Event Industry in India Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The India Events & Exhibition Market is Segmented by Type (B2B, B2C, Mixed/Hybrid), Revenue Stream (Exhibitor Fee, Sponsorship Fee, Entrance Fee, Services), End User (Consumer Goods and Retail, Automotive and Transportation, Industrial, Entertainment, Real Estate and Property, Hospitality, Healthcare, and Pharmaceutical). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

India Events & Exhibition Market Size

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India Event And Exhibition Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 5.23 Billion
Market Size (2029) USD 7.80 Billion
CAGR (2024 - 2029) 8.31 %
Market Concentration Low

Major Players

India Event and Exhibition Market Major Players

*Disclaimer: Major Players sorted in no particular order


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India Events & Exhibition Market Analysis

The India Event And Exhibition Market size is estimated at USD 5.23 billion in 2024, and is expected to reach USD 7.80 billion by 2029, growing at a CAGR of 8.31% during the forecast period (2024-2029).

  • Exhibitions and events are some of the critical enablers and triggers of the economy. With India being one of the fastest-growing economies, the government initiatives to help enterprises in different industries are expected to improve the need for events and exhibitions in the country. 
  • India has a vast consumer market, and it offers an unparalleled opportunity for enterprises to invest and expand in the country. According to the India Brand Equity Foundation and Retailers Association of India, the retail market size across India will reach USD 1,750 billion by 2026.
  • Exhibitions are among some of the powerful enablers of trade and economic growth globally. Various nations in Europe and Asia used exhibitions as business platforms to propel their regions' economic development and investments. In line with India's economic development, the exhibitions industry has seen rapid growth. Today, India is one of the prime exhibition destinations globally.
  • Event planning goes hand in hand with the marketing efforts of the organizers. In order to do so, such event organizers charge a hefty amount from participants. Inefficient marketing may lead to lower footfall which leads to lower sales for vendors that signed up for the exhibition. Such scenarios are why organizers tend to have hefty entry fees to communicate appropriately about the exhibition.
  • The COVID-19 pandemic had a harsh negative impact on various industries across the country. The event and exhibition industry was no stranger to this trend. With the lockdown announcement, the sphere of outdoor entertainment came to an absolute standstill. According to the Indian Exhibitions Industry Association (IEIA), India's exhibition sector lost an estimated INR 3,570 crore.

India Events & Exhibition Market Trends

Growing Adoption of Geo-cloning for Exhibition Organizers is Expected to Drive the Market

  • Geo-cloning for exhibition organizers involves replicating successful events in different geographic locations. This strategy is gaining traction in India as it allows organizers to capitalize on proven event formats, adapting them to various regions, thus maximizing success and audience engagement. The growing adoption of geo-cloning in the Indian market reflects a strategic approach to event planning and management, leveraging successful models for broader impact.
  • Geo-cloning has also become a go-to strategy for various major exhibition organizers looking to expand globally. It involves less of the risk of a brand-new launch and an existing brand reputation to use as a launchpad. Statement of intent geo-cloning has proven to be a valuable tactic.
  • With the growing construction, industrial manufacturing, textiles and apparel, and consumer durables market in India, various international events and exhibitions are keen on entering the country to offer their products and services, and such exhibitions are the means of networking and expansion opportunities to tie up with local vendors and distributors.
  • In addition, technological advancements in various industries are offering a prime opportunity for international vendors, as such events offer significant opportunities to attend and gain knowledge and adopt advanced solutions as part of their operations.
  • The government support for Indian event organizers involved in geo-cloning and large international conventions in the country is positively impacting growth. This involves guaranteed footfall from customers due to the brand reputation and involvement of international solutions and service providers.
India Event and Exhibition Market: Consumer durables market size in India FY 2014-2022, in Billion USD

Consumer Goods and Retail Segment is Expected to Hold a Major Market Share

  • Horizontal marketplaces are consumer exhibits. They usually feature various products from industries that are on show for the general public. Consumer exhibitions are an excellent method to bring together like-minded merchants and customers in one place for an extended time. Many visitors like to remain and visit as many vendors as possible.
  • Therefore, they are generally considered day-long events. Consumer exhibitions provide businesses with a once-in-a-lifetime opportunity to directly contact buyers who already fall into their target demographics. This sales strategy frequently yields a greater conversion rate than traditional sales methods. India as a country realizes the value and reach of such exhibitions and events and, therefore, has prominent fairs, events, and exhibitions held annually.
  • The market for retail and consumer goods is undergoing dynamic change. Challenges for retail and consumer product (R&C) companies are many in today's business environment, as a confluence of market forces have created an extremely challenging climate.
  • Indian retail has become one of the most dynamic and fast-moving industries with the entry of several new players. This accounts for more than 10% of the country's GDP. India's sizable middle class and largely untapped retail market have been major motivators for international retail giants looking to enter newer markets, accelerating the growth of Indian retail and creating new growth opportunities for India's event and exhibition market.
  • According to IBEF, online shoppers in India are expected to reach 500 million by 2030. The event and exhibition market in India is experiencing exponential growth, with retail development in small towns, big cities, and metropolises. Healthy economic growth, changing demographics, increasing disposable income, urbanization and changing consumer tastes and preferences are some of the factors driving the growth of India's organized retail market.
  • IFJAS, Indian Fashion Jewellery & Accessories Show 2023, will be held on June 26-28, 2023, at India Expo Centre, Greater Noida, India. The show is an internationally acknowledged annual sourcing platform showcasing traditional and contemporary fashion jewelry and accessories-to-apparel from different manufacturing hubs and regions of India. IFJAS stands true to its reputation as an exemplary international exhibition with a focus on product lines that many buyers would find only in India.
India Event and Exhibition Market: Retail market size in India 2011-2026, in Billion USD

India Events & Exhibition Industry Overview

The market has a presence of various small and large-scale vendors, making it a highly fragmented market. With the country's unorganized event and organization sector being the same size as the market studied, the competitive rivalry among the organizers is moderately high. With the growing economic condition of the country and consumer markets, the need for globalization is pushing the demand for a significant number of B2B and B2C events/exhibitions in the country.

  • May 2023 - Indore Infoline announced the organization of Maharashtra Industrial Xpo (MahaindX) 2023 at CIDCO Exhibition Center, Navi Mumbai, Maharashtra, India. MahaindX is an initiative by the Chamber of Small Industries Association (COSIA) for MSMEs in Maharashtra. It is a B2B matchmaking event where MSMEs can showcase their products and services.
  • February 2023 - The Ministry of Communications, GoI, announced to organize National Philatelic Exhibition 'Amritpex-2023'. The 5-day national exhibition 'Amritpex-2023' will be held at Hall No. 5 of Pragati Maidan Complex, New Delhi. The themes of the exhibition will be centered on Azadi Ka Amrit Mahotsav and New India, Nari Shakti, Yuva Shakti, Nature and Wildlife, and India's Culture and History. It will mark the celebrations of the diversity of the country and its growing Atma-Nirbharta in all sectors and rising statutes in the world.

India Events & Exhibition Market Leaders

  1. Percept

  2. Wow Events

  3. Wizcraft

  4. 70 EMG

  5. Pegasus

*Disclaimer: Major Players sorted in no particular order

India Event and Exhibition Market Concentration
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India Events & Exhibition Market News

  • May 2023 - Globe-Tech Media Solutions announced a four-day-long engineering expo at the Auto Cluster Exhibition Centre in Pune. The Engineering Expo aims to bring together innovative and dynamic stakeholders from the engineering and manufacturing industries, providing industry professionals and buyers with a unique opportunity to exchange ideas and explore the latest trends and technologies in the field.
  • April 2023 - Qala India announced an exhibition for fashion designers in Indore at the city's Radisson Blu, featuring womenswear, menswear, textiles, and lifestyle goods. The exhibition was designed to bridge the gap between well-known designers and tier 2 cities to enable shoppers to discover new brands and enable brands to tap into new customer demographics.

India Events & Exhibition Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Assessment of the Impact of COVID-19 on the Industry

    4. 4.4 Impact of Government Policies/Regulations/Schemes


    1. 5.1 Market Drivers

      1. 5.1.1 Growing Adoption of Geo-cloning for Exhibition Organizers

      2. 5.1.2 Increasing Growth of Consumer Goods Penetrating B2C Exhibition

    2. 5.2 Market Challenges

      1. 5.2.1 Loss Due to Restrictions of Smaller Players to Participate, Owing to Potential Low Turnouts


    1. 6.1 By Type

      1. 6.1.1 B2B

      2. 6.1.2 B2C

      3. 6.1.3 Mixed/Hybrid

    2. 6.2 By Reveue Stream

      1. 6.2.1 Exhibitor Fee

      2. 6.2.2 Sponsorship Fee

      3. 6.2.3 Entrance Fee

      4. 6.2.4 Services

    3. 6.3 By End User

      1. 6.3.1 Consumer Goods and Retail

      2. 6.3.2 Automotive and Transportation

      3. 6.3.3 Industrial

      4. 6.3.4 Entertainment

      5. 6.3.5 Real Estate and Property

      6. 6.3.6 Hospitality

      7. 6.3.7 Healthcare and Pharmaceutical

      8. 6.3.8 Other End Users


    1. 7.1 Company Profiles

      1. 7.1.1 Percept Limited

      2. 7.1.2 Atrri Events

      3. 7.1.3 Wizcraft

      4. 7.1.4 WoodCraft Event and Entertainment

      5. 7.1.5 E factor Entertainment Pvt Ltd

      6. 7.1.6 Cineyug Entertainment Private Limited

      7. 7.1.7 Mex Exhibitions Private Limited

      8. 7.1.8 Bharat Exhibitions

      9. 7.1.9 DNA Entertainment Networks

      10. 7.1.10 Wow Events

      11. 7.1.11 Procam Running

      12. 7.1.12 Pegasus Events Pvt. Ltd

      13. 7.1.13 Only Much Louder (OML)

      14. 7.1.14 HostIndia Events

      15. 7.1.15 TAFCON Projects (India) Pvt. Ltd

      16. 7.1.16 70 EVENT MEDIA GROUP

      17. 7.1.17 Showtime Event

      18. 7.1.18 Oxygen Entertainment

      19. 7.1.19 Vajra Events

      20. 7.1.20 ABEC Ltd

      21. 7.1.21 Messe Muenchen

      22. 7.1.22 Informa

    2. *List Not Exhaustive





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India Events & Exhibition Industry Segmentation

Indian event and exhibition market refers to the dynamic industry in India that involves organizing and hosting various events, trade shows, conferences, and exhibitions. It serves as a platform for businesses, industries, and individuals to showcase products, share knowledge, and network with a diverse audience. This market plays a crucial role in fostering connections, promoting innovation, and driving economic growth within the country.

The Indian event and exhibition market is segmented by type, revenue stream, end user. The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Type
By Reveue Stream
Exhibitor Fee
Sponsorship Fee
Entrance Fee
By End User
Consumer Goods and Retail
Automotive and Transportation
Real Estate and Property
Healthcare and Pharmaceutical
Other End Users
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India Events & Exhibition Market Research FAQs

The India Event And Exhibition Market size is expected to reach USD 5.23 billion in 2024 and grow at a CAGR of 8.31% to reach USD 7.80 billion by 2029.

In 2024, the India Event And Exhibition Market size is expected to reach USD 5.23 billion.

Percept, Wow Events, Wizcraft, 70 EMG and Pegasus are the major companies operating in the India Event And Exhibition Market.

In 2023, the India Event And Exhibition Market size was estimated at USD 4.80 billion. The report covers the India Event And Exhibition Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the India Event And Exhibition Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

India Events & Exhibition Industry Report

Statistics for the 2024 India Events & Exhibition market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India Events & Exhibition analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Event Industry in India Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)