Key Market Trends

Growing Trend towards Indulgence to Increase Sales Revenue

With the growing trend towards indulgence, the global yogurt market is expanding with clean-label and flavored yogurt varieties. Apart from taste, flavor, and texture, balanced diet are the key attributes consumers are focusing on, which is pushing the demand for fat-free flavored yogurts. In this regards, Danone S.A. which is a French food-products corporation rolled out Light & Fit Greek nonfat yogurt with zero artificial sweeteners and Light & Fit regular nonfat yogurt with zero artificial sweeteners made with stevia leaf extract and cane sugar, in six different varieties - Mixed Berry, Black Cherry, Strawberry, Peach Mango, Coconut Cream and Vanilla. 

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Asia Pacific is the Fastest Growing Market

Consumption of yogurt across the Asia Pacific market is on the rise because of its probiotic range of products, its ability to improve metabolism, enhance digestion, and support the immune system. Yogurt is also consumed as dessert. It is offered in varieties, such as fruit yogurt, organic yogurt, and drinkable yogurt, which are well received by the consumers. For example, yogurt products are part of the Indian food culture and this is expected to continue in the forecast period, mainly due to its health benefits. Furthermore, China and Japan are among the largest markets for yogurts in the Asia Pacific, while Australia and India are experiencing a heightened awareness of yogurts’ health benefits, thus, driving its growth.

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