Hass Avocado Industry Overview
| Study Period: | 2018 - 2028 |
| Fastest Growing Market: | Asia-Pacific |
| Largest Market: | Europe |
| CAGR: | 5.3 % |
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Hass Avocado Market Analysis
The Global Hass Avocado Market is projected to register a CAGR of 5.3% during the forecast period (2022-2027). After a temporary drop in demand at the start of the COVID crisis, the European and US consumption of Hass avocado is hitting a record high. The pandemic has given a boost to the global demand for Hass avocado, the most popular variety, as consumers started eating avocados like never before during the pandemic as a part of their healthy diet. Therefore, the demand for fruit has accelerated as more consumers eat at home.
Hass avocado is the most popular variety of avocado in the world. In the United States, per capita consumption of avocados, with more than 95% constituted by Hass avocados, has tripled since the early 2000s, according to the USDA. Hass avocados, native to Mexico and Central America, are now grown in many countries globally. Mexico, Peru, Chile, California, and Colombia are the major avocado-producing countries in the world.
Mexico is the leading producer and exporter of Hass avocado. With a production output of just under 2.4 million metric tons in 2021, Mexico accounted for 30% of the avocado production, the largest global proportion, and the major variable being the Hass. The planted area is constantly expanding at the rate of 3% Y-o-Y. Mexico produces three avocado types, with Hass accounting for 97% of the total output. Michoacán is Mexico's most productive state, accounting for 75% of the national output and 81% of the overall production value. Colombia and the Dominican Republic are also big Hass avocado producers.
The Hass avocado production is heavily impacted by weather conditions and, hence, shows yearly variations. In 2022, prices have reached an all-time high for the first time in 24 years. This rise is a result of increased international demand for healthy foods, decreasing output in Mexico by 8% in 2021, and food inflation, which has been exacerbated by supply chain concerns.
Hass Avocado Industry Segments
The Hass avocado is one of the most delectable avocado varieties available, with a thick creamy body and unique taste. Hass is one of the newest avocado kinds, having been developed in the 1920s. It provides relatively many health benefits that include abundant nutrients (vitamins C, B5, B6, E, and K), potassium, folate, protein, and healthy fats.
The Global Hass Avocado Market is segmented by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers detailed Production (Volume), Consumption (Volume and Value), Export (Volume and Value), Import (Volume and Value), and Price Trend analysis of the market. The report offers estimation and forecast in value (USD Million) and volume (Metric Ton) for the above-mentioned segments.
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Hass Avocado Market Trends
This section covers the major market trends shaping the Hass Avocado Market according to our research experts:
Increasing Awareness Regarding the Health Benefits of Hass Avocado
Avocados are a nutrient-dense food that provides relatively many health benefits that include abundant nutrients (vitamins C, B5, B6, E, and K), potassium, folate, protein, and healthy fats. Seven of the nine grams of carbohydrates in a 100-gram serving are fiber, qualifying avocados as a low-carb food. The daily consumption of Hass avocado as part of a hypocaloric diet supports weight loss and helps to increase gut bacteria. An increased interest in plant-based and low-carbohydrate clean eating diets, such as the keto diet and paleo diet, also contributed to the increased demand for Hass avocados.
According to the Hass Avocado Board, the retail sales of fresh Hass avocados remained above the pre-pandemic levels of 2019 during the second quarter holidays of 2021, while Y-o-Y sales softened. The Hass Avocado Board’s (HAB) published retail recap indicated sales volume during Easter, Cinco De Mayo, and Memorial Day accounted for a combined 133 million units and nearly USD 160 million in retail sales.
Avocado has become a favorite ingredient in many dishes (guacamole dip, salads, and sandwiches) and is now on the menu of several restaurants across the United States. The Avocado toast, a humble breakfast that was earlier eaten mainly in California and Australia, is now a trendy menu item in many restaurants around the world. According to the USDA, US demand for avocados has increased steadily over the past two decades.
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High Potential for Hass Avocados in European Markets
Within the avocado trade, the Hass variety is slowly taking over in the European market. The European market has the potential for expansion for the Hass variety. Avocados have a high market demand due to their nutritious nature and many applications. In the supermarket channel, the popular one is Class I Hass avocados. This main segment mostly concerns the Hass variety with standard retail requirements with certification and low pesticide residues.
Europe is dominated by Peruvian producers with an abundant supply of Hass avocados during summer. In the European winter, in Spain, Chile, Mexico, and Israel, Hass avocado dominates the market. Hass avocados are most in-demand in Europe due to their excellent ripening characteristics.
Hass avocados grown organically are especially popular in Germany. Avocados that are ready to eat are particularly popular in end markets that have a strong demand for convenience foods, such as northern Europe. The major Hass avocado end markets are France and the United Kingdom, with the Netherlands and Scandinavian nations having the greatest per capita consumption.
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Hass Avocado Market Recent Developments
In March 2022, The Hass Avocado Board (HAB) unveiled a new Avocado Growth eToolkit. The new e-commerce guide is designed to help avocado marketers and retailers get the most out of their online grocery presence in response to explosive category growth over the past two years.
Mission Produce, Inc., the world leader in sourcing, producing, and distributing fresh Hass avocados, opened its new mega center in Laredo, Texas in September 2021. The city has received a total investment of almost $120 million for this. It is the 12th distribution center in Laredo to improve access and supply chain potential to supply avocados in North America.
In 2021, the Association of Avocado Producers and Packers of Mexico (APEAM), the Association of Producers of Avocado Exporters of Jalisco (APEAJAL), and the National Service of Agri-Food Health, Safety and Quality (SENASICA) entered into the agreement that will allow the import of fresh Hass avocados from Mexico to expand and will operate under the Cooperative Service Agreement between the USDA-Animal and Plant Health Inspection Service and APEAM.
Hass Avocado Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain Analysis
5. MARKET SEGMENTATION
5.1 Geography (Production Analysis by Volume, Consumption Analysis by Volume and Value, Import Analysis by Volume and Value, Export Analysis by Volume and Value, and Price Trend Analysis)
5.1.1 North America
5.1.1.1 United States
5.1.1.2 Canada
5.1.1.3 Mexico
5.1.1.4 Dominican Republic
5.1.1.5 Rest of North America
5.1.2 Europe
5.1.2.1 Spain
5.1.2.2 France
5.1.2.3 United Kingdom
5.1.2.4 Germany
5.1.2.5 Netherlands
5.1.2.6 Rest of Europe
5.1.3 Asia-Pacific
5.1.3.1 China
5.1.3.2 Australia
5.1.3.3 Rest of Asia-Pacific
5.1.4 South America
5.1.4.1 Peru
5.1.4.2 Colombia
5.1.4.3 Chile
5.1.4.4 Rest of South America
5.1.5 Middle-East and Africa
5.1.5.1 South Africa
5.1.5.2 Israel
5.1.5.3 Rest of Middle East and Africa
6. MARKET OPPORTUNITIES AND FUTURE TRENDS
7. AN ASSESSMENT OF COVID-19 IMPACT ON THE MARKET
Hass Avocado Market Research FAQs
What is the study period of this market?
The Global Hass Avocado Market is studied from 2018 - 2028.
What is the growth rate of Global Hass Avocado Market?
The Global Hass Avocado Market is growing at a CAGR of 5.3% over the next 5 years.
Which region has highest growth rate in Global Hass Avocado Market?
Asia-Pacific is growing at the highest CAGR over 2018 - 2028.
Which region has largest share in Global Hass Avocado Market?
Europe holds highest share in 2021.
Global Hass Avocado Industry Report
In-depth industry statistics and market share insights of the Global Hass Avocado Market sector for 2020, 2021, and 2022. The Global Hass Avocado Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Global Hass Avocado Market report PDF.
