by 2030 as AWS, Microsoft Azure, and Google Cloud embed co-sell incentives.

Independent software vendor channels remain vital for niche verticals requiring deep domain expertise, while system integrators orchestrate large-scale rollouts involving ERP, PLM, and field-service integrations. Vendors are refactoring APIs and exposing headless architectures to fit composable commerce trends, evident in DealHub’s 2024 headless release that supports self-service portals without re-platforming.

Geography Analysis

North America generated 39.6% of Configure Price and Quote (CPQ) market revenue in 2024. Uptake is led by United States manufacturers, high-tech firms, and healthcare networks that align CPQ with mature CRM stacks. U.S. vendors such as Salesforce, Oracle, and specialist Logik.ai reported triple-digit CPQ growth, aided by hyperscaler marketplace exposure logik.ai. Canadian and Mexican manufacturers are modernizing bill-of-materials workflows, sustaining regional momentum.

Asia-Pacific is the fastest growing territory, advancing at 19.5% CAGR to 2030. Chinese manufacturers adopt CPQ to govern customizable exports, while India’s IT services giants integrate CPQ with subscription billing for managed services. Japan and South Korea leverage AI-infused CPQ to accelerate quote accuracy in automotive and electronics verticals. Noventiq’s agreement to migrate 1,000 customers to AWS by 2027 highlights cloud-centric CPQ expansion across ASEAN ^{[2]Noventiq, “Noventiq and AWS Sign Strategic Collaboration Agreement,” noventiq.com}.

Europe shows steady modernization in manufacturing-heavy economies. Germany leads industrial CPQ deployments that converge with Industry 4.0 initiatives, and the United Kingdom prioritizes CPQ in telecom and financial-services digitization. France, Italy, and Spain are scaling cloud CPQ for cross-border e-commerce quoting, while South America, the Middle East, and Africa progress from pilot stages toward broader adoption in energy, automotive, and diversified conglomerates.

Configure Price And Quote (CPQ) Market CAGR (%), Growth Rate by Region — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Competitive Landscape

The Configure Price and Quote (CPQ) market remains moderately fragmented. Legacy CRM platforms—Salesforce, Oracle, SAP—bundle CPQ but confront innovation pacing challenges. Salesforce’s transition toward Revenue Cloud opened whitespace for independents such as PROS, Conga, and Logik.ai to gain share by focusing exclusively on AI-first configuration. Vendors differentiate through vertical accelerators and no-code rule engines that lower administrative overhead.

AI disruption is accelerating competitive churn. Logik.ai’s Cosmo AI introduced conversational configuration and predictive pricing, prompting ServiceNow’s 2025 acquisition to infuse CPQ into its workflow suite ^{[3]Logik.ai, “Logik.ai Acquired by ServiceNow,” logik.ai}. Dassault Systèmes’ SOLIDWORKS CPQ launch brought generative AI to engineer-to-order markets, signaling CAD/PLM entrants’ push into sales transformation. Vendors investing in domain-specific language models and real-time market signals are defining next-generation roadmaps.

Partnership ecosystems shape go-to-market leverage. Tacton’s Workato-powered Connect to Anything framework offers more than 600 pre-built connectors, strengthening system integrator alliances. AWS, Microsoft, and Google co-sell programs expand CPQ reach into existing IaaS spend commitments, and solution integrators that deliver packaged integrations command premium bill rates. M&A activity is expected to remain brisk as broader enterprise platforms seek to embed advanced CPQ capabilities instead of rebuilding from scratch.

Configure Price And Quote (CPQ) Industry Leaders

Salesforce, Inc.
Oracle Corporation
SAP SE
PROS Holdings, Inc.
Conga, Inc.
*Disclaimer: Major Players sorted in no particular order

Configure Price And Quote (CPQ) Market Concentration — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

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Recent Industry Developments

April 2025: ServiceNow acquired Logik.ai to embed AI-driven CPQ into its CRM and Industry Workflows portfolio.
February 2025: Dassault Systèmes launched SOLIDWORKS CPQ on the 3DEXPERIENCE platform, integrating generative AI for customizable product delivery.
January 2025: Tacton introduced Connect to Anything integration capability, powered by Workato, enabling out-of-the-box links to 600+ enterprise apps.
December 2024: DealHub.io released an API-first, headless quoting architecture supporting PLG, e-commerce, and self-service portals.

Table of Contents for Configure Price And Quote (CPQ) Industry Report

1. INTRODUCTION

1.1 Market Definition and Study Assumptions
1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

4.1 Market Overview
4.2 Market Drivers
- 4.2.1 Rising demand for enhanced sales efficiency
- 4.2.2 Surge in tailored omnichannel customer experiences
- 4.2.3 Accelerating migration to cloud-based CPQ suites
- 4.2.4 Tight CRM/ERP-CPQ stack integration
- 4.2.5 Hyperscaler marketplace co-sell incentives
- 4.2.6 GenAI-driven guided selling and dynamic pricing
4.3 Market Restraints
- 4.3.1 High implementation and customization costs
- 4.3.2 Integration complexity and data-security concerns
- 4.3.3 Vendor lock-in from platform consolidation
- 4.3.4 AI-rules skill gap delaying roll-outs
4.4 Value / Supply-Chain Analysis
4.5 Evaluation of Critical Regulatory Framework
4.6 Impact Assessment of Key Stakeholders
4.7 Technological Outlook
4.8 Porter's Five Forces Analysis
- 4.8.1 Bargaining Power of Suppliers
- 4.8.2 Bargaining Power of Consumers
- 4.8.3 Threat of New Entrants
- 4.8.4 Threat of Substitutes
- 4.8.5 Intensity of Competitive Rivalry
4.9 Impact of Macro-economic Factors

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

5.1 By Deployment Type
- 5.1.1 Cloud
- 5.1.2 On-Premise
5.2 By End-user Enterprise Size
- 5.2.1 Large Enterprises
- 5.2.2 Small and Medium-Sized Enterprises (SMEs)
5.3 By End-User Industry
- 5.3.1 Manufacturing
- 5.3.2 Healthcare and Life Sciences
- 5.3.3 IT and Telecom
- 5.3.4 BFSI
- 5.3.5 Retail and E-Commerce
- 5.3.6 Automotive
- 5.3.7 Others
5.4 By Sales Channel
- 5.4.1 Direct Sales
- 5.4.2 Independent Software Vendor (ISV) Channel
- 5.4.3 Hyperscaler Cloud Marketplace
- 5.4.4 System Integrator / VAR Channel
5.5 By Geography
- 5.5.1 North America
- 5.5.1.1 United States
- 5.5.1.2 Canada
- 5.5.1.3 Mexico
- 5.5.2 South America
- 5.5.2.1 Brazil
- 5.5.2.2 Argentina
- 5.5.2.3 Rest of South America
- 5.5.3 Europe
- 5.5.3.1 Germany
- 5.5.3.2 United Kingdom
- 5.5.3.3 France
- 5.5.3.4 Italy
- 5.5.3.5 Spain
- 5.5.3.6 Russia
- 5.5.3.7 Rest of Europe
- 5.5.4 Asia-Pacific
- 5.5.4.1 China
- 5.5.4.2 Japan
- 5.5.4.3 India
- 5.5.4.4 South Korea
- 5.5.4.5 Australia and New Zealand
- 5.5.4.6 Rest of Asia-Pacific
- 5.5.5 Middle East and Africa
- 5.5.5.1 Middle East
- 5.5.5.1.1 Saudi Arabia
- 5.5.5.1.2 United Arab Emirates
- 5.5.5.1.3 Turkey
- 5.5.5.1.4 Rest of Middle East
- 5.5.5.2 Africa
- 5.5.5.2.1 South Africa
- 5.5.5.2.2 Nigeria
- 5.5.5.2.3 Egypt
- 5.5.5.2.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
- 6.4.1 Salesforce, Inc.
- 6.4.2 Oracle Corporation
- 6.4.3 SAP SE
- 6.4.4 IBM Corporation
- 6.4.5 PROS Holdings, Inc.
- 6.4.6 Conga, Inc.
- 6.4.7 Infor, Inc.
- 6.4.8 Tacton Systems AB
- 6.4.9 Vendavo, Inc.
- 6.4.10 Apttus Corporation
- 6.4.11 FPX, LLC
- 6.4.12 Pricefx AG
- 6.4.13 Cincom Systems, Inc.
- 6.4.14 Experlogix, LLC
- 6.4.15 Revalize, Inc.
- 6.4.16 DealHub.io Ltd.
- 6.4.17 Zuora, Inc.
- 6.4.18 KBMax LLC (Epicor CPQ)
- 6.4.19 Logik.io, Inc.
- 6.4.20 Configure One, LLC

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

7.1 White-space and Unmet-need Assessment

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Global Configure Price And Quote (CPQ) Market Report Scope

CPQ is a vital sales tool enabling companies to swiftly and accurately generate order quotes. CPQ applications collaborate seamlessly with CRM platforms, ERP programs, and other business technologies, ensuring data integration and precision. Leveraging a preprogrammed set of rules, CPQ software automates quote generation, guaranteeing error-free pricing. This pricing considers quantities, discounts, product customizations, optional features, diverse revenue types, and potential incompatibilities.

Configure Price And Quote (CPQ) Market is segmented by deployment type (on-premise, cloud), by enterprise size (large enterprises, small and medium-sized enterprises (SMEs)), by end user vertical (manufacturing, healthcare and life sciences, it and telecom, BFSI [banking, financial services, and insurance], retail and e-commerce, automotive), by geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa). The report offers market forecasts and size in value (USD) for all the above segments.

By Deployment Type	Cloud
	On-Premise
By End-user Enterprise Size	Large Enterprises
	Small and Medium-Sized Enterprises (SMEs)
By End-User Industry	Manufacturing
	Healthcare and Life Sciences
	IT and Telecom
	BFSI
	Retail and E-Commerce
	Automotive
	Others
By Sales Channel	Direct Sales
	Independent Software Vendor (ISV) Channel
	Hyperscaler Cloud Marketplace
	System Integrator / VAR Channel

By Geography	North America	United States
		Canada
		Mexico

	South America	Brazil
		Argentina
		Rest of South America

	Europe	Germany
		United Kingdom
		France
		Italy
		Spain
		Russia
		Rest of Europe

	Asia-Pacific	China
		Japan
		India
		South Korea
		Australia and New Zealand
		Rest of Asia-Pacific

	Middle East and Africa	Middle East	Saudi Arabia
			United Arab Emirates
			Turkey
			Rest of Middle East

		Africa	South Africa
			Nigeria
			Egypt
			Rest of Africa

By Deployment Type

Cloud

On-Premise

By End-user Enterprise Size

Large Enterprises

Small and Medium-Sized Enterprises (SMEs)

By End-User Industry

Manufacturing

Healthcare and Life Sciences

IT and Telecom

BFSI

Retail and E-Commerce

Automotive

Others

By Sales Channel

Direct Sales

Independent Software Vendor (ISV) Channel

Hyperscaler Cloud Marketplace

System Integrator / VAR Channel

By Geography

North America	United States
	Canada
	Mexico
South America	Brazil
	Argentina
	Rest of South America
Europe	Germany
	United Kingdom
	France
	Italy
	Spain
	Russia
	Rest of Europe
Asia-Pacific	China
	Japan
	India
	South Korea
	Australia and New Zealand
	Rest of Asia-Pacific

Middle East and Africa	Middle East	Saudi Arabia
		United Arab Emirates
		Turkey
		Rest of Middle East

	Africa	South Africa
		Nigeria
		Egypt
		Rest of Africa

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Key Questions Answered in the Report

What is the projected size of the Configure Price and Quote (CPQ) market by 2030?

The market is forecast to reach USD 6.62 billion in 2030, growing at a 16.0% CAGR from its 2025 base of USD 3.14 billion.

Why are cloud deployments gaining the largest share in CPQ?

Cloud CPQ holds 58.8% share and is expanding at 19.2% CAGR because SaaS delivery offers elastic scaling, subscription pricing, and straightforward integration with CRM, ERP, and hyperscaler marketplaces.

Which region will grow fastest for CPQ solutions between 2025 and 2030?

Asia-Pacific is set to advance at a 19.5% CAGR, driven by rapid digitalization, expanding manufacturing hubs, and cloud-first adoption across China, India, and Southeast Asia.

How does artificial intelligence enhance CPQ performance?

Generative AI guides sellers through complex configurations, enables real-time dynamic pricing, and has delivered revenue uplifts of 4.79% for early adopters using AI-driven pricing strategies.

Page last updated on: July 3, 2025