Yogurt Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Yogurt Market is segmented by Type (Drinkable Yogurt and Spoonable Yogurt), Category (Dairy-based and Non-dairy Based Yogurt), Flavor (Plain Yogurt and Flavored Yogurt), Distribution Channel (Food Service Channels, Hypermarkets/Supermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels) and Geography.

Market Snapshot

yogurt market summary
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: Asia Pacific
CAGR: 4.5 %

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Market Overview

The global yogurt market is projected to register a CAGR of 4.5% during the forecast period (2020 - 2025)

  • The demand for yogurt is fueled by the availability of numerous flavors, and growing consumer indulgence for exotic flavors, coupled with significant investments by manufactures. This prompts the manufacturers to develop products with innovative flavors to cater to the growing demand.
  • Drinking yogurt is able to ideally meet consumer's three key product demands: health, mobility, and convenience. As a practical alternative to yogurt cups and spoons, yogurt drinks come in recloseable carton packs or are provided with a convenient drinking straw, making it an ideal snack for people on-the-go, a replacement breakfast, or the healthy in-between meal snack.
  • Additionally, with the growing trend of veganism globally, the demand for non-dairy-based yogurt products is anticipated to grow at a faster rate. Owing to the large retail space and convenient conventional services, supermarkets/ hypermarkets remain as one of the most preferred points of sale for yogurt.​


  • The outbreak of COVID-19 had a short-term positive impact on the retail yogurt market as the market was fueled by the grocery stockpiling and forceful lockdown where consumers had to stay at their homes and manage their meals themselves. Moroever, functional health benefits of yogurt, being a probiotic, also helped the market to witness the higher demand as consumers seeked to follow better diets and focus on their gut health during the pandemic period.
  • Market also witnessed a rise in the online yogurt sales as numerous e-commerce and online grocery delivery platforms had widened their operations during the lockdown period. Non-dairy/vegan yogurt products also achieved a significant demand across the pandemic period.

Scope of the Report

The global yogurt market is segmented by type, including spoonable yogurt and drinkable yogurt. Based on the category, the market is divided into dairy-based and non-dairy based yogurt. The market is also segmented by flavor, which includes plain yogurt and flavored yogurt. By distribution channel, the global yogurt market can be segmented into foodservice channels, hypermarkets/supermarkets, convenience stores, online retail stores, and other distribution channels. The report further analyses the global scenario of the market, which includes detailed analysis of North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

By Type
Spoonable Yogurt
Drinkable Yogurt
By Category
Dairy-based Yogurt
Non-dairy Based Yogurt
By Flavor
Plain Yogurt
Flavored Yogurt
By Distribution Channel
Foodservice Channels
Convenience Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Growing Demand for Probiotic Food and Beverages

The high prevalence of digestive disorders drives the demand, for probiotic foods, across various consumer groups, globally. Yogurt, in both spoonable and drinkable form and in different flavors, is the most preferred among the probiotic food. The progressive shift of consumers in the United States toward digestive health-oriented products drives the market for probiotic food products. This has led yogurt to hold a major share in the sales value of the probiotics market in the country. According to the International Probiotics Association (IPA), China accounts for nearly half of the sales revenue in the Asia-Pacific probiotic food market. Almost 90% of dairy-based probiotic food and beverages were consumed in China, and dairy-based yogurt held a prominent share driving the market.

Yogurt Market1

Asia Pacific is the Largest and Fastest Growing Market

Consumption of yogurt across the Asia-Pacific market is on the rise because of its probiotic range of products, its ability to improve metabolism, enhance digestion, and support the immune system. Yogurt is also consumed as dessert. It is offered in varieties, such as fruit yogurt, organic yogurt, and drinkable yogurt, which are well received by the consumers. For example, yogurt products are part of the Indian food culture, and this is expected to continue in the forecast period, mainly due to its health benefits. Furthermore, China and Japan are among the largest markets for yogurts in the Asia-Pacific region, while Australia and India are experiencing a heightened awareness of yogurts’ health benefits, thus, driving its growth.

Yogurt Market2

Competitive Landscape

The yogurt market is a highly competitive market, with the presence of various international players. The major players of the market are extensively focusing on providing consumers with innovative and exotic flavors while including functional benefits in each of the yogurt product categories. Danone SA, Chobani LLC, General Mills Inc., Nestlé SA, and China Mengniu Dairy Company Limited are the major players in the global yogurt market.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Spoonable Yogurt

      2. 5.1.2 Drinkable Yogurt

    2. 5.2 By Category

      1. 5.2.1 Dairy-based Yogurt

      2. 5.2.2 Non-dairy Based Yogurt

    3. 5.3 By Flavor

      1. 5.3.1 Plain Yogurt

      2. 5.3.2 Flavored Yogurt

    4. 5.4 By Distribution Channel

      1. 5.4.1 Foodservice Channels

      2. 5.4.2 Supermarkets/Hypermarkets

      3. 5.4.3 Convenience Stores

      4. 5.4.4 Online Retail Stores

      5. 5.4.5 Other Distribution Channels

    5. 5.5 By Geography

      1. 5.5.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.5.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.5.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.5.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.5.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 General Mills Inc.

      2. 6.4.2 Nestle SA

      3. 6.4.3 Chobani LLC

      4. 6.4.4 Danone SA

      5. 6.4.5 Grupo LALA

      6. 6.4.6 China Mengniu Dairy Company Limited

      7. 6.4.7 Hain Celestial Group

      8. 6.4.8 Fonterra Co-operative Group

      9. 6.4.9 FAGE USA Dairy Industry Inc.

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Yogurt Market market is studied from 2016 - 2026.

The Yogurt Market is growing at a CAGR of 4.5% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

Danone S.A., Chobani, LLC., General Mills, Inc., Nestlé S.A., China Mengniu Dairy Company Limited are the major companies operating in Yogurt Market.

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