India B2B Events Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The India B2B Events Market is Segmented by Platform (Physical Events, Virtual Events), by End-User Verticals (FMCG, Real Estate and Construction, BFSI, Retail, Healthcare, Automotive, and Others), by Region (North, East, West, South). The Report Offers Market Forecasts and Size in Value (USD) for all the Above Segments.

India B2B Events Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

India B2B Events Market Size

India B2B Events Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 0.60 Billion
Market Size (2030) USD 1.04 Billion
CAGR (2025 - 2030) 11.72 %
Market Concentration Low

Major Players

India B2B Events Market Major Players

*Disclaimer: Major Players sorted in no particular order

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India B2B Events Market Analysis

The India B2B Events Market size is estimated at USD 0.60 billion in 2025, and is expected to reach USD 1.04 billion by 2030, at a CAGR of 11.72% during the forecast period (2025-2030).

One of the primary objectives for engaging in B2B event marketing is to create new leads, convert existing ones, and build strong relationships. The industry events allow an organization to network and engage with potential clients by bringing professionals with comparable interests and requirements into one location for a few days.

Many B2B events are planned in the country during the coming years, contributing to the events market growth during the forecast period. Further, the growing number of B2B events from industries such as e-commerce that have significantly grown with the pandemic also contributes to the market’s growth.

• The event industry is dynamic and rapidly expanding in terms of tourism. Events can expand the visitor economy, provide media exposure, promote development, and stimulate infrastructure upgrades, including forming new partnerships when properly hosted. Hosting major events in a city, region, or country provides a once-in-a-lifetime opportunity to rethink or reposition the destination.

• Physical events held the highest share of 85.12% in 2023. Various physical events in the country are anticipated to drive the market. For instance, in April 2024, in a significant move to bolster economic ties, the Indian Embassy, in collaboration with the Investment Board of Nepal (IBN) and the Nepal India Chamber of Commerce and Industry (NICCI), orchestrated a Business-to-Business (B2B) meeting. This event saw participation from 35 delegates representing various sectors such as energy, construction, agriculture, tourism, cold chain, medical devices, finance, consultancy, and law - the meeting aimed to explore potential cooperation areas between Indian and Nepali businesses.

• Various retail events are expected to happen in the country, creating an opportunity for market players to develop new services to capture the market share. The 4th edition of the Ecommerce & Digital Natives Summit 2024 is expected to take place in Bengaluru in September 2024. With engaging sessions, insightful panels, and interactive workshops, this summit promises to be the pinnacle of India's e-commerce revolution.

• The West region was valued and held the highest share of 35.19% in 2023. Mumbai, the financial city of India, is a robust center of trade and business that draws visitors from various sectors. The city is a fine location for events and conventions due to its dynamic atmosphere, thriving economy, and rich cultural legacy. Mumbai has hosted various B2b events in 2023 that span multiple sectors, including technology, finance, retail, and more. These events allow exhibitors to network with influential industry figures, discover new products and services, and keep up with emerging trends and innovations.

• Events continue to be the driving force behind marketing program expenditure as the B2B marketing landscape evolves. However, due to long-standing challenges, many event marketing companies struggle to fully exploit their investments' value. The future is filled with potential for using Artificial Intelligence to overcome these obstacles and open new possibilities. The adoption of AI for B2B events is low; however, it is expected to grow.

• The pre-covid-19 events market in India was strong, with significant events held in 2019 and before. According to EEPC India, over the last decade, the country's event industry has grown 8-10% annually, consisting of 178 organizers who host 553 events annually and play an important role in supplying solutions to India's industrial, technological, and consumer markets.

• The COVID-19 pandemic has heavily affected events across the country. Events have been canceled or postponed with lesser wait times. Post-COVID-19, event organizers have adopted new delivery models, going entirely digital or embracing in-person solutions. Digital activation and expansion of rural areas can also contribute to this growth. Growth in the number of mini-metros has also played a key role. In the last decade, there's been a growing number of reality TV shows in Western countries, and India has followed suit. People's purchasing power is increasing, increasing the number of product launches, thereby contributing to the B2B events.

India B2B Events Industry Overview

The Indian B2B event market is fragmented with major players like Seventy EMG Seventy-Seven Entertainment Pvt. Ltd, Laqshya Group (Event Capital), Neoniche Integrated Solutions Pvt. Ltd and Boi Media & Entertainment Pvt. Ltd. Players in the market adopt strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

• In May 2024, RX India, a renowned organizer of B2B trade exhibitions and events, announced the India Paper Expo (IPE) launch. A three-day expo was scheduled from September 25th to September 27th, 2024, at the Bombay Exhibition Centre, Mumbai. The India Paper Expo promised to be a comprehensive platform for stakeholders in the paper and pulp industry. The show shall be co-located with India Corr Expo & India Folding Carton for this year's edition. RX India anticipates a collective participation of over 10,000 industry experts in attendance collectively from the three trade shows.

• In November 2023, TechnologyCounter announced the launch of B2BTechX, the city’s premier B2B tech event. This occasion is poised to revolutionize business technology, uniting industry luminaries for a day of advanced innovation, knowledge exchange, and invaluable networking opportunities. B2BTechX emerges as a dynamic event tailored to meet the demands of the ever-evolving B2B technology sphere. This marks a pivotal moment for Pune, a city experiencing rapid technological growth. B2BTechX is slated to serve as a nexus for industry leaders, professionals, innovators, and thought leaders, providing a platform to delve into the latest trends, strategies, and tools reshaping the B2B tech landscape.

India B2B Events Market Leaders

  1. Seventy EMG

  2. Seventy Seven Entertainment Pvt. Ltd

  3. Laqshya Group(Event Capital)

  4. Neoniche Integrated Solutions Pvt. Ltd

  5. Boi Media & Entertainment Pvt. Ltd

  6. *Disclaimer: Major Players sorted in no particular order
India B2B Events Market Concentration
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India B2B Events Market News

  • In March 2024, by bringing together 3,500 exhibitors from across the entire value chain under one roof for the first time, the theme of Bharat Tex 2024 emphasized India’s capability to provide end-to-end textile solutions. Spread across nearly two million square feet and attracting 100,000 visitors, this huge event, staged in New Delhi, was organized by a consortium of 11 textile export promotion councils and sponsored by the country’s Ministry of Textile.
  • In November 2023, a mega B2B food event was organized in Delhi. The mega food festival generated significant interest from foreign and Indian stakeholders, organized in collaboration with ten ministries of government, six commodities commissions, and 25 states. A total of 1208 exhibitors, 14 country pavilions, and significant participation by 715 foreign buyers, 218 domestic buyers, and 97 corporate executives were present at this event. The event brought together a broad range of platforms for highlighting the most recent developments in the food processing industry, covering an area of over 50,000 m2 across seven spaces. The event was attended by 14 delegations from the member states, seven of which were ministers. The distinguished participation of the Netherlands as a partner country and Japan as the focal country further enhanced the global appeal of this event.

India B2B Events Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
    • 4.1.1 Growth of MICE Events in India
    • 4.1.2 Industry Attractiveness Analysis for New Entrants
    • 4.1.3 Analysis of Growth of Bespoke IP (Marquee) Events in India
    • 4.1.4 Technology Adoption in B2B Event Management in India
  • 4.2 Pre and Post COVID-19 Impact on the Market
  • 4.3 Market Drivers
  • 4.4 Market Restraints

5. MARKET SEGMENTATION

  • 5.1 By Platform
    • 5.1.1 Physical Events
    • 5.1.2 Virtual Events
  • 5.2 By End-user Verticals
    • 5.2.1 Food and Beverage
    • 5.2.2 PSU
    • 5.2.3 Luxury
    • 5.2.4 BFSI
    • 5.2.5 FMCG
    • 5.2.6 Retail
    • 5.2.7 Healthcare
    • 5.2.8 Automotive
    • 5.2.9 Other End-user Verticals
  • 5.3 By Region
    • 5.3.1 North
    • 5.3.2 East
    • 5.3.3 West
    • 5.3.4 South

6. STAKEHOLDER ANALYSIS

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Seventy EMG
    • 7.1.2 Seventy Seven Entertainment Pvt. Ltd
    • 7.1.3 Laqshya Group(Event Capital)
    • 7.1.4 Neoniche Integrated Solutions Pvt. Ltd
    • 7.1.5 Boi Media & Entertainment Pvt. Ltd
    • 7.1.6 Experential Marketing Solutions Pvt. Ltd (Collective Heads)
    • 7.1.7 XP&D (XP and Land)
    • 7.1.8 Blackboard Communications
    • 7.1.9 Toast
    • 7.1.10 CAB
    • 7.1.11 Mantra
    • 7.1.12 Hexagon Events Private Limited
    • 7.1.13 CraftworldEvents Management Company
    • 7.1.14 Rx India
    • 7.1.15 Sapphire Connect
    • 7.1.16 TechnologyCounter
    • 7.1.17 Wizcraft Entertainment Agency Pvt. Ltd

8. MARKET OUTLOOK

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India B2B Events Industry Segmentation

The Indian B2B events market is defined based on the various revenue streams of exhibitor, sponsorship, and entrance fees through end-user verticals nationwide. The scope of B2B events includes meetings, incentives, conferences and seminars, corporate award shows, launch events, and others.

The analysis is based on market insights captured through secondary and primary research. The study also covers major factors impacting the market's growth in terms of drivers and restraints.

The Indian B2B events market is segmented by platform (physical events, virtual events), by end-user verticals (FMCG, real estate and construction, BFSI, retail, healthcare, automotive, and others), by region (North, East, West, South). The report offers market forecasts and size in value (USD) for all the above segments.

By Platform Physical Events
Virtual Events
By End-user Verticals Food and Beverage
PSU
Luxury
BFSI
FMCG
Retail
Healthcare
Automotive
Other End-user Verticals
By Region North
East
West
South
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India B2B Events Market Research FAQs

How big is the India B2B Events Market?

The India B2B Events Market size is expected to reach USD 0.60 billion in 2025 and grow at a CAGR of 11.72% to reach USD 1.04 billion by 2030.

What is the current India B2B Events Market size?

In 2025, the India B2B Events Market size is expected to reach USD 0.60 billion.

Who are the key players in India B2B Events Market?

Seventy EMG, Seventy Seven Entertainment Pvt. Ltd, Laqshya Group(Event Capital), Neoniche Integrated Solutions Pvt. Ltd and Boi Media & Entertainment Pvt. Ltd are the major companies operating in the India B2B Events Market.

What years does this India B2B Events Market cover, and what was the market size in 2024?

In 2024, the India B2B Events Market size was estimated at USD 0.53 billion. The report covers the India B2B Events Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the India B2B Events Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

India B2B Events Industry Report

Statistics for the 2025 India B2B Events market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India B2B Events analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.