Online Event Ticketing Market Size (2024 - 2029)

Online Event Ticketing Market Analysis

The Online Event Ticketing Market size is estimated at USD 82.23 billion in 2024, and is expected to reach USD 99.04 billion by 2029, growing at a CAGR of 3.79% during the forecast period (2024-2029).

The market is experiencing growth due to the widespread use of the Internet and the popularity of mobile apps for booking tickets to movies, sports events, and live shows. This trend is especially significant in the Asia-Pacific region, where customers are willing to pay extra fees for online convenience and to avoid long queues. These factors have had a positive impact on the market's growth.

• Online ticketing services heavily rely on robust marketing and promotional efforts to boost ticket sales. The convenience of purchasing tickets via smartphones and tablets has revolutionized the ticketing industry. Key service providers are now creating user-friendly apps for both Android and iOS, streamlining the ticket-buying process.
• Mobile devices have become the preferred choice for ticket purchases due to lower Internet costs and the widespread availability of 4G and 5G. Mobile booking is perceived as simpler than traditional online booking via computers. Software developers continuously improve user-friendly interfaces and provide frequent updates to enhance the overall user experience.
• The proliferation of mobile devices significantly supports the growth of event ticketing through online platforms, which provide user-friendly apps that allow users to browse events, purchase tickets, and manage them directly from their smartphones. This eliminates the need for a traditional ticketing system, offering greater convenience and accessibility.
• Government regulation can pose a threat to the online event ticketing market by imposing restrictions or requirements that increase operating costs, limit pricing flexibility, or hinder innovation.
• The COVID-19 pandemic led to widespread cancellations of events, causing a sharp decline in demand for online event tickets. With restrictions on gatherings and social distancing measures, many events transitioned to virtual formats or were postponed indefinitely, leading to decreased revenue for online ticketing platforms. Additionally, uncertainty and consumer reluctance to attend events further contributed to the downturn in the online event ticketing market.

Online Event Ticketing Industry Segmentation

The study tracks the revenue accrued from the sale of tickets for movies, music concerts, and sporting events through online ticketing platforms across the globe.

The online event ticketing market is segmented by application (movies, sports, music events, and other applications) and by geography (North America (United States and Canada), Europe (Germany, France, United Kingdom, and Rest of Europe), Asia-Pacific (India, China, Japan, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, and Rest of Latin America), and Middle East and Africa (United Arab Emirates, South Africa, and Rest of Middle East and Africa)). The market sizes and forecasts are provided in terms of value in (USD) for all the above segments.