Market Trends of non-dairy milk Industry
The increasing prevalence of milk allergies, the availability of a wide variety of options, and changing consumer preferences for healthy and sustainable food choices are driving the consumption of plant-based milk
- Plant-based milk is the highest-consumed category among all dairy alternatives globally. Soy milk, almond milk, and oat milk are highly popular and collectively had more than 50% share in the overall plant milk consumption in 2022 due to the increasing prevalence of milk allergies, thus driving the demand for plant-based milk globally. Soy milk is a rich source of vitamins, proteins, and potassium and has a lower calorie content than cow's milk. Due to its high nutrient content, it is considered an ideal substitute for dairy products.
- The popularity of plant milk skyrocketed over the past decade. About 54% of consumers prefer plant-based milk in Europe. However, such drinks have been consumed for centuries in various cultures. For example, tiger nut milk, known as horchata de chufa, is a popular national drink in Spain. Plant milk has become a household staple and is no longer consumed exclusively by vegans and vegetarians. In fact, 43% of European consumers now purchase dairy and dairy alternatives.
- Nearly half of the US population (47%) consumes plant-based milk regularly, which increases to 56% in the Millennial and Generation X age groups. Factors such as growing lactose intolerance, changing preference toward healthy food, and sustainable ingredient sourcing influence consumer choice. In the United States, about 40% of Generation Z, 38% of Millennials, 34% of Generation X, and 21% of Baby Boomers consume plant-based milk due to sustainably sourced ingredients.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Increasing consumer preference for vegan food and manufacturers' focus on new product innovations are driving the production of plant-based milk
